Founder In Progress

2C Media Inc.

Founders In Progress is a documentary-style podcast that captures the raw, real, and often messy journey of building something from nothing. Formerly known as The Filming In Progress Podcast, this rebrand deepens our commitment to the core idea: that the founder’s journey is never a clean highlight reel—it’s a work in progress. Each episode features intimate, long-form conversations with entrepreneurs, creatives, and small business leaders. Through unscripted storytelling and unfiltered dialogue, guests share not just their wins but their doubts, pivots, and personal evolution. We unpack the emotional insights behind bold decisions and the business pragmatism required to keep going when no one’s watching. This is a podcast for those building with heart, leading with honesty, and chasing mastery in both business and life. Whether you're a seasoned founder, an aspiring builder, or someone who simply values the truth behind success, Founders In Progress offers stories that resonate, questions that matter, and moments that remind you: you're not alone in the process.

  1. Why Being “Ready” Is a Myth in Entrepreneurship

    -17 Ч

    Why Being “Ready” Is a Myth in Entrepreneurship

    In Episode 96, filmed in Monterrey, Mexico, we sit down with Ricardo — architect turned founder of Monte Coyote, one of the city’s leading specialty coffee brands. He shares how his background in architecture and hospitality design prepared him to build a café rooted in flow, storytelling, and customer experience. We talk about scaling from an expected 30–40 cups a day to 500–700, why “opening day is when the fantasy ends,” and how he navigated Monterrey’s 2022 water crisis as a founder. Ricardo also breaks down the importance of loyalty over hype, training baristas to guide customers into specialty coffee, and why Monte Coyote sources exclusively Mexican beans. If you’re building in hospitality or any experience-driven business, Episode 96 is a masterclass in adaptability, brand consistency, and founder resilience. LEARN MORE about Ricardo Luna Instagram -https://www.instagram.com/montecoyote/ LinkedIn - https://www.linkedin.com/in/ricardourbinaluna/ - https://www.linkedin.com/company/montecoyote/ Website - https://montecoyote.com FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    1 ч. 4 мин.
  2. From Overlooked Opportunity to Explosive Startup Success!

    16 ФЕВР.

    From Overlooked Opportunity to Explosive Startup Success!

    In Episode 95, filmed in Monterrey, Mexico, we sit down with Rodrigo, a builder who followed a small opportunity that turned into real momentum. What started as a simple eSIM experiment for family and friends quickly became a fast-scaling business serving 10,000+ customers, built on a rare balance of deep automation and high-touch customer support. In this conversation, Rodrigo breaks down why customer service became their unfair advantage in a space dominated by bots and bad onboarding, and how refunds, trust, and word of mouth fueled growth. We unpack the tension between automation and white-glove experience, what actually makes digital ads convert, and what started to strain when growth accelerated faster than expected. We also dive into founder mindset — making decisions without an “adult in the room,” balancing risk, working with co-founders, and raising pre-seed capital after proving real demand. This episode is for founders and operators who want to scale efficiently without losing trust, control, or clarity. LEARN MORE Rodrigo de la Garza Instagram - https://www.instagram.com/datosdeviajemx/ LinkedIn - https://www.linkedin.com/in/rodrigo-de-la-garza-3b2313191/ - https://www.linkedin.com/company/puntadigital/ Website - https://datosdeviaje.com/ FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    1 ч. 2 мин.
  3. Lifelong Entrepreneur: Motivation comes and goes. THIS is what fuels founders

    9 ФЕВР.

    Lifelong Entrepreneur: Motivation comes and goes. THIS is what fuels founders

    In episode 94, we sit down with Hans — co-founder & CEO of Nufi — to unpack how trust infrastructure actually gets built in Mexico and across Latin America. Hans breaks down what KYC and KYB really mean in practice, why compliance is the real “moat,” and how Nufi went from manual verification workflows that took weeks to a system that can return answers in minutes. We also go deep on why KYB is the “black pearl” — and how their in-house AI stack is changing the way banks, fintechs, and businesses verify companies, reduce risk, and move faster without cutting corners. But this conversation goes beyond ops and product. Hans gets brutally honest about the entrepreneurial path: why “motivation comes and goes,” why you have to choose to show up, and what it looks like to keep executing through panic, depression, and setbacks — one step at a time. This episode was shot in Monterrey, and yes — Nufi was on Shark Tank México (and got all five sharks to say yes). LEARN MORE about Hans Villa Instagram - https://www.instagram.com/nufi.mx/ - https://www.instagram.com/hansise/ LinkedIn - https://www.linkedin.com/in/hansvilla/ - https://www.linkedin.com/company/nufimx/ Website - https://www.nufi.mx/en FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    1 ч. 17 мин.
  4. The Business That Thrives Without Chasing Profit

    2 ФЕВР.

    The Business That Thrives Without Chasing Profit

    Episode 93 features Andrés from Tierra Prieta, recorded in Monterrey, Mexico. Andrés breaks down biochar carbon credits, the realities of carbon removal, and why this approach works best when treated as a focused tool rather than a silver bullet. In this conversation, we trace Andrés’ path from an engineering project turning spent coffee grounds into biodiesel… to discovering biochar through academic research… to building a real business that’s now scaling fast (35 employees, sold out for years). We also unpack the uncomfortable truths: additionality, MRV (measurement, reporting, verification), why credit quality matters, why most pyrolysis tech is overcomplicated, and why building the bio side first beats chasing credits first. If you’re a founder or operator who wants to understand climate tech without the hype, this one’s for you. LEARN MORE about Andrés Chapa Instagram - https://www.instagram.com/tierra_prieta/?hl=en LinkedIn - https://www.linkedin.com/in/andreschapa958/ - https://www.linkedin.com/company/tierra-prieta/about/ Website - https://www.tierraprieta.org/en FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    1 ч.
  5. Are You Really Successful — Or Just Busy? A Creative Agency Founder Explains

    26 ЯНВ.

    Are You Really Successful — Or Just Busy? A Creative Agency Founder Explains

    In this episode of Founders in Progress, we sit down with Jill Dewes, founder of Nice One, to talk about what happens when success no longer feels like success. After more than 25 years in the agency world, Jill made a fast, intentional decision to step away from leadership and rebuild her career on her own terms. We unpack identity, burnout, decision-making, and the quiet pressure founders put on themselves to stay “important.” This conversation explores why over-attachment to work can become unhealthy, how redefining success requires real trade-offs, and why being a founder doesn’t always mean scaling bigger—it can mean scaling truer. If you’ve ever questioned your relationship with work, struggled to let go of being needed, or felt the pull to reinvent yourself without permission, this episode will resonate. LEARN MORE about Jill Dewes LinkedIn - https://www.linkedin.com/in/jilldewes/ - https://www.linkedin.com/company/niceoneyyc/about/ Instagram - https://www.instagram.com/niceoneyyc Website - https://www.niceone.ca/ FOLLOW US on social media: Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    56 мин.
  6. Advisory Professional: Why Doing More Eventually Makes Things Worse

    19 ЯНВ.

    Advisory Professional: Why Doing More Eventually Makes Things Worse

    Rich Waller has built companies, exited, and now helps operators scale with intention. In this episode, we go deep on what leadership actually requires when you step into ownership—vision, accountability, hiring, onboarding, and the discipline of working on the business instead of getting trapped in it. Rich shares how joining Entrepreneurs’ Organization (EO) shaped his leadership journey, why goal-setting is a “muscle,” and how to build a team that can execute without constant founder involvement. We also unpack balance, time tracking, and the idea that your real priorities are proven by where your time goes—not what you say matters. If you’re building a company (or thinking about it), this one is a practical masterclass in how to scale with clarity. LEARN MORE about Rich Waller Instagram - https://www.instagram.com/rich.waller/followers/mutualOnly LinkedIn - https://www.linkedin.com/in/richard-waller-icd-d-57390529/ - https://www.linkedin.com/company/wallerco-advisory/ Website - https://wallercoadvisory.ca/ FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    58 мин.
  7. Leadership Expert: How Founders Kill the Business Indirectly

    12 ЯНВ.

    Leadership Expert: How Founders Kill the Business Indirectly

    Episode 90 of Founder In Progress features EOS Implementer Chris Jones, sharing what it really takes to scale a business without burning out—or becoming the bottleneck. Chris opens up about losing 70% of his business overnight, how mentorship helped him prepare a “Plan B” before crisis hit, and why implementing EOS (Entrepreneurial Operating System) became the turning point that allowed him to rebuild and grow stronger. We also unpack what “Relentless AF” really means—not just nonstop intensity, but pairing drive + fun as a leadership advantage. This conversation explores why founders unintentionally undermine their teams, how fear and ego slow growth, and what it takes to build real trust through clarity, accountability, and better decision-making. Chris also shares his perspective on balance, energy, and designing a life that supports long-term leadership. LEARN MORE about Chris Jones Instagram - https://www.instagram.com/RelentlessChrisJones/ LinkedIn - https://www.linkedin.com/in/chrisjonesyyc/ - https://www.linkedin.com/company/eos-worldwide-llc/ Website - https://www.relentlesschrisjones.com/ FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    50 мин.
  8. Ep. 89 | Roger Walco | Don't Forget The Magic | RealityLens

    5 ЯНВ.

    Ep. 89 | Roger Walco | Don't Forget The Magic | RealityLens

    Roger Walco is MIT-trained, design-schooled, and shaped by nearly 30 years in the video game industry. He breaks down what actually makes great experiences feel magical. We talk about why taste beats tools, why the first moment of interaction matters more than features, and how strong team chemistry creates outcomes no amount of brute-force hiring can replace. From Bethesda and Fallout to a behind-the-scenes Ghostbusters game redesign, Roger shares lessons on immersion, storytelling, and building worlds people want to return to. We also dive into the intersection of gaming, digital collectibles, blockchain, and NFTs. What went wrong, what players truly value, and where real, player-first utility could still exist. The conversation closes on craft, purpose, and leadership: knife making, furniture commissions, teaching, and why protecting small teams that can create meaningful work may be the most important job of a founder. LEARN MORE about Roger Walco LinkedIn - https://www.linkedin.com/in/roger-walco-1142771/ Instagram - https://www.instagram.com/rogerwalco/ Website - https://www.realitylens.us/ FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    54 мин.
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Founders In Progress is a documentary-style podcast that captures the raw, real, and often messy journey of building something from nothing. Formerly known as The Filming In Progress Podcast, this rebrand deepens our commitment to the core idea: that the founder’s journey is never a clean highlight reel—it’s a work in progress. Each episode features intimate, long-form conversations with entrepreneurs, creatives, and small business leaders. Through unscripted storytelling and unfiltered dialogue, guests share not just their wins but their doubts, pivots, and personal evolution. We unpack the emotional insights behind bold decisions and the business pragmatism required to keep going when no one’s watching. This is a podcast for those building with heart, leading with honesty, and chasing mastery in both business and life. Whether you're a seasoned founder, an aspiring builder, or someone who simply values the truth behind success, Founders In Progress offers stories that resonate, questions that matter, and moments that remind you: you're not alone in the process.

Информация

  • Автор
    2C Media Inc.
  • Годы выхода
    2025 - 2026
  • Выпуски
    24
  • Ограничения
    С ненормативной лексикой
  • Авторские права
    © 2C Media Inc. 2025
  • Сайт подкаста
    Founder In Progress