Funnel Vision

Wix Studio
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Tune in to Funnel Vision for lessons, strategies and inspiration from marketing leaders for marketing leaders. Each week Paula Ximena Mejia (VP of Enterprise Marketing at Wix Studio) and Sasha Belenky (Head of Enterprise Thought Leadership at Wix Studio) have candid conversations with marketers at the top of their game. They’ll serve up hot takes on the most exciting industry trends and break down the major challenges facing marketers whether they’re at startups or enterprises.

Episodes

  1. 03/12/2025

    Build a brand that captivates skeptical consumers with Intuit Mailchimp’s Jeremy Jones & Mark Lodwick

    We sat down with Jeremy Jones, Executive Creative Director of Wink at Intuit Mailchimp, and Mark Lodwick, Senior Director of Integrated Marketing and Advertising, to learn how they  built a brand that captured the most skeptical audience on the planet: marketers. In this episode of Funnel Vision, we discuss how humans make decisions (hint: it's not always rational), the super-effective way Intuit Mailchimp operationalizes team brainstorms, and how to balance both  long-term and short-term goals. Listen in, then see how their strategies and insights could apply to your own work as a marketer.  — Timestamps: 1:54: Jeremy and Mark’s background 5:25: The backbone of a Mailchimp creative brief 7:30: Honoring the connection with your customer 14:15: Being right for the time 21:33: The payoff of being thoughtful and clever as a brand 23:19: Long-term vs. short-term 27:10: Why brand is the 401K of marketing 28:48: The one next step 32:33: The motley crew mindset  36:15:  Personal inspirations and recommendations  — About Funnel Vision Funnel Vision is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the Wix Studio marketing team. Each episode features interviews with top marketing leaders. Resources  Explore marketing resources from Wix Studio: https://www.wix.com/studio/marketing/resources  Learn more about Funnel Vision:  https://www.wix.com/studio/marketing/funnel-vision-podcast  Check out some of the content mentioned in the show:  Keep Shooting Until You See the F*ckers Smoke: Ammunition for Creatives by Damon Stapleton — https://www.amazon.com/Keep-Shooting-until-ckers-Smoke/dp/047371597X/ The Penguin — https://www.imdb.com/title/tt15435876/ Can't Hurt Me: Master Your Mind and Defy the Odds by David Goggins — https://www.amazon.com/dp/B07KKP62FW/? The Joe Rogan Experience — https://open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk Lex Fridman Podcast — https://open.spotify.com/show/2MAi0BvDc6GTFvKFPXnkCL Crush Live Poker Podcast — https://open.spotify.com/show/0zbX7Zh2UL3mVEv9DO0nDX Shōgun — https://www.imdb.com/title/tt2788316/

    45 min

  2. 03/05/2025

    The power of data-driven storytelling with Eytan Buchman, CMO at Freightos

    There’s a good chance your marketing team is sitting on a goldmine of data—the question is, what will you do with it? In this episode of Funnel Vision, Eytan Buchman, CMO at Freightos, shares how he uses data to tell stories that boost brand familiarity, increase trust, and garner press. And that’s from both legacy publications like The New York Times and niche outlets in Freightos’ target demo. The key is knowing how to identify a good story and committing to the long-game. Listen here to learn exactly how to make storytelling a central part of your marketing strategy—and why you should in the first place.  — Timestamps:  0:50: Introducing Eytan 5:51: Why data-driven storytelling is so impactful 9:23: Don’t underestimate the data that’s in front of you 18:57: Storytelling’s snowball effect 23:03: Setting the bar for an interesting story 26:42: Brand familiarity and playing the long-game 30:00: On building trust through data  33:00: The pros and cons of gated content  36:34: Building a dream marketing team 39:00: How he approaches content planning 43:45:  Personal inspirations and recommendations  — About Funnel Vision Funnel Vision is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the Wix Studio marketing team. Each episode features interviews with top marketing leaders.Resources  Explore marketing resources from Wix Studio: https://www.wix.com/studio/marketing/resources  Learn more about Funnel Vision:  https://www.wix.com/studio/marketing/funnel-vision-podcast  Check out some of the content mentioned in the show:  Anthony Pierri — https://www.linkedin.com/in/anthonypierri/ Robert Kaminski — https://www.linkedin.com/in/heyrobk/ Readwise — https://readwise.io/ Stripe Press — https://press.stripe.com/ The Making of Prince of Persia by Jordan Mechner — https://press.stripe.com/the-making-of-prince-of-persia Ben Thompson — https://x.com/benthompson?lang=en Acquired podcast — https://www.acquired.fm/ Invest Like the Best podcast — https://joincolossus.com/series/invest-like-the-best/ John Mulaney — https://www.youtube.com/watch?v=1MBjJMMKASQ Mitch Hedberg — https://www.youtube.com/watch?v=saoZjwf7Mfo

    48 min

  3. 02/26/2025

    Why brands should think more like creators to win on social with Kickstarter’s Brandon Smithwrick

    You already know that brands work with creators. But how can brands tap into a creator mindset to better engage audiences on their own platforms? That's what we discuss with Brandon Smithwrick, Director of Content at Kickstarter, in this episode of Funnel Vision. Brandon works with creators who have different voices, passions, and values, but they have a few important things in common: they lead with value and tell captivating stories that engage real people. And they do this over and over and over.  The most successful brands do the same.  Tune in to learn how to embody this approach on your own marketing team, plus how to stay ahead of different changes in platforms, algorithms, and industry trends.  — Timestamps:  0:48: Introducing Brandon 1:27: Kickstarter’s unique approach to creators 4:23: On building brand trust 6:06: The creator mindset and leading with value  9:15: How to get your team to embody a creator mindset 11:59: Why consistency and characters make people remember you 14:55: The season of unlearning  17:33: Getting ahead of platform changes and industry trends 22:15: Why you should look outside your own industry  28:15: How to tell more engaging brand stories 34:03: Working with creators in more authentic ways 40:25: The power of tapping into highly niche communities 42:39: Personal inspirations and recommendations  — About Funnel Vision Funnel Vision is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the Wix Studio marketing team. Each episode features interviews with top marketing leaders. Resources  Explore marketing resources from Wix Studio: https://www.wix.com/studio/marketing/resources  Learn more about Funnel Vision:  https://www.wix.com/studio/marketing/funnel-vision-podcast  Check out some of the content mentioned in the show:  Hootsuite's influencer campaign — https://www.adweek.com/commerce/hootsuite-linkedin-campaign/ Matt Gray, Founder & CEO of Founder OS — https://www.linkedin.com/in/mattgray1/ For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be byDr. Marcus Collins — https://www.amazon.com/Culture-Power-Behind-What-Want/dp/1541700961 Sweat Equity podcast — https://www.youtube.com/@SweatEquityPodcast Brandon's newsletter, Content to Commas  — https://www.brandonsmithwrick.com/newsletter

    46 min

  4. 02/19/2025

    How to make a brand stand out in a sea of sameness, with Island’s Ari Yablok

    In this episode of Funnel Vision, Ari Yablok, Head of Brand at Island, shares exactly how he used compelling storytelling to build not just a new brand but an entirely new category - the enterprise browser. Ari - who had the honor of naming Island - also explains the importance of doing strategy work before jumping into creative work, the holistic way he measures the impact of brand, and exactly how he makes Island stand out in a competitive enterprise space. Be warned, you won’t be able to listen to it without considering a rebrand of your own. But don’t worry, he addresses that, too. — Timestamps:  1:08: Introducing Ari  5:24: What it’s like to build a new category 6:04: The importance of story-driven education 10:49: The “tornado of sameness,” and how to avoid getting sucked into it  15:31: On market maturity and earning trust through words 19:27: The underrated business value of brand 23:44: How he measures brand impact 29:44: The difference between rebranding and repositioning  32:53: Exactly how Island stands out at conferences 38:41: Don’t talk about creative until you’ve done the strategy work 43:31: How behavioral economics informs Island’s creative strategy 47:20: Personal inspirations and recommendations — About Funnel Vision Funnel Vision is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the Wix Studio marketing team. Each episode features interviews with top marketing leaders. Resources  Explore marketing resources from Wix Studio: https://www.wix.com/studio/marketing/resources  Learn more about Funnel Vision:  https://www.wix.com/studio/marketing/funnel-vision-podcast  Check out some of the content mentioned in the show:  Believe in Brand podcast —  https://podcasts.apple.com/us/podcast/believe-in-brand/id1766256075 https://open.spotify.com/show/0zyzRAaQkj6B0VYLAuKmRc Thinking Fast and Slow by Daniel Kahneman https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555 Noise by Daniel Kahneman https://www.amazon.com/Noise-Flaw-Human-Judgment/dp/B08LNYM39M Marketing Against the Grain https://link.chtbl.com/VRVPL0rs Liam Moroney, CEO of Storybook Marketing https://www.linkedin.com/in/liammoroney/ Tom Goodwin https://www.linkedin.com/in/tomfgoodwin/

    51 min

  5. 02/12/2025

    Why human-to-human marketing is the new B2B marketing with Eon's Tal Kapulnik

    In this episode of Funnel Vision, Tal Kapulnik, Head of Marketing at Eon, discusses her career transition from B2C to B2B marketing, and the often overlooked piece that ties them together: people. Tal shares her journey from agency life, to Youtube, then Lemonade, and now heading the marketing team at Eon, a cloud backup startup determined not to look like a regular cloud backup startup. Tal shares how she uses data to relentlessly measure, how she builds content teams and what she looks for when hiring, and how she is connecting with customers to bring a refreshing and personal approach to her work at Eon. Underscoring all this is Tal’s unique perspective on what B2B marketing can learn from B2C. Tal rightly calls it “H2H marketing,” or human-to-human, and it will change how you market any product to any audience. There's just one rule: no boring content. — Timestamps: 02:08: Introducing Tal Kapulnik and her career journey 07:00: Why differentiating B2B and B2C isn’t helpful 11:19: On being patient and the constant push to not be boring 13:32: How you know your content is working 16:14: The secret to an effective email subject line 17:43: On marketing, sales, and achieving brand magic across teams 22:50: The #1 question to ask in interviews 25:44: How to make the most out of events 27:17: The pros and cons of using an agency (+ tips) 32:01: The anatomy of a great marketing team 33:55: On specialists vs. generalists 38:19: Personal inspirations and recommendations About Funnel Vision Funnel Vision is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from theWix Studio marketing team. Each episode features interviews with top marketing leaders. Resources  Explore marketing resources from Wix Studio: https://www.wix.com/studio/marketing/resources  Learn more about Funnel Vision:  https://www.wix.com/studio/marketing/funnel-vision-podcast  Check out some of the content mentioned in the show:  Eon’s website  —  https://www.eon.io/ The Prof G Pod with Scott Galloway —  https://podcasts.voxmedia.com/show/the-prof-g-pod-with-scott-galloway Tech Crunch —   https://techcrunch.com/

    37 min

  6. 02/05/2025

    How Volt built a product-first marketing strategy with Charlie Gilbert and Benn Moore

    In this episode of Funnel Vision Benn Moore, VP Product Marketing and Charlie Gilbert, VP Marketing Communications at Volt discuss building a brand and product marketing function at one of the hottest fintech startups in the UK. Discover how Volt's content and product marketing strategies coalesce to create a seamless experience, and what it means to be a truly product-first brand. Benn and Charlie share their insights on how their marketing strategy evolved from one primed to reach investors at the early stage of the company to one that must cater to multiple stakeholders, including end users via their partner network of global payment providers.  And, they outline how sometimes the right decision is in the actions you don’t take, how they knew it was time to bring in a dedicated product marketing leader, how they’re learning to effectively collaborate with sales, their thoughts on whether product marketing belongs with product or marketing, and why established players entering the same space can actually be positive for the business.   Timestamps 00:48 Meet the Guests: Charlie Gilbert and Benn Moore 03:30 Understanding Real-Time Payments and Open Banking 05:11 Challenges in B2B2C Marketing 06:41 Evolution of Volt's Marketing Strategy 10:42 Product Marketing and Consumer Behavior 20:40 Differentiating in a Noisy Market 26:20 Aligning Sales and Marketing Strategies 27:19 Tailoring Solutions for Different Verticals 28:15 The Importance of Speaking the Customer's Language 29:23 Feedback Loops and Continuous Improvement 29:44 Interdepartmental Alignment and Best Practices 32:27 Product Marketing: Placement and Impact 37:11 Navigating Competition and Market Dynamics 40:20 Exciting Future Plans for Vault 41:36 Personal Inspirations and Recommendations 48:15 Conclusion and Closing Remarks About Funnel Vision Funnel Vision is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the Wix Studio marketing team. Each episode features interviews with top marketing leaders. Resources  Explore marketing resources from Wix Studio: https://www.wix.com/studio/marketing/resources Learn more about Funnel Vision:  https://www.wix.com/studio/marketing/funnel-vision-podcast Check out some of the content mentioned in the show:  Benn’s LinkedIn profile — https://www.linkedin.com/in/benn-moore-97961973/  Charlie’s LinkedIn profile — https://www.linkedin.com/in/charlie-gilbert/  Marcel van Oust’s LinkedIn profile — https://www.linkedin.com/in/marcelvanoost/ Product Marketing Alliance — https://www.productmarketingalliance.com/  Geoffrey Moore Crossing the Chasm — https://a.co/d/7aFWsIv  April Dunford Obviously Awesome — https://a.co/d/abZlgLaDavid Hieatt’s LinkedIn - https://www.linkedin.com/in/davidhieatt/

    49 min

  7. 01/29/2025

    Developing An Allbound Marketing Ethos With Queue-it’s Jillian Als

    What's your marketing ethos? Do you have one? In this episode, VP of Marketing at Queue-it, Jillian Als talks to Sasha and Paula about her Allbound Marketing ethos and how she applies it to her work.  Marketing cannot succeed in a vacuum. To make an impact and take necessary risks, you need to get leaders of other functions on board with your vision. Jillian discusses how she embraces challenges, builds solid relationships internally and anticipates problems before they snowball to make things happen.    Timestamps  02:47: Introducing the Allbound ethos  06:53: Challenges facing marketing and their wider impact across the organization  08:37: Implementing the right tech stack for a B2B scale-up  13:33: Building an audience versus tapping to an existing one  15:54: The importance of leadership alignment  18:47: Managing user journeys in different geos  23:25: Healthy challenges from other functions  30:58: Assessing whether the juice is worth the squeeze  About Funnel Vision ⁠Funnel Vision⁠ is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the ⁠Wix Studio⁠ marketing team. Each episode features interviews with top marketing leaders. Resources:  Explore marketing resources from Wix Studio: https://www.wix.com/studio/marketing/resources Learn more about Funnel Vision:  https://www.wix.com/studio/marketing/funnel-vision-podcast Check out the content mentioned in the show:  Jillian’s LinkedIn profile — https://www.linkedin.com/in/jillianals/ Anthony Pierri’s LinkedIn profile — https://www.linkedin.com/in/anthonypierri/ Chris Walker’s LinkedIn profile — https://www.linkedin.com/in/chriswalker171/ The McKinsey Way by Ethan M. Rasiel — https://www.amazon.com/McKinsey-Way-Ethan-M-Rasiel/dp/0070534489

    36 min
  • 7 Episodes

About

Tune in to Funnel Vision for lessons, strategies and inspiration from marketing leaders for marketing leaders. Each week Paula Ximena Mejia (VP of Enterprise Marketing at Wix Studio) and Sasha Belenky (Head of Enterprise Thought Leadership at Wix Studio) have candid conversations with marketers at the top of their game. They’ll serve up hot takes on the most exciting industry trends and break down the major challenges facing marketers whether they’re at startups or enterprises.

Information

  • Creator
    Wix Studio
  • Years Active
    2K
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © Wix Studio
  • Show Website
    Funnel Vision