The Side Hustle and Business Show with Eric Lindsey

️ From Side Projects in College to Building a Syndication Fund: Hayato Hori’s Path

Guest: Hayato Hori, Managing Partner at Red Brick Equity
Focus: How to start and scale real estate investing on the side—actively or passively—while keeping your W-2 or main business strong.

Starting Out: From W-2 to Real Estate

At 21, Hayato bought his first rental in Memphis while working at Hyperloop. The $200/month cash flow wasn’t enough, so he shifted to wholesaling, scaling to 10–15 deals a month.

The Shift: From Wholesaling to Wealth Building

Watching institutional buyers scale to $1B+ by holding properties, Hayato pivoted to multifamily. Now, as co-founder of Red Brick Equity, he targets Midwest multifamily, recently closing a 26-unit in Chicago with a 24-unit pipeline.

How to Invest While Working Full-Time

  • Start Small: Use W-2 income for rentals or passive syndications.
  • Know Financing: Understand loan products for leverage.
  • Build a Team: PMs, contractors, advisors.
  • Keep Reserves: Expect surprises.
  • Leverage Partnerships: Shared deals can scale faster.

Active vs. Passive

  • Active: Quick cash, but constant grind.
  • Passive: Wealth without management—“a beautiful way to grow together.”

Case Study: 26-Unit Chicago Deal

  • Price: $2.7M (~$100k/unit)
  • Rents: 2BR $1,550–1,600 (up to $1,780+); 3BR $1,750–1,800 (Section 8 up to $2,300)
  • Plan: Light upgrades, long-term tenants
  • Financing: Agency loans, non-recourse

Key Takeaways for High-Income Earners

  • Use W-2 income for favorable loans.
  • Start small—duplex/rental teaches fundamentals.
  • Don’t ignore “blue states”—focus on numbers.
  • Scale with multifamily—better economies of scale.

Coaching Round

  • New Investors: Learn to read deals; vet sponsors.
  • Balance: Decide priorities early, keep learning.
  • Little Time/Money: Either learn by doing or bring value to experienced operators.
  • Why Passive: Essential housing, steady cash flow, tax benefits (depreciation, cost seg).

Books:

  • How to Win Friends & Influence People — Dale Carnegie
  • $100M Offers — Alex Hormozi

Website: https://ericlindseyml.com/
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