From Startup to Wunderbrand

Nicholas Kuhne
  • 5.0 (17)
  • MARKETING
  • UPDATED WEEKLY

Join Nicholas Kuhne in Norway, as he delves deep into the realms of digital marketing, branding, and entrepreneurship. Explore the global perspectives of industry titans. In the ever-evolving landscape of marketing, this podcast is your reliable compass. A journey into the heart of digital marketing and branding. 🌐🎤🇳🇴

  1. 4D AGO

    Brand Therapy, Imposter Syndrome & Truth-Telling with Hersh Rephun

    From scripting space villains for Bruce Campbell to brand therapy for spiritual entrepreneurs, Hersh Rephun has had a wildly unconventional journey. In this punchy and thoughtful episode, Nicholas Kuhne sits down with the “holistic brand therapist” to explore how comedy, personal trauma, and truth-telling fuel the most powerful personal brands. If you're a founder, creative, or consultant who wants to be taken seriously without selling your soul, this episode hits hard in all the right ways. Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    24 min

  2. 6D AGO

    How This Emmy Winner Helps Brands Grow Fast

    Mariana has filmed for the New York Times, Wall Street Journal, Time Magazine, and spent five years as a senior producer at NBC. Today, she helps entrepreneurs build trust faster and accelerate sales with emotion-driven "brand videos" – not “branded” ads, but authentic stories that connect. We dive into her journey from global documentaries to digital marketing, the difference between passion and overcome stories, and why a single brand video is a "forever asset" that transforms cold audiences into believers. Mariana also shares her framework for storytelling that moves people, plus affordable ways founders can start today. If you want to pass the “instant trust test” and stop blending in, this episode is your guide. Find Mariana here: Website: https://brandmagnetic.comInstagram: https://instagram.com/brandmagneticCheat Sheet: https://brandmagnetic.com/cheatsheetPodcast: Empire Secrets of Digital Marketing⏱️ Timestamps 00:00 – Meet Mariana Henninger: Emmy winner & brand video strategist 01:00 – From documentaries to entrepreneurship: the leap from NBC 03:00 – Why personal storytelling beats features & funnels 05:00 – The right (and wrong) reasons to start a business 09:00 – Brand videos vs documentaries: finding your angle 11:00 – Everyone has a story: passion vs overcome frameworks 15:00 – Why brand videos aren’t ads (and how they build trust) 16:30 – Where a brand video fits in the customer journey 18:30 – 30 ways to use your brand video across platforms 19:30 – The Brand Video Accelerator & resources for beginners 21:00 – Empire Secrets podcast & final thoughts Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    22 min

  3. SEP 12

    The Pink Book: Liana Zavo on PR, Credibility & Breaking into the U.S. Market

    In this episode, Nicholas talks with PR strategist and Forbes thought leader Liana Zavo about building trust through third‑party validation, the role of video in modern PR, why press releases aren’t a PR strategy, and how to repurpose earned media into months of content. We also cover her 21‑Day Personal Branding Challenge and Media Bootcamp. Chapters: 00:00 Intro 02:00 Liana’s origin story 04:05 Going global & U.S. credibility 05:20 PR vs ads for trust 09:00 Social + AI changed PR 11:00 Press releases vs PR 13:10 The “Pink Book” 15:00 Practicing what you preach 16:30 21‑Day Challenge & Bootcamp Find out more rom Liana: https://zavomediapr.com/ Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

    19 min

  4. SEP 11

    How to Get Clients Without Burning Out: Robin Waite’s Fearless Business Formula

    Robin Waite is the go-to coach for freelancers and service pros ready to ditch burnout and start scaling smarter. Founder of Fearless Business, Robin has coached over 1,000 clients globally from his base in Gloucestershire, UK. With clients in 26+ countries and appearances for brands like Google and Microsoft, he's all about pricing smart, positioning right, and getting paid what you're worth. Oh, and he's also a Guinness World Record holder and an ocean-cleaning charity partner. What’s in this episode? This one’s for the freelancers and founders who feel like they’re screaming into the void of social media. Robin breaks down "why shouting “Buy my stuff!” on every platform doesn’t work" – and what actually does. We dive into his fearless framework from the book Take Your Shot, including how to stop undercharging, get laser-focused on your niche, and take your business from frantic to flourishing. Nicholas and Robin go deep into: Why niching isn’t boring – it’s profitable.The 3-part framework for finding and reaching the right audience.Why hourly pricing is broken (and kind of unethical).And the surprising connection between identity and consistent lead flow.You’ll walk away with: Real, practical strategies to simplify your marketing, raise your prices with confidence, and stop wasting time on strategies that don’t convert. 🎯 Whether you're new to business or stuck in the feast-and-famine trap, this episode gives you the mindset and tactics to finally grow on your terms. 🎧 Listen, learn, and stop leaving money on the table. Robin Waite’s links: 📕 Take Your Shot – Get a signed copy: https://fearless.biz/tys 🌍 Website: https://fearless.biz 🎥 YouTube: https://www.youtube.com/@RobinWaite 📸 Instagram: https://www.instagram.com/robinmwaite/ 🔗 LinkedIn: https://www.linkedin.com/in/robinwaite/ ⏱️ TIMESTAMPS & TOPICS 00:00 – Introduction to Robin Waite and Fearless Business 02:15 – Is it possible to coach globally from a small UK village? 03:45 – The 3 market shifts that changed online business forever 05:30 – Why most people are doing content marketing wrong 06:30 – The real reason your marketing isn't working 07:00 – Demographics, psychographics, and identity: a niche deep dive 10:45 – How Robin built a brand around fearlessness 12:15 – Why most “marketing experts” miss the point 13:45 – Why your audience needs you to lead them 15:20 – Frank Kern and the missing link in small business 16:30 – Breaking down value-based pricing vs. hourly rates 20:00 – Real-world website pricing examples that prove the point 24:10 – Why niching isn't boring (and how to find joy in mastery) 25:30 – Applying pricing models to service businesses (like dog grooming) 28:00 – Why you need to know your numbers (and most people don’t) 29:00 – Where to get Robin’s book and connect Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

    31 min

  5. SEP 10

    From White Lotus to Real Loyalty: Rethinking Customer Experience with Marta

    In this episode, Marta breaks down how to build a personal brand before trying to sell one, the future of experience design, and why premium brands need to rethink loyalty and engagement. From luxury hotels to Gen Z expectations, this is a masterclass in innovation at the edge. 💥 Whether you're a founder, strategist, or someone who simply wants to make work that matters — this one’s for you. 🔗 Marta's links: LinkedIn: https://www.linkedin.com/in/marta-czaja-mc0502/ ⏱️ TIMESTAMPS 00:00 – Introduction and Marta’s global background 02:00 – Building your personal brand in innovation 04:50 – Why lived experience matters more than just theory 07:00 – Experience design vs customer journey 09:15 – Innovating within premium and luxury brands 12:40 – How to pitch bold ideas to traditional leadership 14:10 – A dream client Marta would love to help 16:00 – Missed opportunities in hotel loyalty and storytelling 18:00 – The value of an art school mindset in strategy 21:00 – Creativity, AI, and the future of ideas 22:00 – Where to find Marta online Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

    24 min

  6. SEP 9

    How Cold Emails Helped Startups Win Big - with Justin Chi

    With over 3,000 meetings booked across 30+ startups, Justin shares how he rebuilt his business from scratch without the safety net of a big brand. From inbox deliverability secrets to building scalable cold email systems using AI, he gives tactical advice that can generate results—even if you’re a solo founder. In this episode, we dive into his entrepreneurial journey, uncover common cold email mistakes, and explore the future of email marketing in an AI-powered world. Whether you’re getting started or struggling with delivery rates, this is your cold outreach playbook. Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

    31 min

  7. SEP 3

    How To Handle Tricky Clients, stop being a people-pleaser.

    In this episode, we rip into: How client pleasers accidentally kill profit What “authority” really means (hint: it's not shouting louder) How agency folk can stop grinding their teeth and start setting real boundaries If you’re tired of over-servicing, getting walked over, or wondering why you’re broke despite being busy — this one’s for you. 🎯 Core takeaway: Stop people pleasing. Start challenging. Become indispensable. 👉 Includes: Chris’ free Authority Gap Assessment, stories from his coaching trenches, and a dead-practical framework for scoping conversations (I3 model). 🎧 Listen if you want to: Stop being your client’s emotional support human Train your team to say no (without the drama) Charge what you're worth — and keep your sanity 🎁 Call to Action: Edit your podcasts like a pro: https://get.descript.com/mrzy10nwivuq Join me as a guest or start your podcast journey: https://www.joinpodmatch.com/nickkuhne 🔗 Chris Marr’s Resources: Book: Become an Authoritative Coach Website: https://theauthoritativecoach.com LinkedIn: https://www.linkedin.com/in/mrchrisMarr Instagram: https://www.instagram.com/theauthoritativecoach 00:00 – The tongue-twister intro & unrealistic client expectations 01:28 – Why saying “yes” ruins teams 02:19 – Chris' journey from agency work to coaching 04:53 – Writing the book: why it had to happen 07:38 – How to spot hidden people-pleasing 11:00 – What it costs you: retention, profit, burnout 14:48 – The yes-man death spiral 18:28 – Chris’ 4-part coaching system 20:04 – The I3 Model: Issue, Impact, Importance 23:42 – Why client briefs should be rewritten by YOU 24:41 – Where to find Chris & take the free Authority Gap assessment Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

    24 min

  8. SEP 1

    Why Most Lawyers Fail at Marketing (And How to Fix It)

    Guest: Leonard Scheiner – CEO of Geek House, a law firm marketing agency helping attorneys grow predictable revenues and become the go-to authority in their niche. Background: Leonard started in the legal world as a marketing intern and never left. Over the past 10+ years, he’s worked with solo attorneys and small-to-medium firms across the US, turning legal professionals into trusted brands that actually get found. Why Listen: If you’re a lawyer (or any niche service provider) wondering why your phone isn’t ringing despite your credentials – this episode will slap you with some hard truths. Leonard breaks down why lawyers struggle with branding, how to outshine the competition without “shouting”, and why being a great attorney isn’t enough to grow your firm. 🎯 Call to Action: Edit your podcasts like a pro: https://get.descript.com/mrzy10nwivuq Join me as a guest or start your podcast journey: https://www.joinpodmatch.com/nickkuhne 🔗 Leonard’s Website: https://gogeekhaus.com 🎓 Podcast Training: https://podcastguestintensive.com 00:00 – Intro to Leonard Scheiner and his law firm niche 01:00 – How a law firm internship turned into a career 02:30 – The real reason lawyers are “trash” at marketing 04:15 – Bridging the knowledge gap: from legal jargon to human language 05:30 – Why great lawyers struggle to get clients 06:45 – The dangerous myth: “Build it and they will come” 08:00 – The law firm marketing arms race (and how to win it) 09:30 – How storytelling and positioning break through the noise 10:45 – Objections lawyers give: “I don’t need marketing” 12:30 – Budgeting realities – don’t drop $1K on Google Ads! 14:00 – The difference between growth-driven and lifestyle law firms 15:30 – Brand. Market. Grow. The 3-phase model explained 17:30 – If you’re showing up with a Gmail address – stop. 19:00 – Scaling sustainably: build the system first 20:00 – The unique legal advantage of podcasting + PR 21:30 – Leonard’s free training: Get booked on podcasts 22:45 – What’s next: PR, podcasting, and growth for lawyers Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

    24 min
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5
out of 5
17 Ratings

About

Join Nicholas Kuhne in Norway, as he delves deep into the realms of digital marketing, branding, and entrepreneurship. Explore the global perspectives of industry titans. In the ever-evolving landscape of marketing, this podcast is your reliable compass. A journey into the heart of digital marketing and branding. 🌐🎤🇳🇴

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