Vic's App: https://www.purposeful.io/ Vic's book: https://tinyurl.com/fulfillmentproject Vic's course available online: https://tinyurl.com/fulfillmentprojectcourse Promos: https://perfectsnacks.com/collections/bars https://freshpressedoliveoil.com/ -- -- -- -- -- In this episode of The Fulfillment Project, Andy Leonard sits down with Dr. Vic Strecher, professor at the University of Michigan School of Public Health, behavioral scientist, and one of the world’s leading researchers on the science of purpose. After the sudden death of his 19‑year‑old daughter, Julia, Vic was forced to confront a question many of us avoid until life makes it unavoidable: What actually makes a life worth living? Drawing from decades of research, neuroscience, psychology, and his own personal story, Vic explains how living with purpose fundamentally changes: - How we respond to stress - How we cope with grief and anxiety - How we make decisions under pressure - How long and how well we live In this episode, you’ll learn: - Why purpose is biological, not just philosophical - How purpose reshapes the brain and calms the fear center (amygdala) - Why people with purpose are more resilient, healthier, and less likely to become depressed - Why success, money, and prestige often fail to deliver fulfillment - How purpose evolves across seasons of life, loss, and transition - Why most people live as “wallflowers”, and how to step onto the dance floor of life - The difference between chasing outcomes and living in alignment with purpose - How purpose helps people survive trauma, poverty, and profound suffering Vic also breaks down practical ways to start building purpose today, even if you feel lost, overwhelmed, or stuck: How to identify what truly matters to you Why responsibility and service are powerful sources of meaning How daily intention shapes long‑term fulfillment Why purpose gives people hope, especially when life feels unfair This episode is for you if: - You feel busy but unfulfilled - You’ve been successful but still feel something is missing - You’re navigating grief, transition, or burnout - You want a science‑backed framework for meaning and resilience - You want to live with urgency, clarity, and depth — not sleepwalk through life As Vic explains, purpose isn’t a motivational poster. It’s a force that shapes how we suffer, how we endure, how we choose, and how we live. 🎧 Listen in — and ask yourself what kind of life you’re building. About Dr. Vic Strecher Dr. Strecher is the author of Life on Purpose and On Purpose, creator of the Purposeful framework and app, and host of the Purposecast podcast. His work bridges science, storytelling, and lived experience to help people live longer, healthier, more meaningful lives. If this conversation resonated with you: ✅ Like the video ✅ Subscribe to the channel ✅ Share it with someone searching for purpose New episodes of The Fulfillment Project explore purpose, leadership, fulfillment, resilience, and what it means to live a fully integrated life. Get full access to Fulfillment Project at fulfillmentproject.substack.com/subscribe