From Here To There

Justin Watkins
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From Here To There

Marketing mentorship for every step along the way. Your host is Justin Watkins of Native Digital.

  1. 1D AGO

    Cristy Hatter - VP of Brand at Lectric eBikes

    Dive into the remarkable career journey of Cristy Hatter, a marketing maverick who has transformed brands and built impressive business success across multiple industries.  In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Cristy Hatter, VP of Brand at Lectric eBikes, the fastest-growing electric bike company in the nation.  From her roots in music and design to becoming a powerhouse marketing strategist, Cristy shares insights from her 12-year experience at Red Raider Outfitter, her pivotal roles at Texas Tech University's marketing department, and her groundbreaking work with major brands like Solo Stove and Lectric eBikes Company. Discover how Cristy helped scale Solo Stove from $100 million to $400 million through innovative customer loyalty and viral marketing strategies. Learn about her approach to value-based branding and the critical importance of attention to detail in achieving remarkable business growth. This episode offers a fascinating look at how creative problem-solving and adaptability can drive career success across diverse marketing landscapes.  For more marketing resources, check out nativedigital.com.

    1h 4m

  2. MAR 11

    Jen Rapp - Door Dash > Klaviyo > Superside

    Marketing isn't just about tactics—it's about listening deeply and creating meaningful connections across diverse industries. In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Jen Rapp, CMO at Superside, the world's leading AI-powered creative service. Jen shares her career journey--highlighting her 10-year journey at Patagonia, running product PR to managing global communications. She eventually transitions from her brand-oriented role at Patagonia to a performance-driven role at DoorDash and then to Klaviyo, a B2B SaaS company. In this episode, you will hear Jen share the importance of passion and gaining industry knowledge, sharing how she talked her way into roles and learned from mentors. Key takeaways? Immerse yourself in your industry, build authentic relationships, and embrace cross-functional partnerships. Success lies in curiosity, adaptability, and the courage to talk your way into opportunities. For more marketing resources, check out nativedigital.com.

    48 min

  3. FEB 25

    Jon Shanahan - VP, Marketing at TRX

    Career development isn't just about degrees—it's about pursuing passions. In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Jon Shanahan, VP, Marketing at TRX, a company providing world-class equipment, training & education to empower movement for every body. Our guest reveals his early obsession with buying laptops and hard drives, leading to a 15-inch MacBook Pro purchase for college. The transition to Mac OS from Windows changed his brain chemistry and sparked a deep interest in design philosophy. Discovering innovators like Steve Jobs and Jony Ive led him down a rabbit hole of learning about design and marketing. This epiphany moment in college led him to pursue a career in graphic design and marketing.  Key takeaways? Value mentorship, prioritize hands-on experience, and commit to continuous self-education. Success lies in sales acumen, collaborative problem-solving, and data-driven content creation. For more marketing resources, check out nativedigital.com

    45 min

  4. FEB 18

    Marcelo Kertesz - CMO at MANSCAPED

    Marketing isn't just about campaigns—it's about transforming varied experiences into powerful brand stories. In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Marcelo Kertesz, CMO at MANSCAPED. Our guest reveals how diverse experiences shape innovative brand leadership. Growing up, he was inspired by his father's political campaign and Disney World's branding. After working in Brazil, he moved to Sao Paulo for a prestigious advertising school and interned with his father's campaign team. He then led six presidential campaigns in five countries, winning six out of seven elections. Tired from the intense political work, he moved to the US, enrolled in product design school, and eventually joined MANSCAPED. Marcelo emphasized the importance of strategic thinking, over-delivering, and adapting to new opportunities in his career. Key takeaways? Embrace unexpected paths, think strategically, and consistently over-deliver. Success lies in adaptability, seizing opportunities, and applying cross-industry insights. For more marketing resources, check out nativedigital.com

    50 min

  5. JAN 21

    Wyatt Ewing - CEO & Founder at Ice Barrel

    Entrepreneurship isn't just about products—it's about transforming skepticism into opportunity while empowering others. In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Wyatt Ewing, Founder and CEO at Ice Barrel, a company specializing in cold therapy training tools. He shares his journey from selling high-end art to founding Ice Barrel, highlighting the challenges of launching Ice Barrel, including market education and overcoming initial skepticism. He discusses the company's growth strategies, such as SEO, influencer marketing, and sustainability initiatives like recycling 500,000 pounds of plastic. In this episode, He also stresses the value of leadership, honesty, and empowering his team, noting that his best career investment has been in personal development and self-advocacy.  Key takeaways? Master emotional intelligence, prioritize market education, and invest in personal growth. Success lies in resilience, sustainable practices, and authentic leadership. For more marketing resources, check out nativedigital.com

    56 min

  6. 12/17/2024

    Aron North - Taco Bell > Mint Mobile

    Marketing isn't just about campaigns—it's about solving problems and creating transformative brand moments. In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Aron North, CMO & Strategic Advisor at Mint Mobile. He shares his journey of transitioning from a pre-med to a business degree because he loved marketing, eventually leading him to work for Taco Bell and Mint Mobile. He emphasizes the importance of not chasing money early in one's career, instead focusing on building skills and over-investing in one's job. Aaron highlights key experiences, such as launching the Doritos Locos Taco at Taco Bell and helping Mint Mobile grow to a billion-dollar brand before its acquisition by T-Mobile.  Key takeaways? Invest in skills over salary, embrace entrepreneurial experiences, and approach challenges hands-on. Success lies in curiosity, adaptability, and over-delivering in every role. For more marketing resources, check out nativedigital.com

    41 min

  7. 12/10/2024

    Kris Heineman - Director of Marketing at Pelican

    Marketing isn't just about metrics—it's about the balance between creativity and analytics to create meaningful connections. In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Kris Heineman, Director of Marketing at Pelican.Pelican is the global leader in the design and manufacture of high-performance protective cases, used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, life sciences, industrial, entertainment, and in numerous outdoor markets. Our guest discusses his marketing philosophy, emphasizing the balance between creativity and analytics. He stresses the value of internships, for fostering initiative and learning, and that leadership is about solving problems creatively and influencing others. Key takeaways? Prioritize quality, embrace continuous learning, and develop problem-solving leadership. Success lies in understanding consumer preferences, leveraging digital platforms strategically, and investing in early career development. For more marketing resources, check out nativedigital.com

    34 min

  8. 12/03/2024

    Rick Loughery - VP Global Marketing at GoPro

    Marketing isn't just about campaigns—it's about storytelling and connecting with audiences in authentic ways. In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Rick Loughery, VP of Global Marketing at GoPro. Rick discusses his early roles in PR and tech PR, including a pivotal move to California during the tech boom. He highlights how he joined GoPro as the 13th employee and played a crucial role in leveraging user-generated content and early TV advertising, revealing how passion and curiosity drive marketing innovation.  Key takeaways? Surround yourself with exceptional talent, embrace continuous learning, and leverage user-generated content. Success lies in adaptability, seizing pivotal opportunities, and understanding evolving market dynamics. For more marketing resources, check out nativedigital.com

    46 min
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    About

    Marketing mentorship for every step along the way. Your host is Justin Watkins of Native Digital.

    Information

    • Creator
      Justin Watkins
    • Years Active
      2024 - 2025
    • Episodes
      29
    • Rating
      Clean
    • Copyright
      © Native Digital
    • Show Website
      From Here To There

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