FranPro

Lance Hood
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  • MARKETING

Whether you are a franchise company, franchise broker or other professional in the franchise space you will find solutions to the biggest challenges we all face around developing your brand, processes, profitability, marketing, leads and sales processes. 

  1. 13/02/2024

    How to Maximize Franchise Broker Networks

    Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/ Contact us here Anything@FranPro.com if you: Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Red Boswell, president of IFPG. Red Boswell is an incredible resource for any franchise organization. If you would like to work with Red you can reach him here: https://Franpro.vip/GoIFPG One of the topics we discuss in this call is "How to be presentable for broker networks." Also covered: IFPG is the world's largest consultant/broker group.Franchises need to be presentable and ready to connect with brokersConsultants educate and coach candidates, not just broker dealsCommunication & reputation management are crucial for franchisorsFranchisors need a clear sales process & ideal candidate profile​And more We're thrilled to welcome our guest, Red Boswell from IFPG, who brings a wealth of knowledge about the fascinating world of franchising. Red sheds light on the art of networking and the importance of nurturing relationships, emphasizing these connections as valuable investments. He insists that success in the franchise world is built on more than just immediate results; it's a long-game requiring trust, commitment, and a fair amount of exposure in the industry. Communication is a vital cog in the franchising machine, and we dive headfirst into the nuances of this crucial aspect. Red explains the need for prompt responses, constant monitoring of progress, and the role of consultants in these interactions.  We also explore the importance of personalized communication, making your opportunity stand out in the sea of franchises. The conversation then takes a sharp turn toward the role of marketing in franchise sales. We stress the relevance of keeping your sales process up-to-date and having a robust Item 19. He further emphasizes the need to be fully committed to your franchise business, and the difference a knowledgeable franchise development representative can make. Get ready for an enlightening conversation that could revolutionize how you think about franchising. Contact us at Anything@FranPro.com if you: Want help finding the right franchise for you Would like to be featured on our program Would like help to produce or want a podcast produced for you Are a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.

    42 min

  2. 30/01/2024

    Are You Struggling to Add New Franchisees?

    Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/ Contact us here Anything@FranPro.com if you: Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Lana Mazin, VP of relationship marketing at Raintree. Lana Mazin is an incredible resource for any franchise organization. If you would like to work with Lana you can reach her here: https://Franpro.vip/GoRainTree One of the topics we discuss in this call is "Why franchisors struggle to add new franchisees to their system." Also covered: Are you struggling to add new franchisees to your system?Are your franchisees unsatisfied or not making enough money?What will happen if you don't differentiate your brand?Focus on innovation to stay ahead of the competitionIs your franchise system falling behind the competition?​And more Want to discover the secrets behind building successful franchise brands? Tune into our latest episode where Lana Mazin, the VP of Relationship Marketing at RainTree Franchise Development, joins us. Lana, with her vast knowledge of franchise development, unravels the importance of strong item 19 numbers, franchisee satisfaction, and ongoing support. As we churn through this enlightening conversation, Lana puts forth some key factors to consider when partnering with new brands, emphasizing the need to focus on differentiation and innovation.  But how do you attract the right buyers for your franchise? In a riveting discussion, Lana shares how Rain Tree crafts compelling messaging that drives value and attracts the ideal buyer. She dispels common misconceptions about franchising and addresses the major objections people might have when considering a franchise. She further simplifies the complex world of franchise metrics into digestible nuggets of wisdom, highlighting the essential performance indicators for evaluating potential franchise partners. In the final part of our exchange, we shifted gears to focus on networking and maintaining relationships within the industry. Lana offers golden advice on how brands can leverage Rain Tree's services to their advantage, and use it as a stepping stone to connect with other FSOs and vendors. Her insights are invaluable for any brand looking to elevate its franchise game, underscoring the importance of franchisee satisfaction and profitability as the cornerstone of a franchisor's mission. Don't miss this chance to gain firsthand knowledge from an industry expert on building a robust and profitable franchise brand. Contact us at Anything@FranPro.com if you: Want help finding the right franchise for you Would like to be featured on our program Would like help to produce or want a podcast produced for you Are a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.

    31 min

  3. 16/01/2024

    Are You Social Enough? (How Profitable is Your Customer Journey)

    Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/ Contact us here Anything@FranPro.com if you: Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Chief Operations Officer Corey Cotnoir of SocialMadeSimple.  Corey Cotnoir is an incredible resource for any franchise organization. If you would like to work with Corey you can reach him here: https://Franpro.vip/GoSocialMadeSimple Finally the team at Social Made Simple has a Free 90-day local social marketing pilot program.   You can apply for at the link you see next to this video.  There is no catch, no management fee, and they will spend up to $185 per month per location in ad spend, but it does requires a corporate point of contact and five franchisee locations participating. As well as feedback is required, and the franchisees must stay engaged. Also covered: What you should know when it comes to local marketingWhich social media platforms make sense for your brandWhat causes brands to struggle with social advertising?The sweet spot for advertising frequencyWhat you need to know about your customer journeyHow can you increase engagement on your social posts​And more Get ready to challenge the status quo in social media marketing as Corey Cottenoir, COO of Social Made Simple, takes us on an enlightening journey to harness the power of authenticity. Forget the polished, professional image you've been striving for. Learn to embrace user-generated content and how it can be instrumental for local business marketing. We also discuss the intricacies of a successful local marketing campaign, emphasizing the importance of forming genuine connections with the local community. We venture further into the realm of social advertising, gaining insights into the crucial aspects of the buyer's journey, life cycle, and frequency of ads. Corey sheds light on the significance of adjusting outreach and conversion strategies, and the pitfalls of over-marketing, a common mistake that can detrimentally affect a brand's perception. Prepare to reevaluate and transform your current strategies for more successful outcomes. Boost your local marketing content with fresh, authentic assets. We discus investing a little to elevate your content visibility and the importance of creating assets that provide customers with a clear understanding of your products and services. Contact us at Anything@FranPro.com if you: Want help finding the right franchise for you Would like to be featured on our program Would like help to produce or want a podcast produced for you Are a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.

    26 min

  4. 26/12/2023

    Avoid the Predictable Steps to Being "Denied"

    Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/ Contact us here Anything@FranPro.com if you: Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Sam Phelps, director of development at Tenet Financial Group. Sam Phelps is an incredible resource for any franchise organization. If you would like to work with Sam Phelps you can reach him here: https://Franpro.vip/GoTenet On this call: "Predictable Steps for Funding Your Business" and "Reducing the Likelihood You Will Run Out of Cash or Be Denied." Also covered: ​Wide variety of debt options, including SBA and unsecured loans​Selling your story is the biggest factor in getting a franchise loan​Consistent communication is key to getting loans done on time​FDD accuracy and performance crucial for funding approval​Ensure that you're well capitalized to cover unexpected expenses​And more Ever wondered how to navigate the world of financial consulting and funding? Our guest for today's episode, Sam Phelps, Director of Development for Tenant Financial Group, shares his journey from banking to consultancy, giving us a glimpse into the inner workings of a company that provides everything from 401k plans to equipment funding. Sam, a recovering banker, highlights the importance of understanding the client's needs and offering solutions that speak to those needs. In our in-depth conversation, Sam offers a treasure trove of advice for franchise companies and lenders, emphasizing the need for a compelling background story when applying for loans. He explores how technology and automation can ease the stress of running a business, while underlining the importance of communication and capital. Furthermore, he stresses the value of starting with a strong team to avoid unnecessary mistakes. Whether you're curious about financial consulting or seeking funding for your own business, this episode is packed with insights and tips you don't want to miss! Contact us at Anything@FranPro.com if you: Want help finding the right franchise for you Would like to be featured on our program Would like help to produce or want a podcast produced for you Are a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.

    20 min

  5. 12/12/2023

    The Trap that Leads to Franchisor Failure

    Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/ Contact us here Anything@FranPro.com if you: Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Kris Nieb, president of Franchise Evolution Partners. Kris Nieb is an incredible resource for any franchise organization. If you would like to work with Kris, you can reach him here: https://Franpro.vip/GoFranEvolutionPart On this call: How to put your franchise development on autopilot whether your brand is new, established or has "stalled" Also covered: ​How the handle the Item 19 dilemma​Developing your key differentiators and customer experience​Lack of marketing investment chokes your brand’s productivity​What does an effective sales process look like?​And more Ever wondered what it takes to succeed in the fast-paced world of franchising? We had the privilege of speaking with Chris Neib, president of Franchise Evolution Partners, to unlock some of the secrets of franchise success. We delve into the crucial aspects of franchise industry growth, including the acquisition of franchise owners, solid processes and growth milestones. Chris shares the importance of supporting existing franchisees - a critical, yet often overlooked element in this industry. The episode takes a turn towards an aspect we can all relate to - customer experience. Together with Chris, we discuss how the right customer experience can be a powerful catalyst for business growth. We even touch on how brands such as Salons by JC have mastered this art. But it doesn't stop at good service. We also talk about the importance of actions in determining customer engagement. After all, how can you truly understand your customer’s needs without a well-thought-out process? In our enlightening conversation with Chris, we stress the importance of valuing time when engaging with customers. A surplus or scarcity of leads can directly influence our actions, which, if unchecked, can lead to holding onto leads who simply aren't ready to take action. It seems that the most successful people we've spoken to, share a common trait - they keep their communication brief and move swiftly onto their next task. As our chat concludes, Chris reminds us of the importance of addressing the larger, unspoken concerns that may be hindering people from taking action. So, pull up a chair and tune in for invaluable insights and more on the exciting world of franchising! Contact us at Anything@FranPro.com if you: Want help finding the right franchise for you Would like to be featured on our program Would like help to produce or want a podcast produced for you Are a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.

    36 min

  6. 28/11/2023

    Funding Secrets Every Franchisor & Broker Should Know

    Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/ Contact us here Anything@FranPro.com if you: Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Dan Pace, founder of First Financial. Dan Pace is an incredible resource for any franchise organization. If you would like to work with Dan you can reach him here: https://Franpro.vip/GoFirstFinancial One of the topics we cover is "How to identify clients and lenders that typically won't, or don't fund" Also covered: ​People leading with money or life purpose rarely close deals​Lenders look for stability in a client, not just net worth or liquidity​Retail banking focus on deposits & wholesale banks focus on loans​Successful franchise companies have better marketing departments​First Financial offers a credit restoration program for clients​And more Are you dreaming about owning a franchise but feeling overwhelmed by the funding process? Let's demystify it together with Dan Pace, founder of First Financial. We dive into a candid discussion about finding the perfect franchise, the importance of doing due diligence, and how to become more fundable. This episode is a treasure trove of practical tips and advice for potential franchisees, so strap in for an enlightening conversation! We unravel the differences between a traditional retail bank and a wholesale lender and give you a clearer understanding of the types of loans they offer. Dan, with his extensive experience in the industry, shares invaluable insights on pre-qualifying potential franchisees, the benefits of research, and why reaching out to the right people is crucial. Additionally, we cover what to do if a retail bank declines your application, a common scenario for startup franchises.  In an intriguing turn, we address the elephant in the room - defaulting on student loans. We explore how this could impact your chances when applying for an SBA loan and how credit restoration companies can help those with bad credit recover. Wrapping up the conversation, we offer advice to brokers and consultants on maximizing their work with franchisees. If you're interested in the franchise industry, this episode is a must-listen! Contact us at Anything@FranPro.com if you: Want help finding the right franchise for you Would like to be featured on our program Would like help to produce or want a podcast produced for you Are a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.

    59 min

  7. 14/11/2023

    How Top Brands & Brokers Close more Deals

    Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/ Contact us here Anything@FranPro.com if you: Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Chief Executive Officer and Owner David Schwartz of Franchise Clique.  David Schwartz is an incredible resource for any franchise organization. If you would like to work with David you can reach him here: https://Franpro.vip/GoFranchiseClique One of the topics discussed is "Why some people struggle to get the leads they need to succeed." Also covered: ​Tired of the constant search for the "golden goose" of lead sources?​Franchise Clique a top lead generation company for 24 years​They run over 600 to 700 franchise campaigns every day​Smart System algorithm dials in leads based on your parameters​You can increase your lead conversion by avoiding these mistakes​And more By diversifying their budget and following the plan, a recent client was able to close an astounding 26 deals from a batch of only 100 Franchise Clique leads. Have you ever thought about what it takes to generate effective leads in the franchise world? Join me as I sit down with David Schwartz, the game-changer CEO and owner of Franchise Click, as he unveils the secret sauce behind their unique approach to lead generation, optimizing communication, and harnessing the power of technology. In today's tech-savvy world, acquiring and converting leads is more than just cold calling—it's about precision, speed, and adaptability. Schwartz shares how Franchise Click's Smart System, an algorithm-driven tool, is revolutionizing this process by matching the right leads for optimal results. He breaks down the role of portals and verified leads, enlightening us on how a quick response time can be a game-changer in sealing the deal with potential prospects. The conversation takes an interesting turn as we expose the correlation between the conversion rate and the lead source's familiarity and comfort level. As we delve deeper, we discuss the vital role of experience and CRM tools in working with leads, exploring successful strategies for both brokers and franchises. Schwartz brings a fresh perspective to the table—emphasizing the importance of having the right staff and the significance of a sales background. Rounding up the conversation, Schwartz gives a glimpse into the promising future of the franchise business, stressing the encouraging increase in activity and awards this year. Whether you're an established franchise owner or a newcomer, this episode is a goldmine of insights, tips, and strategies that will surely catapult you towards success. Contact us at Anything@FranPro.com if you: Want help finding the right franchise for you Would like to be featured on our program Would like help to produce or want a podcast produced for you Are a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.

    17 min

  8. 09/11/2023

    How Most Companies Ignore Their Leads? (Easy Fix)

    Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/ Contact us here Anything@FranPro.com if you: Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Aslam Abbas, co-founder of Collect.chat. Aslam Abbas is an incredible resource for any franchise organization. If you would like to work with Aslam you can reach him here: https://Franpro.vip/GoCollectChat One of the topics we discuss in this call is "Are you ignoring your leads and customers?" Also covered: Works 24/7 to engage visitors, collect leads, & handle repetitive tasksNo waiting, all visitors and customers can be engaged immediately!Analytics & integrations, help you track and improve performanceBots sent via a link and be used anywhere like emails & social mediaCollect Chat offers a free trial for businesses to test their services​And more Ever wonder how chatbots can be a game-changer for your business? Get ready to uncover the secrets of chatbots with our special guest, Aslam Abbas, the co-founder of Collect Chat. In this insightful conversation, Aslam elaborates on how chatbots are transforming the business landscape by simplifying customer interaction and enhancing lead generation. We dive deep into how chatbots, with their ability to ask one question at a time, are eliminating the tedious process of filling out lengthy forms and how they can collect customer data in a neatly organized manner. The conversation takes an exciting turn as we shift gears to talk about the vital role of product development and clarity in a company's success. Aslam shares his knowledge on how real-time changes in chatbots can save precious time and the importance of lucidly explaining your product or service. Wrapping up, we discuss how chatbots can be harnessed for post-sales operations to gather data and customer feedback effortlessly. Aslam also gives us a sneak peek into the unique features of Collect Chat. This enlightening chat promises to shift your perspective on chatbots and their increasing significance in the business world. Tune in and let the learning begin! Contact us at Anything@FranPro.com if you: Want help finding the right franchise for you Would like to be featured on our program Would like help to produce or want a podcast produced for you Are a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.

    31 min
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À propos

Whether you are a franchise company, franchise broker or other professional in the franchise space you will find solutions to the biggest challenges we all face around developing your brand, processes, profitability, marketing, leads and sales processes. 

Informations

  • Création
    Lance Hood
  • Années d’activité
    2023 - 2024
  • Épisodes
    46
  • Classification
    Tous publics
  • Copyright
    © 2024 FranPro
  • Site web de l’émission
    FranPro