Closing Time: quick insights from sales & marketing experts

Insightly
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you’ll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience.

  1. From SEO to GEO: How marketers can optimize for AI search -- with Anthony Chiaravallo

    1D AGO

    From SEO to GEO: How marketers can optimize for AI search -- with Anthony Chiaravallo

    Are you ready for the next generation of search? AI search is coming…now. About 2.5% of searches are currently run on sites like ChatGPT, but the experts say that number will grow exponentially—and fast. Marketers need to know what GEO is and how to optimize for AI search to stay ahead. This week on Closing Time, we welcome Anthony Chiaravallo, CEO of Vallo Media, to talk us through the steps to adapt current content, generate new AI-friendly assets, and ensure your strategy is future-proofed for both GEO and traditional SEO. Watch the episode on YouTube.   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw   Connect With:  • Anthony Chiaravallo: LinkedIn //  Vallo Media • Val Riley: LinkedIn  • Insightly's Website // Unbounce's Website // LeadsRx's Website

    15 min
  2. How Viva consulting firm increased conversion rates by 7.5% with Unbounce -- with Viva consulting firm

    SEP 22

    How Viva consulting firm increased conversion rates by 7.5% with Unbounce -- with Viva consulting firm

    What happens when a fast-growing consulting firm removes the bottlenecks in their marketing workflow? For Viva Executive Assistants, the results were dramatic: a 6x increase in landing page output and a 7.5% increase in conversion rates. In this customer edition of Closing Time, host Melinda Prescher, Senior Director of Product and Customer Marketing at Unbounce and Insightly, sits down with Dania Maduro (Senior Executive Assistant) and Desiree de Leon (Organic Growth Manager) from Viva to unpack their story.  Viva’s small but mighty marketing team cut landing page build times from eight weeks to minutes, scaled output without relying on developers or agencies, and used A/B testing to refine messaging for different audiences. With the agility to pivot quickly and integrations that streamlined their stack, they reduced wasted spend and boosted overall marketing efficiency. Watch the episode on YouTube.   Try Unbounce for free (no credit card required): https://bit.ly/46dwxej   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw   Connect With:  • Viva Executive Assistants: LinkedIn // Website • Insightly's Website // Unbounce's Website // LeadsRx's Website

    14 min
  3. The sales mindset shift: Coaching your team from the WAR room to the WIN room -- with Jaime Diglio

    SEP 15

    The sales mindset shift: Coaching your team from the WAR room to the WIN room -- with Jaime Diglio

    Can a sales mindset shift unlock better performance? According to today’s guest on Closing Time, the answer is a resounding yes. Join Jaime Diglio, Founder of The WIN Room, as she breaks down how sales leaders can move their teams from the WAR Room (working against revenue) to the WIN Room (“What I Need” to succeed). Jaime has taken the TEDx stage, coaches students at Harvard Business School, and now she’s here to share practical ways to build confidence, clarity, and lasting performance in sales teams. Learn how to recognize negative “WAR words,” strengthen your reps’ self-awareness, and create a culture where every seller leads with confidence. Watch the episode on YouTube.   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw   Connect With:  • Jaime Diglio: LinkedIn //  The WIN Room • Val Riley: LinkedIn  • Insightly's Website // Unbounce's Website // LeadsRx's Website

    18 min
  4. The rise of fractional go-to-market leadership (and how to become one) -- with Sangram Vajre

    SEP 8

    The rise of fractional go-to-market leadership (and how to become one) -- with Sangram Vajre

    Ready to make the leap from W-2 to 1099? As the global macroeconomic environment continues to shift, gig work is becoming more and more common. And if you’ve got experience, you’re in a good place because fractional executives are in demand. On this episode of Closing Time, join Sangram Vajre from GTM Partners as he walks through how his consultancy can help experienced sales, marketing and customer success leaders build a fractional GTM business. He covers the biggest obstacles, how to land your first five clients, and the steps to build long-term success. Watch the episode on YouTube.   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw   Connect With:  • Sangram Vajre: LinkedIn //  GTM Partners • Val Riley: LinkedIn  • Insightly's Website // Unbounce's Website // LeadsRx's Website

    22 min
  5. 7 types of marketing attribution explained (and how to choose the right one) -- with LeadsRx's Larry Todd

    SEP 1

    7 types of marketing attribution explained (and how to choose the right one) -- with LeadsRx's Larry Todd

    Most marketers understand the basics of attribution. First touch. Last touch. Maybe even multi-touch. But here’s the thing: there are seven different attribution models—and each one tells a slightly different story about what’s driving your conversions. Larry Todd, who leads the team at LeadsRx by Unbounce, has spent years helping marketers figure this out. He’s seen firsthand how attribution can transform decision-making—and how the wrong model can skew results. In this Closing Time episode, Larry will break down the 7 types of marketing attribution models, explain how they work, their pitfalls, and when to use them. Get a demo of LeadsRx's multi-touch attribution software today: https://bit.ly/4dziJv2 Watch the episode on YouTube.   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw   Connect With:  • Larry Todd: LinkedIn //  LeadsRx • Val Riley: LinkedIn  • Insightly's Website // Unbounce's Website // LeadsRx's Website

    17 min
  6. Hiring B2B sales reps? 6 traits to look for and the interview questions to ask -- with Kevin Gaither

    AUG 25

    Hiring B2B sales reps? 6 traits to look for and the interview questions to ask -- with Kevin Gaither

    All sales leaders want to make good sales hires. But what defines “good?” In this week’s episode of Closing Time, Kevin Gaither, CEO of InsideSalesExpert.com, reflects on a tough moment in his career—laying off more than 50 sales reps—and how it shaped his approach to hiring B2B sales reps. He’s identified 6 essential traits that predict long-term success in sales. Join Kevin and host Val Riley in this episode to not only learn what those traits are, but also get real interview questions you can use to identify them in your next hire. Watch the episode on YouTube.   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw   Connect With:  • Kevin Gaither: LinkedIn // Get Kevin's interview guide • Val Riley: LinkedIn  • Insightly's Website // Unbounce's Website // LeadsRx's Website

    18 min
  7. Creating a culture of outbound sales within your team -- with Marcus Chan

    AUG 18

    Creating a culture of outbound sales within your team -- with Marcus Chan

    Inbound and referral leads can fuel growth in B2B—but when your team masters outbound sales, results can skyrocket. But is outbound still possible in a post-pandemic world? This week on Closing Time, Marcus Chan says absolutely. As a sales coach who’s led teams of 100+ and generated $70M in weekly pipeline, Marcus knows what it takes. We’ll dig into the outbound mindset, plus the training and leadership strategies that turn “cold into sold." Watch the episode on YouTube.   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw   Connect With:  • Marcus Chan: LinkedIn // Venli Consulting • Val Riley: LinkedIn  • Insightly's Website // Unbounce's Website // LeadsRx's Website

    21 min
  8. Is sales leadership at a bootstrapped company the right move for you? -- with Louie Bernstein

    AUG 11

    Is sales leadership at a bootstrapped company the right move for you? -- with Louie Bernstein

    Working in sales leadership at a bootstrapped company is much different than a PE or venture-backed company. Bootstrapped means “unfunded”—built using the founder’s own resources and revenue from the business, not outside capital. This week on Closing Time, Louie Bernstein shares the real pros and cons of leading sales in this environment—from the scrappy creativity it demands to the resource limitations you’ll face. We’ll break down what to expect, how it compares to funded companies, and how to decide if a bootstrapped role is the right next move for your career. Watch the episode on YouTube.   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw   Connect With:  • Louie Bernstein: LinkedIn  • Val Riley: LinkedIn  • Insightly's Website // Unbounce's Website // LeadsRx's Website

    18 min
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5
out of 5
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About

Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you’ll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience.

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