From Data Engineer to Meme King: How MEMES Make MILLIONS

In this episode of the Startup Growth Podcast, I sit down with Jason Levin, the founder and CEO of Memelord Technologies. Jason shares his unconventional path—from creating YouTube videos as a kid and ghostwriting for founders to authoring Memes Make Millions and launching a software that empowers companies like HubSpot and Coinbase to create viral memes. Discover how he leveraged newsletter hacks, guest posts, and cold DMs to build an organic growth engine and why starting small can lead to massive success.

Timestamps & Key Topics:
(00:00) – Introduction: David introduces the episode and welcomes Jason.
(00:49) – Origin Story: Jason recounts his early journey—from making YouTube videos at age 11 to mastering creative software in middle school.
(03:00) – Book Inspiration: Learn how a controversial lyric sparked the idea behind Memes Make Millions.
(04:00) – Transition to Software: Discover how Jason pivoted from ghostwriting to developing meme software that now drives billions of impressions.
(11:00) – Growth Hacks: Insight into how a simple newsletter (“meme alerts”), strategic guest posts, and cold DMs fueled his growth.
(21:00) – Pricing & Iteration: Jason explains his playful pricing strategy (6.9/month) and the value of early user feedback.
(29:00) – Evolving the Product: New features like SMS/Telegram alerts, AI-powered captions, and face swapping innovations.
(33:00) – Final Thoughts: Jason’s parting advice on staying true to your creative vision and the power of humor in branding.

Key Takeaways:

• Embrace Your Passion: Transform early creative interests into scalable business ideas.
• Organic Growth Wins: Use persistent, human-driven strategies—like newsletters and cold DMs—to build an engaged audience without relying solely on paid ads.
• Start Small, Iterate Quickly: A low initial price attracts early adopters and sets realistic expectations for continuous improvement.
• Focus on Revenue: Prioritize metrics like Monthly Recurring Revenue (MRR) over follower counts to gauge true business success.

Guest Information & Resources:

• Jason Levin Socials:
  • X (Twitter): @iamjasonlevin
  • LinkedIn: Jason Levin
  • Instagram: @iamjasonlevin
• Memelord Technologies: Visit memelord.tech for more details on his innovative software.

Brought to you by tryfondo.com:
This episode is proudly sponsored by tryfondo.com – the easy accounting solution that helps startups get their bookkeeping done, file taxes, and claim up to $500k in tax credits effortlessly. Check them out for founder-friendly financial services!