Founder's Playbook

Nelson Ferreira
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Founder’s Playbook is the ultimate guide for entrepreneurs looking to build their empires, become great leaders, and create a high-performance team. Hosted by Nelson, the founder and CEO of Vibez Creative, a 7-figure video podcast agency. This podcast dives into actionable strategies, hard-earned lessons, and the proven tactics behind the success of founders, CEO’s, experts, and entrepreneurs from various industries. Whether you’re just starting out or ready to take your business to the next level, Founder’s Playbook offers the insights you need to become an elite founder in the game of business and entrepreneurship.

  1. 6D AGO

    His Plan To Go From $1M A Month To $30M A Year

    Scale your business with a viral podcast system 👉 https://vibezcreative.com/viral-podcast-system-vsl-org In this new episode, Nelson sits down with Rhys Livingstone, the founder behind two multi 7‑figure companies and the mentoring business now targeting a leap from $10 million to $30 million in the next 12 months. This conversation breaks down the uncomfortable decisions and the math that drives that kind of scale. You’ll hear: ◼️ Why the info space is collapsing under low trust and bad products ◼️ The two traits Rhys sees in every founder who actually reaches seven figures ◼️ The moment Alex Hormozi told him he wasn’t focused enough ◼️ The math model that exposed every bottleneck in his business ◼️ How he built a product clients can make back fast ◼️ The mindset shift that let him step out of a multi seven‑figure company Timestamps: [00:00:00] Introduction [00:02:03] Focus and care in business. [00:05:06] Character is currency. [00:09:05] Gamifying client engagement strategies. [00:12:09] Exit strategy for business success. [00:13:24] Business growth without the founder. [00:18:36] Mentoring and business growth. [00:22:38] High-level mentorship execution strategy. [00:24:40] Hormozi's caring nature revealed. [00:27:43] Less weird than I thought. [00:30:35] Workshops and in-person connection. [00:32:41] Positive manipulation in business. [00:36:15] Workshop challenges and solutions. [00:39:36] Customer journey in workshops. [00:41:22] Workshop conversion rates. [00:44:19] Engagement through humour and relatability. [00:48:02] Team selection for success. [00:52:02] Team loyalty and leadership. [00:54:02] Gift of a Rolex. [00:56:13] Content strategy and audience engagement. [01:01:35] Vanity metrics vs. real conversions. [01:03:40] Scammers in the coaching industry. [01:07:11] Batching content for efficiency. [01:10:59] No one will care as much. [01:12:10] Cash flow and emotional burden. [01:18:52-01:19:14] Pricing is the answer. [01:21:18] Referral systems and client retention. [01:24:16] Churn and retention strategies. [01:25:52] Delivering a good service. Follow Nelson: https://www.instagram.com/creatornelson https://www.tiktok.com/@thenelsonferreira https://www.linkedin.com/in/thenelsonferreira/ Follow Rhys Livingstone: https://www.instagram.com/rhyslivingstone/ https://www.youtube.com/@UNDENIABLESHOW See if Rhys can help you: https://undeniablementoring.com/vsl-workshop-page https://form.typeform.com/to/l0pfSngD?typeform-source=www.rhyslivingstone.com DISCLAIMER This content is for educational and informational purposes only. This is not financial, investment, tax, or legal advice. Bitcoin and cryptocurrency investments carry significant risks including market volatility and potential loss of capital. Superannuation and tax strategies vary by individual circumstances. Past performance does not guarantee future results. Always conduct thorough research and consult with qualified financial advisors, tax professionals, and legal experts before making investment or retirement decisions. Individual results depend on personal circumstances, market conditions, and investment strategy.

    1h 27m

  2. MAR 6

    From $350k in Debt to $1.5M/Month Business

    Scale your business with a Viral Podcast System 👉 https://vibezcreative.com/viral-podcast-system-vsl-org In this new episode, Nelson sits down with Brandon Willington, founder of Where U? He went from $350,000 in debt to a $1.5 million per month business in under a year. In this episode they break down: ◼️ How he ended up owing hundreds of thousands to the ATO and Amex ◼️ The brutal decisions he had to make to keep the company alive ◼️ The moment he realised his entire business model was upside down ◼️ Why one offer quietly outperformed everything else he was selling ◼️ The exact shift that took him from survival mode to explosive growth Timestamps: 00:00:00 Introduction 00:01:48 - Journey to $1.5 Million per Month 00:02:09 - Initial Business Mistakes and Debt Accumulation 00:03:12 - Wages to Revenue Ratio Issues 00:06:03 - Motivation to Overcome Debt 00:07:27 - Breaking Down the Debt 00:10:35 - Profit Margins and Pricing 00:11:52 - Firing and Redundancies 00:18:35 - Switching to Done-With-You Model 00:19:11 - First 30 to 90 Days After the Switch 00:22:27 - Scaling to $1 Million per Month 00:24:11 - Challenges in Hiring Ad Specialists 00:25:37 - Importance of Being in the Right Rooms 00:26:07 - Choosing In-Person Workshops 00:28:28 - Post-COVID Trends and In-Person Engagement 00:30:11 - Workshop Structure and Process 00:32:07 - Success Rate and Challenges 00:33:02 - Scaling Workshop Attendance 00:35:15 - Legacy Done-For-You Clients 00:35:41 - Key Factors for Scaling to Million Dollar Months 00:37:23 - Managing Complaints and Maintaining Quality 00:37:41 - Ad Spend and Return on Investment 00:39:15 - Setting Trends and Competitor Challenges Follow Nelson: https://www.instagram.com/creatornelson https://www.tiktok.com/@thenelsonferreira https://www.linkedin.com/in/thenelsonferreira/ Follow Brandon Willington: https://www.instagram.com/brandon.lyads/ https://www.instagram.com/whereu.com.au/ See if Brandon can help you: https://www.whereu.com.au/ DISCLAIMER This content is for educational and informational purposes only. This is not financial, investment, tax, or legal advice. Bitcoin and cryptocurrency investments carry significant risks including market volatility and potential loss of capital. Superannuation and tax strategies vary by individual circumstances. Past performance does not guarantee future results. Always conduct thorough research and consult with qualified financial advisors, tax professionals, and legal experts before making investment or retirement decisions. Individual results depend on personal circumstances, market conditions, and investment strategy.

    1h 20m

  3. MAR 3

    What You MUST Know Before Buying Into ANY Business

    Scale your business with a Viral Podcast System 👉 https://vibezcreative.com/viral-podcast-system-vsl-org In this new episode, Nelson sits down with Bisher Khudeira, the now COO of Stormrake. Together they dive into how he bought into a crypto brokerage on the verge of shutting down and helped turn it into one of Australia’s fastest growing Bitcoin businesses. You’ll hear: ◼️ Why he bet everything on a business everyone else thought was finished ◼️ The real risks founders overlook when buying into a company ◼️ How to judge whether a business partner will cost you years or make you millions ◼️ The moment he realised conviction matters more than market conditions ◼️ What entrepreneurs must understand before taking equity in any business Timestamps: 00:00:00 Introduction 00:02:08 - Transition from FX to Bitcoin 00:04:16 - The 10-Year Overnight Success 00:04:27 - Turning a $5,000 Deal into $750,000 00:08:20 - The Importance of Using Bitcoin 00:09:30 - Bitcoin Hodlers and Adoption 00:12:21 - Real-World Bitcoin Transactions 00:13:51 - Joining Stormbreak in 2022 00:14:25 - Taking a Risk During the FTX Collapse 00:18:24 - Convincing the Founders to Keep the Brokerage 00:22:11 - Financial Commitment and Family Support 00:25:15 - Balancing Family and Business Risks 00:27:05 - Aligning Home and Business Goals 00:28:08 - Equity Split and Initial Actions 00:28:23 - First 90 Days: Referral Partners Strategy 00:32:12 - Trial and Error in Marketing 00:34:32 - Building Relationships with Referral Partners 00:37:56 - Successful Referral Partners: Education and Trust 00:40:35 - Seamless Execution in Partnerships 00:42:31 - Turning the Business Around in Six Months Follow Nelson & Founder's Playbook: https://www.instagram.com/foundersplaybook https://www.facebook.com/foundersplaybookpodcast/ https://www.youtube.com/@foundersplaybookpodcast https://open.spotify.com/show/1C66TiNNEXL5S9qA32OoV6?si=20bd04b43628463 Follow Bisher Khudeira: https://www.linkedin.com/in/bisher-khudeira/ https://www.instagram.com/bisher_khudeira/ DISCLAIMER This content is for educational and informational purposes only. This is not financial, investment, tax, or legal advice. Bitcoin and cryptocurrency investments carry significant risks including market volatility and potential loss of capital. Superannuation and tax strategies vary by individual circumstances. Past performance does not guarantee future results. Always conduct thorough research and consult with qualified financial advisors, tax professionals, and legal experts before making investment or retirement decisions. Individual results depend on personal circumstances, market conditions, and investment strategy.

    1h 4m

  4. JAN 30

    He’s Trained 1000+ Remote Sales People. Here's What Separates The Top 1%

    Scale your business with a Viral Podcast System 👉 https://vibezcreative.com/viral-podcast-system-vsl-org In this new episode, Nelson sits down with Kris Cochrane, who’s trained over 1,000 remote salespeople and has seen exactly how the top performers operate. You’ll hear: ◼️ What consistently shows up in the top 1% of remote closers ◼️ The hiring pattern that quietly destroys sales teams ◼️ Why most founders invest in training that never pays off ◼️ The signals that reveal whether a closer will scale with your company ◼️ The shifts founders need to make to build predictable revenue Timestamps: 00:00:00 Introduction 00:01:43 - Building an Eight-Figure Sales Team 00:04:03 - Characteristics of a Top 1% Closer 00:05:32 - What to Look for in Top Closers 00:07:46 - Defining a Top Closer's Revenue 00:09:04 - Expectations for Top Closers' Earnings 00:10:32 - The Role of Marketing in Attracting A Players 00:11:22 - Challenges with Founders Who Lack Marketing 00:13:11 - Selling the Company to Potential Closers 00:14:37 - Recruitment Mandates for Sales Teams 00:16:32 - Identifying Underperforming Closers 00:19:54 - When to Transition from Founder-Led Sales 00:20:09 - Starting the Recruitment Process for Closers 00:24:04 - Interview Tactics for Identifying High Performers 00:27:09 - Training Top Closers on New Offers 00:30:26 - Onboarding Best Practices for New Closers 00:34:16 - Key Metrics for Evaluating Closer Performance 00:36:06 - Duration for Assessing Underperformance 00:37:48 - Real-Life Example of Closer Performance 00:42:15 - Compensation Structures for Closers 00:43:28 - Adjusting Compensation for Different Offer Types 00:45:12 - Managing Refunds and Clawbacks Follow Nelson & Founder's Playbook: https://www.instagram.com/foundersplaybook https://www.facebook.com/foundersplaybookpodcast/ https://www.youtube.com/@foundersplaybookpodcast https://open.spotify.com/show/1C66TiNNEXL5S9qA32OoV6?si=20bd04b43628463 Follow Kris Cochrane: https://www.linkedin.com/in/kris-cochrane/ https://www.instagram.com/kriscochrane/?hl=en DISCLAIMER This content is for educational and informational purposes only. This is not financial, investment, tax, or legal advice. Bitcoin and cryptocurrency investments carry significant risks including market volatility and potential loss of capital. Superannuation and tax strategies vary by individual circumstances. Past performance does not guarantee future results. Always conduct thorough research and consult with qualified financial advisors, tax professionals, and legal experts before making investment or retirement decisions. Individual results depend on personal circumstances, market conditions, and investment strategy.

    1h 25m

  5. JAN 9

    He Sold $10M In Property To Go All-In On Bitcoin!? (Here's Why)

    Scale your business with a Viral Podcast System 👉 https://vibezcreative.com/viral-podcast-system-vsl-org Why an 8-figure entrepreneur moved his entire wealth into Bitcoin. ◼️ Traditional system is broken—Bitcoin became the only asset that made sense ◼️ Australia's economic trajectory & rising government overreach ◼️ High-net-worth individuals quietly dematerializing wealth into Bitcoin ◼️ Why he moved his entire retirement fund out of superannuation ◼️ How business owners can protect profits before inflation erodes them Timestamps: 00:00:00 Introduction 00:01:53 - Transitioning from Real Estate to Bitcoin 00:02:45 - Bitcoin vs. Traditional Assets 00:04:00 - Inner Circle Program for High Net Worth Individuals 00:06:36 - The $500 Million Man's Perspective 00:09:01 - Inflation and Currency Debasement 00:09:32 - Superannuation and Retirement Concerns 00:11:26 - Property Investing vs. Bitcoin 00:13:10 - The Headaches of Property Management 00:15:01 - Comparing Returns: Property vs. Bitcoin 00:16:27 - The Risk of Owning Zero Bitcoin 00:21:00 - The Process of Allocating Superannuation to Bitcoin 00:22:50 - The Reality of Superannuation Returns 00:25:26 - Self-Managed Super Funds (SMSF ) 00:28:50 - Bitcoin Mining 00:32:31 - Unrealized Capital Gains Tax and Its Implications 00:35:00 - The Problem with Unrealized Capital Gains Tax 00:36:11 - The Flight from Property to Bitcoin 00:40:30 - The Contrast Between Australia and Dubai 00:41:44 - The Immigrant Perspective on Taxes 00:44:13 - The Australian Success Story 00:45:37 - Common Mistakes in Bitcoin Investing 00:46:08 - Investing in VIP Training Programs Follow Nelson & Founder's Playbook: https://www.instagram.com/foundersplaybook https://www.facebook.com/foundersplaybookpodcast/ https://www.youtube.com/@foundersplaybookpodcast https://open.spotify.com/show/1C66TiNNEXL5S9qA32OoV6?si=20bd04b43628463 Follow Matthew Fraser: https://www.instagram.com/immatthewfraser/ https://www.tiktok.com/@immatthewfraser https://www.facebook.com/immatthewfraser/ https://www.skool.com/matthewfraser/about DISCLAIMER This content is for educational and informational purposes only. This is not financial, investment, tax, or legal advice. Bitcoin and cryptocurrency investments carry significant risks including market volatility and potential loss of capital. Superannuation and tax strategies vary by individual circumstances. Past performance does not guarantee future results. Always conduct thorough research and consult with qualified financial advisors, tax professionals, and legal experts before making investment or retirement decisions. Individual results depend on personal circumstances, market conditions, and investment strategy.

    1h 2m

  6. 11/19/2025

    8 Reasons Why Business Owners Should Avoid Podcast Sponsors

    In this episode, Nelson breaks down 8 hard‑hitting reasons why chasing high‑ticket sponsors is a mistake,  from losing control of your message, slowing down production, and confusing your audience, to the reality that sponsors will never pay you as much as your own business can. You’ll hear why your best sponsor is your own high‑ticket offer, how to turn cold traffic into warm leads with a content system, and why selling directly to your dream customers will always outperform any sponsorship deal. If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-org Follow me on socials: -Instagram: https://www.instagram.com/creatornelson/ -X: https://x.com/creatornelson Listen to Founder's Playbook Podcast:  - YouTube: https://www.youtube.com/@foundersplaybookpodcast Timestamps: 00:00:00 - Introduction  00:00:41 – Reason 1: Sponsorship Hurts Lead Generation  00:02:01 – Reason 2: Sponsorship Deals Are Usually Tiny  00:03:54 – Reason 3: You Lose Control of Your Message  00:04:59 – Reason 4: Sponsorships Can Weaken Your Brand  00:05:58 – Reason 5: Confusion in Positioning and Marketing  00:06:44 – Reason 6: Slows Down Production and Growth  00:07:36 – Reason 7: Adds Heavy Admin Work  00:08:47 – Reason 8: Your Best Sponsor Is Your Own Business  00:09:52 – Sell More of Your Own High‑Ticket Offers  00:10:41 – How a Content System Creates Pre‑Sold Clients

    12 min

  7. 11/19/2025

    Organic Vs Paid Content (Which Is Right For Your Business?)

    In this new episode, host Nelson reveals why relying only on ads or only on organic content is a dangerous mistake. While many founders debate which one is “better,” Nelson shows how paid ads and organic content play different roles, and why combining them is the real key to scaling profitably. You’ll hear why cold traffic from ads no longer converts the way it used to, how organic content builds trust and authority, and why the two together create a system that warms leads, nurtures relationships, and drives high‑ticket sales. Nelson also shares how long‑form content like podcasts compounds over time, supports your paid campaigns, and gives you evergreen assets that keep working even when ad spend stops. If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-org Follow me on socials: -Instagram: https://www.instagram.com/creatornelson/ -X: https://x.com/creatornelson Listen to Founder's Playbook Podcast:  - YouTube: https://www.youtube.com/@foundersplaybookpodcast - Spotify: https://open.spotify.com/show/1C66TiNNEXL5S9qA32OoV6?si=20bd04b436284630 Timestamps: 00:00:00 - Introduction  00:04:03 – Ads as the Party Host Analogy  00:05:14 – Organic Content Builds Trust  00:07:08 – Costs: Paid vs. Organic  00:08:48 – Speed: Immediate vs. Compounding Results  00:10:59 – Longevity: Temporary Ads vs. Evergreen Content  00:11:17 – Trust Building Through Organic Content  00:12:21 – Cold Traffic vs. Warm Audience  00:12:55 – High Close Rates From Organic Leads  00:13:23 – Solution: Long‑Form Podcast System  00:14:26 – Multi‑Channel Repurposing Advantage  00:17:06 – Building 7 Hours of Trust With Long‑Form  00:18:07 – Using Sales Call Transcripts for Content Pillars  00:19:18 – YouTube as the Best Long‑Form Platform  00:20:28 – Retargeting Cold Traffic With Short‑Form Clips  00:21:05 – Newsletters to Nurture Your Database  00:22:29 – Contextual Calls‑to‑Action in Newsletters  00:23:22 – Using Episodes in Sales Confirmations  00:23:41 – Podcast Framing Systems Explained

    25 min

  8. 11/18/2025

    Content Can’t Save You If Your Offer Is Shit

    In this new episode, host Nelson reveals why content alone won’t grow your business if your offer is weak. While many founders blame their marketing, Nelson shows how the real bottleneck is a commoditised offer that fails to stand out, convert, or deliver true value. You’ll hear how to diagnose a “s****y offer,” why urgency, scarcity, and exclusivity make people buy now, and the three outcomes wealthy clients actually pay for: more money, more time, and more status. Nelson also shares how speed, guarantees, and premium positioning transform an average service into a knockout offer that commands attention and drives sales, so you can finally turn content into cash and scale with confidence. If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-org Follow me on socials: -Instagram: https://www.instagram.com/creatornelson/ -X: https://x.com/creatornelson Listen to Founder's Playbook Podcast:  - YouTube: https://www.youtube.com/@foundersplaybookpodcast Timestamps: 00:00:00 - Introduction 00:01:37 - Commodity vs. Unique Offer 00:02:42 - Creating Urgency and Scarcity 00:03:14 - Focusing on Customer Needs 00:04:50 - Targeting Wealthy Clients 00:06:07 - Understanding Rich People's Desires 00:07:15 - Creating Cash Flow for Clients 00:10:28 - Elevating Status Through Your Offer 00:11:41 - Tactical Improvements for Your Offer 00:13:27 - Articulating the Dream Outcome 00:14:10 - Increasing Perceived Likelihood of Achievement 00:16:17 - Minimizing Effort and Sacrifice 00:19:07 - Pricing for Premium Clients 00:20:33 - Commitment and Engagement Strategies 00:22:34 - Mindset Shift: From Vendor to Value Provider

    24 min
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About

Founder’s Playbook is the ultimate guide for entrepreneurs looking to build their empires, become great leaders, and create a high-performance team. Hosted by Nelson, the founder and CEO of Vibez Creative, a 7-figure video podcast agency. This podcast dives into actionable strategies, hard-earned lessons, and the proven tactics behind the success of founders, CEO’s, experts, and entrepreneurs from various industries. Whether you’re just starting out or ready to take your business to the next level, Founder’s Playbook offers the insights you need to become an elite founder in the game of business and entrepreneurship.

Information

  • Creator
    Nelson Ferreira
  • Years Active
    2023 - 2026
  • Episodes
    83
  • Rating
    Explicit
  • Copyright
    © Founder's Playbook
  • Show Website
    Founder's Playbook