from Architecture to PROFITecture Jake Krokowski

If you're anything like me, it's really easy to get caught up in learning "all the things" about how to market your design firm, listening to podcasts and audiobooks and trainings and Facebook groups, and feeling the need to be omnipresent across the internet and social media to have a shot at as many great clients as possible (all the while juggling life and the work itself!).

But let me ask you:

When's the last time you pressed pause on all that?  Stopped to "take a breath"?

(I mean, don't stop feeding your children or showering or anything like that...)

:)

If you only take time to evaluate your marketing once a year (usually in the few days of the year, am I right?), I invite you to listen in to today's episode, as we discuss the "power of the pause".

I've just spent an afternoon auditing my time spent in my business this week...

OOF.

Based on the Clockwork principles brought to life by Mike Michalowicz and Adrienne Dorson, this week I want to share how you can categorize EVERYTHING you do in a given week into just 6 categories...

Some of those categories are money-makers...

and some are REAL time-suckers...

Let's talk about how to amp up those money-makers!

Beautiful photography and graphics aside, the copy we include on our websites, blog posts, emails and social media posts is CRITICAL to bringing potential clients into our world, and bringing the RIGHT ones into working relationships.

More specifically, the HEADLINE of your content makes all the difference in whether or not those clients stay on your website or click 'see more...' on your latest Instagram post.

Today I'm talking about productization, and how we can better reach & connecting with our potential clients through selling our design process and services as PRODUCTS.

The marketing content for our design firms needs to:

1. be strictly defined to match our brand for as long as possible;

2. appeal to as many people as possible;

3. be produced as precisely and perfectly as our construction documents, and;

4. teach potential clients about what we do and how we do it, 100% of the time.

...right?

Well, this week I'm speaking with messaging wiz and founder of The Video 4X Effect, Brandon Lucero, where we'll BUST those myths and discuss how we can create effective, POWERFUL online content for our design firms that speaks DIRECTLY to our ideal clients.

The vast majority of architecture and landscape architecture firms are making fundamental mistakes with their online content... and they don't even realize it, because everyone else in their market is doing the SAME thing!

In this episode, I'm breaking down the 3 common things that lead to content with little to no engagement, AND what to do about them so that you can get out of the 'Underpaid Architect' trap and become today's 'PROFITect'.

If your online content is not getting the results you want, I can almost guarantee you’re making at least one of these mistakes, and this episode will help you start creating content that is unique, powerful, meaningful, AND creates demand for your expertise!