Fueling the Revenue Engine

rozgre
  • 5.0 (4)
  • BUSINESS

Conversations that delve into the inner workings of revenue enablement and the role it plays in fueling the revenue engine. Listen in as enablement professionals provide road-tested insights and strategies that produce results.

  1. 12/03/2025

    Season 2, Episode #12 - Technology, Systems & Tools

    Chapter 20 of Accelerating Revenue concludes our deep dive series by addressing ever present “tech stack” questions. In this episode, our Notebook LM hosts “Lucas & Maren” cover how to think about the GTM tech stack and Enablement’s role in guiding the curation of it. We touch on everything from thinking strategically, assessing tech and tool needs, where to focus, what to invest in, how to ensure the tools are utilized, and the potential drawbacks of over-investment. We close out by addressing tech stack audits and fit assessments to ensure the tech stack is maintained over time.

    8 min
  2. Season 2, Episode #11 - Resource Development

    11/13/2025

    Season 2, Episode #11 - Resource Development

    Chapter 19 of Accelerating Revenue covers an essential component of Enablement: Resource Development. The real hero in the GTM resource library is often a playbook, but revenue generating teams also need things like call outlines, objection handling, competitive positioning, email templates, use cases, customer stories, and case studies. In this episode, our Notebook LM hosts “Lucas & Maren” cover how Enablement gets the right resources to the revenue teams at the right time, plus strategies to keep resources and knowledge up to date, ensure they are actionable, and stay on top of new resource development.

    11 min
  3. Season 2, Episode #10 GTM Kickoff

    10/30/2025

    Season 2, Episode #10 GTM Kickoff

    Chapter 18 of Accelerating Revenue covers one of our favorite topics: GTM Kickoff. This event is one of the highest-profile initiatives Enablement leads each year, and typically the biggest investment the company makes in their GTM teams. In this episode, our Notebook LM hosts “Lucas & Maren” discuss important considerations that go into producing an impactful event. They cover a range of things such as planning for in person or remote, focus and alignment, balance of education, celebration, fun, and team building, incorporating the customer perspective, the importance of rehearsals, and more.

    9 min
  4. Season 2, Episode #9 - Coaching & Mentoring

    09/03/2025

    Season 2, Episode #9 - Coaching & Mentoring

    Chapter 17 of Accelerating Revenue takes us into the realms of coaching and mentoring. In this episode, our Notebook LM hosts “Lucas & Maren” pose a lot of questions and explore different things to consider related to coaching and mentoring programs that underpin GTM performance. They define coaching vs mentoring, the importance of each one, who the right candidates are for them, and also look at tools and resources to structure and support them. Another critical element to consider is who is doing the actual coaching and mentoring? How have they been trained in these roles? We cover those considerations and options to round out this episode.

    14 min
  5. Season 2, Episode #8 - Revenue Generating Skills

    08/13/2025

    Season 2, Episode #8 - Revenue Generating Skills

    Chapter 16 of Accelerating Revenue focuses squarely on revenue generating skills. In this episode, our Notebook LM hosts “Lucas & Maren” discuss Enablement’s role in designing programs that support continuous GTM skill improvement and provide the repetition and reinforcement that builds skillsets over time. On a more granular level, we look at not only what skills drive revenue, but how to determine which ones your specific teams need to focus on, as well as how the training for them gets delivered. Finally, we touch on the importance of building and maintaining training content libraries.

    10 min
  6. Season 2, Episode #7 - Competitive Intelligence

    07/31/2025

    Season 2, Episode #7 - Competitive Intelligence

    Chapter 15 of Accelerating Revenue explores a critical element of revenue generation: Competitive Intelligence. In this episode, our Notebook LM hosts “Lucas & Maren” cover how to best plan for and deliver competitive intelligence training to your GTM teams, including the importance of using data to inform priorities, topics to cover, information to include, depth of training, the importance of confidentiality, and creating a regular cadence for review and delivery that ensures your program stays current. We even include step by step guidance to start implementing your strategy!

    10 min
  7. Season 2, Episode #6 - Product Training & Resources

    07/23/2025

    Season 2, Episode #6 - Product Training & Resources

    Chapter 14 of Accelerating Revenue is all about Product Training & Resources. In this episode, our Notebook LM hosts “Lucas & Maren” delve into designing and delivering GTM product training based on release tiers, timing of the releases, the critical importance value, and (of course!) the learning objectives for each selling role within the GTM team.

    10 min
  8. Season 2, Episode #5 - Sales & Success Process

    06/25/2025

    Season 2, Episode #5 - Sales & Success Process

    Chapter 13 of Accelerating Revenue, is all about Sales and Success processes, why they matter and how to structure them effectively. Process is the foundation and objective framework that every other Enablement initiative is housed within, making it even more critical to approach strategically. In this episode, our Notebook LM hosts “Lucas & Maren” delve into how to approach effective Sales and Success processes and how they are tied to the customer journey. They also touch on data, reporting, and Enablement’s cross-functional leadership role in building, rolling out, and integrating a new process.

    12 min
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About

Conversations that delve into the inner workings of revenue enablement and the role it plays in fueling the revenue engine. Listen in as enablement professionals provide road-tested insights and strategies that produce results.

Information

  • Creator
    rozgre
  • Years Active
    2020 - 2025
  • Episodes
    30
  • Rating
    Clean
  • Copyright
    © Copyright 2020 All rights reserved.
  • Show Website
    Fueling the Revenue Engine