From The Source

Vereigen Media
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Direct From the Source by Vereigen Media is a thought leadership podcast that brings unfiltered insights from B2B marketing, tech, and growth leaders. Each episode dives deep into real strategies, emerging trends, and candid conversations with experts shaping the future. No fluff, just actionable perspectives, direct from the minds driving results. Subscribe for new episodes that cut through the noise.

Episodes

  1. From the Source: Scott Woodruff on ABM vs ABX: The Shift from Campaigns to Experiences

    MAY 11

    From the Source: Scott Woodruff on ABM vs ABX: The Shift from Campaigns to Experiences

    In this episode, Scott Woodruff, Director of Global Campaigns & ABX at Cornerstone OnDemand, shares his perspective on how B2B marketing is evolving from traditional ABM campaigns to full account-based experiences (ABX). The discussion explores why personalization needs to go beyond surface-level messaging, how cross-functional collaboration drives better engagement, and why modern B2B growth depends on aligning marketing, sales, and customer success around the same accounts. If you're looking to understand the future of ABM, account engagement, and experience-driven marketing, this episode offers valuable insights for modern B2B teams.

    30 min
  2. From the Source: Rebecca Halpern on Separating Real Buyer Intent from Noise in B2B Marketing

    APR 13

    From the Source: Rebecca Halpern on Separating Real Buyer Intent from Noise in B2B Marketing

    In this episode, Rebecca Halpern (Senior Marketing Manager at Conduent) shares her perspective on why lead quality and real buyer intent matter more than volume in B2B marketing. The conversation explores how marketers can move beyond vanity metrics, identify true engagement signals, and align with sales teams to build a pipeline that actually converts. Rebecca also highlights the importance of timing, relevance, and choosing the right partners to drive meaningful outcomes. If you're looking to separate real intent from noise and create more effective B2B strategies, this episode offers practical insights to get there.

    26 min

  3. 06/05/2025

    Human-Centric AI: Building Smarter B2B Insights with Hrvoje Smolic

    Direct From the Source by Vereigen Media is a no-fluff B2B marketing podcast where the future of growth, data, and AI meets real-world execution. This thought leadership series brings you straight into the minds of global experts who are reshaping how we think about marketing, machine learning, and business transformation. This episode features candid conversations with Hrvoje Smolic (Graphite Note), an entrepreneur. We explore how today's most innovative minds are: Driving results with first-party dataBuilding smarter lead scoring modelsLeveraging no-code AI tools and AI agentsApplying machine learning in GTM strategiesUsing Large Language Models (LLMs) to fuel personalizationNavigating GDPR, CCPA, and evolving data compliancesMeasuring propensity to buy with precisionRedefining marketing with artificial intelligence Whether you're a demand gen expert, product marketer, startup founder, or data enthusiast, this podcast offers practical insight into the data tooling revolution, AI in business, and the evolving science behind audience engagement and campaign efficiency. At its core, Direct From the Source delivers real strategies, unfiltered insights, and bold perspectives from those leading the charge—from B2B growth pioneers to AI-driven innovators. 📌 Topics you can expect: How to use first-party data for growthThe real role of AI in B2B marketingBest practices in machine learning model deploymentMarketing automation with AI agentsBreaking down what is AI? for modern teamsBuilding a compliance-ready data strategyUnderstanding and leveraging the propensity to buy This is more than a podcast—it's your shortcut to understanding what’s working, what’s next, and how to lead with clarity in a data-driven, privacy-first world. 🎧 Tune in for sharp, relevant, and forward-thinking episodes that cut through the noise—Direct From the Source. Follow us on Spotify to never miss an episode. #B2BMarketingPodcast #ArtificialIntelligencePodcast #MachineLearningPodcast #B2BPodcast #AIinBusiness #FirstPartyData #LeadScoring #NoCodeAI #LargeLanguageModels #DataToolingRevolution #AIagents #WhatIsAI #GDPR #CCPA #PropensityToBuy

    34 min
  • 3 Episodes

About

Direct From the Source by Vereigen Media is a thought leadership podcast that brings unfiltered insights from B2B marketing, tech, and growth leaders. Each episode dives deep into real strategies, emerging trends, and candid conversations with experts shaping the future. No fluff, just actionable perspectives, direct from the minds driving results. Subscribe for new episodes that cut through the noise.

Information

  • Creator
    Vereigen Media
  • Years Active
    2K
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © Vereigen Media
  • Show Website
    From The Source