Founder's Playbook

Nelson Ferreira
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  • ENTREPRENEURSHIP
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Founder’s Playbook is the ultimate guide for entrepreneurs looking to build their empires, become great leaders, and create a high-performance team. Hosted by Nelson, the founder and CEO of Vibez Creative, a 7-figure video podcast agency. This podcast dives into actionable strategies, hard-earned lessons, and the proven tactics behind the success of founders, CEO’s, experts, and entrepreneurs from various industries. Whether you’re just starting out or ready to take your business to the next level, Founder’s Playbook offers the insights you need to become an elite founder in the game of business and entrepreneurship.

  1. 5D AGO

    He Acquired 3 Competitors In 9 Months to Hit $30M

    Scale your business with a viral podcast system 👉 https://vibezcreative.com/viral-podcast-system-vsl-org In this new episode, Nelson sits down with Daine McDonald, the founder and chairman of Clean Health Group, who built a $35 million fitness education empire while leading multiple companies. This conversation breaks down the leadership, pivots and systems required to scale from a solo PT to a global category king. You’ll hear: ◼️ The three skills Daine had to master to reach multiple eight figures ◼️ How he pivoted business models to break through revenue ceilings ◼️ The role AI now plays in buying back time and running his companies ◼️ How he built a movement instead of relying on personal brand ◼️ What separates multi seven figure founders from multi eight figure operators Timestamps: 00:00:00 Introduction 00:00:50 - Key Skills for Reaching Eight Figures 00:03:09 - Phases of Business Growth 00:04:15 - Characteristics of a World-Class Founder 00:05:55 - Leveraging AI in Business Operations 00:08:03 - Building AI Operating Systems 00:10:09 - Effective Use of AI in Business 00:12:13 - Impact and Community Building 00:15:02 - Creating a Movement 00:17:08 - Reducing Key Man Risk 00:18:41 - Engaging with Customers 00:20:53 - Strategies for Reaching Nine Figures 00:24:22 - Talent Acquisition and Team Management 00:27:07 - Importance of High Performers 00:29:02 - Essential Skills and Traits for Team Members 00:32:12 - AI as an Amplifier 00:34:46 - Preparing the Next Generation for AI 00:36:15 - Customizing Education for Children 00:37:08 - Differences Between Nine Figures and Billionaire Status 00:39:03 - Personal Growth and Business Success 00:41:00 - Balancing Force and Flow in Business Follow Nelson: https://www.instagram.com/thenelsonferreira# https://www.tiktok.com/@thenelsonferreira https://www.linkedin.com/in/thenelsonferreira/ Follow Daine McDonald: https://www.instagram.com/dainemcdonald/ https://www.linkedin.com/in/daine-mcdonald-4550336b/ Learn more at: https://dainemcdonald.com/ DISCLAIMER This content is for educational and informational purposes only. This is not financial, investment, tax, or legal advice. Bitcoin and cryptocurrency investments carry significant risks including market volatility and potential loss of capital. Superannuation and tax strategies vary by individual circumstances. Past performance does not guarantee future results. Always conduct thorough research and consult with qualified financial advisors, tax professionals, and legal experts before making investment or retirement decisions. Individual results depend on personal circumstances, market conditions, and investment strategy.

    1h 38m

  2. APR 13

    How an 8‑Figure Founder Uses Bitcoin Mining to Build Wealth

    Scale your business with a viral podcast system 👉 https://vibezcreative.com/viral-podcast-system-vsl-org Nelson sits down with William Wright, the 8‑figure founder behind Mining Store and Imperial Wealth, to break down the real economics, risks and advantages of Bitcoin mining for business owners. From tax strategy to global energy arbitrage, this episode exposes the parts of the industry most people never hear about. You’ll hear: ◼️ How he went from banking consultant to running one of Australia’s biggest mining operations ◼️ Why mining can outperform dollar‑cost averaging over the long term ◼️ The tax advantages business owners use to reduce profit and build Bitcoin exposure ◼️ The global shift from China to Ethiopia and what it means for miners ◼️ The truth about virgin Bitcoin, non‑KYC wallets and sovereign control ◼️ Why property may no longer be the best wealth vehicle for founders Timestamps: 00:00:00 Introduction 00:01:14 - Welcoming William Wright: Entrepreneur and Bitcoin Miner 00:02:10 - Transitioning from Traditional Finance to Bitcoin Mining 00:03:19 - Recognizing the Opportunity in Bitcoin Mining 00:05:14 - Starting Mining Store: From Hobby to Business 00:05:34 - Scaling the Business: Moving Beyond Hand-Built Miners 00:06:34 - Finding Cheaper Electricity: Mining Locations 00:07:42 - Comparing Electricity Costs: Australia vs. Ethiopia 00:08:59 - Manufacturing Miners: Sourcing from China 00:09:18 - Understanding Bitcoin Mining 00:10:10 - Mining vs. Buying Bitcoin: Key Differences 00:11:32 - What is Virgin Bitcoin? 00:12:25 - Tax Advantages of Virgin Bitcoin 00:13:20 - The Anonymity of Mining Bitcoin 00:14:27 - Holding Virgin Bitcoin: Market Perception 00:15:27 - Advantages of Bitcoin Mining for Business Owners 00:16:30 - Tax Benefits and Cost Reductions through Mining 00:17:41 - Understanding Bitcoin Mining Rewards 00:18:18 - Comparing Returns: Mining vs. Buying Bitcoin 00:20:06 - Navigating Market Volatility in Bitcoin Mining 00:21:13 - Surviving the 2018 Bitcoin Market Crash 00:23:16 - Recognizing the Growth of Cryptocurrency 00:25:58 - Challenging the Property Investment Mindset 00:28:00 - Exploring Different Ways to Acquire Bitcoin 00:30:43 - Utilizing Different Entities for Bitcoin Purchases 00:32:45 - Building a Business Treasury with Bitcoin 00:33:20 - Loaning Against Bitcoin: A Tax Strategy 00:34:06 - Customer Acquisition Strategies for Mining Store 00:35:32 - The Importance of Content Creation 00:37:10 - This or That Segment: Quickfire Questions Follow Nelson: https://www.instagram.com/thenelsonferreira# https://www.tiktok.com/@thenelsonferreira https://www.linkedin.com/in/thenelsonferreira/ Follow William Wright: https://www.instagram.com/cryptocoachwill https://www.tiktok.com/@iw.crypto https://www.facebook.com/cryptocoachwillwright https://www.linkedin.com/in/william-wright-63a9b9116/ Learn how thousands have built a proven cryptocurrency portfolio, book a call here: https://imperialwealth-services.com/crypto-consultation-ccw-yt DISCLAIMER This content is for educational and informational purposes only. This is not financial, investment, tax, or legal advice. Bitcoin and cryptocurrency investments carry significant risks including market volatility and potential loss of capital. Superannuation and tax strategies vary by individual circumstances. Past performance does not guarantee future results. Always conduct thorough research and consult with qualified financial advisors, tax professionals, and legal experts before making investment or retirement decisions. Individual results depend on personal circumstances, market conditions, and investment strategy.

    58 min

  3. MAR 29

    His Plan To Go From $1M A Month To $30M A Year

    Scale your business with a viral podcast system 👉 https://vibezcreative.com/viral-podcast-system-vsl-org In this new episode, Nelson sits down with Rhys Livingstone, the founder behind two multi 7‑figure companies and the mentoring business now targeting a leap from $10 million to $30 million in the next 12 months. This conversation breaks down the uncomfortable decisions and the math that drives that kind of scale. You’ll hear: ◼️ Why the info space is collapsing under low trust and bad products ◼️ The two traits Rhys sees in every founder who actually reaches seven figures ◼️ The moment Alex Hormozi told him he wasn’t focused enough ◼️ The math model that exposed every bottleneck in his business ◼️ How he built a product clients can make back fast ◼️ The mindset shift that let him step out of a multi seven‑figure company Timestamps: [00:00:00] Introduction [00:02:03] Focus and care in business. [00:05:06] Character is currency. [00:09:05] Gamifying client engagement strategies. [00:12:09] Exit strategy for business success. [00:13:24] Business growth without the founder. [00:18:36] Mentoring and business growth. [00:22:38] High-level mentorship execution strategy. [00:24:40] Hormozi's caring nature revealed. [00:27:43] Less weird than I thought. [00:30:35] Workshops and in-person connection. [00:32:41] Positive manipulation in business. [00:36:15] Workshop challenges and solutions. [00:39:36] Customer journey in workshops. [00:41:22] Workshop conversion rates. [00:44:19] Engagement through humour and relatability. [00:48:02] Team selection for success. [00:52:02] Team loyalty and leadership. [00:54:02] Gift of a Rolex. [00:56:13] Content strategy and audience engagement. [01:01:35] Vanity metrics vs. real conversions. [01:03:40] Scammers in the coaching industry. [01:07:11] Batching content for efficiency. [01:10:59] No one will care as much. [01:12:10] Cash flow and emotional burden. [01:18:52-01:19:14] Pricing is the answer. [01:21:18] Referral systems and client retention. [01:24:16] Churn and retention strategies. [01:25:52] Delivering a good service. Follow Nelson: https://www.instagram.com/creatornelson https://www.tiktok.com/@thenelsonferreira https://www.linkedin.com/in/thenelsonferreira/ Follow Rhys Livingstone: https://www.instagram.com/rhyslivingstone/ https://www.youtube.com/@UNDENIABLESHOW See if Rhys can help you: https://undeniablementoring.com/vsl-workshop-page https://form.typeform.com/to/l0pfSngD?typeform-source=www.rhyslivingstone.com DISCLAIMER This content is for educational and informational purposes only. This is not financial, investment, tax, or legal advice. Bitcoin and cryptocurrency investments carry significant risks including market volatility and potential loss of capital. Superannuation and tax strategies vary by individual circumstances. Past performance does not guarantee future results. Always conduct thorough research and consult with qualified financial advisors, tax professionals, and legal experts before making investment or retirement decisions. Individual results depend on personal circumstances, market conditions, and investment strategy.

    1h 27m

  4. MAR 6

    From $350k in Debt to $1.5M/Month Business

    Scale your business with a Viral Podcast System 👉 https://vibezcreative.com/viral-podcast-system-vsl-org In this new episode, Nelson sits down with Brandon Willington, founder of Where U? He went from $350,000 in debt to a $1.5 million per month business in under a year. In this episode they break down: ◼️ How he ended up owing hundreds of thousands to the ATO and Amex ◼️ The brutal decisions he had to make to keep the company alive ◼️ The moment he realised his entire business model was upside down ◼️ Why one offer quietly outperformed everything else he was selling ◼️ The exact shift that took him from survival mode to explosive growth Timestamps: 00:00:00 Introduction 00:01:48 - Journey to $1.5 Million per Month 00:02:09 - Initial Business Mistakes and Debt Accumulation 00:03:12 - Wages to Revenue Ratio Issues 00:06:03 - Motivation to Overcome Debt 00:07:27 - Breaking Down the Debt 00:10:35 - Profit Margins and Pricing 00:11:52 - Firing and Redundancies 00:18:35 - Switching to Done-With-You Model 00:19:11 - First 30 to 90 Days After the Switch 00:22:27 - Scaling to $1 Million per Month 00:24:11 - Challenges in Hiring Ad Specialists 00:25:37 - Importance of Being in the Right Rooms 00:26:07 - Choosing In-Person Workshops 00:28:28 - Post-COVID Trends and In-Person Engagement 00:30:11 - Workshop Structure and Process 00:32:07 - Success Rate and Challenges 00:33:02 - Scaling Workshop Attendance 00:35:15 - Legacy Done-For-You Clients 00:35:41 - Key Factors for Scaling to Million Dollar Months 00:37:23 - Managing Complaints and Maintaining Quality 00:37:41 - Ad Spend and Return on Investment 00:39:15 - Setting Trends and Competitor Challenges Follow Nelson: https://www.instagram.com/creatornelson https://www.tiktok.com/@thenelsonferreira https://www.linkedin.com/in/thenelsonferreira/ Follow Brandon Willington: https://www.instagram.com/brandon.lyads/ https://www.instagram.com/whereu.com.au/ See if Brandon can help you: https://www.whereu.com.au/ DISCLAIMER This content is for educational and informational purposes only. This is not financial, investment, tax, or legal advice. Bitcoin and cryptocurrency investments carry significant risks including market volatility and potential loss of capital. Superannuation and tax strategies vary by individual circumstances. Past performance does not guarantee future results. Always conduct thorough research and consult with qualified financial advisors, tax professionals, and legal experts before making investment or retirement decisions. Individual results depend on personal circumstances, market conditions, and investment strategy.

    1h 20m

  5. MAR 3

    What You MUST Know Before Buying Into ANY Business

    Scale your business with a Viral Podcast System 👉 https://vibezcreative.com/viral-podcast-system-vsl-org In this new episode, Nelson sits down with Bisher Khudeira, the now COO of Stormrake. Together they dive into how he bought into a crypto brokerage on the verge of shutting down and helped turn it into one of Australia’s fastest growing Bitcoin businesses. You’ll hear: ◼️ Why he bet everything on a business everyone else thought was finished ◼️ The real risks founders overlook when buying into a company ◼️ How to judge whether a business partner will cost you years or make you millions ◼️ The moment he realised conviction matters more than market conditions ◼️ What entrepreneurs must understand before taking equity in any business Timestamps: 00:00:00 Introduction 00:02:08 - Transition from FX to Bitcoin 00:04:16 - The 10-Year Overnight Success 00:04:27 - Turning a $5,000 Deal into $750,000 00:08:20 - The Importance of Using Bitcoin 00:09:30 - Bitcoin Hodlers and Adoption 00:12:21 - Real-World Bitcoin Transactions 00:13:51 - Joining Stormbreak in 2022 00:14:25 - Taking a Risk During the FTX Collapse 00:18:24 - Convincing the Founders to Keep the Brokerage 00:22:11 - Financial Commitment and Family Support 00:25:15 - Balancing Family and Business Risks 00:27:05 - Aligning Home and Business Goals 00:28:08 - Equity Split and Initial Actions 00:28:23 - First 90 Days: Referral Partners Strategy 00:32:12 - Trial and Error in Marketing 00:34:32 - Building Relationships with Referral Partners 00:37:56 - Successful Referral Partners: Education and Trust 00:40:35 - Seamless Execution in Partnerships 00:42:31 - Turning the Business Around in Six Months Follow Nelson & Founder's Playbook: https://www.instagram.com/foundersplaybook https://www.facebook.com/foundersplaybookpodcast/ https://www.youtube.com/@foundersplaybookpodcast https://open.spotify.com/show/1C66TiNNEXL5S9qA32OoV6?si=20bd04b43628463 Follow Bisher Khudeira: https://www.linkedin.com/in/bisher-khudeira/ https://www.instagram.com/bisher_khudeira/ DISCLAIMER This content is for educational and informational purposes only. This is not financial, investment, tax, or legal advice. Bitcoin and cryptocurrency investments carry significant risks including market volatility and potential loss of capital. Superannuation and tax strategies vary by individual circumstances. Past performance does not guarantee future results. Always conduct thorough research and consult with qualified financial advisors, tax professionals, and legal experts before making investment or retirement decisions. Individual results depend on personal circumstances, market conditions, and investment strategy.

    1h 4m

  6. JAN 30

    He’s Trained 1000+ Remote Sales People. Here's What Separates The Top 1%

    Scale your business with a Viral Podcast System 👉 https://vibezcreative.com/viral-podcast-system-vsl-org In this new episode, Nelson sits down with Kris Cochrane, who’s trained over 1,000 remote salespeople and has seen exactly how the top performers operate. You’ll hear: ◼️ What consistently shows up in the top 1% of remote closers ◼️ The hiring pattern that quietly destroys sales teams ◼️ Why most founders invest in training that never pays off ◼️ The signals that reveal whether a closer will scale with your company ◼️ The shifts founders need to make to build predictable revenue Timestamps: 00:00:00 Introduction 00:01:43 - Building an Eight-Figure Sales Team 00:04:03 - Characteristics of a Top 1% Closer 00:05:32 - What to Look for in Top Closers 00:07:46 - Defining a Top Closer's Revenue 00:09:04 - Expectations for Top Closers' Earnings 00:10:32 - The Role of Marketing in Attracting A Players 00:11:22 - Challenges with Founders Who Lack Marketing 00:13:11 - Selling the Company to Potential Closers 00:14:37 - Recruitment Mandates for Sales Teams 00:16:32 - Identifying Underperforming Closers 00:19:54 - When to Transition from Founder-Led Sales 00:20:09 - Starting the Recruitment Process for Closers 00:24:04 - Interview Tactics for Identifying High Performers 00:27:09 - Training Top Closers on New Offers 00:30:26 - Onboarding Best Practices for New Closers 00:34:16 - Key Metrics for Evaluating Closer Performance 00:36:06 - Duration for Assessing Underperformance 00:37:48 - Real-Life Example of Closer Performance 00:42:15 - Compensation Structures for Closers 00:43:28 - Adjusting Compensation for Different Offer Types 00:45:12 - Managing Refunds and Clawbacks Follow Nelson & Founder's Playbook: https://www.instagram.com/foundersplaybook https://www.facebook.com/foundersplaybookpodcast/ https://www.youtube.com/@foundersplaybookpodcast https://open.spotify.com/show/1C66TiNNEXL5S9qA32OoV6?si=20bd04b43628463 Follow Kris Cochrane: https://www.linkedin.com/in/kris-cochrane/ https://www.instagram.com/kriscochrane/?hl=en DISCLAIMER This content is for educational and informational purposes only. This is not financial, investment, tax, or legal advice. Bitcoin and cryptocurrency investments carry significant risks including market volatility and potential loss of capital. Superannuation and tax strategies vary by individual circumstances. Past performance does not guarantee future results. Always conduct thorough research and consult with qualified financial advisors, tax professionals, and legal experts before making investment or retirement decisions. Individual results depend on personal circumstances, market conditions, and investment strategy.

    1h 25m

  7. JAN 9

    He Sold $10M In Property To Go All-In On Bitcoin!? (Here's Why)

    Scale your business with a Viral Podcast System 👉 https://vibezcreative.com/viral-podcast-system-vsl-org Why an 8-figure entrepreneur moved his entire wealth into Bitcoin. ◼️ Traditional system is broken—Bitcoin became the only asset that made sense ◼️ Australia's economic trajectory & rising government overreach ◼️ High-net-worth individuals quietly dematerializing wealth into Bitcoin ◼️ Why he moved his entire retirement fund out of superannuation ◼️ How business owners can protect profits before inflation erodes them Timestamps: 00:00:00 Introduction 00:01:53 - Transitioning from Real Estate to Bitcoin 00:02:45 - Bitcoin vs. Traditional Assets 00:04:00 - Inner Circle Program for High Net Worth Individuals 00:06:36 - The $500 Million Man's Perspective 00:09:01 - Inflation and Currency Debasement 00:09:32 - Superannuation and Retirement Concerns 00:11:26 - Property Investing vs. Bitcoin 00:13:10 - The Headaches of Property Management 00:15:01 - Comparing Returns: Property vs. Bitcoin 00:16:27 - The Risk of Owning Zero Bitcoin 00:21:00 - The Process of Allocating Superannuation to Bitcoin 00:22:50 - The Reality of Superannuation Returns 00:25:26 - Self-Managed Super Funds (SMSF ) 00:28:50 - Bitcoin Mining 00:32:31 - Unrealized Capital Gains Tax and Its Implications 00:35:00 - The Problem with Unrealized Capital Gains Tax 00:36:11 - The Flight from Property to Bitcoin 00:40:30 - The Contrast Between Australia and Dubai 00:41:44 - The Immigrant Perspective on Taxes 00:44:13 - The Australian Success Story 00:45:37 - Common Mistakes in Bitcoin Investing 00:46:08 - Investing in VIP Training Programs Follow Nelson & Founder's Playbook: https://www.instagram.com/foundersplaybook https://www.facebook.com/foundersplaybookpodcast/ https://www.youtube.com/@foundersplaybookpodcast https://open.spotify.com/show/1C66TiNNEXL5S9qA32OoV6?si=20bd04b43628463 Follow Matthew Fraser: https://www.instagram.com/immatthewfraser/ https://www.tiktok.com/@immatthewfraser https://www.facebook.com/immatthewfraser/ https://www.skool.com/matthewfraser/about DISCLAIMER This content is for educational and informational purposes only. This is not financial, investment, tax, or legal advice. Bitcoin and cryptocurrency investments carry significant risks including market volatility and potential loss of capital. Superannuation and tax strategies vary by individual circumstances. Past performance does not guarantee future results. Always conduct thorough research and consult with qualified financial advisors, tax professionals, and legal experts before making investment or retirement decisions. Individual results depend on personal circumstances, market conditions, and investment strategy.

    1h 2m

  8. 11/19/2025

    8 Reasons Why Business Owners Should Avoid Podcast Sponsors

    In this episode, Nelson breaks down 8 hard‑hitting reasons why chasing high‑ticket sponsors is a mistake,  from losing control of your message, slowing down production, and confusing your audience, to the reality that sponsors will never pay you as much as your own business can. You’ll hear why your best sponsor is your own high‑ticket offer, how to turn cold traffic into warm leads with a content system, and why selling directly to your dream customers will always outperform any sponsorship deal. If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-org Follow me on socials: -Instagram: https://www.instagram.com/creatornelson/ -X: https://x.com/creatornelson Listen to Founder's Playbook Podcast:  - YouTube: https://www.youtube.com/@foundersplaybookpodcast Timestamps: 00:00:00 - Introduction  00:00:41 – Reason 1: Sponsorship Hurts Lead Generation  00:02:01 – Reason 2: Sponsorship Deals Are Usually Tiny  00:03:54 – Reason 3: You Lose Control of Your Message  00:04:59 – Reason 4: Sponsorships Can Weaken Your Brand  00:05:58 – Reason 5: Confusion in Positioning and Marketing  00:06:44 – Reason 6: Slows Down Production and Growth  00:07:36 – Reason 7: Adds Heavy Admin Work  00:08:47 – Reason 8: Your Best Sponsor Is Your Own Business  00:09:52 – Sell More of Your Own High‑Ticket Offers  00:10:41 – How a Content System Creates Pre‑Sold Clients

    12 min
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About

Founder’s Playbook is the ultimate guide for entrepreneurs looking to build their empires, become great leaders, and create a high-performance team. Hosted by Nelson, the founder and CEO of Vibez Creative, a 7-figure video podcast agency. This podcast dives into actionable strategies, hard-earned lessons, and the proven tactics behind the success of founders, CEO’s, experts, and entrepreneurs from various industries. Whether you’re just starting out or ready to take your business to the next level, Founder’s Playbook offers the insights you need to become an elite founder in the game of business and entrepreneurship.

Information

  • Creator
    Nelson Ferreira
  • Years Active
    2023 - 2026
  • Episodes
    85
  • Rating
    Explicit
  • Copyright
    © Founder's Playbook
  • Show Website
    Founder's Playbook