Franchise Voice IFA

On this special edition of Franchise Voice, we'll speak with three franchising and government relations professionals about IFA members can make a real impact on critical issues and policy makers in Washington, DC this September at the IFA Advocacy Summit.


Please join IFA's CEO Matthew Haller; Michael Layman, IFA SVP of Government Relations and Public Affairs; and Sarah Faye Pierce, Head of Government Relations at Paychex.


Join us September 11 - 13 in DC! Register today at https://www.franchise.org/events/2023-ifa-advocacy-summit


Thanks to the team at Benetrends Financial for your ongoing support of Franchising!
Special Guest: Matt Haller.

Richie Huffman, CEO of Celebree School, discusses his strategies for growing his franchise system in specific markets. Richie shares how to get involved in your new communities, the key community members whom you should engage early, and why a hub and spoke model can accelerate your franchisees' success. If you're developing a franchise brand in new markets, you won't want to miss this helpful advice!
Special Guest: Richie Huffman.

Vera Shafiq, Vice President of Digital Strategy at Location3 shares the latest trends for franchise systems on the local level for growing and acquiring new customers.
Special Guest: Vera Shafiq.

Today on Franchise Voice, the CEO of Propelled Brands, Catherine Monson, reflects on the past 3 years of challenges for franchising. Catherine discusses how communication, networking, and sharing of information helped us persevere!


Catherine shares how she’s preparing her brands, teams, franchisees, and friends for future health-related crises as well as recessions, economic disasters, political turmoil, and other trouble that hurts small businesses. She also guides us how to plan for trouble while remaining calm and optimistic.
Special Guest: Catherine Monson.

Franchise Voice welcomes Richie Huffman, Founder and CEO of Celebree School.


Richie shares his own entrepreneurial journey and how he's now helping others on their own journey. Celebree is growing people big and small!
Special Guest: Richie Huffman.

On today’s Franchise Voice, we’ll discuss Diversity, Equity, and Inclusion in Franchising with LaTonia Pouncey, President & CEO, The Pouncey Group, and Alesia Visconti, CEO & President, FranServe. How can franchisors incorporate DEI strategies throughout their franchise system?


Also, we have a conversation with Jamie Izaks, the President of All Points PR on local franchisee marketing. What channels are working best now? And does it make sense for franchisees and brands to engage with a local influencer or content creator?
Special Guests: Alesia Visconti, Jamie Izaks, and LaTonia Pouncey .