Franchise Interviews 4.0

FranchiseInterviews

Welcome to Franchise Interviews weekly podcast and radio show. If you ever dreamed of one day owning your own business, then you have come to the right place. Listen to detailed interviews/podcasts with some of the most informative sources on the topics of franchising and entrepreneurship. People are hungry for good vital content (Keyes, 2009). To date, we have recorded over 850 interviews on our weekly franchise radio show with some of the top franchisors, franchise experts, franchise attorneys, franchisees, and franchise authors. You can even listen to our shows based on the category of interest on our website at https://www.franchiseinterview.com We have met with some exciting new franchise concepts as well as some of the biggest names in franchising. As a visitor to our website, all you have to do is click and listen. So grab a cup of coffee, sit back, and enjoy. It’s no problem if you can’t listen to the live show. Each show is recorded and immediately placed in our library of audio archives. To date, we have had over a quarter of a million listeners! Franchise Interviews is hosted by Dr. Martin J. McDermott. You will also here clips from Martin J. McDermott’s upcoming book, Rock Star MBA.

  1. May 20

    Rock Star MBA - Untapped Lessons on Marketing from Artists

    Thank you for registering for the New York Public Library program titled “Rock Star MBA - Untapped Lessons on Marketing from Artists” on Monday May 18th 2026 with my guest speaker Martin J. McDermott. Thank you, Martin J. McDermott for a highly informative and engaging program and everyone who registered for this event. Bio:  Martin J. McDermott, DBA, brings over 25 years of experience as a business professor and marketing educator. As a Marketing Course Lead at Purdue University Global, he blends academic insight with real-world application, often drawing inspiration from art, music, media, and popular culture. In 2024, LinkedIn named him a Top Voice in podcasting and franchising. Dr. McDermott was also inducted into Golden Key International Honour Society as an honorary member, recognizing his commitment to making business education engaging and accessible. Program Description Great talent fails without marketing. Martin J. McDermott explores how branding, storytelling, and AI enhance creativity and customer value through the arts. The discussion includes: Market-Oriented Mission Statements - Align purpose with customer value—and use AI tools to uncover what your audience truly wants. The Power of Branding - Build recognition, trust, and differentiation, while leveraging AI to analyze brand perception and consistency. Storytelling in Marketing - Connect emotionally and drive engagement—now enhanced by AI-assisted content creation and idea generation. Snap, Crackle, Pop: Creating Memorable Characters - Bring brands to life, and explore how AI can help develop personas, voices, and visual identities. The Promotional Mix (APPSS) - Advertising, Personal Selling, Public Relations, Sales Promotion, and Social Media—now powered by AI insights, targeting, and automation. AI as Your Creative Partner - Discover how AI can support (not replace) human creativity in branding, storytelling, and audience engagement.

    1 hr

About

Welcome to Franchise Interviews weekly podcast and radio show. If you ever dreamed of one day owning your own business, then you have come to the right place. Listen to detailed interviews/podcasts with some of the most informative sources on the topics of franchising and entrepreneurship. People are hungry for good vital content (Keyes, 2009). To date, we have recorded over 850 interviews on our weekly franchise radio show with some of the top franchisors, franchise experts, franchise attorneys, franchisees, and franchise authors. You can even listen to our shows based on the category of interest on our website at https://www.franchiseinterview.com We have met with some exciting new franchise concepts as well as some of the biggest names in franchising. As a visitor to our website, all you have to do is click and listen. So grab a cup of coffee, sit back, and enjoy. It’s no problem if you can’t listen to the live show. Each show is recorded and immediately placed in our library of audio archives. To date, we have had over a quarter of a million listeners! Franchise Interviews is hosted by Dr. Martin J. McDermott. You will also here clips from Martin J. McDermott’s upcoming book, Rock Star MBA.