Freedom Formula Podcast

Shane Da Costa
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Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same. In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom. Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you. You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like. If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook. Because freedom is a choice.

  1. How This Australian Mum Left A $250K Corporate Career & Replaced It Working From Home

    3D AGO

    How This Australian Mum Left A $250K Corporate Career & Replaced It Working From Home

    ✅ Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Sophie started a business coaching company helping women escape corporate. April 2021 - didn't make a single dollar, had $20K in ad spend going out. Three months later - first $100K month. Now runs the Wealthy Mastermind (7 years running) with team across America, Philippines, Thailand, Australia. On today's episode we discussed: • Identity shift first, action second - why people invest in mentors but don't take action (cornerstone of her new book) • Be-Do-Have framework - most people want to "have it" first, then they'll "do" - backwards • The quiet decision that changes everything - not loud, deeply rooted in who you become • 100% responsibility - "everything starts with me, so it's my fault, let's move on" • Why Disney damaged women - waiting to be rescued instead of rescuing themselves • How to monetize your skills without quitting your job - start building while still employed If you're in corporate feeling suffocated and want to build something of your own - this shows the exact identity shift required. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Sophie on: https://www.instagram.com/sophie.musumeci/  - Get weekly tips and insights on scaling your business:  https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    1h 20m
  2. Why This Australian Mum Sold EVERYTHING And Moved Her Family To A Greek Island

    APR 20

    Why This Australian Mum Sold EVERYTHING And Moved Her Family To A Greek Island

    ✅ Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Genine Howard was getting crushed by Australia's financial squeeze - 47% tax rate, two cross-collateralized mortgages trapping her in, surprise $50K tax bill, $7 lettuce… But then, she took the leap and sold everything; left with her husband and two kids carrying only backpacks, and escaped to a Greek island. Tax rate now 0.5%. Total freedom. On today's episode we discussed: The Australian squeeze - tax, mortgages, cost of living all tightening until something breaks "Logistics are figureoutable" Why overthinking the ‘how’ keeps you stuck instead of just deciding 47% to 0.5% tax Setting up in Indonesia, becoming non-tax resident, keeping what you earn Living from joy vs fear - why most Australians operate from "what I can't do" instead of "what's possible" If you're an entrepreneur feeling squeezed by Australia's taxes and regulations - this episode shows the exact path out. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Genine on: https://www.instagram.com/iam.geninehoward?  - Get weekly tips and insights on scaling your business:  https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    1h 19m
  3. How This Founder Who Was Banned From Every Ad Platform Still Built A $1M Brand

    APR 16

    How This Founder Who Was Banned From Every Ad Platform Still Built A $1M Brand

    ✅ Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Viv Conway built a multi-million dollar s*x toy brand helping women unlock bedroom confidence. Started with activewear at university in 2014, grew Instagram organically, turned that into a social media agency, then launched Girls Get Off. Bank denied her an account - she crossed out "confidential" on the denial letter, sent it to journalists, got five news articles and the BNZ CEO personally messaging her. Now that's PR strategy. On today's episode we discussed: • The "you're not special" mindset shift - why she stopped comparing herself to others who seemed to have it easier • Turning setbacks into attention - how bank rejections and business challenges became organic marketing opportunities • Building community in a taboo space - why relatability and validation matter more than competing on price • E-commerce framework: awareness → web traffic → conversion, leveraging other people's traffic (ads, influencers, partnerships) • Zig when others zag - copying successful brands keeps you invisible If you're building an e-commerce brand and want to understand community, differentiation, and turning chaos into opportunity - this shows how. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Viv on: https://www.instagram.com/vivconway_/  - Get weekly tips and insights on scaling your business:  https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    1h 13m
  4. This Is The Real Reason Your Life Hasn’t Changed Yet

    APR 6

    This Is The Real Reason Your Life Hasn’t Changed Yet

    ✅ Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Ben Handler built Australia's first buyer's agency when no one knew what a buyer's agent was.  He saw an opportunity in California - 84% of Americans use buyer's agents, zero Australians did.  He brought it back, grew to 75 staff across Australia, then exited after nine years. But the grind left him empty.  On today's episode we discussed: • Why he shifted from service-based business to online education after meeting Sam Ovens • The information vs transformation trap - why most people stay stuck collecting more data instead of taking action • How he created Jack Henderson (mine worker to $50M buyer's agency in 6 years) • Why buyers agents were busiest during Covid when rates climbed 13 times (counterintuitive) • His AI business helping companies become AI-enabled across all departments • The freedom lifestyle shift - from busy badge of honor to leveraged results without meetings If you're grinding hard but want geographical freedom - this episode shows you the path. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Ben on: https://www.instagram.com/benjaminhandler/ - Get weekly tips and insights on scaling your business:  https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    1h 20m
  5. "You Only Have 3 Years Of Life Left" | What Every Australian Man Needs to Hear Right Now

    APR 1

    "You Only Have 3 Years Of Life Left" | What Every Australian Man Needs to Hear Right Now

    ✅ Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Toni Versic built a $15 million business and a $7 million property portfolio. But here’s the twist; He was making money and providing for his family. But he was sedating every single day - drugs, alcohol, screens, work itself - sweeping under the rug all the shit that wasn't working. When his first daughter was born, he went into a deep depression. Six months in, the thoughts started: maybe it would be better if I wasn't here anymore. He asked his doctor for antidepressants. Two months before his second daughter was born, his wife said "I can't do this like last time." He had to rip apart his business and rebuild. On today's episode we discussed: • Empowered vs disempowered men - why he shut down $5M business and moved his terrified wife to Thailand for the four freedoms • Real leadership - vulnerability plus certainty, not promises you can't keep (why most men are full of shit) • Why men must train as warriors but live in peace - forms of sedation men don't recognize stem from not sitting with emotions If you're making money but sacrificing everything else to do it - this shows what's possible on the other side. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Toni on: https://www.instagram.com/toniempoweredman/  - Get weekly tips and insights on scaling your business:  https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    1h 24m
  6. How This Aussie Went From Centrelink To Building A $6M Business After Hitting Rock Bottom

    MAR 24

    How This Aussie Went From Centrelink To Building A $6M Business After Hitting Rock Bottom

    ✅Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa:  https://freedomacademy.com.au/masterclass-fdr  ————————————  Jarrah Martin was on Centrelink selling drugs to survive. No full-time job until 26. He lost a $120K inheritance to an investment scam that nearly broke him.  Then he met Courtney, moved to the Gold Coast, reset his identity from shy and introverted to someone who walks into rooms and starts conversations. Now, He’s built a multi-million dollar fitness coaching business.  On today's episode we discussed:  • The pillars of loss framework: Physical, Mental, Emotional, Spiritual, Social, Financial - how each level builds on the last  • Why negative self-talk keeps you stuck (cognitive dissonance - you behave in ways that prove yourself right)  • Why "money doesn't buy happiness" is a convenient excuse from people who don't have it (money buys choice and freedom)  • How Business is volatile - and resilience comes from experiencing multiple rock If you've hit rock bottom and want proof you can rebuild - this shows the way. ————————————  Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ————————————  Follow Jarrah on: https://www.instagram.com/jarrahmartinceo/  - Get weekly tips and insights on scaling your business:  https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    1h 17m
  7. The Health & Performance Expert: "99% of Healthy People Have This Hidden Problem”

    MAR 16

    The Health & Performance Expert: "99% of Healthy People Have This Hidden Problem”

    Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Dr Daniel Kirkbride is solving a problem most people don’t know exists - untapped physical potential. He helps high performers unlock the hidden 20-30% they didn't know they had. He believes conventional blood tests compare you to sick people, not optimal performers. Your results come back "normal" but you're exhausted with brain fog. The doctor says you're fine. He calls this the yellow zone - not sick enough to diagnose, but far from optimal. On today's episode we discussed: • Why blood work shows issues 18 months before symptoms appear (if you're looking through the right lens) • White blood cells: conventional range 4-11, optimal 5.5-7.5 - you can decline for years being told you're "normal" • Why 99% of high performers have leaky gut, low immune defense, or gut infections based on 300+ stool tests • His specialist generalist approach: osteopathy, strength conditioning, functional medicine - because no system in the body works alone If you're performing at a high level but suspect there's more in the tank - this shows you what to test for. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Daniel on: https://www.instagram.com/dr.daniel.kirkbride/  - Get weekly tips and insights on scaling your business:  https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    1h 22m
  8. Why The Life Society Told You To Build Is Designed to Keep You Broke

    MAR 9

    Why The Life Society Told You To Build Is Designed to Keep You Broke

    ✅ Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Richmond lost $1.2 million and spent his last $50k. His first coach gave him one rule: "Always sit at the front of the room." That advice led to Arnold Schwarzenegger's house with 100 people - Arnold, Sly, Statham, billionaire producers. There he met Taj, thought she was a waitress, coached her, and she introduced him to the creator of Grey Goose vodka who sold the company for $2.2 billion. Richmond became a founding partner in François's Armagnac company. All because he sat at the front. We break down proximity is power, why successful people aren't smarter (they just understand how systems work), how Richmond invested $350k USD in Myron Golden's VIP mastermind, and how Myron taught him to sell $100k offers by promising 10x return- not time or access. Richmond then sold three $1M offers and eleven $100k offers using those principles. Plus: why your peer group determines your income, and why you'll either leave or raise your standards. If you're stuck earning the same income with the same people, this conversation shows exactly what to do differently. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Richmond on: https://www.instagram.com/richmonddinh/  - Get weekly tips and insights on scaling your business:  https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    1h 19m
See All (45)

About

Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same. In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom. Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you. You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like. If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook. Because freedom is a choice.

Information

  • Creator
    Shane Da Costa
  • Years Active
    2025 - 2026
  • Episodes
    45
  • Rating
    Explicit
  • Copyright
    © 2026 Freedom Formula Podcast
  • Show Website
    Freedom Formula Podcast

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