FranchisOR Bust - Franchise Marketing

Trevor Emerson

FranchisOr Bust is a weekly interview podcast with leaders and owners from the franchise world. We discuss challenges, best practices, and the tangible impacts of digital marketing. Topics include franchise development, franchise marketing, and more. Learn more at FranchisORBust.com

  1. Why Franchise Marketing Gets Harder as You Grow with Steve Buors

    MAY 15 ·  VIDEO

    Why Franchise Marketing Gets Harder as You Grow with Steve Buors

    In this episode of FranchisOR Bust, host Trevor Emerson sits down with Steve Buors, CEO and Co-Founder of Reshift Media, to discuss the challenges of digital advertising in franchise systems. Trevor and Steve explore the balance between franchisor brand consistency and franchisee local control, the impact of fragmented data, and why goal alignment is essential for scalable performance. Steve also shares how advertising strategies differ for emerging brands building their foundation versus established brands working through legacy systems and processes. The conversation also touches on the role of technology, automation, and AI in franchise marketing, while emphasizing that strong strategy, communication, and clear ROI still matter most. To learn more about Reshift Media, check out their website at www.reshiftmedia.com or follow them on Instagram @reshift.media. FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.

    29 min

  2. FEB 12 ·  VIDEO

    Why Influencer Marketing is the Next Franchise Growth Engine with Angela Olea and Liberty Bernal

    In this episode of FranchisOR Bust, host Trevor Emerson kicks off Season 4 with Angela Olea (CEO & Founder) and Liberty Bernal (President & COO) of Sweet Influencers. Together, they explore how influencer marketing is transforming local marketing for franchise systems—and why it's becoming a powerful, scalable tool for growth. Drawing from their experience as franchisors, franchisees, and suppliers, Angela and Liberty share how Sweet Influencers connects brands with authentic local micro- and nano-influencers to drive real community engagement—often at a fraction of the cost of traditional influencer campaigns. They also discuss how protecting brand messaging, leveraging AI, and building a repeatable playbook helps franchisors and franchisees alike see measurable results. FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.

    23 min

  3. FEB 9

    The PR Power Play: Growing Franchises the Smart Way with Heather Ripley

    In this episode of FranchisOR Bust, host Trevor Emerson sits down with Heather Ripley, founder of Ripley PR, for a unique conversation on how public relations plays a critical role in franchise growth and long-term brand success. Heather shares her journey from working inside a major franchisor to launching an agency focused on serving the franchise and skilled trades industries. She dives into how strategic PR can drive franchise development, build credibility, and create momentum for both franchisors and franchisees—often serving as a more powerful and cost-effective lead generation tool than many paid channels. From managing brand messaging across franchise systems to understanding the evolving role of PR in the age of AI and modern search, Heather offers practical insights on why proactive reputation-building is essential—even when there's no crisis to manage. Whether you're looking to grow your franchise system, strengthen your brand presence, or better understand how PR supports long-term business success, this episode is packed with valuable perspective and actionable takeaways. FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.

    23 min

  4. 08/13/2025

    Why Franchise Culture Is Everything with Ryan Parsons

    In this episode of FranchisOR Bust, host Trevor Emerson engages in a compelling conversation with Ryan Parsons, the CEO of Evive Brands. With a long history in the franchising business, Ryan and his brother founded The Brothers That Just Do Gutters, offering insight into starting a business from the beginning, growing a local company, franchising, and more.   Throughout this episode, Ryan discusses the lessons and experiences he has taken away from franchising, as well as the culture he has built in the companies he has been a part of. Discover valuable takeaways on entrepreneurship, leadership, and building a thriving franchise culture that you can apply to your own business journey. FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.

    26 min

  5. 08/01/2025

    What It Takes To Scale: Lessons from Mosquito Shield with Michael Moorhouse

    In this episode of FranchisOR Bust, host Trevor Emerson sits down with Michael Moorhouse of Mosquito Shield for an insightful conversation about growth, grit, and getting started in franchising. Michael dives into the key strategies, challenges, and milestones that shape the success of new franchise locations. From his early days in the industry to leading and supporting new franchisees, he shares lessons learned and what it really takes to thrive. Whether you're an aspiring franchisee or a seasoned business owner, this episode is packed with valuable insights and expert perspectives on building and sustaining a successful franchise.FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.

    26 min

  6. 07/25/2025 ·  VIDEO

    Franchise Fuel: What Drives Growth at 1-800 Packouts with Stefan Figley

    In this power-packed episode of FranchisOR Bust, host Trevor Emerson sits down with Stefan Figley, President of 1-800-Packouts, to explore the real drivers behind franchise growth and operational success. With a strategic mindset and a proven track record of growing EBITDA and leading high-performing teams, Stefan dives into the transformative leadership practices and community-focused strategies fueling 1-800-Packouts' national expansion. From omni-channel marketing execution to building franchisee trust, this episode offers a behind-the-scenes look at what it takes to scale a purpose-driven franchise. Whether you're a franchise executive, prospective franchisee, or business leader, this episode is full of insights that will help you rethink growth, leadership, and local impact. 🔗 Listen in and fuel your franchise journey. FranchisOR Bust is proudly partnered with LSM — your digital growth team. Discover bold marketing strategies and real results. LSM: Bold. Strategic. Results-Driven. #FranchiseGrowth #FranchisORBust #1800Packouts #FranchisingLeadership #LSM

    26 min

  7. 03/11/2025

    Importance of Home Service Franchising with Empower Brands

    In this episode of FranchisOR Bust, host Trevor Emerson engages in a compelling conversation with Scott Sutton, the Chief Development Officer at Empower Brands. With a career spanning over 30 years in strategy, franchising, and corporate development, Scott offers invaluable insights into the art of franchise growth and sustainability. ​ Throughout the discussion, Scott delves into the nuances of franchise development, sharing his experiences from his tenure at Empower Brands—a leading franchise platform encompassing ten world-class franchise brands, including Archadeck Outdoor Living, Bumble Roofing, Canopy Lawn Care, Conserva Irrigation, FRSTeam, Jan-Pro, Koala Insulation, Outdoor Lighting Perspectives, Superior Fence & Rail, and Wallaby Windows. Whether you're an aspiring franchisee or a seasoned business owner, this episode is packed with practical advice and expert perspectives on building and sustaining a successful franchise. FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.

    29 min

  8. 11/19/2024

    Mastering Franchise Operations with Elite Franchise Capital

    In this exciting episode of FranchisOR Bust, host Trevor Emerson sits down with John Patriarca and Robert Tobias, Directors at Elite Franchise Capital, to delve into the intricacies of franchise operations. John and Robert share insights from their vast experience in providing financing solutions to franchisees, discussing how Elite Franchise Capital empowers entrepreneurs to succeed. They'll explore strategies for scaling businesses, securing funding, and navigating the challenges of franchise ownership. Whether you're a seasoned franchisee or just exploring the possibilities, this episode is packed with practical advice and expert perspectives on building a thriving franchise. Find out more about John, Robert, and Elite Franchise Capital here: https://elitefranchisecapital.com/  FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.

    26 min
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5
out of 5
4 Ratings

About

FranchisOr Bust is a weekly interview podcast with leaders and owners from the franchise world. We discuss challenges, best practices, and the tangible impacts of digital marketing. Topics include franchise development, franchise marketing, and more. Learn more at FranchisORBust.com

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