From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

Kris Jones | Brand Messaging and StoryBrand Marketing Strategist
  • 5.0 (11)
  • Marketing
  • Updated Weekly

Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.

  1. 1d ago

    Ep. 83 | How to Build a Community That Markets for You, with David Homan

    Your best client attraction strategy might be the network you already have. David Homan, founder of Orchestrated Connecting, explains why the people who advocate for you when you are not in the room do more for your business growth strategy than any pitch, and how to make an ask specific enough for someone to act on. Check out the full episode page: https://www.reddoorstories.com/build-a-community-that-markets-for-you Meet David Homan David Homan is the founder and CEO of Orchestrated Connecting, a global community of connectors, and of SOAR CONNECT, a startup built on the strength of authentic relationships. He hosts a podcast called Orchestrated, is an active classical composer, and is a proud father of two. From middle-class beginnings as the son of a college professor, he has built a network reaching into some of the most private circles in the world while holding to a code of purposeful community building. Website: https://davidhoman.com  LinkedIn: http://LinkedIn.com/in/davidrhoman Instagram: https://instagram.com/the_connection_orchestrator Connect with Kris Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources Book a free Money-Making Messaging Call: https://www.reddoorstories.com/ Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/

    Ep. 83 | How to Build a Community That Markets for You, with David Homan

  2. Aug 11

    Ep. 82 | Why Dream Clients Choose One Coach Over Another, with Adam Roach

    Dream clients choose one coach over another for reasons most coaches never name. Adam Roach, founder of I Love Coaching Co., explains why so much coach marketing sells the identity from your last career instead of the one that serves people now, and how naming your beliefs turns a crowded market into a clear choice. Meet Adam Roach I’m the founder of I Love Coaching Co., where I help established coaches move from uncertainty to ownership. Most of the coaches I work with have momentum, but growth feels heavier than it should. I guide them to simplify their model, increase leverage, and build to $360K and beyond without adding more hours or complexity. My focus is clarity over hype and ownership over hustle. I create environments where real conversations happen and clear decisions get made.Connect with Adam Roach: learn more about I Love Coaching Co. at ilovecoachingco.com and follow him @adamrroach on Instagram. Grab my free StoryBrand Soundbites toolkit at reddoorstories.com/free-resources or find me on Instagram @reddoorstory.

    Ep. 82 | Why Dream Clients Choose One Coach Over Another, with Adam Roach

  3. Jul 28

    Ep. 81 | The Brand Positioning Work Most Owners Skip, with Charles Lee

    Brand positioning is the work most business owners skip, and it is why years of good execution stop producing. Charles Lee, founder of Ideation and author of Design Your Good Life, shares the three questions that clarify what you want to be known for, and why a clear value proposition changes everything downstream. Connect with Charles Lee: grab Design Your Good Life at charlestlee.com and follow him @charlestlee on Instagram. Grab my free StoryBrand Soundbites toolkit at reddoorstories.com/free-resources or find me on Instagram @reddoorstory.

    Ep. 81 | The Brand Positioning Work Most Owners Skip, with Charles Lee

  4. Jul 14

    Ep. 80 | The Real Business Growth Strategy Is Managing Energy, with Debbie Heiser

    Your website conversion strategy and sales messaging are solid—but something's still blocking clients from hiring you. Debbie Heiser spent 20 years in corporate before building The Lit Up Life around one fundamental truth: subconscious beliefs and identity patterns quietly sabotage even the best business growth strategies. In this episode, we dig into the invisible blocks that stall coaches and consultants who are already doing everything right—and how fixing what's running underneath changes how prospects perceive your brand story and value proposition. Meet Debbie Heiser Debbie Heiser is the founder of The Lit Up Life, where she helps purpose-driven women reconnect with their identity, reclaim their brilliance, and build businesses that are both financially abundant and deeply meaningful. With over 25 years of leadership experience and a background spanning corporate leadership, entrepreneurship, neuroscience, and transformational coaching, Debbie brings a whole-person approach to leadership and success. In addition to her private work, Debbie teaches leadership classes at Gonzaga University, where she guides students in values-based leadership, self-awareness, and conscious decision-making. Her work blends aligned strategy with emotional and spiritual intelligence, helping women move out of hustle and burnout and into embodied leadership, clarity, and sustainable joy. Her work isn’t about fixing women, it’s about activating them to lead, attract, and create from who they truly are. FREE Live Embodied CEO Masterclass https://thelituplife.com/attraction Join the Free BuildHER Community  https://thelituplife.com/buildher Website https://leadyourlituplife.com Instagram https://www.instagram.com/the_lituplife/ Facebook https://www.facebook.com/debbie.heiser.77 LinkedIn https://www.linkedin.com/in/debraheiser/ YouTube https://www.youtube.com/channel/UCpdSR741TAg4I2Vrd420viw — Connect with Kris Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/ Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday! Apple: https://bit.ly/clickpodcastapple YouTube: https://bit.ly/clickpodcastyoutube

    Ep. 80 | The Real Business Growth Strategy Is Managing Energy, with Debbie Heiser

  5. Jun 30

    Ep. 79 | StoryBrand Your Coaching Business: Turn Your Website into Your Top Sales Employee with Mindy Shotwell

    StoryBrand website copy is the difference between a coaching site that converts and one that just exists. In this episode, I work live with leadership coach Mindy Shotwell to build her website wireframe using the StoryBrand messaging framework. You'll walk away knowing exactly how to position your message, lead with your client's problem, and turn your website into a real sales tool. Meet Mindy Shotwell Mindy Shotwell is a leadership coach who helps people communicate effectively, navigate growth, and lead with confidence. After nearly 30 years in Human Resources, she now works with leaders moving through self-doubt, identity shifts, and the often messy middle of change - helping them approach difficult conversations with clarity, ease, and grounded confidence.  https://www.linkedin.com/in/mindyshotwell/ Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/ Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday! Apple: https://bit.ly/clickpodcastapple Spotify: https://bit.ly/clickpodcastspotify YouTube: https://bit.ly/clickpodcastyoutube

    Ep. 79 | StoryBrand Your Coaching Business: Turn Your Website into Your Top Sales Employee with Mindy Shotwell

  6. Jun 16

    Ep. 78 | How Heidi Allsop Used Website Marketing to Fill Her Calendar

    Most coaches invest in website marketing and wonder why prospects never book. Heidi Allsop had a polished website, years of experience, and zero leads. The problem wasn't her credentials—it was her brand messaging. In this episode, hear exactly how she rewrote her website copy using a proven messaging framework and filled her calendar. Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/ Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday! Apple: https://bit.ly/clickpodcastapple Spotify: https://bit.ly/clickpodcastspotify YouTube: https://bit.ly/clickpodcastyoutube

    Ep. 78 | How Heidi Allsop Used Website Marketing to Fill Her Calendar

  7. Jun 2

    Ep. 77 | Why Business Owners Avoid Video And What It Costs Them with Kirsten Graham

    Most business owners know they should be creating video—yet something keeps them stuck. In this episode, video strategist Kirsten Graham reveals what's really behind that resistance: it's not confidence, it's messaging. Learn how fixing your story and effective sales messaging makes video inevitable, and what that hesitation is costing your client pipeline. Meet Kirsten Graham Kirsten loves helping business owners create evergreen value-based video content that showcases their authority to build know, like, and trust. Knowing that time is our most valuable asset Kirsten and her team train Marketing VA’s for their clients who then take care of video/audio editing, social media and email marketing. This frees the business owner up to focus on making money!  YouTube: https://youtube.com/@sixfigurebusinesscoaching Website: https://sixfigurebusinesscoaching.com/ Facebook Page: https://www.facebook.com/SixFigureBusinessCoaching LinkedIn: https://www.linkedin.com/in/kirstengrahamsfbc/ Instagram: https://www.instagram.com/sfbizcoaching/ — Connect with Kris Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/ Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday! Apple: https://bit.ly/clickpodcastapple Spotify: https://bit.ly/clickpodcastspotify YouTube: https://bit.ly/clickpodcastyoutube

    Ep. 77 | Why Business Owners Avoid Video And What It Costs Them with Kirsten Graham

  8. May 19

    Ep. 76 | What a StoryBrand Website Actually Looks Like - Real Examples

    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources If you have a website and you're not getting clients from it, the problem is almost never the design. It's the message. In this episode, I walk you through a real before-and-after website transformation with my client Heidi Allsop of Heidi Allsop Coaching. You'll see exactly what wasn't working on her original site and what we changed to make it a high-converting website. Here's what this episode covers: Your homepage has one job. And most coaching websites aren't doing it. I'll show you exactly what that looks like and what to fix. Your bio isn't the problem. Where you put it is. There's a specific order that makes visitors care about who you are, and most coaches have it backwards. Your testimonials might be working against you. A few small changes make the difference between social proof that builds trust and social proof that creates friction. This episode is a practical walkthrough of a StoryBrand website you can apply to your own website today. — Connect with Kris Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call  Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/ Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday! Apple: https://bit.ly/clickpodcastapple Spotify: https://bit.ly/clickpodcastspotify YouTube: https://bit.ly/clickpodcastyoutube

    Ep. 76 | What a StoryBrand Website Actually Looks Like - Real Examples
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5
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About

Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.

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