Full Stack Whatever Maykel Loomans

Jeff Sheldon is a designer, and the founder and CEO of Ugmonk.

We talked about his path from graphic and digital design to founding Ugmonk; how he started with graphic tees, and eventually dove into the world of industrial design of organizational and desk equipment for knowledge workers.

Brett Westervelt is currently the Head of Design at Instagram. We spoke about his life and career, from growing up in Oklahoma, tinkering with his grandfather, to taking a course at Stanford, experiencing startup life, and growing as a leader.

This episode has tons of nuggets about how he thinks of building strong teams to create great software, how he thinks about design at scale, and how to keep craft at a high bar.

Andy is a creative director, designer, and event producer. He is most well known for XOXO and Build Conference. He also recently started a non-alcoholic craft brewery called Heck.

We spoke about the events that he's created, and how he went from event production to non-alcoholic beverages. Most notably, Andy's career has run parallel to the evolution of the tech industry in the last 15 years, and he shares some of his perspectives on this.

Gabriel Valdivia is a product designer, and currently an independent fractional design leader. He partners with founders as their design leadership counterpart while embedding with engineering teams to execute and iterate towards product/market fit.

We talked about the rise of the model of fractional design leadership, the current issues tech teams are facing after bloating their organizations these last few years, and many other takes of various temperatures.

Cat Noone is a product designer turned founder, and now CEO of Stark, a startup streamlining accessibility compliance for software teams.

We talked about her path from designer to business leader, the mistakes made along the way, and how she keeps a high bar for craft of the product and of decision making.

In the inaugural episode of 2024, Aaron and I explore three compelling topics.

First, we discuss the qualities of our most effective cross-functional partners and partnerships. Then, we delve into the significance of designers considering their work in the context it lives in, and focusing on the impact it can have. And finally, we share insights on the most impactful feedback we've received.