The Intelligent Marketer

Mike Duboe and Rishabh Jain
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What’s happening at the intersection of AI, marketing, and commerce? Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? Find out on The Intelligent Marketer, a podcast from Greylock Partners. In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial intelligence in marketing, and how marketers can stay ahead of the curve. Produced by Eric Johnson from LightningPod.fm

Выпуски

  1. From Measurement to Orchestration, with Paramark's Pranav Piyush

    -4 ДН.

    From Measurement to Orchestration, with Paramark's Pranav Piyush

    “Creative is Batman, measurement is Robin,” says Pranav Piyush, co-founder & CEO of Paramark. Today on The Intelligent Marketer, he talks with Mike & Rishabh about why measurement should support, but not replace, bold marketing ideas; and how Paramark is helping CMOs and CFOs find common ground. They also discuss what it takes to build an experimentation culture inside a marketing org, what great planning and forecasting looks like, and how founder-led marketing can scale without losing authenticity. Links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Paramark Pranav's LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠Mike’s LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Rishabh’s LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠    ⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about Greylock⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠IntelligentMarketerPod.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠⁠⁠⁠⁠⁠

    48 мин.
  2. Making MSCHF, an Art and Discipline with Gabe Whaley

    9 СЕНТ.

    Making MSCHF, an Art and Discipline with Gabe Whaley

    What is MSCHF? A new luxury brand? An art project? A tech media play? "All of the above are true, all of the above are wrong," says CEO & founder Gabe Whaley. Today on the Intelligent Marketer, he talks with Mike & Rishabh about how he and his colleagues in Brooklyn are defying categorization and building a commercial factory for thought-provoking art. They also discuss why MSCHF doesn't chase zeitgeist-y moments, and why it's not using AI much, yet. Links: ⁠⁠⁠⁠⁠⁠⁠⁠MSCHF ⁠⁠⁠⁠⁠⁠⁠⁠Mike’s LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Rishabh’s LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠    ⁠⁠⁠⁠⁠⁠⁠⁠Learn more about Greylock⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠IntelligentMarketerPod.com⁠⁠⁠⁠⁠⁠⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠⁠⁠⁠⁠

    43 мин.
  3. Using AI to Move at the Speed of Culture, with Eucalyptus' Tim Doyle

    2 СЕНТ.

    Using AI to Move at the Speed of Culture, with Eucalyptus' Tim Doyle

    "There's no such thing as brand marketing," says Eucalyptus co-founder & CEO Tim Doyle. "The great pairing of modern marketing is hugely ambitious, high-risk storytelling and great measurement." Today on The Intelligent Marketer, he talks with Mike & Rishabh about using AI to move at the speed of culture, Australia's strengths in tech, and building a "ruthless and effective" marketing machine that bridges creative strategy & process. Links: ⁠⁠⁠⁠⁠⁠⁠Eucalyptus ⁠⁠⁠⁠⁠⁠⁠Tim's LinkedIn⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Mike’s LinkedIn⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Rishabh’s LinkedIn⁠⁠⁠⁠⁠⁠⁠    ⁠⁠⁠⁠⁠⁠⁠Learn more about Greylock⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠IntelligentMarketerPod.com⁠⁠⁠⁠⁠⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠⁠⁠⁠

    42 мин.
  4. Fixing Fashion Discovery With Agents, with Daydream's Julie Bornstein

    26 АВГ.

    Fixing Fashion Discovery With Agents, with Daydream's Julie Bornstein

    “Our goal is to build a personal stylist in your pocket,” says Julie Bornstein, co-founder and CEO of Daydream. Today on The Intelligent Marketer, she talks with Mike & Rishabh about the discovery problem in fashion; why owning the checkout is overrated; and how to make natural-language search feel human, personalized, and trustworthy. Plus: What Julie learned at Nordstrom, Sephora, and Stitch Fix in the transition to digital. Links: ⁠⁠⁠⁠⁠⁠Try Daydream ⁠⁠⁠⁠⁠⁠Julie's LinkedIn⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Mike’s LinkedIn⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Rishabh’s LinkedIn⁠⁠⁠⁠⁠⁠    ⁠⁠⁠⁠⁠⁠Learn more about Greylock⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠IntelligentMarketerPod.com⁠⁠⁠⁠⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠⁠⁠

    48 мин.
  5. AI-Driven 1:1 Sales for B2C Commerce with Postscript's Adam Turner

    19 АВГ.

    AI-Driven 1:1 Sales for B2C Commerce with Postscript's Adam Turner

    “ Consumer expectations have shifted over the last two years because of this thing called ChatGPT,” says Adam Turner, CEO of Postscript. “ All of a sudden, the text box that was in the SMS channel that was pretty much worthless four years ago is now one of the most important interfaces that a consumer has with a brand.” Today on The Intelligent Marketer, Turner talks with Mike & Rishabh about Postscript's journey from startup to industry leader in SMS marketing, the nuances of compliance, and the challenges of scaling a marketing platform powered by artificial intelligence. Links: ⁠⁠⁠⁠⁠Postscript ⁠⁠⁠⁠⁠Adam's LinkedIn⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Mike’s LinkedIn⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Rishabh’s LinkedIn⁠⁠⁠⁠⁠    ⁠⁠⁠⁠⁠Learn more about Greylock⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠IntelligentMarketerPod.com⁠⁠⁠⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠⁠

    44 мин.
  6. Unexpected Ways B2C Growth Can Be Applied to B2B, with Sam Ross

    12 АВГ.

    Unexpected Ways B2C Growth Can Be Applied to B2B, with Sam Ross

    Good founders are "obsessed about every detail of [their] product," says Sam Ross, CEO of Numeral and former growth lead at Teespring. "'Why was it designed like this?' ... I think you kind of have to have the same approach to a lot of your go-to-market." Today on The Intelligent Marketer, Sam joins Mike & Rishabh to discuss the shifting landscape of performance marketing, the surprising things B2B can learn from consumer tactics, the impact of AI on business operations, and emerging trends in marketing channels. Links: ⁠⁠⁠⁠Numeral ⁠⁠⁠⁠Sam's LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠Mike’s LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠Rishabh’s LinkedIn⁠⁠⁠⁠    ⁠⁠⁠⁠Learn more about Greylock⁠⁠⁠⁠ ⁠⁠⁠⁠IntelligentMarketerPod.com⁠⁠⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠

    48 мин.
  7. Building a $100M+ Ecommerce Brand in the Age of AI, with Bryan Cano of True Classic

    5 АВГ.

    Building a $100M+ Ecommerce Brand in the Age of AI, with Bryan Cano of True Classic

    "There's a lot of shame for people to use AI. They feel like they're cheating," says Bryan Cano, Head of Marketing at True Classic. "If you don't want to compete, that's totally cool with me. But these things are like lightning in a bottle." Today on The Intelligent Marketer, he talks with Rishabh & Mike about the shift from performance to brand marketing, AI's impact on marketing strategies, and the future of customer lifecycle management. He also discusses the cultural relevance of Sydney Sweeney's American Eagle ads, and how he spun up an AI-generated campaign about Bigfoot in an hour. Links: ⁠⁠⁠True Classic ⁠⁠⁠Bryan's LinkedIn⁠⁠⁠ ⁠⁠⁠Mike’s LinkedIn⁠⁠⁠ ⁠⁠⁠Rishabh’s LinkedIn⁠⁠⁠    ⁠⁠⁠Learn more about Greylock⁠⁠⁠ ⁠⁠⁠IntelligentMarketerPod.com⁠⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠⁠LightningPod.fm⁠⁠⁠

    52 мин.
  8. Consumer-Centric Agentic Commerce with Dmitry Shevelenko of Perplexity

    22 ИЮЛ.

    Consumer-Centric Agentic Commerce with Dmitry Shevelenko of Perplexity

    "We really want to be the product that people use when they have to make an important decision," says Dmitry Shevelenko, Chief Business Officer at Perplexity. But to be that product, Perplexity had to design its new browser, Comet, with consumers' fickle trust in mind. Today on The Intelligent Marketer, Dmitry talks with Mike & Rishabh about AI-powered search, strategies for building user trust, and how AI agents might reshape the e-commerce landscape. Links: ⁠⁠Download Comet ⁠⁠Dmitry's LinkedIn⁠⁠ ⁠⁠Mike’s LinkedIn⁠⁠ ⁠⁠Rishabh’s LinkedIn⁠⁠    ⁠⁠Learn more about Greylock⁠⁠ ⁠⁠IntelligentMarketerPod.com⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠LightningPod.fm⁠⁠

    42 мин.
  9. AEO vs SEO with Ethan Smith of Graphite

    7 ИЮЛ.

    AEO vs SEO with Ethan Smith of Graphite

    "There's really no first-mover advantage, it's sort of a false concept," says Ethan Smith, CEO of Graphite. "Whenever the channel's big enough, invest in it." Ethan shares his perspective on how Answer Engine Optimization (AEO) complements SEO, the value of proprietary training data, and the evolving tech stack for AI-driven marketing. Links: ⁠Graphite ⁠Ethan's LinkedIn⁠ ⁠Mike’s LinkedIn⁠ ⁠Rishabh’s LinkedIn⁠    ⁠Learn more about Greylock⁠ ⁠IntelligentMarketerPod.com⁠ This episode was produced and edited by Eric Johnson from ⁠LightningPod.fm⁠

    34 мин.
  10. Everything is an Ad Network with Eric Seufert of Mobile Dev Memo

    23 ИЮН.

    Everything is an Ad Network with Eric Seufert of Mobile Dev Memo

    "There's no chance that OpenAI doesn't have a scaled ad platform in four years," says Eric Seufert, writer of Mobile Dev Memo and general partner at Heracles Capital. Today on The Intelligent Marketer, he talks with Mike & Rishabh about personalized marketing experiences, AI-optimized pricing, the decline of the open web, and more.  Links: Mobile Dev Memo Eric’s LinkedIn Mike’s LinkedIn Rishabh’s LinkedIn    Learn more about Greylock IntelligentMarketerPod.com This episode was produced and edited by Eric Johnson from LightningPod.fm

    44 мин.

  11. ТРЕЙЛЕР

    What Is The Intelligent Marketer?

    Welcome to The Intelligent Marketer, a new podcast about AI's impact on marketing and commerce. Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? How is the definition of marketing changing? In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial intelligence in marketing, and how marketers can stay ahead of the curve. Learn more at IntelligentMarketerPod.com

    3 мин.

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What’s happening at the intersection of AI, marketing, and commerce? Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? Find out on The Intelligent Marketer, a podcast from Greylock Partners. In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial intelligence in marketing, and how marketers can stay ahead of the curve. Produced by Eric Johnson from LightningPod.fm

Информация

  • Автор
    Mike Duboe and Rishabh Jain
  • Годы выхода
    2 тыс.
  • Выпуски
    11
  • Ограничения
    Без ненормативной лексики
  • Сайт подкаста
    The Intelligent Marketer

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