FOUNDED.

FOUNDED.
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  • Entrepreneurship

Founded. An in-depth podcast, where founders of businesses from different growth stages, talk honestly about failure, doubt and recovery.

Episodes

  1. 6d ago

    Mischulaikah Grune: Growing on my own terms

    In this episode, we hear the story of Mischulaikah Grune, founder and CEO of OrthoFoodie. She built the platform from a deeply personal need to improve her own health. Today, OrthoFoodie helps people take control of their wellbeing with personalized nutrition, lifestyle and health advice, all in one intelligent platform. We also talk about building a mission-driven company, thinking globally, and why the best businesses are often born from personal experiences.

    Mischulaikah Grune: Growing on my own terms

  2. Jun 30

    Jaime Ascencio: Starting before you're ready

    In this episode, we listen to Jaime Ascencio, Co-founder and CEO of Reefy. Growing up in Mexico, Jaime spent countless hours diving and witnessed the gradual deterioration of marine ecosystems firsthand. Determined to be part of the solution, he moved to the Netherlands as an international student to study at TU Delft, where he co-founded Reefy - a company creating artificial reefs that protect coastlines while restoring and enhancing underwater ecosystems.

    Jaime Ascencio: Starting before you're ready

  3. May 12

    Thomas Petithuguenin: Leaving corporate to build real impact

    In this episode we listen to Thomas, CEO of everox. Thomas was appointed CEO and became the company's first employee back when everox was still a university spin-off. Thomas left a comfortable role to pursue a more impactful path, moving from environmental strategy into the cement industry. In this conversation, he shares the realities of early-stage company building - repeating pitches, hiring a team, and shaping the culture - alongside the freedom, ownership, and responsibility that come with it.

    Thomas Petithuguenin: Leaving corporate to build real impact

  4. Mar 17

    Kelly Ruigrok: Changing the world without an office

    In this episode we listen to Kelly Ruigrock, founder of GSES. Kelly Ruigrok is the founder and CEO of the Global Sustainable Enterprise System, a platform that makes sustainability measurable and transparent for organisations around the world. Starting without a degree and overcoming personal and professional setbacks, she built her company from scratch, turning a vision of a single sustainability standard into a tool used by businesses, governments and major events to drive real impact. Her journey is about resilience, curiosity, and changing the world one metric at a time.

    Kelly Ruigrok: Changing the world without an office
  • 4 Episodes

About

Founded. An in-depth podcast, where founders of businesses from different growth stages, talk honestly about failure, doubt and recovery.

Information

  • Creator
    FOUNDED.
  • Years Active
    2026
  • Episodes
    4
  • Rating
    Explicit
  • Copyright
    © 2026 FOUNDED.