Founder's Framework

Ninety.io
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Tune in to hear Ninety founder, Mark Abbott, talk with other company leaders and entrepreneurs about key business-building frameworks and concepts. You'll learn strategies for overcoming obstacles, making informed decisions, and reaching your ambitious goals.

  1. JAN 30

    AI Doesn’t Replace Thinking. It Demands It

    AI is changing how we work, but not by replacing people. It’s raising the bar for how we think. In this Founder’s Framework episode, Mark Abbott explores what AI reveals about our habits, clarity, and decision-making. It doesn’t remove the need for good judgment. It makes the gaps more obvious. This isn’t about fear or hype. It’s about learning how to think with AI in the loop and what that means for founders, teams, and culture. You’ll hear: Why founders are still responsible for making hard callsHow clear inputs lead to better AI outputsWhat it takes to build thinking teams in an AI-driven worldIf AI feels destabilizing, it might not be the tech, but what it’s showing us about how we work. Subscribe for more founder-first conversations every other week. Connect: → Follow Mark on LinkedIn: https://bit.ly/MarkAbbott → Follow Cole on LinkedIn: https://bit.ly/ColeAbbott → Subscribe to Mark’s Founder’s Framework Newsletter: https://bit.ly/3JiAaXT Try Ninety free for 30 days!

    34 min

  2. JAN 16

    What 2025 Taught Us About Leadership Under Pressure

    What happens when growth slows and leaders are forced to make decisions they hoped they could avoid? In this episode, Mark Abbott reflects on the hard lessons of 2025, a year that forced difficult decisions, exposed cultural misalignment, and pushed leadership maturity to the forefront. From navigating high care versus high performance to making one-way door decisions under pressure, this conversation breaks down what founders must confront when uncertainty reveals what is really happening inside the company. You’ll hear: -Why ambiguity strains teams more than most founders expect -What “succeed or escalate” looks like in real leadership moments -Why accountability, ownership, and meeting size matter more as you scale Subscribe for more founder-first conversations every other week. Connect: → Follow Mark on LinkedIn: https://bit.ly/MarkAbbott → Follow Cole on LinkedIn: https://bit.ly/ColeAbbott Resources: → Subscribe to Mark’s Founder’s Framework Newsletter: https://bit.ly/3JiAaXT → Subscribe to Mark’s Founder’s Framework Newsletter: https://bit.ly/3JiAaXT Try Ninety free for 30 days!

    31 min

  3. 12/05/2025

    Why Brand and Culture Can’t Be Afterthoughts with Jed Morley

    What does it take to build a brand that actually scales? In this episode, Mark Abbott talks with Jed Morley, founder of Backstory Branding and author of Building a Brand That Scales. They dive deep into the role founders play in shaping brand and culture, and why alignment across both is non-negotiable if you want to build something that lasts. Jed shares how Nike first sparked his obsession with branding, why most founders delay the hard brand work for too long, and how he helps companies turn insight into real, compounding impact. You’ll hear: Why a brand is not your logo and what it actually isHow founder alignment drives both culture and brandThe questions leaders must answer to attract like-minded talentSubscribe for more founder-first conversations every week. Connect: → Follow Jed on LinkedIn: https://www.linkedin.com/in/jedmorley/ → Follow Mark on LinkedIn: https://bit.ly/MarkAbbott Resources:  → Learn more about Backstory Branding: https://www.backstorybranding.com/ → Read Building a Brand That Scales: https://www.backstorybranding.com/books/building-a-brand-that-scales → Subscribe to Mark’s Founder’s Framework Newsletter: https://bit.ly/3JiAaXT  → Subscribe to Mark’s Founder’s Framework Newsletter: https://bit.ly/3JiAaXT Try Ninety free for 30 days!

    51 min

  4. 11/21/2025

    From Sweet Potatoes to a $100M Family Business feat. Jessie and Adrian Capote

    What does it take to turn a five-acre crop into a national brand? In this episode, Mark Abbott talks with Jessie and Adrian Capote of J&C Tropicals, a third-generation family business built on their father’s vision and grit. They open up about the near-collapse that nearly ended it all, the decisions that turned things around, and how they’ve evolved from surviving to leading with clarity, culture, and structure. You’ll hear: How their father’s hustle created a produce legacyWhat it took to rebuild after hitting rock bottomHow generational leadership keeps the company strongSubscribe for more founder-first conversations every week. Connect: → Follow Jessie on LinkedIn: : https://www.linkedin.com/in/jessiecapote/ →Follow Adrian on LinkedIn: : https://www.linkedin.com/in/adriancapote/ → Follow Mark on LinkedIn: https://bit.ly/MarkAbbott Subscribe for more founder-first insight every week. Resources: → Learn more about J&C Tropicals: https://www.jctropicals.us/ → Subscribe to Mark’s Founder’s Framework Newsletter: https://bit.ly/3JiAaXT  → Subscribe to Mark’s Founder’s Framework Newsletter: https://bit.ly/3JiAaXT Try Ninety free for 30 days!

    1h 18m

  5. 11/10/2025

    You Can’t Delegate the Hard Stuff feat. Audra Stanton

    Founders can delegate a lot, but not everything. Mark Abbott sits down with Audra Stanton, Head of Product at Ninety, for a candid conversation about the work founders must own. From team drift to cultural misalignment, they explore how leadership shows up in the hard moments. In this episode: Why escalation is a leadership signal, not a handoffWhat happens when people avoid friction instead of facing itHow to model alignment without micromanagingConnect: → Follow Mark on LinkedIn: https://bit.ly/MarkAbbott → Follow Audra on LinkedIn: https://bit.ly/4qHhhyC Subscribe for more founder-first insight every week. Resources: → Subscribe to Mark’s Founder’s Framework Newsletter: https://bit.ly/3JiAaXT  → Subscribe to Mark’s Founder’s Framework Newsletter: https://bit.ly/3JiAaXT Try Ninety free for 30 days!

    46 min

  6. 10/24/2025

    How AI Is Transforming Work, Culture, and Leadership

    AI isn’t just changing how we work, it’s reshaping what it means to work. In this episode, Mark and Cole explore how AI is impacting small and mid-sized businesses, leadership, and culture. They discuss: How AI is organically transforming teams and tools inside NinetyWhy some organizations embrace AI while others resist itThe role of employee archetypes in understanding how people adopt new techThe ethical and human implications of automation and job shiftsHow leaders can guide their teams through massive technological changeWhether you’re a founder, team leader, or simply curious about the future of work, this conversation will challenge how you think about technology, culture, and leadership. → Subscribe to Mark’s Founder’s Framework Newsletter: https://bit.ly/3JiAaXT Try Ninety free for 30 days!

    47 min

  7. 10/03/2025

    The EQ Gym: Building Emotional Intelligence at Work with MyGrow’s Theran Knighton-Fitt

    Emotional intelligence is not learned in a seminar. It is trained like a muscle. In this Founder’s Framework Podcast episode, Mark Abbott talks with Theran Knighton-Fitt, Co-Founder of MyGrow, about what they call the “EQ Gym,” a practical way for people to grow emotional intelligence inside companies. The conversation covers: Why most leadership training fails to create lasting changeThe difference between fixing systems and empowering peopleHow emotional intelligence shapes culture and performanceMyGrow’s ten-year founder journey and the lessons along the wayFor founders trying to scale culture while building systems, this conversation shows why emotional fitness is just as critical as operational efficiency. Learn more about MyGrow: https://mygrow.me Connect with Theran on LinkedIn: https://za.linkedin.com/in/theranknighton-fitt Subscribe for more founder-first conversations. → Subscribe to Mark’s Founder’s Framework Newsletter: https://bit.ly/3JiAaXT Try Ninety free for 30 days!

    1h 13m

  8. 09/19/2025

    The Truth About Founders and Freedom with Bob Glazer

    Everyone talks about freedom as the ultimate goal of entrepreneurship, but for most founders, it’s not that simple. In this episode of the Founder’s Framework podcast, Mark Abbott sits down with serial entrepreneur and bestselling author Bob Glazer to unpack the real truth about freedom in the founder’s journey. They explore: Why most founders feel less free after starting a businessThe mental shifts required to escape the trap of “building yourself a job”How to delegate, build trust, and scale without burning outWhat true freedom looks like and how to design your business to support itIf you’re a founder wrestling with how to get out of the weeds and back to your vision, this conversation is for you. → Subscribe to Mark’s Founder’s Framework Newsletter: https://bit.ly/3JiAaXT Try Ninety free for 30 days!

    57 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Tune in to hear Ninety founder, Mark Abbott, talk with other company leaders and entrepreneurs about key business-building frameworks and concepts. You'll learn strategies for overcoming obstacles, making informed decisions, and reaching your ambitious goals.

Information

  • Creator
    Ninety.io
  • Years Active
    2024 - 2026
  • Episodes
    54
  • Rating
    Clean
  • Copyright
    © 2026 Founder's Framework
  • Show Website
    Founder's Framework

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