From Failing Club to 4,000+ Locations & $100m Exit | Peter Taunton - Snap Fitness Founder

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Peter Taunton spent 20 years turning around a single failing health club on a $16k/year salary before selling it for $3M and thinking he was done. Then a loyal employee changed everything—asking Peter to build just one more gym led to Snap Fitness, a 4,000+ location empire across 25 countries that Peter bootstrapped with $300k and zero investors, eventually exiting at a $100M valuation while keeping majority ownership.

➡️ Show Links

LinkedIn: https://www.linkedin.com/in/petertaunton/
Instagram: https://www.instagram.com/peter_taunton/
Twitter/X: https://x.com/petertaunton

➡️ Timestamps

0:00 Intro: Meet Peter Taunton, Founder of Snap Fitness
1:48 From $16k/Year to $3M Exit: The First 20 Years
3:22 One More Club: The Birth of Snap Fitness
4:01 90 Days to Cash Flow: Validating the Model
5:56 Bootstrapping with $300k: No Investors, No Dilution
8:05 The $47M Phone Call on the Golf Course
11:14 Differentiation: 24/7, No Contracts, Strip Mall Strategy
14:12 2025 Fitness Industry: What Works Now
16:19 Biohacking: The Future of Performance Optimization
19:13 Opening 377 Clubs in One Year: Systems at Scale
22:29 The Multi-Million Dollar Technology Mistake
27:42 What He's Most Proud Of: Grit, Paranoia, and No Plan B
30:56 Advice to Younger Self: I Wish I Would Have Danced More

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