Front Office U

Front Office U

A podcast meant to help college students and young professionals interested in the sports industry learn about networking in sports. Front Office U is hosted by 6 young professionals in the sports industry. Tune in as their experiences and advice will be shared to help navigate others toward their dream career in the sports industry.

  1. Aug 7

    Bre'onna Raymo | Director of Group Sales, Grand Rapids Griffins

    Front Office U welcomes Bre’onna Raymo. Bre’onna Raymo is the Director of Group Sales for the Grand Rapids Griffins, where she leads group ticket sales and works with corporate partners, hospitality clients, and fundraising organizations to create memorable experiences around Griffins hockey. Bre’onna’s journey in sports has been shaped by a willingness to put in the work, learn through experience, and take ownership of her career. From being nervous about making her first sales phone call to eventually leading a group sales department, she learned how to develop confidence, embrace adversity, and recognize that success in the industry comes from consistently putting in the effort. She also credits her experience at Grand Valley State University and the lessons learned throughout her internships and career for helping shape the professional she is today. In this conversation, Bre’onna shares what has kept her with the Grand Rapids Griffins for so long, how working in different areas of the business has helped her become a better manager, and why being a people person is so important in leadership. She also discusses how aspiring sports professionals can discover whether sales is the right career path for them, why interns should approach every opportunity as if it were a full-time job, and how mistakes and adversity can ultimately become some of the most valuable experiences in a career. Connect with Bre'onna on LinkedIn

    Bre'onna Raymo | Director of Group Sales, Grand Rapids Griffins
  2. Jul 31

    Jeremy Marshall | Partnership Services Coordinator, Falcon Sports Properties at Learfield

    Front Office U welcomes Jeremy Marshall. Jeremy is the Partnership Services Coordinator with Learfield's Falcon Sports Properties, where he works with corporate partners to activate sponsorships and deliver value through creative, fan-facing experiences. His journey through the sports industry has included internships with the University of Pittsburgh Athletics marketing department, Visit Pittsburgh, the Pittsburgh Pirates, and NASCAR at Daytona International Speedway. Growing up in Pittsburgh, Jeremy played soccer and originally envisioned a career in business and marketing outside of sports. That path shifted as he discovered opportunities to combine his passion for sports with marketing, leading him to pursue internships that exposed him to everything from game-day promotions and corporate partnerships to sports tourism and major event hosting. Along the way, he learned the importance of staying curious, embracing every opportunity, and realizing that every career path looks different. In this conversation, Jeremy shares how each internship helped shape his career, why comparison is the thief of joy, and how students can maximize every internship by focusing on learning instead of titles. He also discusses what he learned working with the Pittsburgh Pirates, Visit Pittsburgh, and NASCAR, offers practical interview advice for aspiring sports professionals, and explains why being adaptable and willing to move can open doors throughout the industry. Connect with Jeremy on LinkedIn.

    Jeremy Marshall | Partnership Services Coordinator, Falcon Sports Properties at Learfield
  3. Jul 24

    Alan Ledford | Director of the Master of Arts in Sport Administration / Associate Professor, Wittenberg University

    Front Office U welcomes Dr. Alan Ledford. Dr. Ledford is the Director of the Master of Arts in Sport Administration program and an Associate Professor at Wittenberg University, where he mentors the next generation of sports professionals through classroom instruction, experiential learning, and industry connections. Throughout his career, he has built sport management programs, guided countless students into internships and full-time roles, and created opportunities for students to gain hands-on experience at events like the Super Bowl, College Football Playoff, Final Four, and Little League World Series. Growing up in southwest Ohio, Dr. Ledford played baseball at Wilmington College after starring as a pitcher and center fielder in high school. While competing, he discovered a passion for the business and operations side of sports, leading him to pursue coaching, recreation management, entrepreneurship, and eventually higher education. Along the way, he even competed on a national travel wiffle ball team and built a real estate business. In this conversation, Dr. Ledford shares the lessons he's learned from building successful sport management programs, mentoring students, and overcoming adversity throughout his career. He discusses why coaches can't care more than their players, the importance of pushing those who are willing to improve, and how aspiring professionals can separate themselves by building meaningful relationships and treating every opportunity like their own personal pro day. Connect with Alan on LinkedIn

    Alan Ledford | Director of the Master of Arts in Sport Administration / Associate Professor, Wittenberg University
  4. Jul 17

    Cooper Rowe | Athletic Communications Student Assistant, University of Minnesota

    Front Office U welcomes Cooper Rowe. Cooper is a student at the University of Minnesota and has quickly built an impressive resume in athletic communications and sports media. He currently serves as a Lead Social Media Student Intern with Gopher Athletics while also gaining experience with organizations including the Minnesota Vikings, USA Basketball, Northwestern Athletics, Snapback Sports, and Everything College Hockey. Through these roles, Cooper has developed expertise in social media strategy, live event coverage, athletic communications, and digital storytelling across collegiate and professional sports. Cooper's passion for sports media began early and has led him to pursue opportunities across nearly every level of the industry. From covering NCAA championships and Big Ten tournaments to creating content for international basketball events and professional sports organizations, he has embraced hands-on experiences that have allowed him to build a diverse portfolio while still in college. In this conversation, Cooper shares how he has intentionally sought out opportunities to accelerate his career, the importance of networking and saying yes to new experiences, and the lessons he's learned working with some of the biggest brands in sports. He also discusses balancing multiple internships, creating engaging digital content, and why versatility has become one of the most valuable skills for aspiring sports professionals. Connect with Cooper on LinkedIn

    Cooper Rowe | Athletic Communications Student Assistant, University of Minnesota
  5. Jul 10

    Dan Wallace | Co-Author, The Physics of Brand

    Front Office U welcomes Dan Wallace. Dan is a strategist, writer, and marketing advisor who has spent more than four decades helping leaders make sense of complexity and uncover new opportunities for growth. As the founder of Idea Food LLC, he works with entrepreneurial leaders on strategic thinking, marketing, talent searches, and organizational challenges, drawing on decades of experience, deep research, artificial intelligence, and systems thinking. He is also the co-author of The Physics of Brand, published by Simon & Schuster, and has advised more than 100 organizations, from startups to Fortune 500 companies, including General Mills, Honeywell, IBM, Target, Hormel, Land O'Lakes, and the Science Museum of Minnesota. After earning his marketing degree from Arizona State University and an Executive MBA from the University of St. Thomas, Dan began his career in advertising before launching his own marketing agency and eventually building a consulting practice centered on curiosity, creativity, and lifelong learning. He has also shared his expertise in the classroom, teaching marketing at both the University of Wisconsin–La Crosse and the University of Minnesota Carlson School of Management, where he helped students connect marketing theory with real-world business strategy. In this conversation, Dan discusses why curiosity is one of the most valuable traits a leader can develop, how systems thinking helps solve complex business problems, and the ways artificial intelligence is reshaping strategy and decision-making. He also shares lessons from advising organizations across a wide range of industries, explains why asking better questions often leads to better outcomes, and offers practical advice for professionals looking to build adaptable, purpose-driven careers. Connect with Dan on LinkedIn

    Dan Wallace | Co-Author, The Physics of Brand

Ratings & Reviews

5
out of 5
2 Ratings

About

A podcast meant to help college students and young professionals interested in the sports industry learn about networking in sports. Front Office U is hosted by 6 young professionals in the sports industry. Tune in as their experiences and advice will be shared to help navigate others toward their dream career in the sports industry.