107 episodes

If you're looking for bold strategies for B2B growth and revenue, look no further than Funky Marketing. I'm Nemanja, a LinkedIn Rising Star of Marketing, and I'm here to show you how to win it all. With my help, B2B companies can drive their business forward with better positioning, planning, and execution – all with a bit of funk! Tune into Funky Marketing and let's get your business growing. It's time to own the game!

Funky Marketing: Bold Strategies for B2B Growth and Revenue Nemanja Zivkovic

    • Business
    • 5.0 • 2 Ratings

If you're looking for bold strategies for B2B growth and revenue, look no further than Funky Marketing. I'm Nemanja, a LinkedIn Rising Star of Marketing, and I'm here to show you how to win it all. With my help, B2B companies can drive their business forward with better positioning, planning, and execution – all with a bit of funk! Tune into Funky Marketing and let's get your business growing. It's time to own the game!

    Marketing Ops Debunked - Jemmi Laaninen

    Marketing Ops Debunked - Jemmi Laaninen

    Our guest is Jemmi Laaninen, Marketing Ops Director at Leadoo Marketing Technologies. 



    What's marketing ops?



    It's making problems disappear before other people even had those on their radar, smoothing friction, and enabling others to focus on the things that matter the most.



    It's also being the Emotional Support Marketer.



    That's where Jemmi excels!



    Put together analytical numbers-nerd, who loves to study behavioral data and the human mind, has vast experience in digital marketing, project management, and martech, and who loves systems but also thrives with endless curiosity and opportunities, and you'll get Jemmi.



    When she was a kid she wanted to become a psychologist when she grow up, but she was told she was too sensitive for that. She became a marketing professional instead. Her mom said she just literally clearly wanted to work with the human mind in one way or the other it seems.



    So I have worked with B2B and SaaS businesses for the better part of my career, in marketing and business development-related roles, leading key accounts, product launch marketing initiatives, teams, and business-critical projects. Acting as the glue between different functions and finding always better ways to work together are one of the most rewarding parts of her work.



    Here's what we talked about.



    0:00 - Intro

    2:39 - Jemmi's background

    4:45 - Overthinking leads to complication 

    6:08 - How has the company evolved since Jemmi joined

    10:23 - Setting up things for further growth

    11:53 - Marketing can’t do it alone

    15:20 - Getting into CRM is a must!

    16:20 - Measuring marketing against the MQLs

    17:05 - Understand what you can measure 

    18:37 - Combining data for marketing and sales

    21:38 - Story and the buying experience is what differentiate companies

    24:09 - Make your website the BEST possible sales channel!

    25:52 - DON’T force everyone through the SAME sales funnel

    29:38 - Technology won’t make any difference

    34:09 - "Color of the button" myth DEBUNKED

    37:10 - Rebranding and changing the website does not equal success

    40:26 - Internal efficiency of marketing ops is crucial for the company

    48:23 - The weirdest list that Jemi has created

    50:09 - Books help us escape the real world

    51:16 - What are people inside Jemmi's team doing

    55:21 - Outro



    Follow Jemmi on LinkedIn: https://www.linkedin.com/in/jemmi-laaninen/



    Subscribe to the Funky Marketing Show on any podcast platform and drop a question.



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    Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.



    Listen on:

    Anchor: https://anchor.fm/funky-marketing

    Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

    Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4



    Our website: https://www.funkymarketing.net/



    Need help?

    Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

    • 58 min
    How to add funk to your marketing (and why) - Nemanja Zivkovic

    How to add funk to your marketing (and why) - Nemanja Zivkovic

    Nemanja Zivkovic was recently a guest on the Spamming Zero Podcast by Flip CX where he shared a lot talking to Brian Schiff and James Gilbert! That episode was originally published here https://podcasts.apple.com/us/podcast/spamming-zero/id1626323789?i=1000591894451

    It’s a fresh new year! No better time to add a little unconventional thinking to your marketing strategy - and no better source for top tips in that department than Nemanja.

    He sat down with Brian and James to share what going funky has done for his career and what it can do for all your organizations out there - this week, on Flip’s Spamming Zero Podcast.


    Why Nemanja decided to lean all the way into funky marketing The trap of doing things the way they’ve always been done?
    Unique ideas Nemanja has brought to the table and results seen
    Keeping things simple & repurposing content
    The value-add-first approach
    Data + Creativity = killer combo
    Nemanja’s thoughts on automation in marketing
    And more

    The episode is now officially LIVE (woot woot!) ☺ You can find it in most places, but here's the link to the Apple Podcast:

    Apple Podcasts: https://lnkd.in/dewF-Nv8

    #marketing #podcast #automation #creativity #content #funkymarketing

    • 38 min
    How to make your LinkedIn pages work for your B2B - Michelle J Raymond

    How to make your LinkedIn pages work for your B2B - Michelle J Raymond

    Our guest is Michelle J Raymond! She spent 20+ years in B2B sales roles and discovered social selling on LinkedIn around eight years ago.

    Her business Good Trading Co was created to share what she has learned with business owners who recognize that the modern B2B buyer is online.



    She's a globally recognized Company Page expert by her peers and the LinkedIn Pages team. 2X LinkedIn author - Business Gold and The LinkedIn Branding Book. 



    She lives in Sydney but has the pleasure of working with clients globally. 



    Nemanja and Michelle talked about a lot of topics! Here's an overview:



    0:00 - Intro

    3:02 - Michelle's work motivation and passion

    4:10 - Figuring out LinkedIn 

    7:13 - LinkedIn pages and groups are making a COMEBACK?!

    9:15 - Why it’s important to develop a company's and personal brand

    13:00 - Marketing agencies DON’T DO marketing for themselves

    15:20 - When you should start posting on the company page?

    19:13 - Don't give up on LinkedIn

    21:27 - LinkedIn Company Page’s = Small vs Big Team Approach

    25:18 - Prioritize the content your audience wants to see

    27:24 - Remind people to visit your company page

    33:02 - Use the page to attract employees

    37:48 - Leaders should lead by an example

    38:50 - Support your employees to achieve their goals

    40:04 - The MOST important things that DRIVE company pages

    46:46 - Create content with a longer shelf life

    52:35 - Outro



    Follow Michelle on LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/

    Check her website: http://michellesquared.com/

    THE LINKEDIN BRANDING BOOK: The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth (English Edition): https://www.amazon.it/dp/B0BM6CQ68K?geniuslink=true

    Business Gold: Build Awareness, Authority, and Advantage with LinkedIn Company Pages: https://www.amazon.com/dp/0473605104/ref=tsm_1_fb_lk



    Subscribe to the Funky Marketing Show on any podcast platform and drop a question.



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    Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.



    Listen on:

    Anchor: https://anchor.fm/funky-marketing

    Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

    Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4



    Our website: https://www.funkymarketing.net/



    Need help?

    Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

    • 55 min
    Helping is the new selling. Team helping is the new team selling - Scott Marker

    Helping is the new selling. Team helping is the new team selling - Scott Marker

    Our guest is Scott Marker, CEO of MCA², LLC. | B2B Sales & Marketing Strategist, Trainer, Coach & Speaker | 2x Author on B2B Sales & Marketing



    Scott runs two successful companies.



    MCA² LLC. - helps business leaders retain and gain more customers through proven B2B marketing and sales strategies. Not, the same old BS as your competitors. He gives you an unfair advantage over your competitors!



    Treasure Valley LLC., helps Treasure Valley Idaho business owners and decision-makers turn casual business connections into profitable business relationships, with a proven NIA franchise model.



    We talked about B2B sales and marketing. Here's an overview of what we covered.



    0:00 - Intro

    2:40 - Scott's backstory in running 2 companies

    5:24 - Revenue people have no clue about marketing and CS

    10:22 - B2B companies put too much emphasis on sales

    14:32 - A lot of Sales leaders should be FIRED!

    17:32 - Marketers are now held more accountable

    21:36 - Capturing and creating demand should be measured separately

    23:27 - Focus on the customer and make sure to talk to them

    29:31 - Buyers DON’T want to talk to Salespeople

    35:16 - SaaS companies focus fully on Acquisition

    37:45 - What will happen with the SDR's in the future?

    42:13 - Buying experience is what creates differentiation 

    48:48 - Start using LOGIC

    52:20 - Leadership will change when the younger generations take over

    53:56 - Outro



    Follow Scott on LinkedIn: https://www.linkedin.com/in/scottmarker1/



    Subscribe to the Funky Marketing Show on any podcast platform and drop a question.



    ---------------------------------------------------------------------------------------------------



    Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.



    Listen on:

    Anchor: https://anchor.fm/funky-marketing

    Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

    Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4



    Our website: https://www.funkymarketing.net/



    Need help?

    Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

    • 55 min
    The unglamorous side of B2B marketing efficiencies, philosophies, and operations - Timothy Rodman

    The unglamorous side of B2B marketing efficiencies, philosophies, and operations - Timothy Rodman

    Our guest is Timothy Rodman, CPMM, Director of Marketing at TroyRx, "Expert in Differentiation", Empathy Prescriber, and 2x Girl Dad.



    Having graduated with a degree in Graphic Design from Pittsburgh Technical College in late 2012, he was fortunate enough to land a career in marketing immediately after graduating. Starting as a Marketing Intern and working his way up to a now Director of Marketing title, he offers a unique balance of experience and knowledge through all aspects of a functioning marketing operation.



    He has adopted an affinity for diversity, equity, and inclusion in the workplace, how work and life work with (not against) one another, audience-building through high-quality content creation, over-the-top market analysis, customer voice adoption, and internal motivation and team building.



    He is currently building something good in healthcare but has a proven track record of success in: 

    • Fintech, winning an accredited award for a campaign that generated $1mil+ over the expected goal set.

    • industrial manufacturing, creating a new way to sell reaching $600k in unexpected revenue in eight (8) months.

    • marketing consulting, earning the business as lead designer for Pittsburgh City United FC's rebranding initiatives.

    • Proptech, increasing inbound demo requests by 100% YOY through multi-channel campaigns



    Tim has got 10 years of corporate b2b marketing under his belt and stories like you wouldn't believe (or maybe you would).



    Here's what we talked about:

    0:00 - Intro

    3:00 - Timothy Rodman's background

    4:46 - Differentiation -  Sexy or not?

    7:53 - ZIG when others ZAG!

    10:36 - Not everybody sees what you are seeing

    15:36 - B2B has CHANGED

    20:00 - Are you educating your customers?

    23:52 - Better leads = Better conversions!

    27:34 - If something doesn’t work, change the approach

    30:15 - Create a good foundation, seize the demand, and then EXPAND

    31:13 - Rising to the position of leadership

    41:27 - Education and work experience got us to where we are now

    44:40 - Always explain the way

    46:16 - Prove that you are worth your weight

    52:57 - Music and B2B Marketing

    56:30 - Message for the Funky Marketing audience

    59:35 - Outro



    Connect with Timothy: https://www.linkedin.com/in/timothy-rodman-cpmm-a19b6a47/



    Subscribe to the Funky Marketing Show on any podcast platform and drop a question.



    ---------------------------------------------------------------------------------------------------



    Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.



    Listen on:

    Anchor: https://anchor.fm/funky-marketing

    Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

    Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4



    Our website: https://www.funkymarketing.net/



    Need help?

    Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

    • 1 hr 1 min
    Acquire the right customers with relationship centric revenue marketing - Joseph Lewin

    Acquire the right customers with relationship centric revenue marketing - Joseph Lewin

    Our guest is Joseph Lewin, Director of Demand Generation at Proofpoint Marketing. A𝘁 𝗣𝗿𝗼𝗼𝗳𝗽𝗼𝗶𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, they help Medtech, manufacturing, and technical professional services companies build relationships at scale.



    Joseph is a distiller of ideas and a driver of demand. In English, he grows companies by clarifying messaging and delivering a relationship-driven revenue pipeline.



    His career changed the day he started a podcast and focused on LinkedIn. Now he uses what he has learned to help companies build trusted relationships with their ideal buyers.



    He's the host of The Strategic Marketer, where he talks with marketers that are way smarter than him so we can learn to be better marketers together.



    He's married to the most amazing woman on the planet 💪🏻.  She left a thriving career to homeschool their four kids 👦🏿👧🏿👧🏼👶🏼. Growing up, he had a severe learning “glitch.” He was diagnosed with dyslexia, but he doesn’t think that’s right. 😂😂 He couldn’t read past a second-grade level until after he was twelve years old. And now he writes for a living. 



    Here's what we talked about:

    0:00 - Intro

    1:32 - The meaning of funk in the Funky Marketing

    3:55 - Working and connecting with people on a daily basis

    8:02 - Joseph Lewin career story

    12:00 - Learning people skills at every opportunity

    15:29 - Podcast as a shortcut for customer research and relationship building

    19:09 - What does it mean to actually build relationships with your potential clients

    22:33 - Mutual respect or pure business, which has more success?

    24:52 - Find people who are influential to your decision-maker

    26:45 - Easy way to gain extra credibility

    28:45 - One of the most famous biases in B2B

    32:43 - The most common mistake companies make when scaling

    38:44 - Use your peers to spread your network

    41:22 - The power of relationships

    47:04 - Most of your target audience is not in the market

    50:00 - Differentiate your product way before the customers have a dire need for it

    53:10 - Customers are not animals

    54:57 - How to acquire the right customers

    59:02 - Outro



    Connect with Joseph: https://www.linkedin.com/in/joseph-lewin/

    Check Proofpoint marketing: https://proofpoint.marketing/



    Subscribe to the Funky Marketing Show on any podcast platform and drop a question.



    ---------------------------------------------------------------------------------------------------



    Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.



    Listen on:

    Anchor: https://anchor.fm/funky-marketing

    Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

    Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4



    Our website: https://www.funkymarketing.net/



    Need help?

    Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

    • 1 hr 1 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

jd9468403 ,

A must listen for those in B2B

Nemanja is incredibly knowledgeable and passionate about everything B2B. Love the podcast and even love his LinkedIn where he always shares his unfiltered thoughts on B2B marketing and entrepreneurship!

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