Founding Philly

Zach Brand

Dive into the stories behind Philly’s most exciting startups. Founding Philly connects with those who are fueling the innovation in Philly’s startup scene. Hear their journeys – on the Founding Philly podcast.

  1. Robin Hood Ventures, Executive Director Ellen Weber | Founding Philly Ep. 51

    DEC 10

    Robin Hood Ventures, Executive Director Ellen Weber | Founding Philly Ep. 51

    This episode is sponsored by Comcast NBCUniversal LIFT Labs.  --- In this episode of Founding Philly, I sit down with Ellen Weber, Executive Director of Robin Hood Ventures, to unpack what really happens when founders pitch angel investors — and what early-stage investors are actually listening for. Ellen’s journey into early-stage investing started in consulting and corporate tech before she helped launch Robin Hood Ventures. She shares how supporting entrepreneurs, building teams, and navigating innovation early in her career shaped the investor she is today. Ellen breaks down the most common mistakes founders make, the red flags that show up instantly, and why a clear value proposition is still the strongest signal of founder readiness. She also walks through how angel groups evaluate companies behind the scenes, offering a rare look into the decision-making process after a founder leaves the room. We also explore the realities of building AI companies in 2025. While AI is the buzzword of the moment, Ellen explains why so many AI pitches lack clarity — and what founders need to do to articulate real, defensible value as the technology evolves at breakneck speed. We discuss the Philly startup ecosystem, reflecting on the city’s strengths and where it still needs to grow. Ellen highlights Philadelphia’s strong conveners, collaborative investor community, and deep bench of operators who genuinely want to help founders succeed. But she also points to the gaps: the need for more fluidity between big companies and startups, more visibility for local innovation, and more national investment attention. As Ellen puts it, “People want startups to be successful here — you just have to find the door.” We close with practical advice for founders who want to pitch Robin Hood. Ellen outlines how to get connected, what makes an application stand out, and the importance of finding a champion inside the room — someone who believes in you and advocates for your deal when you’re not present. Whether you’re an early-stage founder preparing to pitch, an operator curious about how angels think, or someone invested in the future of Philly’s tech scene, this episode offers clear, candid insight into investor dynamics, early-stage readiness, and the ingredients needed to grow a thriving startup ecosystem.

    39 min
  2. Roundtable Series w/ Ted Mann, Joe Biancaniello, Michael Crossey, and Mike Petrakis Ep 3 | Founding Philly

    AUG 27

    Roundtable Series w/ Ted Mann, Joe Biancaniello, Michael Crossey, and Mike Petrakis Ep 3 | Founding Philly

    This episode is sponsored by J.P. Morgan and Cozen O'Connor.  --- In this episode of Founding Philly, I sit down with Ted Mann, Mike Petrakis, Mike Crossey, and Joe Biancaniello for a roundtable conversation on what it really takes to start, fund, and scale a company in Philly. This episode is part of the Roundtable Series, a new format of Founding Philly. Same mission—spotlighting the startup journey—now with more voices at the table from across the Philly ecosystem. We kick things off with a look at Ted and Mike’s paths as repeat founders—how their past ventures shaped what they’re building today, and the lessons they carried with them. We also hear how Mike Crossey and Joe Biancaniello have supported the Philly startup scene over the years through their roles at Cozen O’Connor and J.P. Morgan, respectively. From there, the conversation shifts to one of the biggest questions in startups: how do you find an idea worth solving? For Ted and Mike, their businesses were born from personal frustration. But the group agrees—while a great idea matters, it’s only the beginning.  As Mike puts it: “There’s validity to what investors look at—market size, unit economics, business model.” We also explore what founder-to-founder investing really looks like. Mike shares what it’s been like backing Ted as an investor—and how their partnership quickly became a two-way street. Together, they’ve shared lessons on monetization, product strategy, and go-to-market thinking, applying those insights directly to their own companies. Next, we turn to the fundraising environment, reflecting on how the past few years have challenged even the most experienced founders. While raising capital has become harder, Ted notes that timing the market is nearly impossible—and when you need to raise, you just have to figure it out. The key takeaway? Founders who build through hard times tend to emerge sharper, more focused, and better prepared for what’s ahead. We close with a candid discussion on the Philly startup ecosystem—what’s working, what’s missing, and what it will take to unlock the next wave of growth. The consensus: Philly needs more risk capital, more post-exit reinvestment, and more founders supporting founders. As Mike puts it: “There are a lot of people here who want to help—we just need to get on the same page.” Whether you're just getting started or scaling something new, this episode offers firsthand insight into idea validation, investor-founder dynamics, fundraising in tough markets, and the shared responsibility of growing a local startup community. The Roundtable Series is recorded at the Fitler Club, to learn more check out https://fitlerclub.com/.

    53 min
  3. Roundtable Series w/ Helena Jaramillo, Tito Obaisi, and Lilly Chen Ep 2 | Founding Philly

    JUN 24

    Roundtable Series w/ Helena Jaramillo, Tito Obaisi, and Lilly Chen Ep 2 | Founding Philly

    This episode is sponsored by JP Morgan.  --- In this episode of Founding Philly, we bring you the second installment of our Roundtable Series—recorded live at the Fitler Club—where we gather Philadelphia's top founders and ecosystem builders for a candid conversation about what it’s really like to build in Philly. Joining me for this roundtable are Helena Jaramillo, co-founder of PamPam, a no-code map-building platform; Tito Obaisi, from Comcast Lift Labs, which helps bridge the gap between startups and the corporate world; and Lilly Chen, founder of FSH Technologies, a civic tech company bringing modern software to local government. Throughout the discussion, we explore how early-stage startups are navigating the rise of AI—not just as a feature, but as a force multiplier. We dig into real use cases, like using tools such as Cursor and Windsurf to supercharge coding, accelerate internal operations, and even unlock entirely new markets. Lilly paints a powerful picture of how AI is lowering barriers for small businesses and government agencies, turning previously unaffordable custom software needs into achievable solutions. Helena shares how AI helped Pampa make technical tools more accessible to non-technical users, and Tito provides an inside look at how Comcast is leveraging startup partnerships to innovate at scale. We also dive into the funding landscape and what it means to grow sustainably in today’s environment. From “seedstrapping” and capital efficiency to building companies that are leaner, faster, and more resilient—our guests reflect on what scaling looks like in a world where AI changes the cost of experimentation and the value of time. Finally, we turn the conversation local, sharing honest perspectives on what makes the Philly startup scene unique. From investor independence to community-driven ambition, the group reflects on how Philadelphia can define its startup identity—and why now is the time to build here. Tune in to this episode to hear this roundtable conversation on AI, capital efficiency, civic innovation, and the future of the Philly startup ecosystem. The Roundtable Series is recorded at the Fitler Club, to learn more check out https://fitlerclub.com/.

    50 min
  4. Roundtable Series w/ Tiffanie Stanard, Adit Gupta, and Tom Falzani Ep 1 | Founding Philly

    APR 30

    Roundtable Series w/ Tiffanie Stanard, Adit Gupta, and Tom Falzani Ep 1 | Founding Philly

    This episode is sponsored by Comcast NBCUniversal LIFT Labs.  --- In this episode of Founding Philly, I sit down with three Philly founders—Tiffanie Stanard, founder and CEO of Stimulus, and Adit Gupta and Tom Falzani, co-founders of Lula Commerce—for a candid conversation on what it takes to build, grow, and scale early-stage startups in Philadelphia. This episode kicks off the Roundtable Series, a new format of Founding Philly. Same mission, same great topics—now with more perspectives from across industries, all at the same table. Stimulus is a relationship intelligence platform transforming how enterprises manage procurement and vendor relationships. Lula Commerce is leading the way in democratizing digital commerce and delivery enablement for convenience stores, empowering them to unlock e-commerce by integrating with back-office systems and enabling seamless online ordering and fulfillment. The conversation opens with a deep dive into product adoption—how these founders measure it, drive it, and use it to guide the business. Both emphasize the importance of going beyond the initial sale to ensure customers are not just retained, but truly engaged. As Adit puts it, “Just because you make the sale doesn’t mean you have product-market fit.” They also share valuable lessons they learned along the way—like scaling sales teams too quickly, onboarding mismatched customers, and dealing with downstream churn. One of the biggest takeaways? Avoid scaling sales before nailing your ICP. As Adit notes, “If I could really understand the customer persona and narrow in the ICP quicker, I think it probably could have saved us a year.” Tiffanie adds, “Without having your ICP mapped out, you end up wasting a lot of time and a lot of money.” Another key theme is the power of customer relationships—how something as simple as a text or Slack message can deepen trust and accelerate feedback. The founders agree: Start building customer relationships on day one. It’s one of the most effective and overlooked growth strategies early on. The episode also explores how AI is quietly integrated into their platforms—not as a flashy selling point, but as a way to deliver real, practical value. As Tom reflects, “What is the value we're already providing in our product, and how do we take AI to push it even further?” Tune in to this special roundtable episode to hear these Philly founders are offer practical lessons on product-market fit, customer engagement, and what it really means to scale. The Roundtable Series is recorded at the Fitler Club, to learn more check out https://fitlerclub.com/.

    48 min
  5. Veeva, Co-founder Matt Wallach | Founding Philly Ep. 50

    JAN 22

    Veeva, Co-founder Matt Wallach | Founding Philly Ep. 50

    In this episode of Founding Philly, I sit down with Matt Wallach, co-founder of Veeva Systems, a cloud-computing company dedicated to pharmaceutical and life sciences industries.  Starting with just $7M in venture capital, Matt led Veeva to an IPO within just six years, marking it as one of the most capital-efficient success stories ever. Founded in 2007 by Matt Wallach and Peter Gassner, Veeva initially aimed to become the premier CRM solution for the pharmaceutical industry during a time when legacy software was transitioning to the cloud and becoming industry-specific. This shift created an opportunity for new 'on-demand' vertical product offerings.  After experiencing significant early success, Veeva chose to focus exclusively on the pharmaceutical industry, revolutionizing a landscape previously serviced by over 100 software vendors with disconnected systems and inconsistent data. Their robust CRM platform was just the beginning. Veeva expanded to offer a comprehensive suite of services that transformed how the industry manages data across multiple verticals, from drug development to market strategies. This suite of products not only generated immense value but also defined the company as it is today. Reflecting on the company's journey from startup to IPO, Matt shared a moment from the eve of the IPO when Peter gathered everyone and said, "When you think about the great companies on earth, you don’t remember what they did when they were private. What everyone is going to remember is what we do from here on out." During the interview, Matt delves into Veeva’s strategic focus on delivering integrated yet best-of-breed products tailored to the life sciences industry’s unique challenges. He highlights the importance of making people feel appreciated and the significant role of execution over strategy in achieving business success.  Matt also offers insightful advice to entrepreneurs on maintaining discipline and long-term vision, emphasizing that true success comes from building a business that leaves a lasting impact, not just planning an exit strategy. Tune in to episode 50 to discover Matt Wallach's journey in building the industry cloud for life sciences, taking Veeva public, and learning the pivotal lessons from running a company that has not only scaled rapidly but also maintained a relentless focus on building the industry cloud for Life Sciences.

    1h 3m
  6. HealthVerity, Co-Founder & COO Andrew Goldberg | Founding Philly Ep. 49

    12/10/2024

    HealthVerity, Co-Founder & COO Andrew Goldberg | Founding Philly Ep. 49

    This episode is sponsored by J.P. Morgan.  --- In this episode, I interview Andrew Goldberg, Co-founder and COO of HealthVerity, a software company advancing science by synchronizing transformational technologies with the nation’s largest healthcare and consumer data ecosystem. HealthVerity was founded to address a critical need in the healthcare industry: to combine disparate datasets in a HIPAA-compliant manner, revealing patient insights and powering innovation. They leverage innovative technologies to help clients discover, license, and link patient data across their ecosystems as well as a wide range of top-tier data providers. They empower customers to gain new perspectives on patient activities while ensuring complete privacy management and HIPAA compliance. When a patient visits a doctor, typically five or six entities know about the visit, each holding a snippet of information about that encounter. These fragments of a patient's journey exist out in the real world with various data providers.  Companies like HealthVerity step in to federate and bring together these aspects of a patient’s healthcare journey, using real-world data to understand treatment and outcomes. They created a marketplace where buyers and suppliers can align and conduct transactions at market-clearing prices to access this data in a privacy-protected way. Also joining us on the episode was Andrew McEvoy, an Executive Director from JP Morgan's Middle Market Healthcare Services team within their commercial investment bank.  His team works exclusively with healthcare providers and health technology organizations across the business lifecycle, from venture-backed startups to scaling billion-dollar-plus operations, offering clients bespoke credit solutions and healthcare specific treasury tools. Tune into this episode to hear Andrew discuss his journey in building HealthVerity, how his team is creating solutions to uncover the full patient journey, and the importance of integrating disparate data sets that would otherwise remain disconnected.

    51 min
  7. Carbon Reform, Co-Founder & CEO Jo Norris, FairNow, Founder & CEO Guru Sethupathy, and Integrated Reality Labs, Co-Founder Ian Andolsek and CEO Lauren Steidl | PACT Lion's Den 2024 | Founding Philly Ep. 48

    11/19/2024

    Carbon Reform, Co-Founder & CEO Jo Norris, FairNow, Founder & CEO Guru Sethupathy, and Integrated Reality Labs, Co-Founder Ian Andolsek and CEO Lauren Steidl | PACT Lion's Den 2024 | Founding Philly Ep. 48

    In this episode of the Founding Philly podcast, we interviewed the 3 finalists from this year's PACT "Lion's Den" segment—their Shark Tank'-style pitch competition. Over 60 startups pitched throughout the day and only these 3 made it to the finals, walking away with about $1 million in investments (pending diligence). Jo Norris of Carbon Reform, Guru Sethupathy of FairNow, and Lauren Steidl and Ian Adolsek from Integrated Reality Labs discuss their strategies for success and the key elements of a compelling pitch: Clear Problem Definition: Clearly articulate the problem your solution addresses.Customer Insights: Explain who your customers are and why they need your product.Market Validation: Demonstrate market demand through customer feedback and contracts.Exciting Solution Overview: Share your solution at a high level to spark interest.Unique Selling Points: Highlight what sets your team and technology apart. Each founder emphasized the importance of tailoring pitches to the audience, knowing the panel's background, and confidently handling Q&A sessions. Looking forward, they shared strategies for leveraging their conference success to accelerate their companies' growth, emphasizing continuous innovation and strategic market expansion. Tune into this episode for actionable insights on crafting pitches that resonate with investors and driving startup success in competitive environments. --- This episode is presented by PACT.

    44 min
  8. Naturaz, Founder Mumbi Dunjwa, Fall Forward, CEO and Founder Alan Rihm, & Glitter, Founder Morgan Berman  | PACT Mid-Atlantic Capital Conference 2024 | Founding Philly Ep. 47

    11/05/2024

    Naturaz, Founder Mumbi Dunjwa, Fall Forward, CEO and Founder Alan Rihm, & Glitter, Founder Morgan Berman | PACT Mid-Atlantic Capital Conference 2024 | Founding Philly Ep. 47

    This episode is sponsored by PACT.  --- In this episode of Founding Philly, I moderated the Entrepreneur Panel at the PACT Capital Conference, featuring a deep dive with Mumbi Dunjwa, Alan Rihm, and Morgan Berman into their startup journeys in Philadelphia. We explored the crucial early lessons that have shaped their ventures. Mumbi Dunjwa of Naturaz discussed her approach to hair care products, emphasizing the critical role of customer feedback in refining her offerings. By integrating direct responses from users, she ensures her products not only meet market demands but also stay competitive. Alan Rihm from Fall Forward shared his insights on the dangers of premature scaling. He stressed the importance of securing product-market fit before ramping up operations, advocating for a strategy that minimizes risk while ensuring the business model's sustainability. Morgan Berman of Glitter outlined her pivot from relying on city contracts to spearheading a community-driven cleanup initiative. This shift underscores the importance of adaptability in startup culture, demonstrating how responsiveness to market and environmental changes can realign a business closer to customer needs. The panelists collectively highlighted the supportive Philadelphia startup ecosystem, which offers access to funding, advisory services, and a community conducive to growth. They shared strategies on capital utilization, leveraging local networks, and adopting community-focused business models. Tune in to hear insights from these local entrepreneurs on navigating the intricacies of startup growth, leveraging a supportive ecosystem, and making strategic decisions that foster early success.

    46 min
4.8
out of 5
27 Ratings

About

Dive into the stories behind Philly’s most exciting startups. Founding Philly connects with those who are fueling the innovation in Philly’s startup scene. Hear their journeys – on the Founding Philly podcast.

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