B2B Inspired

BlueOcean | The B2B Agency
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B2B Inspired, the podcast by BlueOcean - The B2B Agency, is all about exploring the ins, outs, ups and downs of B2B Marketing here in Aotearoa, New Zealand. We'll uncover emerging trends and thinking while sharing inspiring real-world stories from B2B Marketers here in New Zealand. With the goal of supporting New Zealand’s B2B Marketing community in becoming one of the best and brightest anywhere in the world, let’s roll up our sleeves and take on tomorrow together. 

  1. Purpose First: The Brand Playbook Behind KRS with Hugh Thomas

    23 THG 10

    Purpose First: The Brand Playbook Behind KRS with Hugh Thomas

    Let us know your thoughts. How do you build a purpose-led brand that resonates deeply with your niche, and still scales internationally? In this episode of B2B Inspired, we speak with Hugh Thomas, Brand Manager at Kids Ride Shotgun, a New Zealand company raising the next generation of mountain bikers across the USA, Europe and Asia. Hugh shares how clearly defining purpose has shaped every part of their brand playbook, from product roadmap decisions to choosing distributors, and how deep customer understanding led to their hit “Dirt Hero” campaign. As Brand Manager, Hugh wears many hats, and gives insights into brand building in international markets, the importance of getting out the office to understand stories, and building a career in an industry he loves. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    33 phút
  2. Marketing Effectiveness with Carolyn Schofield

    5 THG 10

    Marketing Effectiveness with Carolyn Schofield

    Let us know your thoughts. What does marketing effectiveness really mean—and why does it matter? In the latest episode of B2B Inspired, we speak with Carolyn Schofield, Founder of Food Marketing NZ and Brand Science NZ, about what makes marketing work. Carolyn challenges the obsession with short-term results and explains why the most powerful marketing happens over time. She shares how emotional storytelling builds brand equity, and why marketers need to be more strategic about what they measure. From shifting internal perceptions of marketing to leading change with evidence, Carolyn offers clear, practical insights for marketers under pressure to prove value and drive growth. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    57 phút
  3. Effective Tips On Being A Better Leader with Hayley Nelson

    28 THG 8

    Effective Tips On Being A Better Leader with Hayley Nelson

    Let us know your thoughts. Curious what it really takes to lead with impact? In this episode of B2B Inspired, we speak with Hayley Nelson, Head of Marketing at Craigs Investment Partners, about the link between leadership, culture, and influence. Hayley reflects on how leadership is earned through consistent actions—not job titles—and why listening is a critical leadership skill. She shares how working with a leadership coach helped her embrace her style and gain confidence in her voice. From building culture intentionally to modelling values under pressure, Hayley offers grounded insights for leaders at every level. We also discuss how credibility is built over time, the importance of psychological safety, and how to lead with authenticity in everyday moments. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    37 phút
  4. Creating Authentic Company Values with Clare Swallow

    11 THG 8

    Creating Authentic Company Values with Clare Swallow

    Let us know your thoughts. Wondering how to create real organisational alignment? In this episode of B2B Inspired, we talk with Clare Swallow, founder of Mulberry Street, about how culture, values, and leadership work together to unite your team and drive performance. Clare shares how she helps ambitious companies surface authentic values, embed them in everyday decision-making, and connect them to purpose and vision. She explains why values should be lived, not laminated, and how to spot when they’re out of sync. From tackling team scepticism to using storytelling as a tool for alignment, Clare offers practical ideas leaders can use to create a shared understanding across the organisation. We also explore the role of leadership behaviours in shaping culture and building trust. Whether you’re leading a small team or an entire company, this episode will help you put values into action and align your people behind a common direction. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    35 phút
  5. Building Business With Purpose with David & Julie Hayes

    21 THG 7

    Building Business With Purpose with David & Julie Hayes

    Let us know your thoughts. From humble beginnings to a global brand, BeeNZ is a family-owned business redefining what’s possible in New Zealand’s honey industry. In this episode of B2B Inspired, founders David and Julie Hayes share their journey of building BeeNZ from the ground up. They talk about taking big risks, learning the export game, and balancing the pressures of running a business together. From navigating compliance and logistics to crafting a brand story that resonates internationally, their experience is packed with lessons for business owners ready to grow. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    46 phút
  6. Partnering For Export Success with Phillipa Cameron

    2 THG 7

    Partnering For Export Success with Phillipa Cameron

    Let us know your thoughts. Thinking about exporting? In this episode of B2B Inspired, we talk with Phillipa Cameron, General Manager – Customer at New Zealand Trade and Enterprise (NZTE), about what it really takes to grow your business beyond New Zealand. Phillipa shares how NZTE works in partnership with Kiwi exporters to reduce risk, build capability, and unlock international opportunities. From deep market insights to on-the-ground support in over 40 countries, NZTE helps businesses tackle the complexity of export growth with the right tools, advice, and people. We explore the importance of preparation, knowing your customer, and building a value proposition that works across markets. Whether you’re taking your first steps offshore or expanding into new territories, this episode offers practical guidance on how partnering with NZTE can set you up for global success. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    47 phút
  7. From Garage to Global: The Shot Darts Story

    4 THG 6

    From Garage to Global: The Shot Darts Story

    Let us know your thoughts. What does it take for a small family business from Katikati to become the world’s third-largest dart manufacturer? In this episode, Peter McCormick, Managing Director of Shot Darts, shares the pivotal moments behind their global rise. From a bold rebrand sparked by a legal battle with Puma AG to building a brand grounded in authentic storytelling and Kiwi grit, Peter reveals what it means to scale with purpose. Hear how persistence—like calling on one customer for seven years—paid off, and how embracing their heritage shaped products that resonate worldwide. Peter also shares how community leagues and cultural design turned darts into a global lifestyle. For business owners exploring international growth, brand strategy, or succession, this episode is packed with insights grounded in real B2B experience. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    1 giờ 4 phút
  8. A Founder's Journey with Hadleigh Ford

    11 THG 5

    A Founder's Journey with Hadleigh Ford

    Let us know your thoughts. Going from superyachts to SaaS isn’t your typical founder story—but that’s exactly what makes this episode stand out. In this episode of B2B Inspired, Dale Koerner is joined by Hadleigh Ford, founder of SwipedOn, to explore the unexpected journey behind one of New Zealand’s B2B tech success stories. Hadleigh shares how a frustrating detail on a $100M yacht sparked the idea for SwipedOn, and how he built the product from scratch with no technical background. He unpacks the lessons learned through early failures, global growth, and two major acquisitions—while staying grounded in culture and customer simplicity. Whether you’re starting out or scaling up, this episode is full of honest insights on product-market fit, resilience, and thinking bigger than your starting niche. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    40 phút
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Giới Thiệu

B2B Inspired, the podcast by BlueOcean - The B2B Agency, is all about exploring the ins, outs, ups and downs of B2B Marketing here in Aotearoa, New Zealand. We'll uncover emerging trends and thinking while sharing inspiring real-world stories from B2B Marketers here in New Zealand. With the goal of supporting New Zealand’s B2B Marketing community in becoming one of the best and brightest anywhere in the world, let’s roll up our sleeves and take on tomorrow together. 

Thông Tin

  • Nhà sáng tạo
    BlueOcean | The B2B Agency
  • Năm hoạt động
    2023 - 2025
  • Tập
    43
  • Xếp hạng
    Sạch
  • Bản quyền
    © 2025 B2B Inspired
  • Trang web chương trình
    B2B Inspired