Framer Updates are Replacing your Stack: Design, Data and CRO in One

Framer is moving fast into territory that used to belong to multiple tools. What started as a design-first builder is now pulling in analytics, personalization, and CRO workflows into one place. Leonardo Zamboni and Jelle Bot break down the latest updates and what they actually change for designers and SaaS teams.

Instead of stitching together tools like Google Analytics, custom scripts, and A/B testing setups, Framer is pushing toward a single environment where you design, test, and optimize. The result is less overhead and more focus on what actually drives performance: messaging, clarity, and iteration speed. Real implications for any team building or scaling a SaaS website.

Chapters:

(0:00) Intro and setup

(0:19) Guest intro: Jelle Bot, Head of Design at Noco

(1:45) Framer shifting beyond design tools

(3:00) Built-in analytics and visual data

(5:00) Personalization and targeting with variants

(7:00) Live demo: URL-based personalization

(10:30) Why this changes SaaS messaging

(13:30) Dynamic filtering and CMS power

(15:00) Search, categories, and prebuilt logic

(18:00) Time savings and design focus

(19:30) What this means for designers and teams

(21:00) Final thoughts and wrap-up

At Noco we design and build high-performing websites for B2B SaaS & tech startups and scale-ups. From seed-stage to unicorn.

Find us at: ⁠https://noco.agency/⁠