Franchise Everything

Glenn Walford
  • ٠٫٠ (٠)
  • استثمار

Let's talk about everything and anything in franchising! Inspiring with experiences and information from the coal face of the people behind the day-to-day of franchises in action. We unpack personal journeys in founding and leading franchises, but just as important, are the journeys of people who own and run one or multiple franchise locations. From fitness, to coffee, to lawns and everything in between, franchising is a buffet of business niches. And with that comes an even wider range of people and stories to talk to about what they do, and how they did it. And from the people who support franchises in every kind of way. Everyone has a story to tell, and you'll often be amazed when they tell it in this way!

  1. قبل ٦ أيام ·  فيديو

    Ep163 From Hairdresser to Stellarossa Founder | Darren Schultz’s Coffee Franchise Journey

    In this episode of the Franchise Everything Podcast, host Glen speaks with Darren Schultz, co-founder of Stellarossa, at Stellarossa Coffee Headquarters in Brisbane.   Darren shares his journey from leaving school in Bundaberg and unexpectedly starting a hairdressing apprenticeship, to working in hospitality overseas, running his own salon, and eventually discovering the coffee industry through Brisbane’s Park Road cafe scene.    His early career shaped his customer service skills, resilience, and ability to connect with people, which later became essential in building franchise businesses.   The episode also explores how Darren launched Expresso Mobile Coffee, one of Australia’s early mobile coffee van franchise concepts, before going on to co-found Stellarossa in 2009. Darren explains the lessons learned from franchising, the importance of proving a business model before expanding, and how Stellarossa has grown into a recognised cafe franchise brand with around 25 locations, drive-through concepts, and international expansion plans including India and Sri Lanka.    0:00 - Welcome and guest introduction 0:56 - Why understanding the leaders behind franchise brands matters 2:40 - Trying a pre-vocational course and discovering what was out there 5:11 - The interview with the ex-Stefan salon team and the telephone role play 8:01 - Finding his groove and earning $51 a week as an apprentice 9:00 - Working in a men's fashion store and being rescued back into hairdressing 10:28 - Working in a bar cafe in Covent Garden and falling into hospitality 11:55 - Teaching water skiing and getting a job by chance in Greece 14:51 - Heading back to London a second time and landing a management role 17:48 - Coming home to Australia and a stint back in Bundaberg 19:42 - Reconnecting with Sam Canino and moving to Brisbane for hairdressing 22:08 - What hairdressing taught him about understanding franchise buyers today 23:06 - Running his own salon for 12 to 13 years and doing very well 27:27 - Park Road Milton as the epicentre of Brisbane coffee in the late 90s 30:43 - Pitching the concept to a head chef and launching Expresso Mobile Coffee 31:40 - Why mobile coffee had never been done in Australia before 34:32 - The challenge of getting coffee right in all climates from a mobile van 37:31 - Meeting lawyer Derek Sutherland and making the franchise agreements 39:26 - Buying out his business partner in 2007 and running Expresso with his wife 40:25 - Jonathan Payne coming on board as Expresso business partner 42:16 - The deal Darren made with Jonathan before taking him on as a partner 44:41 - Phil DiBella stepping back from the cafe concept due to wholesale client pressure 45:40 - Finding the name Stellarossa in an architectural magazine at the dentist 46:38 - Phil Cronin coming on as co-founder and how a 45 year friendship became a business 49:00 - Where Stellarossa is today with 25 stores and international expansion 51:26 - Drive-through Stellarossa stores and what is next for the brand 52:18 - Wrapping up and why knowing the leaders behind franchise brands matters   Franchise Recruitment Marketing - Appear on our Podcasts HERE Listen or Watch on; Spotify: https://tinyurl.com/23v877cp Apple Podcasts: https://tinyurl.com/39fnuwaz Amazon Music: https://tinyurl.com/yhx6m3kx YouTube: https://youtu.be/6HkuhmiJxjw

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  2. ٨ مايو ·  فيديو

    Ep162 The Science Behind the Perfect Shot | Coffee Roasting, Training & Extraction with Stellarossa

    In this episode of the Franchise Everything Podcast, we go inside the coffee roasting room with Cam from Stellarossa and Steve from Bancroft Roasters to explore the science behind the perfect coffee shot   The conversation covers how roasting, green bean sourcing, barista training and espresso extraction all work together to create consistent coffee quality across the Stellarossa franchise network. Cam also breaks down the key variables behind a great espresso, including dose, grind size, water quality, machine temperature and brew ratio.   Steve shares how Bancroft Roasters manages roast profiles, seasonal coffee sourcing and flavour consistency, while explaining why vertical integration matters for franchise coffee businesses. This episode is ideal for coffee lovers, cafe owners, franchise operators and aspiring baristas who want to understand what really goes into a great cup of coffee.   0:00 - Welcome and guest introductions 0:40 - Understanding the relationship between Stellarossa and Bancroft Roasters  1:41 - The perfect shot of coffee starts with a recipe and a system 3:17 - Steve's role as the roaster in creating the perfect shot 4:13 - Collaborating on a crowd pleasing flavor profile for Stellarossa 5:29 - Daily flavor profile testing and pre-shipment green bean sampling 6:51 - The collaborative cupping process between Steve and Cam  7:17 - How the Stellarossa and Bancroft Roasters relationship improved consistency  8:41 - The importance of passion and self directed learning beyond the workday 9:36 - The yin and yang dynamic between Steve and Cam  10:35 - The risk of quality drift when using a third party roaster  11:34 - How Stellarossa maintains full oversight of coffee quality and cost  12:26 - Live extraction demonstration with Cam  14:33 - Understanding yield and brew ratio in espresso  15:49 - The degassing process and finding the peak flavor zone after roasting  16:46 - The 48 hour degassing window before packaging and distribution 17:46 - Why locking down the dose is the golden rule in coffee   19:19 - The full quality assurance chain from farmer to consumer  20:43 - Managing the doubling of green bean prices with long term farmer relationships  21:40 - Why vertical integration helps control cost and quality simultaneously 22:01 - Wrap up and final thanks  Franchise Recruitment Marketing - Appear on our Podcasts HERE Listen or Watch on; Spotify: https://tinyurl.com/yhm8n9rt Apple Podcasts: https://tinyurl.com/y47xmdcp Amazon Music: https://tinyurl.com/w38zwsh5 YouTube: https://youtu.be/R-IC1exanBU

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  3. ١٠ أبريل ·  فيديو

    Ep161 From Employees to Franchise Owners: The Six Year Journey to Pack and Send Caboolture

    In this episode of the Franchise Everything Podcast, host Glenn Walford sits down with Vikas and Neetika Sharma, proud owners of Pack & Send Caboolture in Brisbane.    Just six months into their franchise journey, this husband and wife team share a story that is equal parts honest, inspiring and practical. From careers in freight forwarding and banking across India, New Zealand, Sydney, Melbourne and Brisbane, to a six year research journey before finally signing on the dotted line, Vikas and Neetika prove that the best business decisions are the ones made with patience, preparation and purpose.   With 80 five star Google reviews already under their belt and multi-store ownership firmly in their sights, this is a franchise owner story that will resonate with anyone thinking about making the leap.   0:00 - Welcome & guest introduction: Vikas & Neetika Sharma 1:47 - The training experience: Head office to store days 3:57 - Background in India, New Zealand and the move to Australia 4:34 - Freight forwarding careers and settling across Australia 7:24 - Niteeka's leap from banking into Freight Forwarding 10:10 - From Sydney to Melbourne to Brisbane: Following 0pportunity 12:28 - Why a franchise model made sense for their family 13:55 - How they found Pack & Send on SEEK Business 15:20 - A six year journey from first inquiry to opening day 17:39 - The moment they said: We are doing this 18:08 - Why Caboolture Was the Perfect Location 19:04 - Why Brisbane always felt like home 19:30 - Growing the business: Cold calls, knock on doors, show up 21:24 - How Vikas and Neetika split their roles as a husband and wife team 23:13 - The five year vision: Multi-store ownership on the horizon 24:35 - Six months in: Doing things they never thought they could 25:33 - Work life balance: The real reward of business ownership 26:02 - Wrap up and thanks   Franchise Recruitment Marketing - Appear on our Podcasts HERE   Listen or Watch on;   Spotify: https://tinyurl.com/yc8n8a4s Apple Podcasts: https://tinyurl.com/267k5sum Amazon Music: https://tinyurl.com/kuzc45cm YouTube: https://youtu.be/wEcIegTu4zo

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  4. ٢٤ فبراير ·  فيديو

    Ep160 From Corporate Executive to Multi-Territory Plumbing Franchise Leader

    Paul O’Neill, Director and multi-territory franchise owner with Plumbing Bros, shares his journey from a corporate telco career into the trades sector, building a rapidly expanding plumbing franchise operation across multiple Australian territories.   From scaling teams quickly to strengthening operational systems, Paul highlights how leadership, culture, and strong processes have supported growth while maintaining service standards.   He also discusses the realities of managing multiple regions, recruitment challenges in the trades sector, and why transparency and team alignment are critical when leading a business without coming from a technical background.   Paul wraps up with insights on future expansion, operational optimisation, and the evolving opportunities within service-based franchise industries.   0:00 Introduction 0:16 What Plumbing Bros does and Paul’s role 1:40 Moving from the UK to Australia and corporate telco background 4:08 Discovering Plumbing Bros through relationships 7:16 Brand representation, authenticity, and opportunities 09:01 First impressions of Plumbing Bros growth vision 10:28 Franchise partnership model with real estate integration 13:10 Acquiring multiple territories and rapid expansion 13:28 Operational efficiency and leadership focus today 15:46 Leading trades teams without a plumbing background 19:01 Market differences between Perth and Melbourne 20:38 Recruiting talent and trade industry challenges 22:42 Future outlook for trades and AI disruption 24:27 Growth plans, optimisation, and next phase strategy 26:05 Wrap up   Franchise Recruitment Marketing - Appear on our Podcasts HERE   Listen or Watch on;   Spotify: https://tinyurl.com/5t33a9xy Apple Podcasts: https://tinyurl.com/evsbkpbv Amazon Music: https://tinyurl.com/ypt6kxt3 YouTube: https://youtu.be/MjxSytBGU44

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  5. ١٧ فبراير ·  فيديو

    Ep159 The Journey from Foster Care to Franchise Leader | Joel Kleber

    Joel Kleber, Chief Marketing Officer of Jim’s Group, shares his journey from law student and paralegal to one of the key voices behind one of Australia’s most recognised franchise brands.    With more than a decade inside the organisation, Joel offers a rare behind-the-scenes look at how the business has grown and evolved through content, transparency, and strong franchise support.   Jim’s Group is widely known for its home services network, covering hundreds of service categories across multiple divisions. The discussion explores how the brand continues to expand, the systems behind franchise recruitment, and the role content marketing has played in building trust and attracting new franchise partners.   Joel also reflects on leadership, resilience, and personal experiences that shaped his mindset, including his advocacy for mental health awareness within franchising. His perspective highlights how culture, mentorship, and openness can influence both business success and individual growth.   0:00 Introduction 0:53 Joel’s early career journey from law and commerce student to joining Jim’s as a paralegal 3:16 Explanation of the “560 service codes” system and how it expands what franchisees can offer 4:41 Why the old division model changed due to cost barriers and slow growth 7:07 Jim’s “radical transparency” philosophy, putting the full reality online to filter the right candidates in 8:31 The Ask Jim live Q&A concept and its direct impact on franchise enquiries 10:27 Hiring videographers and building a consistent publishing engine 13:34 How the content strategy evolved 15:03 Why many franchisors still hesitate to invest heavily in content creation 17:17 How Joel gets shy franchise partners on camera: switching formats 19:45 Joel’s upbringing including foster care and family mental health challenge 22:55 Relocating to Victoria and the stabilising influence of extended family 30:20 Mentorship from Jim and how trust enabled career growth 34:41 Challenges accessing mental health care during crises 37:50 Mental health initiatives within Jim’s including accessible counselling support 42:27 Wrap up   Franchise Recruitment Marketing - Appear on our Podcasts HERE   Listen or Watch on;   Spotify: https://tinyurl.com/yandyrvb Apple Podcasts: https://tinyurl.com/bdefs92v Amazon Music: https://tinyurl.com/3a6ctmjj YouTube: https://youtu.be/6DiWVrz9BWE

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  6. ١٠ فبراير ·  فيديو

    Ep158 The 5 Key Things Behind Poolwerx Franchise Success | COO Steve Halls

    Steve Halls, COO of Poolwerx, shares practical insights on what has helped build one of Australia’s most recognisable pool service franchise brands. From strong market positioning and steady long-term growth to the importance of structured support systems, he breaks down the operational foundations that keep franchise partners sustainable and competitive.   There’s also a closer look at how marketing, peer-to-peer collaboration, and community-driven customer acquisition contribute to ongoing expansion.   The conversation highlights how balancing national brand strength with local engagement continues to shape growth across the network while supporting franchise owners at different stages of their business journey.   0:00 Introduction 0:42 Key Thing #1: Market leader & brand recognition 3:39 Key Thing #2: Consistent growth & resilience through economic cycles 7:35 Key Thing #3: Structured franchise support & ongoing business development 9:15 Key Thing #4: Supporting multi-territory franchise owners as their business scales 13:01 Key Thing #4: A scalable “marketing machine on tap” 15:42 Wrap up   Franchise Recruitment Marketing - Appear on our Podcasts HERE   Listen or Watch on;   Spotify: https://tinyurl.com/fh4dnpwb Apple Podcasts: https://tinyurl.com/9y55z6wn Amazon Music: https://tinyurl.com/2bkj3ve3 YouTube: https://youtu.be/CmOMOGO7GKw

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  7. ٣٠ يناير ·  فيديو

    Ep157 From Tech Executive to Multi-Territory Plumbing Business | Mitch Gross

    Mitch Gross didn’t come from a plumbing background. He came from Silicon Valley, startups, and senior roles at eBay and still ended up building a multi-territory plumbing business in Sydney with Plumbing Bros.   e walks through the real transition from corporate life into business ownership, why he chose a franchise model, and what it actually took to survive starting a business during COVID.    He also shares how winning a major government contract helped accelerate growth, what happens when you rely too heavily on one big client, and why diversification across customer segments became critical to the next phase of the business.   You’ll also hear about leadership, delegation, building the right team, and what changes when you move from “doing everything yourself” to running a growing operation across multiple territories.   0:00  Introduction 0:49 What Plumbing Bros does 1:29 Mitch’s background before Plumbing 6:10 The decision to leave corporate and buy a business 8:22 Discovering Plumbing Bros as a Franchise Opportunity 10:40 Running a plumbing business without having a plumbing background 12:32 Starting the business during COVID and survival mode  13:31 Post-COVID growth and expanding into new territories 16:08 The risk of relying on one big client 17:30 Diversifying into new segments (strata, real estate, commercial) 19:06 What Mitch actually does day-to-day as an owner  22:01 Maximising contract value vs chasing new customers 23:03 The next 2–3 year plan and growth strategy 25:23 Wrap up   Franchise Recruitment Marketing - Appear on our Podcasts HERE   Listen or Watch on;   Spotify: https://tinyurl.com/56uvua63 Apple Podcasts: https://tinyurl.com/eczfbnbh Amazon Music: https://tinyurl.com/4pjesfku YouTube: https://youtu.be/hE-URdcbKYg

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  8. ٢٩ يناير ·  فيديو

    Ep156 Three Proven Ways to Build Your Customer Database with John Dwyer

    John Dwyer is the founder of the Institute of Wow and one of Australia’s most well-known marketing strategists, helping businesses build customer databases and generate consistent sales through smart, practical marketing systems.   In this episode of the Franchise Everything Podcast, JD breaks down three sure ways to build a customer database including irresistible offers, Facebook contest strategies that generate red-hot leads, and how to build a community or “club” that turns audiences into long-term customers.   They also discuss why most businesses fail to collect customer data, why databases are more valuable than ads, and how simple systems like contests, clubs, and follow-ups can turn a business from constantly chasing customers into one that builds long-term demand.   0:00 Introduction 1:06 Method #1: Irresistible offers in exchange for data 01:20 Method #2: Facebook contest strategy for red-hot leads 02:18 991 leads in one week from $210 ad spend 3:31 Why most businesses are afraid to try bold marketing ideas 05:02 How landing pages and pre-qualification improve lead quality 5:23 Method #3: Building a community or “club” model 7:45 How the club monetisation and email strategy works 9:32 Why owning your database matters more than social media  10:45 Why most business owners don’t implement these strategies 14:28 Real-world example: The restaurant with 92,000 customers on file 15:51 Why your database is your most valuable business asset 16:23 Wrap up   Franchise Recruitment Marketing - Appear on our Podcasts HERE   Listen or Watch on;   Spotify: https://tinyurl.com/45emumtd Apple Podcasts: https://tinyurl.com/2e37a966 Amazon Music: https://tinyurl.com/4vve3229 YouTube: https://youtu.be/Pai-EgXd8w8

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حول

Let's talk about everything and anything in franchising! Inspiring with experiences and information from the coal face of the people behind the day-to-day of franchises in action. We unpack personal journeys in founding and leading franchises, but just as important, are the journeys of people who own and run one or multiple franchise locations. From fitness, to coffee, to lawns and everything in between, franchising is a buffet of business niches. And with that comes an even wider range of people and stories to talk to about what they do, and how they did it. And from the people who support franchises in every kind of way. Everyone has a story to tell, and you'll often be amazed when they tell it in this way!

المعلومات

  • صناع العمل
    Glenn Walford
  • سنوات النشاط
    ٢٠٢٣ - ٢٠٢٦
  • الحلقات
    ١٠٠
  • التقييم
    ملائم
  • حقوق النشر
    © Copyright 2023 All rights reserved.
  • موقع البرنامج على الويب
    Franchise Everything

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