Forms of Recreation: Customer Retention

Forms of Recreation
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Explore the customer retention strategy that iconic brands have been using. Founders. You may be familiar with iconic brands, including National Geographic, Rapha, and LEGO. In this podcast, host André Brathwaite shares the backstories of each founder along with a customer retention strategy centered on hobby-driven experiences. This includes clubs to join, locations to visit, and activities to engage in, all of which have contributed to the success of these brands and others. ______ Want to dive deeper into this customer retention strategy? Visit: formsofrecreation.com ______ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

  1. Experiences For Wine Enthusiasts → Strategy Used by Concha y Toro®

    3D AGO

    Experiences For Wine Enthusiasts → Strategy Used by Concha y Toro®

    Are you part of a marketing team? You’ve probably heard of Concha y Toro, the wine producer founded in Chile in 1883. Listen to host André Brathwaite share the backstory of how founder Melchor de Santiago Concha y Toro turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including a location (Centro de Vino and Casa Don Melchor in Maipo Valley, Chile) and activities (tours, wine tastings, and pairings). Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers. www.formsofrecreation.com_____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

    8 min
  2. Experiences For Tea Lovers → Strategy Used by Osulloc®

    APR 11

    Experiences For Tea Lovers → Strategy Used by Osulloc®

    Founders. You’ve probably heard of Osulloc, the Korean tea producer founded in South Korea in 1979. Listen to host André Brathwaite share the backstory of how founder Suh Sung-whan turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Osulloc Tea Houses in multiple cities) and activities (tours and tea brewing classes at Osulloc Tea Museum and Factory). Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers. www.formsofrecreation.com_____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

    11 min
  3. Experiences For Foodies → Strategy Used by Eataly®

    APR 4

    Experiences For Foodies → Strategy Used by Eataly®

    Founders. You’ve probably heard of Eataly, the Italian marketplace founded in Italy in 2007. Listen to host André Brathwaite share the backstory of how founder Oscar Farinetti turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Eataly Stores in multiple cities) and activities (events, cooking classes, and market tours in Italy and other global cities). Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers. www.formsofrecreation.com_____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

    10 min
  4. Experiences For Cigar Aficionados → Strategy Used by Cohiba®

    MAR 28

    Experiences For Cigar Aficionados → Strategy Used by Cohiba®

    Founders. You’ve probably heard of Cohiba, the cigar manufacturer founded in Cuba in 1966. Listen to host André Brathwaite share the backstory of how former president Fidel Castro turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Cohiba Atmosphere in multiple cities) and activities (El Laguito Cigar Factory Tour). Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers. www.formsofrecreation.com_____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

    8 min
  5. Experiences For Whisky Enthusiasts → Strategy Used by Johnnie Walker®

    MAR 20

    Experiences For Whisky Enthusiasts → Strategy Used by Johnnie Walker®

    Founders. You’ve probably heard of Johnnie Walker, the spirit distiller brand founded in Scotland in 1820. Listen to host André Brathwaite share the backstory of its founder, John Walker, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including a location (The Johnnie Walker Princes Street in Scotland), and activities (A Journey Of Flavor, Guided Tasting, among others). Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers. www.formsofrecreation.com_____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

    9 min
  6. Film Watching As A Hobby → Strategy Used by Disney®

    MAR 14

    Film Watching As A Hobby → Strategy Used by Disney®

    Founders. You’ve probably heard of Disney, the film and entertainment brand founded in the United States in 1923. Listen to host André Brathwaite share the backstory of its founder, Walt Disney, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including clubs (D23), locations (Disney Parks in multiple cities and Disney Cruise Line to multiple destinations), and activities (International Food and Wine Festival, RunDisney, among others). Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers. www.formsofrecreation.com_____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

    12 min
  7. Experiences For Coffee Enthusiasts → Strategy Used by Starbucks Reserve®

    MAR 7

    Experiences For Coffee Enthusiasts → Strategy Used by Starbucks Reserve®

    Founders. You’ve probably heard of Starbucks Reserve, the premium coffee brand founded by Starbucks in the United States in 2010. Listen to host André Brathwaite share the backstory of its transformative CEO, Howard Schultz, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Starbucks Reserve Roasteries in multiple cities and Hacienda Alsacia Coffee Farm in Costa Rica), and activities (Starbucks Reserve Signature Experiences). Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers. www.formsofrecreation.com_____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

    9 min
  8. Experiences For Nature Observers → Strategy Used by Swarovski Optik®

    FEB 28

    Experiences For Nature Observers → Strategy Used by Swarovski Optik®

    Founders. You’ve probably heard of Swarovski Optik, the binoculars and scopes manufacturer founded in Austria in 1949. Listen to host André Brathwaite share the backstory of its founder, Wilhelm Swarovski, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Campex in Europe and Rainforest in Costa Rica), and activities (Swarovski Optik Events). Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers. www.formsofrecreation.com_____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

    10 min
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Explore the customer retention strategy that iconic brands have been using. Founders. You may be familiar with iconic brands, including National Geographic, Rapha, and LEGO. In this podcast, host André Brathwaite shares the backstories of each founder along with a customer retention strategy centered on hobby-driven experiences. This includes clubs to join, locations to visit, and activities to engage in, all of which have contributed to the success of these brands and others. ______ Want to dive deeper into this customer retention strategy? Visit: formsofrecreation.com ______ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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