FoundersOutlook

Juliet Ochu

Founders Outlook delivers essential insights for entrepreneurs at every level - from small business owners to startup founders and established CEOs. Real stories & strategies from founders to fuel your business journey. Inspiring entrepreneurs. Sharing growth, grit & success Your go-to podcast for founders, business owners & future entrepreneurs.

  1. #22 The Real Cost of Building a White Label Product Brand | Gina Panella, Founder of Pop Creative

    APR 29

    #22 The Real Cost of Building a White Label Product Brand | Gina Panella, Founder of Pop Creative

    #22 Every product you see on a shelf has a story behind it, and much of it happens far from the spotlight. In this episode of FoundersOutlook, Juliet Ochu sits down with Gina Panella, Founder of Pop Creative, a women-owned product development and white label manufacturing company helping bring beauty and consumer brands to life. From concept to shelf, Gina and her team guide brands through every stage of white label product development. But the journey is far from glamorous. It involves navigating factories, freight, supplier relationships, shipping delays, production setbacks, and the constant pressure to deliver in an industry where timelines are tight and margins are even tighter. This conversation pulls back the curtain on the world of white label manufacturing and product development. Gina shares what it really takes to build and scale a white label manufacturing business, how she handled production disasters, the emotional weight of carrying payroll, and why sustainable growth often means slowing down before speeding up. In this episode, we discuss: • How white label manufacturing really works • The hidden world behind product development and getting products to market • What founders often misunderstand about supply chains • How to manage client expectations when everything goes wrong • The balance between scaling fast and scaling smart • Why sustainability is becoming a business necessity, not just a trend If you're a founder, product creator, or entrepreneur looking to launch a product, scale a consumer brand, or better understand white label manufacturing, this episode is packed with practical insights. Subscribe to FoundersOutlook for honest conversations with founders building extraordinary businesses. Connect with Gina Panella: Follow Juliet Ochu and FoundersOutlook for more founder stories, lessons, and insights. If this episode gave you a new perspective, share it with a founder who needs to hear it. #FoundersOutlook #GinaPanella #WhiteLabel #WhiteLabelManufacturing #ProductDevelopment #Manufacturing #SupplyChain #Entrepreneurship #BeautyIndustry #BusinessGrowth Alternative Title OptionsBest Thumbnail Text

    46 min
  2. APR 22

    #21 When You're NOT Ready for PR (And What to Do Instead) | Candice Smith

    She had $6.70 in her bank account. One year later, she had a six-figure PR agency with clients featured in Vogue, Forbes, Good Morning America, and the New York Times. This week on FoundersOutlook, Juliet sits down with Candice Smith founder and CEO of French Press Public Relations — for one of the most honest conversations about PR, visibility, and what it really takes to build something from nothing. Candice isn't your typical PR strategist. She spent a decade as a serial entrepreneur before launching her agency, which means she's been on the other side of the table. She has lived the struggle, navigated the pivots, and rebuilt from rock bottom. That lived experience is exactly what sets her apart — and it shapes everything about how she shows up for her clients. In this episode, Candice gets real about: — The moment she decided to bet on herself with nearly nothing— What most founders completely misunderstand about PR— The common thread in every story that lands in a major publication— Why some founders are simply not ready for PR yet — and what they should do first— How she generated 80% of her annual revenue in one quarter— What real visibility does for a business beyond the vanity metrics— The role representation and identity played in her own journey as a mixed Latina founder— The one piece of PR advice she wishes someone had given her Whether you're a founder trying to get your name out there, an entrepreneur wondering if PR is worth the investment, or someone building from a place of doubt — this episode will shift how you think about your story and who deserves to hear it. 🎙️ Guest: Candice Smith | Founder & CEO, French Press Public Relations🌐 French Press PR: https://frenchpresspr.com/ FoundersOutlook is the podcast for founders who want the real story not the highlight reel. New episodes every [insert day]. Follow, subscribe, and leave a review if this episode resonated with you.

    28 min

About

Founders Outlook delivers essential insights for entrepreneurs at every level - from small business owners to startup founders and established CEOs. Real stories & strategies from founders to fuel your business journey. Inspiring entrepreneurs. Sharing growth, grit & success Your go-to podcast for founders, business owners & future entrepreneurs.