Founder's Framework

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Tune in to hear Ninety founder, Mark Abbott, talk with other company leaders and entrepreneurs about key business-building frameworks and concepts. You'll learn strategies for overcoming obstacles, making informed decisions, and reaching your ambitious goals.

  1. DEC 5

    Why Brand and Culture Can’t Be Afterthoughts with Jed Morley

    What does it take to build a brand that actually scales? In this episode, Mark Abbott talks with Jed Morley, founder of Backstory Branding and author of Building a Brand That Scales. They dive deep into the role founders play in shaping brand and culture, and why alignment across both is non-negotiable if you want to build something that lasts. Jed shares how Nike first sparked his obsession with branding, why most founders delay the hard brand work for too long, and how he helps companies turn insight into real, compounding impact. You’ll hear: Why a brand is not your logo and what it actually isHow founder alignment drives both culture and brandThe questions leaders must answer to attract like-minded talentSubscribe for more founder-first conversations every week. Connect: → Follow Jed on LinkedIn: https://www.linkedin.com/in/jedmorley/ → Follow Mark on LinkedIn: https://bit.ly/MarkAbbott Resources:  → Learn more about Backstory Branding: https://www.backstorybranding.com/ → Read Building a Brand That Scales: https://www.backstorybranding.com/books/building-a-brand-that-scales → Subscribe to Mark’s Founder’s Framework Newsletter: https://bit.ly/3JiAaXT  Try Ninety free for 30 days!

    51 min

  2. NOV 21

    From Sweet Potatoes to a $100M Family Business feat. Jessie and Adrian Capote

    What does it take to turn a five-acre crop into a national brand? In this episode, Mark Abbott talks with Jessie and Adrian Capote of J&C Tropicals, a third-generation family business built on their father’s vision and grit. They open up about the near-collapse that nearly ended it all, the decisions that turned things around, and how they’ve evolved from surviving to leading with clarity, culture, and structure. You’ll hear: How their father’s hustle created a produce legacyWhat it took to rebuild after hitting rock bottomHow generational leadership keeps the company strongSubscribe for more founder-first conversations every week. Connect: → Follow Jessie on LinkedIn: : https://www.linkedin.com/in/jessiecapote/ →Follow Adrian on LinkedIn: : https://www.linkedin.com/in/adriancapote/ → Follow Mark on LinkedIn: https://bit.ly/MarkAbbott Subscribe for more founder-first insight every week. Resources: → Learn more about J&C Tropicals: https://www.jctropicals.us/ → Subscribe to Mark’s Founder’s Framework Newsletter: https://bit.ly/3JiAaXT  Try Ninety free for 30 days!

    1h 18m

  3. NOV 10

    You Can’t Delegate the Hard Stuff feat. Audra Stanton

    Founders can delegate a lot, but not everything. Mark Abbott sits down with Audra Stanton, Head of Product at Ninety, for a candid conversation about the work founders must own. From team drift to cultural misalignment, they explore how leadership shows up in the hard moments. In this episode: Why escalation is a leadership signal, not a handoffWhat happens when people avoid friction instead of facing itHow to model alignment without micromanagingConnect: → Follow Mark on LinkedIn: https://bit.ly/MarkAbbott → Follow Audra on LinkedIn: https://bit.ly/4qHhhyC Subscribe for more founder-first insight every week. Resources: → Subscribe to Mark’s Founder’s Framework Newsletter: https://bit.ly/3JiAaXT  Try Ninety free for 30 days!

    46 min

  4. OCT 24

    How AI Is Transforming Work, Culture, and Leadership

    AI isn’t just changing how we work, it’s reshaping what it means to work. In this episode, Mark and Cole explore how AI is impacting small and mid-sized businesses, leadership, and culture. They discuss: How AI is organically transforming teams and tools inside NinetyWhy some organizations embrace AI while others resist itThe role of employee archetypes in understanding how people adopt new techThe ethical and human implications of automation and job shiftsHow leaders can guide their teams through massive technological changeWhether you’re a founder, team leader, or simply curious about the future of work, this conversation will challenge how you think about technology, culture, and leadership. Try Ninety free for 30 days!

    47 min

  5. OCT 3

    The EQ Gym: Building Emotional Intelligence at Work with MyGrow’s Theran Knighton-Fitt

    Emotional intelligence is not learned in a seminar. It is trained like a muscle. In this Founder’s Framework Podcast episode, Mark Abbott talks with Theran Knighton-Fitt, Co-Founder of MyGrow, about what they call the “EQ Gym,” a practical way for people to grow emotional intelligence inside companies. The conversation covers: Why most leadership training fails to create lasting changeThe difference between fixing systems and empowering peopleHow emotional intelligence shapes culture and performanceMyGrow’s ten-year founder journey and the lessons along the wayFor founders trying to scale culture while building systems, this conversation shows why emotional fitness is just as critical as operational efficiency. Learn more about MyGrow: https://mygrow.me Connect with Theran on LinkedIn: https://za.linkedin.com/in/theranknighton-fitt Subscribe for more founder-first conversations. Try Ninety free for 30 days!

    1h 13m

  6. SEP 19

    The Truth About Founders and Freedom with Bob Glazer

    Everyone talks about freedom as the ultimate goal of entrepreneurship, but for most founders, it’s not that simple. In this episode of the Founder’s Framework podcast, Mark Abbott sits down with serial entrepreneur and bestselling author Bob Glazer to unpack the real truth about freedom in the founder’s journey. They explore: Why most founders feel less free after starting a businessThe mental shifts required to escape the trap of “building yourself a job”How to delegate, build trust, and scale without burning outWhat true freedom looks like and how to design your business to support itIf you’re a founder wrestling with how to get out of the weeds and back to your vision, this conversation is for you. Try Ninety free for 30 days!

    57 min

  7. JUL 25

    Building Maz: Inside the Strategy Behind Ninety’s AI Tool

    Building an AI assistant sounds like the obvious next move in today’s market—but most tools miss the mark. In this episode of the Founder’s Framework podcast, Mark Abbott talks with Ninety’s Head of AI Products, TJ Kneale, about what it really took to build Maz, Ninety’s AI assistant designed to help teams run better. You’ll learn: → The internal problem that sparked the idea for Maz → Why Ninety chose to build a purpose-built AI tool from scratch → What founders should consider before integrating AI into their product This episode is full of lessons for founders building AI tools—or thinking about it. Connect: → Follow Mark on LinkedIn: https://bit.ly/MarkAbbott → Follow TJ on LinkedIn: https://bit.ly/tjkneale → Try Maz inside Ninety: https://www.ninety.io → Subscribe for more conversations on building great companies. Try Ninety free for 30 days!

    49 min

  8. JUL 11

    Are You Building a Job or Building a Company?

    It’s one thing to start a business. It’s another to intentionally design a company that can grow and evolve beyond your daily effort. In this episode, Ninety Founder & CEO Mark Abbott sits down with Michael E. Gerber, author of The E-Myth, to explore what it really means to build a company. They break down the trap of doing the work, the power of the Dreaming Room, and the eight personas every entrepreneur must grow through to build something that lasts. You’ll learn: → Why the founder’s role is to design the business, not just do the work → How the 8 personas of entrepreneurship shape your evolution → Why clarity of vision matters more than systems alone Resources: → Learn more about the Dreaming Room → Read The E-Myth Revisited → Connect with Michael on LinkedIn → Subscribe to the Founder’s Framework Newsletter → Try Ninety free for 30 days Try Ninety free for 30 days!

    1h 15m
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About

Tune in to hear Ninety founder, Mark Abbott, talk with other company leaders and entrepreneurs about key business-building frameworks and concepts. You'll learn strategies for overcoming obstacles, making informed decisions, and reaching your ambitious goals.

Information

  • Creator
    Ninety.io
  • Years Active
    2024 - 2025
  • Episodes
    52
  • Rating
    Clean
  • Copyright
    © 2025 Founder's Framework
  • Show Website
    Founder's Framework

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