FSW Conversations

Jessica Quillin and Bryce Quillin
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY
FSW Conversations

FSW Conversations brings together strategic leaders, creatives, and makers to discuss practical strategic and research-based insights for leaders in the fashion and luxury industries. FSW Conversations is a media publication from Fashion Strategy Weekly by It's A Working Title, LLC. www.fashionstrategyweekly.com

  1. MAR 25

    Sanja Bećirović, Centric Software: Pricing dynamics for luxury brands

    In this episode, Bryce speaks with Sanja Bećirović, Regional Sales Manager EMEA & APAC at Centric Software, a leading market intelligence & pricing firm.  Against the backdrop of President Trump’s ’reciprocal’ tariff plan & the threat of an imminent global trade war, pricing dynamics have taken on a renewed importance for consumer & luxury brands.  During her conversation with Bryce, Sanja explains the factors influencing luxury pricing across markets, including taxes, import duties, exchange rates, market perception & purchasing power. Sanja also explores how consumer interest in paying a premium for more sustainable products fluctuates & explains why true dynamic pricing has not yet been widely adopted within the luxury sector.  Alongside pricing strategies, Sanja also shares the non-price tools that luxury brands employ to maintain exclusivity, including selective distribution, personalized customer experiences & controlled supply.  We would love to hear your thoughts on the episode: email bryce@fashionstrategyweekly.com.   To discuss the episode with fellow subscribers and access bonus episodes, visit fashionstrategyweekly.com.

    29 min

  2. MAR 11

    Chiara Marconi, Former CEO: Balancing creativity with business acumen

    In this episode, Bryce speaks with Chiara Marconi, founder of the B Corp-Certified Italian lingerie brand Chitè Milano.  Chiara was inspired to co-launch her brand to provide sustainable lingerie to women who had experienced insecurities & help them embrace their bodies.  Chiara shares with Bryce how Italy’s enduring reputation for craftsmanship & luxury gave the brand an initial platform to build upon.  Chiara also explains the importance of building close relationships with manufacturing partners & demonstrating your sustainability credentials to build trust with customers.  To succeed in fashion, Chiara highlights the importance of balancing creativity with business acumen, especially when it comes to understanding finance & the operational aspects of running a business.  We would love to hear your thoughts on the episode: email bryce@fashionstrategyweekly.com.  To discuss the episode with fellow subscribers and access bonus episodes, visit fashionstrategyweekly.com.

    34 min

  3. FEB 25

    Michaela Leitz-Aslaksen, Confidence & Style: Fostering size inclusivity in the fashion industry

    In this episode, Jessica hears from Michaela Leitz-Aslaksen who founded her consultancy, Confidence & Style, to drive change in the fashion industry by helping brands embrace size inclusivity, authenticity & diversity.  Having struggled to find directional, on-trend plus-size clothing, Michaela began documenting her experience on Instagram to highlight the untapped demand for plus-size clothing.  Michaela shares with Jessica her insights into how fashion brands can increase the size of their target market & unlock the spending power of plus-sized customers by providing designers with more education on sizing & fitting techniques.  Given the importance of reducing overconsumption in the fashion sector, Michaela also explains how on-demand production models & live shopping events can help reduce waste by ensuring that clothing truly accommodates the customers it is aimed at.  We would love to hear your thoughts on the episode: email jessica@fashionstrategyweekly.com.  To discuss the episode with fellow subscribers and access bonus episodes, visit fashionstrategyweekly.com.

    37 min

  4. FEB 11

    Tom Marchant, Black Tomato: Using storytelling to sell emotive experiences

    In this episode, Jessica is joined by Tom Marchant, Co-Founder of Black Tomato, a leading luxury travel company creating bespoke experiences for its discerning clients.  Influenced by an entrepreneurial spirit from a young age, Tom set out with his co-founders to build truly unique travel experiences that deeply inspire & delight travellers across the world.  Tom shares with Jessica how Black Tomato leverages storytelling to communicate the emotionally fulfilling & authentic aspects of their experiences & how they contrast with traditional notions of luxury.  Tom also shares that while technology is vital in generating efficiencies, it shouldn’t overshadow the authentic storytelling & in-person experiences that build long-term client relationships in the luxury sector.  We would love to hear your thoughts on the episode: email jessica@fashionstrategyweekly.com. To discuss the episode with fellow subscribers and access bonus episodes, visit fashionstrategyweekly.com. Edited & produced by Juliet Fallowfield, 2025.

    40 min

  5. JAN 28

    Heidi Svane Pederson, Lifestyle & Design Cluster: Reducing environmental harm by leveraging technology

    In this episode, Jessica hears from Heidi Svane Pederson, Head of Digital at Lifestyle & Design Cluster, Denmark’s leading organisation for promoting sustainability & innovation in the fashion, interior & lifestyle sectors.  With the global fashion industry responsible for nearly 10% of worldwide greenhouse gas emissions, it’s clear that innovative solutions are required to reduce this environmental harm.  Heidi shares with Jessica how technologies including AI & blockchain can be leveraged to minimise overproduction & waste while also creating circular business models. While Heidi acknowledges small & medium-sized businesses face challenges in transitioning to sustainable practices, she stresses how vital this is for tackling global environmental challenges.  To create more sustainable fashion & lifestyle sectors, Heidi highlights the importance of education & collaboration to create digital tools & processes which allow customers to understand the sustainability credentials of the goods they purchase.  We would love to hear your thoughts on the episode: email jessica@fashionstrategyweekly.com. To discuss the episode with fellow subscribers and access bonus episodes, visit fashionstrategyweekly.com.

    36 min

  6. JAN 14

    Michael Spicher, PhD, Aesthetics Research Lab: How aesthetics can shape luxury brand storytelling

    In this episode, Jessica speaks with Michael Spicher, PhD, an independent consultant & speaker who co-founded Aesthetics Research Lab in 2016 to explore the impact of aesthetics.  Michael’s work explores how aesthetics influence our everyday lives & how moments of beauty impact identity & societal well-being.  Michael shares with Jessica his insights into how luxury brands can leverage aesthetics in brand identity, storytelling & product design to create memorable experiences & build emotional connections with clients.  Given the important role aesthetics plays in building compelling luxury brands, Michael highlights how luxury brands should build aesthetics into their offering right at the start & ensure they remain a key element of the brand’s internal & external narratives.  We would love to hear your thoughts on the episode: email jessica@fashionstrategyweekly.com.  To discuss the episode with fellow subscribers and access bonus episodes, visit fashionstrategyweekly.com. FSW conversations is edited & produced by Fallow, Field & Mason in 2025.

    50 min

  7. JAN 14

    Philipp Labkovskiy, ECCO, Preparing for an omnichannel e-commerce future

    In this episode, Jessica hears from Philipp Labkovskiy, Global E-Commerce Director at ECCO, the Danish footwear & accessories brand. With responsibility for the omnichannel transformation of ECCO customer journeys, Philipp has a wealth of fashion e-commerce knowledge to share.  Since the pandemic, customers have come to expect more from e-commerce businesses and are demanding higher standards across product choice, payment and delivery.  Philipp also shares his insights into building a vertically integrated e-commerce business and offers advice on making data-driven decisions, using AI to personalise customer experiences and addressing cultural nuances in e-commerce.  Central to Philipp’s advice is the importance of preparing your business for the omnichannel future of e-commerce, in which your storytelling, brand narrative and customer touchpoints must seamlessly integrate both online and in-person to deliver best-in-class experiences for customers. We would love to hear your thoughts on the episode: email jessica@fashionstrategyweekly.com.  To discuss the episode with fellow subscribers and access bonus episodes, visit fashionstrategyweekly.com FSW conversations is edited & produced by Fallow, Field & Mason in 2025.

    40 min

  8. JAN 14

    Marco Ruffa, Pinko: Leveraging AI & data in luxury fashion marketing

    In this episode, Jessica speaks with Marco Ruffa, former Chief Marketing Officer at PINKO, the Italian womenswear brand, who shares his lessons and insights into luxury fashion marketing.  With Statista reporting the global value of AI usage in marketing is set to reach $36 billion by the end of 2024, it’s crucial for luxury sector marketers to understand its capabilities and limitations.  During his tenure at PINKO, Marco successfully combined the traditional Chief Marketing Officer and Digital Transformation Director roles and transformed the brand’s digital strategy. This included the introduction of NFTs to build an engaged community.  Marco shares with Jessica his insights into using data and AI tools to understand customer demographics and personalise communications along with the need to balance brand authenticity with technology inputs. Marco also shares his views on how AI should be used to complement human creativity, not replace it.  We would love to hear your thoughts on the episode: email jessica@fashionstrategyweekly.com.  To discuss the episode with fellow subscribers and access bonus episodes, visit fashionstrategyweekly.com. FSW conversations is edited & produced by Fallow, Field & Mason in 2025.

    39 min
See All (20)

Ratings & Reviews

5
out of 5
2 Ratings

About

FSW Conversations brings together strategic leaders, creatives, and makers to discuss practical strategic and research-based insights for leaders in the fashion and luxury industries. FSW Conversations is a media publication from Fashion Strategy Weekly by It's A Working Title, LLC. www.fashionstrategyweekly.com

Information

  • Creator
    Jessica Quillin and Bryce Quillin
  • Years Active
    2024 - 2025
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © 2025 FSW Conversations
  • Show Website
    FSW Conversations

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