Franchise Everything

Glenn Walford

Let's talk about everything and anything in franchising! Inspiring with experiences and information from the coal face of the people behind the day-to-day of franchises in action. We unpack personal journeys in founding and leading franchises, but just as important, are the journeys of people who own and run one or multiple franchise locations. From fitness, to coffee, to lawns and everything in between, franchising is a buffet of business niches. And with that comes an even wider range of people and stories to talk to about what they do, and how they did it. And from the people who support franchises in every kind of way. Everyone has a story to tell, and you'll often be amazed when they tell it in this way!

  1. قبل يومين ·  فيديو

    Ep165 How AI is transforming hospitality franchising ft. Joe Rossi, Town and Country Pizza and Pasta

    Joe Rossi is the managing director of Town and Country Pizza and Pasta, a 36 year old Victorian founded franchise brand with 14 high volume locations across Victoria and Western Australia.   A finalist at the FCA Awards for franchise innovation, Joe leads a business that blends traditional hospitality values with a genuinely tech forward approach to operations, training and customer experience.   In this episode of the Franchise Everything Podcast, recorded at the FCA Franchise Forum on the Gold Coast, Joe breaks down how Town and Country Pizza and Pasta is using AI not to replace hospitality but to strengthen it.   TIMESTAMPS   0:00 Welcome and guest introduction Joe Rossi managing director of Town and Country Pizza and Pasta 0:43 Town and Country Pizza and Pasta: a 36 year old brand with 14 locations across Victoria and Western Australia 1:23 The national growth strategy and what it means to be a traditional brand with a tech forward mindset 2:04 How technology evolved in the business before and through COVID and why the fundamentals of hospitality must not be lost 3:37 Why Town and Country focuses on high volume per location over simply chasing store count 4:24 How AI is being used for site selection training franchisees ordering forecasting and customer data analysis 5:38 How AI is reducing friction in the ordering process and improving the customer experience 6:09 How AI is being used in back of house to break down kitchen timeframes and improve efficiency 6:38 The AI powered hardware training product that delivers staff training with minimal human intervention 8:00 Why Town and Country has not changed its position on third party food delivery aggregators 9:16 Why growing deliberately and focusing on consistency is more important than rapid expansion 10:07 Why AI is being used to feed timeless hospitality values rather than replace them 10:46 Why human interaction will become more valuable not less in an AI driven world 11:18 Wrap up   Franchise Recruitment Marketing - Appear on our Podcasts HERE    Listen or Watch on; Spotify: https://tinyurl.com/3vbwvpef Apple Podcasts: https://tinyurl.com/bdhbfsu6 Amazon Music: https://tinyurl.com/yksjr4mh YouTube: https://youtu.be/sxnjRx3qX1Q

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  2. قبل ٦ أيام ·  فيديو

    Ep164 How Trades Businesses Avoid Cashflow Traps Through Disciplined Accounts, with Nathan Hornby

    Nathan Hornby has spent 15 years in franchising and is now head of franchising at Plumbing Bros, one of Australia's fastest growing trades franchises. And they do something most people don't expect. They don't recruit plumbers. They recruit white collar franchise partners. People who can read a balance sheet, lead a team and actively grow a business in their community.   In this episode of the Franchise Everything Podcast, recorded at the Franchise Industry Awards Forum Day in Brisbane, Nathan breaks down the weekly reporting system implemented by CEO and co-founder James from day one, the three word framework of prioritisation, organisation and delegation, and why a record revenue month can still leave you cash flow negative.   If you run a trades business, manage a franchise network or just want to understand what disciplined cash flow management actually looks like in practice, this one is for you.   0:00 Welcome and guest introduction Nathan Hornby 0:27 What Plumbing Bros does and why it looks for white collar franchise partners 1:00 Why significant top line revenue does not always mean healthy cash flow 2:00 Working with franchise partners weekly to understand when money is actually coming in 2:44 How different payment terms across multiple daily jobs creates cash flow complexity 3:41 Training franchise partners in cash flow from entry level and ongoing weekly reporting 4:48 Weekly cash flow meetings and when Plumbing Bros insists on them 5:31 How to handle bad payers without damaging valuable client relationships 6:10 Weekly cash flow forecasting: non-negotiables, income expected and supplier bills 7:15 How invoicing delays can blow out payment terms from 30 to 90 days 8:09 The three words that drive the Plumbing Bros approach: prioritisation, organisation and delegation 9:06 Building an offshore admin and bookkeeping team to support franchise partners 10:24 The biggest cash flow challenge: is it sales volume or management of existing work? 11:07 Why a diverse payment portfolio is the real solution to cash flow stability 11:39 How Plumbing Bros differentiates itself through proactive cash flow management 12:17 Wrap up   Franchise Recruitment Marketing - Appear on our Podcasts HERE    Listen or Watch on;   Spotify: https://tinyurl.com/wwt5hs98 Apple Podcasts: https://tinyurl.com/2e9h4h65 Amazon Music: https://tinyurl.com/3rmus5ew YouTube: https://youtu.be/6HkuhmiJxjw

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  3. ١٥ مايو ·  فيديو

    Ep163 From Hairdresser to Stellarossa Founder | Darren Schultz’s Coffee Franchise Journey

    In this episode of the Franchise Everything Podcast, host Glen speaks with Darren Schultz, co-founder of Stellarossa, at Stellarossa Coffee Headquarters in Brisbane.   Darren shares his journey from leaving school in Bundaberg and unexpectedly starting a hairdressing apprenticeship, to working in hospitality overseas, running his own salon, and eventually discovering the coffee industry through Brisbane’s Park Road cafe scene.    His early career shaped his customer service skills, resilience, and ability to connect with people, which later became essential in building franchise businesses.   The episode also explores how Darren launched Expresso Mobile Coffee, one of Australia’s early mobile coffee van franchise concepts, before going on to co-found Stellarossa in 2009. Darren explains the lessons learned from franchising, the importance of proving a business model before expanding, and how Stellarossa has grown into a recognised cafe franchise brand with around 25 locations, drive-through concepts, and international expansion plans including India and Sri Lanka.    0:00 - Welcome and guest introduction 0:56 - Why understanding the leaders behind franchise brands matters 2:40 - Trying a pre-vocational course and discovering what was out there 5:11 - The interview with the ex-Stefan salon team and the telephone role play 8:01 - Finding his groove and earning $51 a week as an apprentice 9:00 - Working in a men's fashion store and being rescued back into hairdressing 10:28 - Working in a bar cafe in Covent Garden and falling into hospitality 11:55 - Teaching water skiing and getting a job by chance in Greece 14:51 - Heading back to London a second time and landing a management role 17:48 - Coming home to Australia and a stint back in Bundaberg 19:42 - Reconnecting with Sam Canino and moving to Brisbane for hairdressing 22:08 - What hairdressing taught him about understanding franchise buyers today 23:06 - Running his own salon for 12 to 13 years and doing very well 27:27 - Park Road Milton as the epicentre of Brisbane coffee in the late 90s 30:43 - Pitching the concept to a head chef and launching Expresso Mobile Coffee 31:40 - Why mobile coffee had never been done in Australia before 34:32 - The challenge of getting coffee right in all climates from a mobile van 37:31 - Meeting lawyer Derek Sutherland and making the franchise agreements 39:26 - Buying out his business partner in 2007 and running Expresso with his wife 40:25 - Jonathan Payne coming on board as Expresso business partner 42:16 - The deal Darren made with Jonathan before taking him on as a partner 44:41 - Phil DiBella stepping back from the cafe concept due to wholesale client pressure 45:40 - Finding the name Stellarossa in an architectural magazine at the dentist 46:38 - Phil Cronin coming on as co-founder and how a 45 year friendship became a business 49:00 - Where Stellarossa is today with 25 stores and international expansion 51:26 - Drive-through Stellarossa stores and what is next for the brand 52:18 - Wrapping up and why knowing the leaders behind franchise brands matters   Franchise Recruitment Marketing - Appear on our Podcasts HERE Listen or Watch on; Spotify: https://tinyurl.com/23v877cp Apple Podcasts: https://tinyurl.com/39fnuwaz Amazon Music: https://tinyurl.com/yhx6m3kx YouTube: https://youtu.be/6HkuhmiJxjw

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  4. ٨ مايو ·  فيديو

    Ep162 The Science Behind the Perfect Shot | Coffee Roasting, Training & Extraction with Stellarossa

    In this episode of the Franchise Everything Podcast, we go inside the coffee roasting room with Cam from Stellarossa and Steve from Bancroft Roasters to explore the science behind the perfect coffee shot   The conversation covers how roasting, green bean sourcing, barista training and espresso extraction all work together to create consistent coffee quality across the Stellarossa franchise network. Cam also breaks down the key variables behind a great espresso, including dose, grind size, water quality, machine temperature and brew ratio.   Steve shares how Bancroft Roasters manages roast profiles, seasonal coffee sourcing and flavour consistency, while explaining why vertical integration matters for franchise coffee businesses. This episode is ideal for coffee lovers, cafe owners, franchise operators and aspiring baristas who want to understand what really goes into a great cup of coffee.   0:00 - Welcome and guest introductions 0:40 - Understanding the relationship between Stellarossa and Bancroft Roasters  1:41 - The perfect shot of coffee starts with a recipe and a system 3:17 - Steve's role as the roaster in creating the perfect shot 4:13 - Collaborating on a crowd pleasing flavor profile for Stellarossa 5:29 - Daily flavor profile testing and pre-shipment green bean sampling 6:51 - The collaborative cupping process between Steve and Cam  7:17 - How the Stellarossa and Bancroft Roasters relationship improved consistency  8:41 - The importance of passion and self directed learning beyond the workday 9:36 - The yin and yang dynamic between Steve and Cam  10:35 - The risk of quality drift when using a third party roaster  11:34 - How Stellarossa maintains full oversight of coffee quality and cost  12:26 - Live extraction demonstration with Cam  14:33 - Understanding yield and brew ratio in espresso  15:49 - The degassing process and finding the peak flavor zone after roasting  16:46 - The 48 hour degassing window before packaging and distribution 17:46 - Why locking down the dose is the golden rule in coffee   19:19 - The full quality assurance chain from farmer to consumer  20:43 - Managing the doubling of green bean prices with long term farmer relationships  21:40 - Why vertical integration helps control cost and quality simultaneously 22:01 - Wrap up and final thanks  Franchise Recruitment Marketing - Appear on our Podcasts HERE Listen or Watch on; Spotify: https://tinyurl.com/yhm8n9rt Apple Podcasts: https://tinyurl.com/y47xmdcp Amazon Music: https://tinyurl.com/w38zwsh5 YouTube: https://youtu.be/R-IC1exanBU

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  5. ١٠ أبريل ·  فيديو

    Ep161 From Employees to Franchise Owners: The Six Year Journey to Pack and Send Caboolture

    In this episode of the Franchise Everything Podcast, host Glenn Walford sits down with Vikas and Neetika Sharma, proud owners of Pack & Send Caboolture in Brisbane.    Just six months into their franchise journey, this husband and wife team share a story that is equal parts honest, inspiring and practical. From careers in freight forwarding and banking across India, New Zealand, Sydney, Melbourne and Brisbane, to a six year research journey before finally signing on the dotted line, Vikas and Neetika prove that the best business decisions are the ones made with patience, preparation and purpose.   With 80 five star Google reviews already under their belt and multi-store ownership firmly in their sights, this is a franchise owner story that will resonate with anyone thinking about making the leap.   0:00 - Welcome & guest introduction: Vikas & Neetika Sharma 1:47 - The training experience: Head office to store days 3:57 - Background in India, New Zealand and the move to Australia 4:34 - Freight forwarding careers and settling across Australia 7:24 - Niteeka's leap from banking into Freight Forwarding 10:10 - From Sydney to Melbourne to Brisbane: Following 0pportunity 12:28 - Why a franchise model made sense for their family 13:55 - How they found Pack & Send on SEEK Business 15:20 - A six year journey from first inquiry to opening day 17:39 - The moment they said: We are doing this 18:08 - Why Caboolture Was the Perfect Location 19:04 - Why Brisbane always felt like home 19:30 - Growing the business: Cold calls, knock on doors, show up 21:24 - How Vikas and Neetika split their roles as a husband and wife team 23:13 - The five year vision: Multi-store ownership on the horizon 24:35 - Six months in: Doing things they never thought they could 25:33 - Work life balance: The real reward of business ownership 26:02 - Wrap up and thanks   Franchise Recruitment Marketing - Appear on our Podcasts HERE   Listen or Watch on;   Spotify: https://tinyurl.com/yc8n8a4s Apple Podcasts: https://tinyurl.com/267k5sum Amazon Music: https://tinyurl.com/kuzc45cm YouTube: https://youtu.be/wEcIegTu4zo

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  6. ٢٤ فبراير ·  فيديو

    Ep160 From Corporate Executive to Multi-Territory Plumbing Franchise Leader

    Paul O’Neill, Director and multi-territory franchise owner with Plumbing Bros, shares his journey from a corporate telco career into the trades sector, building a rapidly expanding plumbing franchise operation across multiple Australian territories.   From scaling teams quickly to strengthening operational systems, Paul highlights how leadership, culture, and strong processes have supported growth while maintaining service standards.   He also discusses the realities of managing multiple regions, recruitment challenges in the trades sector, and why transparency and team alignment are critical when leading a business without coming from a technical background.   Paul wraps up with insights on future expansion, operational optimisation, and the evolving opportunities within service-based franchise industries.   0:00 Introduction 0:16 What Plumbing Bros does and Paul’s role 1:40 Moving from the UK to Australia and corporate telco background 4:08 Discovering Plumbing Bros through relationships 7:16 Brand representation, authenticity, and opportunities 09:01 First impressions of Plumbing Bros growth vision 10:28 Franchise partnership model with real estate integration 13:10 Acquiring multiple territories and rapid expansion 13:28 Operational efficiency and leadership focus today 15:46 Leading trades teams without a plumbing background 19:01 Market differences between Perth and Melbourne 20:38 Recruiting talent and trade industry challenges 22:42 Future outlook for trades and AI disruption 24:27 Growth plans, optimisation, and next phase strategy 26:05 Wrap up   Franchise Recruitment Marketing - Appear on our Podcasts HERE   Listen or Watch on;   Spotify: https://tinyurl.com/5t33a9xy Apple Podcasts: https://tinyurl.com/evsbkpbv Amazon Music: https://tinyurl.com/ypt6kxt3 YouTube: https://youtu.be/MjxSytBGU44

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  7. ١٧ فبراير ·  فيديو

    Ep159 The Journey from Foster Care to Franchise Leader | Joel Kleber

    Joel Kleber, Chief Marketing Officer of Jim’s Group, shares his journey from law student and paralegal to one of the key voices behind one of Australia’s most recognised franchise brands.    With more than a decade inside the organisation, Joel offers a rare behind-the-scenes look at how the business has grown and evolved through content, transparency, and strong franchise support.   Jim’s Group is widely known for its home services network, covering hundreds of service categories across multiple divisions. The discussion explores how the brand continues to expand, the systems behind franchise recruitment, and the role content marketing has played in building trust and attracting new franchise partners.   Joel also reflects on leadership, resilience, and personal experiences that shaped his mindset, including his advocacy for mental health awareness within franchising. His perspective highlights how culture, mentorship, and openness can influence both business success and individual growth.   0:00 Introduction 0:53 Joel’s early career journey from law and commerce student to joining Jim’s as a paralegal 3:16 Explanation of the “560 service codes” system and how it expands what franchisees can offer 4:41 Why the old division model changed due to cost barriers and slow growth 7:07 Jim’s “radical transparency” philosophy, putting the full reality online to filter the right candidates in 8:31 The Ask Jim live Q&A concept and its direct impact on franchise enquiries 10:27 Hiring videographers and building a consistent publishing engine 13:34 How the content strategy evolved 15:03 Why many franchisors still hesitate to invest heavily in content creation 17:17 How Joel gets shy franchise partners on camera: switching formats 19:45 Joel’s upbringing including foster care and family mental health challenge 22:55 Relocating to Victoria and the stabilising influence of extended family 30:20 Mentorship from Jim and how trust enabled career growth 34:41 Challenges accessing mental health care during crises 37:50 Mental health initiatives within Jim’s including accessible counselling support 42:27 Wrap up   Franchise Recruitment Marketing - Appear on our Podcasts HERE   Listen or Watch on;   Spotify: https://tinyurl.com/yandyrvb Apple Podcasts: https://tinyurl.com/bdefs92v Amazon Music: https://tinyurl.com/3a6ctmjj YouTube: https://youtu.be/6DiWVrz9BWE

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حول

Let's talk about everything and anything in franchising! Inspiring with experiences and information from the coal face of the people behind the day-to-day of franchises in action. We unpack personal journeys in founding and leading franchises, but just as important, are the journeys of people who own and run one or multiple franchise locations. From fitness, to coffee, to lawns and everything in between, franchising is a buffet of business niches. And with that comes an even wider range of people and stories to talk to about what they do, and how they did it. And from the people who support franchises in every kind of way. Everyone has a story to tell, and you'll often be amazed when they tell it in this way!