Forms of Recreation: Backstories

Forms of Recreation
  • 5.0 (4)
  • HOBBIES
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Listen to host André Brathwaite share the backstories as to why founders turned their passions into lasting brands—so that you can enjoy yours as hobbies. Episodes can be found on Apple Podcasts, Spotify, or wherever you get your podcasts. ______ Explore the many ways product brands help you find new hobbies or reconnect with old ones at: formsofrecreation.com ______ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

  1. Frescobol → Frescobol Carioca® Backstory

    2D AGO

    Frescobol → Frescobol Carioca® Backstory

    You’ve probably heard of Frescobol Carioca, the renowned frescobol equipment and menswear clothing brand founded in England in 2009. Listen to host André Brathwaite share the backstory as to why its founders, Harry Brantly and Max Leese, turned their passion for frescobol into a lasting brand—so that you can enjoy frescobol as a hobby. Want more? Explore the many ways product brands help you find new hobbies and reconnect with old ones at formsofrecreation.com_____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

    6 min
  2. Hunting → Field and Stream® Backstory

    NOV 15

    Hunting → Field and Stream® Backstory

    You’ve probably heard of Field and Stream, the renowned hunting magazine founded in the United States in 1895. Listen to why its founders, John P. Burkhard and Henry Wellington Wack, turned their passion for hunting into a lasting brand—so that you can enjoy hunting as a hobby. Want more? Explore the many ways product brands help you find new hobbies and reconnect with old ones at formsofrecreation.com_____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

    6 min
  3. Handwriting → Montblanc® Club (Concept)

    NOV 8

    Handwriting → Montblanc® Club (Concept)

    In this case study of Forms of Recreation, we took a closer look at Montblanc® and developed a concept that they can choose to design, a type of brand community centered on a shared hobby: handwriting, using the Ferris Five Framework. Ultimately, turning fly fishing hobbyists into members with benefits, including access to exclusive events and unique experiences. Listen to Andre Brathwaite (your host) wherever you get your podcasts. ______ Want to learn more about this case study? Visit:formsofrecreation.com/podcast/montblanc _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

    11 min
  4. Table Tennis → STIGA® Club (Concept)

    NOV 1

    Table Tennis → STIGA® Club (Concept)

    In this case study of Forms of Recreation, we took a closer look at STIGA® and developed a concept that they can choose to design, a type of brand community centered on a shared hobby: table tennis, using the Ferris Five Framework. Ultimately, turning fly fishing hobbyists into members with benefits, including access to exclusive events and unique experiences. Listen to Andre Brathwaite (your host) wherever you get your podcasts. ______ Want to learn more about this case study? Visit:formsofrecreation.com/podcast/stiga _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

    10 min
  5. Fly Fishing → Orvis® Club (Concept)

    OCT 25

    Fly Fishing → Orvis® Club (Concept)

    In this case study of Forms of Recreation, we took a closer look at Orvis® and developed a concept that they can choose to design, a type of brand community centered on a shared hobby: fly fishing, using the Ferris Five Framework. Ultimately, turning fly fishing hobbyists into members with benefits, including access to exclusive events and unique experiences. Listen to Andre Brathwaite (your host) wherever you get your podcasts. ______ Want to learn more about this case study? Visit:formsofrecreation.com/podcast/orvis _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

    9 min
  6. Guitar Playing → Gibson® Club (Concept)

    OCT 18

    Guitar Playing → Gibson® Club (Concept)

    In this case study of Forms of Recreation, we took a closer look at Gibson® and developed a concept that they can choose to design, a type of brand community centered on a shared hobby: guitar playing, using the Ferris Five Framework. Ultimately, turning guitar-playing hobbyists into members with benefits, including access to exclusive events and unique experiences. Listen to Andre Brathwaite (your host) wherever you get your podcasts. ______ Want to learn more about this case study? Visit:formsofrecreation.com/podcast/gibson _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

    10 min
  7. Product Marketers → Case Studies by Forms of Recreation

    OCT 11

    Product Marketers → Case Studies by Forms of Recreation

    Our goal is to help product marketers design more brand communities centered on hobbies. In the podcast episodes ahead, we will break down case studies of iconic clubs that already exist — and spotlight the brands with the potential to design their own, using a framework we call The Ferris Five. Listen to Andre (your host) wherever you get your podcasts. ______ Want to check out the latest case studies? Visit:formsofrecreation.com/podcast/ _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

    3 min
  8. Formula 1 Enthusiasts → Scuderia Ferrari® Club

    OCT 4

    Formula 1 Enthusiasts → Scuderia Ferrari® Club

    What happens when a brand doesn’t just build race cars, but builds a sense of belonging with it? In this episode of Forms of Recreation, we take a closer look at Ferrari®, which uses a Membership-as-Access model to welcome fitness enthusiasts into a global community. Listen to Andre (your host) wherever you get your podcasts. ______ Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/oysho _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

    10 min
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Listen to host André Brathwaite share the backstories as to why founders turned their passions into lasting brands—so that you can enjoy yours as hobbies. Episodes can be found on Apple Podcasts, Spotify, or wherever you get your podcasts. ______ Explore the many ways product brands help you find new hobbies or reconnect with old ones at: formsofrecreation.com ______ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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