Thrills and Chills: Establishing Product Marketing

From Consulting to PM to PMM with Randi Lee, Head of Product Marketing at Fundbox

Randi is in year two of leading PMM at Fundbox, a company whose mission is to help small businesses manage outstanding receivables and get paid on time. Randi and JD discuss her passion for being a part of companies that are moving from adolescence to maturity, how she has built and scaled her PMM team, managed cross functional relationships, gained headcount, allocated each individual, and showcased a spirit of entrepreneurship.

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Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?