From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients

Kris Jones
  • 5.0 (10)
  • MARKETING
  • UPDATED WEEKLY

Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.

  1. Ep. 64 | Why You're Ashamed of Your Website (And How to Fix It) with Gabriel Flores

    3D AGO

    Ep. 64 | Why You're Ashamed of Your Website (And How to Fix It) with Gabriel Flores

    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources Are you secretly embarrassed to send people to your website? You're not alone. Most service providers know their site isn't working, but they don't know how to fix it.  In this conversation with Gabe Flores on the Shades of Entrepreneurship podcast, I share the storytelling secrets from my new book, From Click to Client. What You'll Learn: ✅ The biggest mistake that makes potential clients click away (hint: you're probably the hero when you should be the guide) ✅ My 4-step system to transform your website from digital brochure to 24/7 sales machine ✅ Simple, story-driven design principles anyone can implement, no design skills required Your website should be your top salesperson, not a source of shame. Hit subscribe for more no-fluff strategies to attract dream clients! Connect with Gabe Flores - The Shades of Entrepreneurship Podcast Website: https://www.theshadesofe.com/ Instagram: https://instagram.com/theshadesofe Facebook: https://facebook.com/theshadesofe — Book a Money-Making Messaging Call: https://www.reddoordesigns.com/ Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources Connect with Kris https://instagram.com/reddoorstory https://facebook.com/reddoorportland https://www.linkedin.com/in/reddoordesigns/ Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday! Apple: https://bit.ly/clickpodcastapple Spotify: https://bit.ly/clickpodcastspotify YouTube: https://bit.ly/clickpodcastyoutube

    35 min
  2. Ep. 63 | What's Really Blocking Your Coaching Sales (It's Not Strategy) with Kanika Vasudeva

    FEB 3

    Ep. 63 | What's Really Blocking Your Coaching Sales (It's Not Strategy) with Kanika Vasudeva

    Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources Ever feel like you're too close to your own business to see what makes you truly special? I sat down with Kanika Vasudeva, an Akashic Records expert who helps coaches shortcut their way to consistent $10-15K months. What she shared about money, purpose, and self-worth completely shifted my perspective. Your deepest gifts often feel "too easy" to recognize as valuable, which is exactly why you need an outside perspective to see your true genius. Money is a frequency of exchange, and when you undercharge, you're actually blocking your client's ability to receive the transformation they need. Your job as a coach isn't to chase clients but to become the lighthouse that draws the right people to you through clarity and confidence. Kanika also shared her powerful personal story of loss and how it led her to discover her life's purpose. If you've been struggling to articulate your value or feel stuck around pricing, this conversation will light the way forward. Hit subscribe and listen now to discover how to step into your purpose and attract clients effortlessly. Meet Kanika Vasudeva Kanika Vasudeva is an Energy Expansion Mentor who helps visionary leaders, coaches, and entrepreneurs expand their wealth, visibility, and impact without sacrificing joy, relationships, or energy. Through energetic clearing, intuitive coaching, and practical integration, she helps clients release hidden blocks, expand their capacity to receive, and step into lasting confidence and abundance. Her clients create consistent results: more income, recognition, and freedom, because they don’t just shift temporarily, they embody their next level. Website: https://artoflifecenter.com/ Instagram: https://www.instagram.com/kanikaenergycoach/ LinkedIn: https://www.linkedin.com/in/kanikaenergycoach/ — Book a Money-Making Messaging Call: https://www.reddoordesigns.com/ Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources Connect with Kris https://instagram.com/reddoorstory https://facebook.com/reddoorportland https://www.linkedin.com/in/reddoordesigns/ Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday! Apple: https://bit.ly/clickpodcastapple Spotify: https://bit.ly/clickpodcastspotify YouTube: https://bit.ly/clickpodcastyoutube

    48 min
  3. Ep. 62 | Close More Discovery Calls (Without Being Salesy)

    JAN 27

    Ep. 62 | Close More Discovery Calls (Without Being Salesy)

    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources Ever finish a discovery call feeling great, only to hear "let me think about it" and then... crickets?  Most coaches and consultants lose clients on these calls because nobody taught them a structure that makes it easy for people to say yes. I'm sharing the exact 9-step framework I use to close 80% of my discovery calls. No pushing. No convincing. No awkward sales tactics. ✅ Learn how to take control of the call in the first 60 seconds so prospects feel guided, not pitched. ✅ Discover the "slingshot" technique that helps clients sell themselves on working with you. ✅ Find out what to say when someone tells you they "need to think about it" so you never get ghosted again. This story-driven approach positions you as the guide, not the salesperson. The right clients say yes with confidence, and the wrong ones filter themselves out. Hit subscribe and learn how to stop chasing and start closing. HOW I CAN SUPPORT YOU 🤑 Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources 🥰 Connect on Instagram: https://instagram.com/reddoorstory  LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜 Spotify: https://bit.ly/clickpodcastspotify

    15 min
  4. Ep. 61 | Build Visibility Without Posting Daily with Kylie Kelly

    JAN 20

    Ep. 61 | Build Visibility Without Posting Daily with Kylie Kelly

    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources What if growing your business didn’t require posting every day or fighting algorithms, and visibility actually came from real relationships instead of endless content creation? In this episode, I sit down with Kylie Kelly, a business strategist who helps female founders build momentum and visibility without relying on social media. We talk honestly about burnout, capacity, and why relationship-based marketing works faster and feels better than chasing platforms that demand constant output. Kylie breaks down how summits, bundles, podcast guesting, and strategic collaborations can replace daily posting while still building trust, authority, and demand. If social media feels heavy, inconsistent, or like it’s stealing your time without giving much back, this conversation opens the door to smarter, more sustainable ways to grow. ✅ How to build visibility without posting daily or playing the algorithm game ✅ Why relationship-based strategies create trust and momentum faster ✅ How to choose marketing approaches that match your energy and real life capacity If you’re ready to simplify your marketing and grow without burnout, listen to Episode 61 of the From Click to Client Podcast and subscribe for more honest, practical conversations like this. Meet Kylie Kelly Kylie helps online coaches, course creators & service providers grow and monetize their audience - without the constant hustle of social media. After building her own email list from zero to 7,000+ engaged subscribers using simple, relationship-driven strategies, she now teaches others to do the same. As the host of The Email Growth Show and creator of top online events, Kylie is known for making audience growth feel effortless, fun, and wildly effective. Through her programs, she empowers online business owners to turn subscribers into buyers, build genuine connections, and create a business that thrives on its own terms.  Website: https://kyliekelly.com Instagram: https://www.instagram.com/_kylie_kelly_/ How I Grew My Email List by 1,100+ & Turned It Into $25K in Revenue - Free Case Study https://kyliekelly.com/inside HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources 🥰 Connect on Instagram: https://instagram.com/reddoorstory  LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜 Spotify: https://bit.ly/clickpodcastspotify

    38 min
  5. Ep. 60 | The Only Story You Need with Uriah Guilford

    JAN 13

    Ep. 60 | The Only Story You Need with Uriah Guilford

    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources What if you could ditch the content hamster wheel and attract clients with just one story? In this special replay from The Productive Therapist Podcast, I sit down with host Uriah Guilford to unpack why most service providers are overcomplicating their marketing. The truth is, you don't need to be everywhere doing everything. You need one signature story that works like an accordion, stretching long for your website and shrinking short for your elevator pitch, but always staying consistent. ✅ Why your website might be losing clients in the first five seconds  ✅ The "bottle effect" that keeps you from seeing your own value clearly  ✅ How to stop relying on referrals and let your website do the selling Ready to simplify your marketing and finally get known for what you do best? Hit subscribe and tune in now. Episode Highlights 00:00 Introduction to Click to Client 00:49 The Story Behind Red Door 05:22 The Power of a Single Story in Marketing 07:53 Crafting Your Business Story 15:30 Challenges and Solutions in Storytelling 20:26 Integrating Key Pages on Your Homepage 21:31 Creating a Compelling Homepage 23:44 Crafting a Clear and Engaging Story 30:30 Practical Steps to Improve Your Story 30:44 Resources to Help You Craft Your Story 33:16 The Importance of Repetition in Storytelling 34:22 Book Recommendations for Better Storytelling Connect with Uriah Guilford Website: https://productivetherapist.com Instagram: https://instagram.com/uguilford LinkedIn: https://www.linkedin.com/in/uriahguilford HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources 🥰 Connect on Instagram: https://instagram.com/reddoorstory  LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify

    38 min
  6. Ep. 59 | How to Ditch Burnout & Build Freedom with Kym Tolson

    JAN 6

    Ep. 59 | How to Ditch Burnout & Build Freedom with Kym Tolson

    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources What if you could run your business from anywhere in the world? Kym Tolson, The Traveling Therapist, went from burned-out clinician to living full-time in Airbnbs while running 15 income streams. In 2018, she made the leap to a fully online practice and never looked back. In this episode, Kym shares how she built a portable practice that funds her dream lifestyle and helps other service providers do the same. What You’ll Learn ✅ The mindset shift that made location freedom possible (hint: it happened in a hotel room in Mexico) ✅ How to find your scalable niche by listening to what clients tell you over and over ✅ The time study exercise that revealed where she was wasting hours every week If you're a therapist, coach, or service provider craving more freedom and flexibility, this episode will show you what's possible. Episode Highlights 0:00 Meet Kym Tolson, The Traveling Therapist  1:45 The hotel room moment that changed everything  3:30 Favorite destinations: Lake Tahoe, Park City & beyond  5:15 Navigating licensing rules for online therapy  7:00 From therapist to coach: building new income streams  10:30 AI tools transforming private practice  13:00 How to find your scalable niche  16:00 Client success story: Single mom moves to Portugal  19:30 The time study that stopped the burnout cycle Meet Kym Tolson Kym Tolson is a licensed therapist, digital nomad, and founder of The Traveling Therapist®. She helps clinicians escape the 9-to-5 grind by building flexible, location-independent practices—without compromising clinical ethics. Through her Clinical AI Club, podcast, and trainings, Kym teaches therapists how to integrate AI tools to streamline documentation, simplify marketing, and reclaim their time. Her mission? To help therapists run smarter, not harder—anywhere in the world. The Traveling Therapist Quiz Your suitcase is ready. Now let’s figure out where your laptop should open next. https://form.jotform.com/Kym_Tolson/TravelingTherapistQuiz Therapist Prompts for Private Practice (Clinical AI Club freebie) A guide to using AI in your practice—includes powerful prompt ideas to save time and reduce admin stress. https://www.subscribepage.com/run-your-practice-with-ai https://www.thetravelingtherapist.com https://www.clinicalaiclub.com https://www.instagram.com/thetravelingtherapist_kym/ https://www.facebook.com/groups/onlineandtraveling https://www.facebook.com/groups/aiprivatepractice HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources 🥰 Connect on Instagram: https://instagram.com/reddoorstory  LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify

    28 min
  7. Ep. 58 | 5 Website Traps Costing You Clients

    12/30/2025

    Ep. 58 | 5 Website Traps Costing You Clients

    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources Is your website silently pushing away the clients who need you most? You've invested in a site that looks perfectly fine, but the leads just aren't coming. It's not you. It's the invisible traps your website has fallen into. In this episode, I'm breaking down the five website traps that quietly kill coaching and consulting businesses every single day. These aren't design flaws you can see. They're strategic mistakes that confuse visitors, break trust, and send potential clients straight to your competitors. What you’ll learn ✅ The "bottle effect" that makes writing about your own business nearly impossible ✅ Why more pages actually hurt your credibility (and what to do instead) ✅ The testimonial mistake that turns social proof into wasted space Your website should be your hardest-working employee, building trust and booking calls while you sleep. If it's not doing that, one of these traps is the reason. Subscribe now and learn exactly how to turn your website into a client-converting machine. EPISODE HIGHLIGHTS 00:00 Why Your Website Isn't Converting  01:00 Your Website Works For or Against You  02:30 Trap 1: The Brochure Trap  03:45 Trap 2: The Copy Struggle Trap  06:15 Trap 3: The Hero Trap  08:30 Trap 4: The More Is More Trap  11:00 Trap 5: The Weak Proof Trap 13:30 Recap and Next Steps HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources 🥰 Connect on Instagram: https://instagram.com/reddoorstory  LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify

    16 min
  8. Ep. 57 | Declutter Your Marketing and Get More Clients with Shira Gill

    12/23/2025

    Ep. 57 | Declutter Your Marketing and Get More Clients with Shira Gill

    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources What if you could do less marketing and actually get more clients? In this episode, I sit down with organizing expert and bestselling author Shira Gill to explore how she's applied her minimalist philosophy to business. Spoiler: she quit posting on Instagram at 110K followers and her business didn't skip a beat. What You'll Learn: ✅ Why your weekly newsletter might be the only marketing tool you actually need  ✅ How to turn your Instagram into a static sales page that works without constant posting  ✅ The quarterly habit that protects your creativity and clarity as a business owner Hit subscribe and discover how to edit the noise from your marketing so your story can do the heavy lifting. Episode Highlights 00:00 Introduction and Welcome 00:26 Meet Shira Gill: Organizing Expert 02:36 Shira's Journey to Mentorship 05:27 Core Strategies for Business and Life 09:36 The Power of Newsletters 13:44 Quitting Instagram: A Bold Move 21:05 Client Success Stories 23:47 Lightning Round and Conclusion Meet Shira Gill Shira Gill is a world-renowned organizing expert and the bestselling author of three books: Minimalista, Organized Living, and LifeStyled. She’s a sought-after expert for media outlets and has been featured by Good Morning America, The Wall Street Journal, TIME, People, Forbes, goop, Architectural Digest, Oprah Daily, Vogue, and The New York Times. Her popular newsletter The Life Edit has subscribers from all 50 states and 150 countries. She offers business strategy, support, and mentorship to female founders across the globe. Website: www.shiragill.com Books by Shira: https://www.penguinrandomhouse.com/authors/2227955/shira-gill/ IG: https://www.instagram.com/shiragill/ Substack: https://shiragill.substack.com/ HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources 🥰 Connect on Instagram: https://instagram.com/reddoorstory  LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify

    27 min
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5
out of 5
10 Ratings

About

Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.

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