Friends & Enemies

Axe and Sledge
  • 0.0 (0)
  • HEALTH & FITNESS

An Axe and Sledge Supplements Podcast with Shane Healey and David Dodrill. If you're into supplements, business, brand building, or just want an inside look at Axe & Sledge, this one's for you.

Episodes

  1. Friends & Enemies Podcast | Episode 7: Hustle Hard, Snack Harder

    1D AGO

    Friends & Enemies Podcast | Episode 7: Hustle Hard, Snack Harder

    The Snack King himself… Dean Perrone is in the building. In this episode of Friends & Enemies, we sit down with one of the longest-tenured members of the Axe & Sledge family — athlete turned sales rep, entrepreneur, and full-time dad of four girls. Dean has been with the brand longer than almost anyone, and his journey is a real look at loyalty, growth, and what it actually means to build a life while building a career. We talk about: • The early days of Axe & Sledge • Transitioning from athlete to sales rep • What being on the road in sales is really like • Side hustles and creating multiple income streams • Being a father of four daughters • Balancing fitness with… loving food (Snack King status 👑) • Pressure, responsibility, and providing for your family • Real life lessons from years of experience This episode is funny, real, and honest — exactly what Friends & Enemies is about. Dean represents something a lot of people need to hear: You don't need to be perfect… you just need to keep showing up. If you're a dad, entrepreneur, sales rep, or just someone trying to figure life out — there's something in here for you. 👇 Drop a comment and let us know your biggest takeaway.  🎧 Listen on all platforms 📲 Follow Axe & Sledge  📲 Follow Dean Perrone  The Snack King #FriendsAndEnemies #Podcast #Entrepreneur #Sales #Fatherhood #AxeAndSledge #FitnessLifestyle

    51 min
  2. Friends & Enemies Podcast | Episode 6: What really happens in a room.

    FEB 10

    Friends & Enemies Podcast | Episode 6: What really happens in a room.

    This episode is all about real meetings and real negotiations — the ones that actually move the needle. We break down how conversations really happen behind the scenes in business… how deals actually get done… and why most people walk into meetings completely unprepared for what really matters. We talk through: • how to control the tone of a meeting without being the loudest person in the room • how to read the other side before numbers ever get discussed • and how to negotiate without burning relationships you still need long-term Like always, we go a little off the rails here and there — but that's because this is a real, unfiltered conversation. No scripts. No fake guru talk. Just how we actually operate in rooms with retailers, partners, and decision makers. If you're in sales, leadership, brand building, or trying to grow something bigger than yourself — this one will hit.

    40 min
  3. Friends & Enemies Podcast | Episode 5: 1000 Minutes in Your Day

    FEB 4

    Friends & Enemies Podcast | Episode 5: 1000 Minutes in Your Day

    What you do with your 1,000 minutes every day says everything about who you really are. In this episode of Friends & Enemies, we get real about the current fitness industry drama — an influencer changing his name, doxing people online, and ultimately getting dropped by sponsors. But instead of piling on, we use it as a bigger conversation starter about something that actually matters: 👉 Authenticity in the fitness and performance space. 👉 Building a brand and a career on who you truly are — not who you're pretending to be. 👉 Why fake personas always get exposed… eventually. 👉 And how short-term attention can cost you long-term trust. We also talk openly about how fast things can unravel when your character doesn't match your content — and why, in today's industry, integrity is currency. If you're trying to build something real… a brand, a career, or a platform that lasts — this one's for you. You don't need more time. You already have 1,000 minutes. How are you using them? 👇 Drop your thoughts in the comments and let us know what authenticity means to you. #FriendsAndEnemiesPodcast #FitnessIndustry #Authenticity #BrandBuilding #InfluencerCulture #BusinessPodcast #RealOverHype #AxeAndSledge

    26 min
  4. Friends & Enemies Podcast | Episode 4: Culture, Retail & Growth

    JAN 21

    Friends & Enemies Podcast | Episode 4: Culture, Retail & Growth

    Welcome back to the Friends & Enemies Podcast. In today's episode, Shane and David sit down for an honest, behind-the-scenes conversation about what it really takes to build and grow a brand — without losing the culture that got you there in the first place. We dive into: • What "culture" actually means inside a growing company • Why alignment matters at every level — team, partners, and retail • The role GNC and Vitamin Shoppe play in expanding your message • Why growth isn't just about distribution, but about finding the right customer • The real differences between a GNC shopper and a Vitamin Shoppe shopper • How brands can speak to both audiences without watering themselves down This episode isn't about hype or shortcuts — it's about longevity, trust, and building something that lasts. If you're a brand owner, retailer, entrepreneur, or someone who cares about doing business the right way, this conversation is for you. 👇 Drop a comment with your thoughts, subscribe for future episodes, and let us know what topics you want us to cover next.

    29 min
  5. Friends & Enemies Podcast | Episode 3: A Puff the Endurance w/Bobby Dautrich

    JAN 14

    Friends & Enemies Podcast | Episode 3: A Puff the Endurance w/Bobby Dautrich

    On this episode of the Friends & Enemies Podcast presented by Axe & Sledge Supplements, Shane and David sit down with Bobby Dautrich for a raw, behind-the-scenes conversation about what it actually takes to build something meaningful. We break down Bobby's story from the beginning — where he came from, how he got into the fitness world, and the real grind behind building a successful apparel brand. We talk about the first time he met Seth, the balancing act between life and training, and the weight-loss journey that forced discipline, sacrifice, and accountability. This episode hits hard on the heart and soul behind the endurance line Bobby is most proud of — why it exists, why it matters, and why it's bigger than just another product on a shelf. Shane, David, and Bobby also get into the realities most people don't see: • Building brands the hard way • Mental pressure behind leadership and growth • Staying consistent when motivation fades • Mental health conversations men don't have enough No gimmicks. No sugarcoating. Just honest conversations about business, fitness, purpose, and pushing forward when things get heavy. If you're building something, chasing progress, or trying to level up — this one's for you. 👇 Subscribe, drop a comment, and let us know what part of this episode resonated with you.

    48 min
  6. Friends & Enemies: Episode 2: the Good, the Bad, and the Ugly

    JAN 6

    Friends & Enemies: Episode 2: the Good, the Bad, and the Ugly

    In this episode of Friends & Enemies, we kick off the new year with a real, behind-the-scenes conversation about what it actually takes to run a supplement company. We break down the realities of leadership—setting new goals, building and protecting company culture, and making tough decisions that don't always feel good but are necessary for long-term growth. From managing employees to navigating the hardships of parting ways with people for the betterment of the business, this episode dives into choosing the brand first over personal emotions. We also open the floor and answer direct questions from our ambassadors—addressing transparency, expectations, and what it truly means to be aligned with the mission. This isn't drama. This is business, accountability, and growth. If you're an entrepreneur, leader, brand builder, or someone trying to balance people and principles, this episode is for you. 👇 Drop your thoughts in the comments and let us know what you want us to cover next. 🔔 Like, subscribe, and stay locked in for more unfiltered conversations. #FriendsAndEnemies #AxeAndSledge #Leadership #SupplementIndustry #BusinessReality #CompanyCulture #EntrepreneurMindset #BrandFirst #NewYearNewGoals

    57 min

  7. 12/21/2025

    Episode 1: The Pilot is lit

    Axe & Sledge Year in Review | Innovation, Launches & Favorite Moments In this episode, Shane, President of Axe & Sledge Supplements, and David, VP of Sales, sit down to recap an absolutely insane year for the brand. From game-changing innovation and reformulations to some of our biggest product launches yet, we break down what went into building, evolving, and scaling Axe & Sledge over the past year. We talk about the wins, the lessons, the behind-the-scenes moments you don't see on social media, and what it really takes to bring products from idea to shelf. We also dive into: • 🚀 Our favorite product launches • 🏆 The moments that stood out the most • 💡 Innovation that pushed the brand forward • 🛠️ Lessons learned from growth, challenges, and execution • 🔮 What we're excited about heading into the next year If you're into supplements, business, brand building, or just want an inside look at Axe & Sledge, this one's for you.

    51 min
  • 7 Episodes

About

An Axe and Sledge Supplements Podcast with Shane Healey and David Dodrill. If you're into supplements, business, brand building, or just want an inside look at Axe & Sledge, this one's for you.

Information

  • Creator
    Axe and Sledge
  • Years Active
    2025 - 2026
  • Episodes
    7
  • Rating
    Explicit
  • Copyright
    © 2025
  • Show Website
    Friends & Enemies