FounderSense

DigitSense

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ENTREPRENEURSHIP
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Ever wondered what it takes to build and scale a successful business? FounderSense brings you unfiltered conversations with founders and digital leaders who’ve been there, and done that. Get inside the minds of founders and digital leaders as they share real stories, hard-won lessons, and actionable strategies to help you build and scale smarter. Tune in and get inspired to scale smarter, innovate faster, and build with confidence.

11/25/2025

Leading in the Age of AI: Systems, Culture, and Change

AI isn’t a technology problem; it’s a leadership one. In this episode of FounderSense, Martin Wilson and Scott Varho, co-founders of Olo Solutions, unpack what it really takes to lead transformation in the age of AI. They explain why most organizations struggle to scale beyond pilots, how leadership culture defines AI outcomes, and why real transformation begins with systems thinking, psychological safety, and trust. From the ARC Framework (Ambition, Risk, Capability, Capacity) to their insights on product-led transformation, Martin and Scott share how today’s best leaders are rethinking governance, talent, and communication for the AI era. This episode is a playbook for leaders who want to build organizations that learn fast, adapt faster, and stay human as technology accelerates.

42 min
10/29/2025

Redefining Leadership: A Female Founder’s Journey Through Tech and Influence - Vicky Boudreau, Co-founder and CEO of Heylist.

What does leadership look like when you’re building in a space still dominated by men? In this episode, Vicky Boudreau, co-founder and CEO of Heylist, shares what it means to lead, grow, and challenge the status quo as a female founder in tech. With over 20 years of experience building and scaling companies, including growing her first agency from a two-person startup into an international team working with brands like Gap and Banana Republic, Vicky brings a wealth of real-world leadership insight. She shares how she’s bridging human connection and technology, why visibility matters for women in leadership, and how empathy, trust, and authenticity can become powerful tools for change. This is a conversation about redefining leadership and why the future of influence is more inclusive than ever. FounderSense is created by DigitSense Limited. Did you know 80% of enterprises and scaleups are looking to embrace AI, but only 24% are ready? If you're looking to bring AI into your business, Grab our FREE AI Readiness Checklist, the same one we use with our clients, to kickstart your AI journey. Download it now at: https://bit.ly/DigitSenseAIReadinessChecklist

37 min
10/13/2025

Mindful Leadership: A Chief Digital Officer’s Guide to Scaling Without Burnout - Johnny Russo

Scaling is where most teams break, deadlines tighten, communication frays, and even your best people risk disengagement. In this episode, we explore mindful leadership with Johnny Russo, former Chief Digital Officer at Lamour and a digital leader who has overseen over $1 billion of e-commerce revenue. Johnny shares how to turn communication, trust, and empathy into growth levers, why leaders must handle mistakes as opportunities (not punishments), and how to build a culture that keeps top performers engaged even under pressure. FounderSense is created by DigitSense Limited. Did you know 80% of enterprises and scaleups are looking to embrace AI, but only 24% are ready? If you're looking to bring AI into your business, Grab our FREE AI Readiness Checklist, the same one we use with our clients, to kickstart your AI journey. Download it now at: https://bit.ly/DigitSenseAIReadinessChecklist

44 min
07/28/2025

Turning Vision into Reality: Lessons from Building Buy.Social – Patrick Deloy & Nathan Petralia, Co-Founders.

Every founder’s journey is a mix of vision, adaptation, and resilience. In this episode of FounderSense, host Moon Yiu sits down with Patrick Deloy and Nathan Petralia, the co-founders of Buy.Social, to unpack their journey from ideation to execution. With decades of combined experience in e-commerce, digital marketing, and scaling businesses, they share candid insights on navigating the gap between a great idea and a sustainable business. Patrick, a serial entrepreneur, previously scaled and sold a commerce company to Dentsu, while Nathan has led digital transformation for Fortune 500 brands. Together, they discuss: Why an MVP is just the beginning – and how to iterate toward product-market fit The pitfalls of early traction – and how to distinguish signals from noise The art of the pivot – rebuilding with purpose while staying true to your mission This is a story of perseverance, adaptability, and the realities of building something meaningful. FounderSense is brought to you by ⁠DigitSense⁠, where we help experienced founders create digital products that don’t just launch. They lead markets.

42 min
06/02/2025

AI Won’t Save Your Enterprise - Dominic Traynor, Global Head of Digital.

In this episode, Dominic Traynor pulls back the curtain on what holds enterprises back from real transformation. From stakeholder politics to overhyped AI expectations, he shares war stories and hard truths from leading digital at one of the world’s largest financial institutions. FounderSense is created by DigitSense Limited. Did you know 80% of enterprises and scaleups are looking to embrace AI, but only 24% are ready? If you're looking to bring AI into your business, grab our FREE AI Readiness Checklist, the same one we use with our clients, to kickstart your AI journey. Download it now at: https://bit.ly/DigitSenseAIReadinessChecklist

34 min
05/10/2025

Your Startup Is Not a Business (Yet) - Jonathan Thai, Co-Founder of Hatch Duo.

Jonathan Thai went from designing wireless tech to crowdfunding a concrete watch on Kickstarter. What began as a side hustle grew into Hatch Duo, a 6× iF award-winning industrial design and engineering studio powering bold startups and new product categories. In this episode, Jonathan shares what most founders don’t talk about: Quitting his job with a baby on the way. Delivering food to make rent. Turning freelance gigs into a full-fledged agency. He’s bootstrapped, built tools, and brought ideas to life with clients who’ve raised $5M to $20M+. All while staying obsessed with good design and real-world outcomes. Want to know what it really takes to go from napkin sketch to product–market fit? This FounderSense episode is about grit, resourcefulness, and building things that last. Connect with Jonathan: ⁠https://www.linkedin.com/in/jonathanethai/⁠ Explore Flow AI: ⁠https://www.theflo.ai/⁠ FounderSense is created by DigitSense Limited Scale your digital product with DigitSense. ⁠https://www.digit-sense.com/

29 min
04/07/2025

Ditch the Desk: From VP to Founder, Andy James, Founder of Taylo AI.

Andy James was once a global VP at Mars. He traded corporate life for EdTech entrepreneurship with Taylo AI. With 20+ years in FMCG, he’s now building AI-driven support for neurodiverse kids, inspired by his daughter’s dyslexia struggles. He’s faced brutal feedback and hurdles but shares lessons on pivoting and grit. He shares tips on fundraising and mentorship, from angel pitches to Mars mentors Not every idea flies, he’s learned that the hard way. Want to know what fuels a first-time founder? This FounderSense episode unpacks his leap from candy to classrooms. Contact Andy on LinkedIn to connect and explore Taylo AI: Andy James Linked: https://www.linkedin.com/in/andy-james1/ FounderSense was created by DigitSense Limited. Scale up your digital product with DigitSense. Visit: https://www.digit-sense.com/

25 min
04/01/2025

Validate or Fail: A Founder’s Warning - Dr Bill, Founder of Nutriselect AI.

Dr. Bill Clark, a PhD in natural products chemistry, has spent over 25 years shaking up the supplement world. With nine startups, including NutriSelect, he knows entrepreneurship’s highs and lows. He’s tackled a $68 billion industry’s flaws with an AI-driven health tech fix. Dr. Bill shares founder advice that could save or sink your startup. Not every dream survives; he’s got scars to prove it. This episode dives into innovation and pivoting under pressure. Contact Dr. Bill on LinkedIn and check out NutriSelect. Website: ⁠www.drbillclark.life⁠ LinkedIn: ⁠https://www.linkedin.com/in/drbillclark/⁠ NutriSelectAI: ⁠www.nutriselect.ai⁠ The FounderSense Podcast is created by DigitSense Limited. Scale up your digital product with DigitSense. Visit: https://www.digit-sense.com/

28 min

8 Episodes

5

out of 5

4 Ratings

Ever wondered what it takes to build and scale a successful business? FounderSense brings you unfiltered conversations with founders and digital leaders who’ve been there, and done that. Get inside the minds of founders and digital leaders as they share real stories, hard-won lessons, and actionable strategies to help you build and scale smarter. Tune in and get inspired to scale smarter, innovate faster, and build with confidence.

Creator

DigitSense
Years Active

2K
Episodes

8
Copyright

© DigitSense Limited
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FounderSense