Founder2Founder with Aaron Spivak

Founder2Founder Podcast

Entrepreneurship isn’t just a career—it’s a relentless, all-consuming way of life. Welcome to Founder2Founder a raw and unfiltered podcast where host Aaron Spivak pulls back the curtain on what it really takes to build something from the ground up. No sugarcoating, no overnight success stories—just deep, honest conversations with some of the most driven, underrated, and game-changing founders of our time. From brutal setbacks to game-changing mindset shifts, Aaron goes beyond the polished success stories to uncover the unglamorous, deeply personal side of building a business. As a seasoned entrepreneur himself, Aaron goes beneath the surface and gets into the nitty-gritty of what it truly takes to succeed. He’ll dive into the habits, behaviors, and routines that set elite founders apart, the tactics and strategies that are working today, and the mindset shifts required to push through the hardest moments. Through raw personal stories, late-night struggles, and breakthrough moments, guests open up about what it really means to grow, not just as a founder, but as a person. Each week, Aaron sits down with visionary entrepreneurs from high-growth startup founders to seasoned CEOs, for real, unfiltered conversations about the highs, lows, and everything in between. Whether you're scaling a company, launching your first venture, or just looking for inspiration, this podcast will give you the insights, motivation, and real-world advice you won’t get just anywhere. If you're ready to strip away the illusion and get real about what it means to build, sacrifice, and thrive, this is the podcast for you. Join us every Wednesday!

  1. How Keida Dervishi Built Soulmate Customs Into A 7-Figure Brand at 19 With No Ads, and 40 Posts a Day

    10月1日

    How Keida Dervishi Built Soulmate Customs Into A 7-Figure Brand at 19 With No Ads, and 40 Posts a Day

    In this episode of Founder2Founder, Aaron Spivak sits down with Keida Dervishi, the 23-year-old founder of Soulmate Customs, a custom embroidery brand that hit $1 million in revenue in under 11 months without spending a dollar on ads. What started as a hoodie gift for her mom’s birthday quickly turned into a viral business powered by emotional storytelling and relentless content creation. Keida shares how growing up in an immigrant household shaped her drive, how she transitioned from child star in Albania to business builder, and what it’s like leading a fast-scaling brand at such a young age. From hiring mistakes, to burnout, staying grounded, to posting 40+ times a day, this conversation is a real look at what it takes to scale with zero shortcuts. Chapters: 02:08 – Growing Up in an Entrepreneurial Household 03:47 – From Child Star to Burnout on Stage 05:43 – Accidentally Entering Entrepreneurship 07:00 – The Hoodie Gift That Started Soulmate Custom 09:58 – Viral Launch and Selling Out Within Days 11:32 – No Strategy, Just Action: Early Days of Posting 12:37 – Moving Out of Her Bedroom to Scale Fulfillment 13:02 – First TikTok Lives and Learning to Sell 14:22 – Hiring Challenges and Missteps 15:45 – The Family Business Breakdown: Who Does What 16:37 – Discovering Her Why: The Fear That Fuels Her 18:01 – A Breakthrough Moment at Founders Club 19:04 – The Realities of Building While Your Parents Age 21:10 – Navigating Burnout, Routines, and Sleep Struggles 23:10 – Posting 40+ Times a Day: Pressure and Purpose 25:12 – Why Consistency Is Her Superpower 27:21 – Leading a Team as the Youngest in the Room 30:44 – Building Confidence and Letting Go of Limiting Beliefs 34:11 – Embracing Embarrassment to Achieve Greatness 35:27 – What Keeps Her Going: Live Calls with Customers 38:47 – Giving Credit Where It’s Due and Admiring the Work 41:38 – What’s Next for Soulmate Customs 44:45 – Learning to Let Go as the Business Grows 49:28 – Curating Her Circle and Protecting Her Environment 54:25 – Working With Her Brother and Navigating Family Tension 57:22 – What She’d Tell Her 9-Year-Old Self Guest Links: Website: https://soulmatecustoms.com/ Instagram: @SoulmateCustoms @Keida02 Kintsugi: The AI-powered tax compliance platform trusted by over 3,000 companies worldwide Stay Connected! Aaron Spivak: Instagram @‌Spivak Linkedin The Founders Club Instagram @‌TheFoundersClub Website www.foundersclubofficial.com Founder2Founder: TikTok @‌Founder2FounderPodcast Youtube @‌Founder2Founder.Podcast

    1 小时 7 分钟
  2. From Nightlife to Nine Figures: Heath Wolfson on Trendspotting and Building with Purpose

    9月24日

    From Nightlife to Nine Figures: Heath Wolfson on Trendspotting and Building with Purpose

    In this episode of Founder2Founder, Aaron Spivak sits down with Heath Wolfson, serial entrepreneur and founder of FrontCare, a creator-powered telehealth platform. With a 20-year track record of building businesses across safety, media, and health, Heath shares how he’s repeatedly turned market inefficiencies into high-growth ventures. He opens up about navigating failure, executing without outside capital, and spotting cultural trends before they explode. From launching Tattoo Nation in shopping malls to scaling one of Facebook’s biggest publishing engines, Heath now turns his focus to reshaping healthcare access through affiliate-driven telehealth. Chapters:  02:49 – Early Life, College, and First Entrepreneurial Sparks  03:57 – A Practical Approach to Entrepreneurship  04:58 – The First Business: Event Marketing in NYC  06:35 – Lessons from a Short-Lived Nightlife Venture  07:51 – A Quick Detour at Morgan Stanley  08:52 – Bringing Tattoo Parlors to Shopping Malls  10:35 – Navigating Regulations in Traditional Retail  12:45 – The 2008 Crash and a Failed Expansion  13:56 – Forgetting a $100M Success: Glow-in-the-Dark Safety  15:56 – Getting a Law Passed and Building a Manufacturing Deal  17:19 – How a Nightlife Job Led to a Fortune  19:22 – Partnership, Production, and Exit to a National Brand  21:49 – Real-Time Pattern Recognition and Risk  22:32 – Understanding Market Timing and Survival  24:11 – Acquiring Inked Magazine and Going Omnichannel  25:36 – The Birth of Facebook E-Commerce  27:00 – Owning and Monetizing Massive Facebook Pages  28:38 – Cambridge Analytica Fallout and Platform Risk  30:51 – Why Timing is Everything in Business  32:22 – The Dangers of Scaling Too Fast  33:42 – Zooming Out: Lessons Over Two Decades  34:46 – Transitioning from Media to Health  35:38 – Accidentally Overdosing on Ozempic  37:48 – Experiencing the Power of GLP-1s Firsthand  39:21 – Bootstrapping a Brick-and-Mortar Weight Loss Clinic  40:51 – Selling Telehealth Models to Founders and Creators  43:11 – Breaking Down the Legal Fight Between Compounders and Big Pharma  44:36 – Making Health an Empowered Conversation for Creators  45:52 – Building a Trust-Based Health Affiliate Ecosystem  47:31 – Quality Control and Compliance in Telehealth  48:45 – Inside the FrontCare “Clinic as a Service” Model  49:46 – Helping Gyms, Salons & Clinics Monetize Wellness  50:38 – Legacy Thinking and the Next Chapter  52:26 – Advice to His 17-Year-Old Self: Buy Real Estate  53:56 – Why Money is a Tool, Not a Destination  55:07 – Empowering Through Access and Ownership Guest Links: LinkedIn: Heath Wolfson Stay Connected! Aaron Spivak: Instagram @‌Spivak Linkedin The Founders Club Instagram @‌TheFoundersClub Website www.foundersclubofficial.com Founder2Founder: TikTok @‌Founder2FounderPodcast Youtube @‌Founder2Founder.Podcast

    59 分钟
  3. Uncomfortable Either Way: Why Growth Requires Choosing the Hard Path with Brett Eaton

    9月17日

    Uncomfortable Either Way: Why Growth Requires Choosing the Hard Path with Brett Eaton

    In this episode of Founder2Founder, Aaron Spivak sits down with Brett Eaton, keynote speaker, high performance coach, and author of Uncomfortable Either Way. After a life-changing back injury and the loss of his father at 16, Brett discovered a powerful truth: life is going to be uncomfortable no matter what, so choose the version that leads to growth. He shares the frameworks behind his success, including the game-changing “Sunday Setup,” how to spot self-sabotage in real time, and why founders must upgrade their relationship with discomfort and money. This conversation is packed with raw honesty and practical takeaways for anyone serious about building a life that lasts. Chapters: 02:14 – Brett’s Origin Story: Injury, Loss, and a New Lens 03:46 – Sports, Hustle, and Learning to Love the Grind 05:10 – When Patience Becomes an Excuse 06:34 – Living in 90-Day Sprints 08:01 – Gamifying Progress to Stay Consistent 09:38 – Who Actually Needs a Coach? 11:06 – Bad Coaching Investments & What to Watch For 12:56 – Transitioning Out of Fitness-Only Coaching 14:27 – Starting with Strengths, Not Weaknesses 15:36 – Taking a Life Inventory 17:00 – Learning While You’re Winning 19:08 – The Full Sunday Setup Breakdown 21:50 – Identifying Weekly Landmines 24:59 – If It’s Not on the Calendar, It’s Not Real 27:06 – Why Founders Must Prioritize Energy 29:27 – The “F*ck It” Button: Spotting Self-Sabotage 33:43 – The Comfort Trap 34:40 – The Cost of Coasting: Blockbuster Syndrome 37:48 – Embracing the Good Old Days While You’re In Them 39:32 – Being Young vs. Being Present 40:45 – “I’m in My Prime”: A New Morning Mantra 41:49 – What Comfort Really Signals 45:14 – Why Brett Finally Wrote the Book 47:27 – Money Mindset & Unlearning Limiting Beliefs 50:38 – Facing the Numbers & Taking Control 54:25 – Surrounding Yourself with People Who Talk About Money 1:01:31 – One Honest Question That Changed the Game 1:05:12 – Advice to His 16-Year-Old Self Guest Links: Website: www.bretteaton.com Instagram: @bretteaton_ YouTube: @bretteaton_ Kintsugi: The AI-powered tax compliance platform trusted by over 3,000 companies worldwide Stay Connected! Aaron Spivak: Instagram @‌Spivak Linkedin The Founders Club Instagram @‌TheFoundersClub Website www.foundersclubofficial.com Founder2Founder: TikTok @‌Founder2FounderPodcast Youtube @‌Founder2Founder.Podcast

    1 小时 9 分钟
  4. From 0 to 2,000+ Person Events: Lucy Nelles on Community, Profit, and Scale

    9月10日

    From 0 to 2,000+ Person Events: Lucy Nelles on Community, Profit, and Scale

    In this episode of Founder2Founder Aaron Spivak sits down with Lucy Nelles, leading community-building expert and co-founder of Coffee & Chill Miami, the wildly popular bi-weekly sober wellness party that now draws over 1,000 guests per event. With over 100 sold-out events and collaborations with top global brands, Lucy has cracked the code on making in-person gatherings profitable, scalable, and deeply impactful. She shares how she went from feeling isolated in a new city to building a movement, and now teaches others to do the same through her program, Community Mastery. Listen in for insights on team structure, brand partnerships, pricing strategy, and how to build meaningful connections without alcohol. Chapters: 02:14 – Introducing Lucy: From Isolation to Community 03:46 – The Move to Miami & Early Challenges 04:34 – The First Event That Sparked It All 05:10 – Ice Baths, Stock Tanks & the Rise of a Trend 06:59 – How Coffee & Chill Was Born 08:03 – Losing $10K on One Event (and What She Learned) 09:30 – The #1 Mistake Event Hosts Make 11:00 – The First Coffee & Chill: JBL Speakers & 250 Guests 12:38 – Gradually Raising Ticket Prices & Building Trust 13:57 – Driving Repeat Attendance Every Two Weeks 16:24 – Special Collaborations: Art Basel, F1, NFL 17:18 – How Lucy and Her Co-Founder Divide and Conquer 19:39 – Keeping a Healthy Co-Founder Relationship 21:06 – Investing in Learning for Herself and Her Team 24:28 – Launching Community Mastery to Serve Others 26:09 – Balancing Two Businesses Without Burnout 27:37 – Time-Blocking, Non-Negotiables, and Systems 30:26 – Expanding Coffee & Chill Into New Cities 31:45 – How to Stand Out in a “Saturated” Market 33:31 – Rethinking Nightlife: No Booze, All Wellness 38:54 – Why Lucy Quit Drinking and What Changed 43:07 – Overcoming Imposter Syndrome Through Results 45:45 – The Bigger Mission: Building In-Person Culture Guest Links: Website: https://coffeeandchill.com/ Instagram: @luceilanelles & @coffeeandchillmiami Kintsugi: The AI-powered tax compliance platform trusted by over 3,000 companies worldwide Stay Connected! Aaron Spivak: Instagram @‌Spivak Linkedin The Founders Club Instagram @‌TheFoundersClub Website www.foundersclubofficial.com Founder2Founder: TikTok @‌Founder2FounderPodcast Youtube @‌Founder2Founder.Podcast

    1 小时
  5. From a $900 Bank Account to a $50M Brand: Chris Meade on Building CROSSNET

    9月3日

    From a $900 Bank Account to a $50M Brand: Chris Meade on Building CROSSNET

    In this episode of Founder2Founder, Aaron Spivak sits down with Chris Mead, co-founder of CROSSNET and Founders Club, for his most open and personal conversation to date. From a small Connecticut town, to building one of the fastest-growing backyard sports brands in America, Chris unpacks the highs, lows, and lessons of scaling a startup from scratch. They dive into the origins of CROSSNET, the $1M mistake during an acquisition, the toll of leadership decisions, and how those experiences shaped the vision for Founders Club. If you’re navigating the founder journey, this episode is packed with the kind of honest insights you won’t get anywhere else. Chapters:  02:49 – Growing Up in Small-Town Connecticut  04:40 – From Film School, to HBO, to Burnout  06:30 – Learning Amazon Dropshipping in College  08:26 – Fired, Broke, and Starting Over at Uber  12:49 – Inventing CROSSNET in a Backyard  15:06 – Quitting Jobs and Moving to Miami  17:49 – Going All-In with Marketing  19:21 – $87K to $9.8M: CROSSNET’s Hockey Stick Growth  21:30 – The Year Everything Went Wrong  25:19 – The Mistake of Not Cutting Fast Enough  28:10 – Trusting the Wrong CFO and Losing Sight  30:01 – The Acquisition That Fell Apart  33:50 – Picking the Wrong Buyer for the Wrong Reasons  35:10 – The Second Exit: Why Vivier Was the Right Fit  38:15 – What He’d Tell His Younger Self  42:04 – Why He Wouldn’t Change a Thing  42:46 – Building Founders Club from Scratch  46:41 – What Makes the Community Work  49:29 – There’s No Real Community for Founders… Until Now  51:07 – What a Great Member Looks Like  54:10 – Building a Life Beyond the Business  57:15 – Relationships Compound Like Capital  58:19 – Founders Forum and the Future of Events  1:00:51 – The Long-Term Vision for Founders Club  1:06:49 – Why This Will Never Be a Suit-and-Tie Club Guest Links: Instagram: @crossnetgame & @chrismeade Website: https://vivereltd.com/pages/crossnet Kintsugi: The AI-powered tax compliance platform trusted by over 3,000 companies worldwide Stay Connected! Aaron Spivak: Instagram @‌Spivak Linkedin The Founders Club Instagram @‌TheFoundersClub Website www.foundersclubofficial.com Founder2Founder: TikTok @‌Founder2FounderPodcast Youtube @‌Founder2Founder.Podcast

    1 小时 11 分钟
  6. The 3 Traits Every High-Growth Brand Shares, According to Shopify’s President Harley Finkelstein

    8月27日

    The 3 Traits Every High-Growth Brand Shares, According to Shopify’s President Harley Finkelstein

    In this special episode of Founder2Founder, Aaron Spivak sits down with Harley Finkelstein, President of Shopify, for a no-fluff, behind-the-scenes conversation recorded live with over 100 Founders Club members. Harley unpacks the deep connection between personal identity and building lasting companies, while discussing how founders can grow smarter and why success demands unshakable character and long-term thinking. This isn’t a surface-level chat, Harley dives into the psychological drivers behind great founders, how AI is changing hiring and operations, and why you should fire yourself before it’s too late. He shares tactical insights on platform strategy, what Shopify looks for in celebrity-led brands, and how to build a company that’s authentic, resilient, and scalable. From DJing at 13, to leading one of the most iconic tech companies globally, Harley’s founder journey is packed with clarity and conviction that every entrepreneur can learn from. Chapters:  01:28 – Balancing Personal Brand vs. Business Brand  06:49 – Why Founders Must Go Direct (and Skip Legacy Media)  07:27 – 3 Traits of the Most Successful Brands  12:45 – How AI is Replacing Full-Time Roles at Shopify  14:20 – Growing Firebelly Tea with Fewer People and More Energy  15:47 – Hire Founders, Not Résumés  17:44 – Why Shopify is Run by Founders (and How That Works)  19:06 – Harley’s Grandfather & Building with Character  23:49 – Work-Life Integration & Founders in Relationships  28:11 – Daily Habits, Self-Awareness & Why Harley Meditates  31:29 – The Only Meetings Harley Never Misses  34:38 – When Shopify Builds In-House vs. Letting Apps Thrive  40:35 – What Business Are You Really In? Harley Coaches a Founder Live  46:12 – How to Stop Losing DTC Sales to Amazon  50:01 – Why It Doesn’t Matter Where the Sale Happens  50:44 – Shopify’s Celebrity Strategy (It’s Not About Fame)  55:50 – Harley’s Final Ask: Help a Founder IPO Guest Links: Instagram: @Harley & @Shopify Website: https://www.shopify.com Stay Connected! Aaron Spivak: Instagram @‌Spivak Linkedin The Founders Club Instagram @‌TheFoundersClub Website www.foundersclubofficial.com Founder2Founder: TikTok @‌Founder2FounderPodcast Youtube @‌Founder2Founder.Podcast

    58 分钟
  7. From $2,500 in Debt, to the World's Finest Tea Brand: Steve Schwartz on Building Art of Tea

    8月20日

    From $2,500 in Debt, to the World's Finest Tea Brand: Steve Schwartz on Building Art of Tea

    In this episode of Founder2Founder, Aaron Spivak sits down with Steve Schwartz, Master Tea Blender, best-selling author, and founder of Art of Tea—an award-winning tea brand based in Los Angeles. After dropping out of college to care for his mother, Steve discovered Ayurvedic medicine and began a journey that would take him across the globe sourcing and blending the world’s finest teas. Starting with $2,500 in credit card debt, Steve built a vertically integrated company that now supplies iconic restaurants and hotels. He shares how he turned tragedy into purpose, created the U.S.’s first tea sommelier role, and built a legacy-focused business with intention and heart. Chapters: 02:32 – Losing His Mother and the Awakening of Purpose 04:11 – Discovering Ayurveda and the Art of Botanical Blending 06:23 – The Truth About Supermarket Tea 07:12 – The Power of Ritual: Why Tea Is Not Just a Beverage 08:52 – Choosing Steady Growth Over the Hockey Stick 11:03 – Building with a Multi-Generational Vision 12:35 – American Flips vs. Eastern Longevity Thinking 14:40 – Why Art of Tea Avoids Supermarkets 16:03 – Creating the First Tea Sommelier Position in the U.S. 17:22 – Expanding Art of Tea to the East Coast 19:13 – Controlling Quality Through Vertical Integration 21:16 – Coaching vs. Babysitting: Leadership Lessons 22:12 – The Daily Work of Unlearning Scarcity 25:37 – Childhood Scarcity and the Roots of Limiting Beliefs 28:08 – From Rabbi Aspirations to Global Tea Advocate 30:00 – Smiling as Strategy 33:14 – The Power of Giving Before You Receive 36:44 – Parenting, Abundance, and Entrepreneurial Mindsets 39:58 – Why Entrepreneurship Is the Best Way to Live 43:30 – Creating Safe Spaces for Founders to Be Real 45:29 – Betting on Himself With a Baby on the Way 47:09 – Filling an Org Chart by Removing Himself 50:11 – DJ Fails and the Power of Vulnerability 53:01 – The Real Reason People Join Founder’s Club 54:06 – Building Grit in the Next Generation 55:46 – One Day a Week Off: Shabbat as a Business Advantage 57:12 – What His Late Mother Would Say Now 59:14 – A Message to His 20-Year-Old Self 1:00:33 – The Power of Trust Over Fear 1:03:19 – What He Wants to Be Remembered For 1:05:53 – Getting Out of Your Own Way 1:07:20 – What’s Actually Going On With Matcha 1:11:39 – Matcha Sourcing Crisis and the Japan Trip That Changed It 1:13:55 – The Matcha Trend Explained 1:18:06 – Closing Reflections on Legacy and Leadership Guest Links: Website: https://www.artoftea.com/ Instagram: @artofteala  @steveschwarx LinkedIn: Art Of Tea   Steve Schwartz FERMÀT: The AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion. FermatCommerce.com  Stay Connected! Aaron Spivak: Instagram @‌Spivak Linkedin The Founders Club Instagram @‌TheFoundersClub Website www.foundersclubofficial.com Founder2Founder: TikTok @‌Founder2FounderPodcast Youtube @‌Founder2Founder.Podcast

    1 小时 20 分钟
  8. From $10 in the Bank to a $9M Beverage Brand: Megan Klein’s Unconventional Path with Little Saints

    8月13日

    From $10 in the Bank to a $9M Beverage Brand: Megan Klein’s Unconventional Path with Little Saints

    In this episode of Founder2Founder, Aaron Spivak sits down with Megan Klein, founder of Little Saints, the sugar-free, mushroom-powered non-alcoholic cocktails and spirits brand redefining the way we drink. A former environmental attorney turned two-time brand founder, Megan’s journey is one of radical pivots, personal reinvention, and unshakable self-belief. She shares how she went from shutting down her first startup to investing her last million, selling her own apartment to fund it, and scaling Little Saints to $9.6M in revenue without traditional VC backing. Megan opens up about her lowest moments, from navigating loneliness during the pandemic, to hitting $10 in her personal bank account, and the turning point that came from trusting her own intuition over outside “expert” advice. She dives into how plant medicine shaped her leadership style, the hard lessons of Shark Tank, and why aligning brand growth with personal growth has been the foundation of her success. This is an unfiltered conversation on grit, discernment, and building a category-defining CPG brand on your own terms. Chapters: 02:21 – From Lawyer to Rooftop Farming 04:51 – The Fog of Misalignment in Corporate Life 07:41 – Equity-Only Hustle at Farmed Here 08:22 – Building The Fresh Factory from a Failed Startup 11:42 – Fundraising Lessons from the First Business 12:35 – Investing Her Own $1M to Start Little Saints 14:37 – The Solo Founder Reality During the Pandemic 16:42 – Hemp Silk Cocktail Masks: The First Little Saints Product 18:05 – The Dry January Experiment That Sparked the Brand 21:00 – Discovering Ayahuasca and Plant Medicine’s Impact 28:55 – Quitting Alcohol for Good 32:39 – Going All-In with DTC 36:09 – Selling Assets to Save the Business 39:50 – Crisis Summer: Cancellation, Family Emergency, and Cash Shortage 41:06 – Unlearning the Need for Outside Approval 46:57 – Filming Shark Tank and Walking Away from the Deal 51:01 – Scaling from $100K to $9.6M in Three Years 53:17 – Laying the Foundation for $20M+ Growth 56:53 – Using Plant Medicine to Become a Better Leader 59:08 – Radical Feedback from the Team 1:03:26 – Little Saints Dirty Martini Demo 1:07:20 – Building in Miami and Creating the Little Saints House 1:11:32 – In-Person vs. Remote Team Dynamics 1:13:08 – What December 2020 Megan Would Be Most Proud Of 1:16:03 – Message to a 16-Year-Old Megan 1:18:39 – Blending Personal Development with Business Growth 1:21:31 – Choosing Alignment Over Short-Term Gains 1:22:23 – Where to Buy Little Saints Guest Links: Website: littlesaints.com Instagram: @littlesaintsco LinkedIn: Little Saints Fully Accountable: Mention this ad and have your onboarding fees waived at https://fullyaccountable.com FERMÀT: The AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion. FermatCommerce.com  Stay Connected! Aaron Spivak: Instagram @‌Spivak Linkedin The Founders Club Instagram @‌TheFoundersClub Website www.foundersclubofficial.com Founder2Founder: TikTok @‌Founder2FounderPodcast Youtube @‌Founder2Founder.Podcast

    1 小时 26 分钟
4.7
共 5 分
15 个评分

关于

Entrepreneurship isn’t just a career—it’s a relentless, all-consuming way of life. Welcome to Founder2Founder a raw and unfiltered podcast where host Aaron Spivak pulls back the curtain on what it really takes to build something from the ground up. No sugarcoating, no overnight success stories—just deep, honest conversations with some of the most driven, underrated, and game-changing founders of our time. From brutal setbacks to game-changing mindset shifts, Aaron goes beyond the polished success stories to uncover the unglamorous, deeply personal side of building a business. As a seasoned entrepreneur himself, Aaron goes beneath the surface and gets into the nitty-gritty of what it truly takes to succeed. He’ll dive into the habits, behaviors, and routines that set elite founders apart, the tactics and strategies that are working today, and the mindset shifts required to push through the hardest moments. Through raw personal stories, late-night struggles, and breakthrough moments, guests open up about what it really means to grow, not just as a founder, but as a person. Each week, Aaron sits down with visionary entrepreneurs from high-growth startup founders to seasoned CEOs, for real, unfiltered conversations about the highs, lows, and everything in between. Whether you're scaling a company, launching your first venture, or just looking for inspiration, this podcast will give you the insights, motivation, and real-world advice you won’t get just anywhere. If you're ready to strip away the illusion and get real about what it means to build, sacrifice, and thrive, this is the podcast for you. Join us every Wednesday!

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