Future Commerce

Phillip Jackson, Brian Lange
  • 4,9 (83)
  • MARKETING
  • DIÁRIO

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism. Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus

  1. AI Can Be Your Therapist, But Never Your Partner

    HÁ 2 H

    AI Can Be Your Therapist, But Never Your Partner

    People will let AI be their therapist but not their partner, their assistant but not their manager. Gillian Katz of Hannah Grey joins Phillip and Brian to unpack the firm's newest Cultural Vibrations journal and the qualitative study behind it: a read on how people are actually negotiating AI's role in their lives, domain by domain, role by role; from anthropology to sommelier frameworks to Goodhart's Law. You Can Manage AI, but AI Can’t Manage You Key Takeaways: People accept AI in almost every domain, but reject it in specific roles within them. Naming a cultural signal may be what stops it from moving. Qualitative research captures what dashboard culture flattens. The next frontier isn't the technology, it's the governance around it. Key Quotes: [00:11:04] "No one wants to be managed by a machine, but they're okay to sort of put control over one." — Gillian Katz [00:27:08] "It's exactly like the way you wish every person interacted. But if you did actually have that experience time and time again, you would be so frustrated." — Gillian Katz, on AI sycophancy [00:29:22] "We give people the benefit of the doubt, but we expect a hundred percent accuracy from AI." — Gillian Katz [00:40:56] "If you only use AI to go build your business, you're gonna lose the discernment that's required to actually use AI well in the first place." — Brian Lange In-Show Mentions: Read the latest issue of Cultural Vibrations, featuring Brian Lange Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    46 min
  2. We Already Lost the Power Race to China. Now What?

    HÁ 2 DIAS

    We Already Lost the Power Race to China. Now What?

    "There will be a lot fewer people employed doing existing work in not just insurance, but in all business." Phillip reports from the press pool at Semafor World Economy 2026, where 500 CEOs, a quarter of the US Senate, and 20 G20 finance ministers spent two days in Washington DC sketching out the next decade. Inside: why the AI race is really the electricity race (and why we may have already lost it to China), the $10 trillion and 250 gigawatts Meta says AGI will cost, Senator Mark Kelly on the new commercial space economy, Levi's 50% DTC milestone, Ralph Lauren's experience-economy flex, and why Balzac saw the "exterminator economy" coming 200 years ago. Plus: white smoke from Apple Park. Key Takeaways: Space is getting a concentric-circle economy. NASA hands low-Earth orbit to private industry; the moon is next; Mars is the horizon. Sen. Mark Kelly laid out the vision at Semafor. AGI has a price tag, and it's $10T. Meta's Dina Powell McCormick framed the path forward: trillions in capital, 250GW of power, and geopolitical fallout to match. The AI race is actually the electricity race — and the US lost it five years ago. Chips and lithography aren't the bottleneck. Power is, and China builds more in a year than the US builds in a decade. NIMBY has evolved into BANANA. Build Absolutely Nothing Anywhere Near Anyone is the new posture from Virginia to Maine, and the quiet threat to American AI competitiveness. The heritage brand isn't dead; it just needs a thesis. Levi's built a three-layer AI framework — process, product, people — and is posting 16 consecutive quarters of DTC growth to prove the strategy works. Everyone's becoming an exterminator. The age of sovereignty is producing a wave of DIY micro-entrepreneurs using ChatGPT as their back office. Every job AI takes, it seems to hand back, just in a flat-brimmed hat. The American consumer is less bearish than the algorithm suggests. Ralph Lauren, Kickstarter, and Chime all reported data at odds with recession narratives. Spending is healthy, savings are up, and creators are launching. In-Show Mentions: The Commerce Department is a hedge fund now Dispatch from Semafor: Pritzker on what beats fear [POLICY BRIEF] The Halo Effect of the New Economy Future Commerce Podcast: Marcus Collins Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    1h 7min
  3. How Furniture.com Repaired Furniture Shopping For Everyone

    17 DE ABR.

    How Furniture.com Repaired Furniture Shopping For Everyone

    Furniture.com is a new kind of furniture marketplace: a single platform aggregating more than 3 million SKUs from 80+ retail partners, using standardized data and AI-powered personalization to replace the 15-hour odyssey most shoppers endure. VP of Brand & Creative Olivia Hnatyshin joins Phillip and Brian to unpack how the team is rebuilding the third-most expensive purchase of a person's life – one where hunter green and forest green finally mean the same thing. Building the Zillow of Furniture, One Couch At A Time Key Takeaways: Buying furniture is the third most expensive purchase a person makes, after a car or a home. 83% of furniture shoppers start online; 73% of searches are non-branded. Shoppers spend an average of 15+ hours across 4+ retailers before buying a single sofa. Data standardization is the real unlock for the category. Verticalized, purpose-built AI beats general chatbots when the stakes are high. Key Quotes: [00:07:20] "It's not really a discovery problem. It's a systems problem. The industry hasn't caught up to how people are actually shopping." - Olivia [00:18:50] "When you stop trusting the system's recommendations because they're going to be guided by advertising, you stop believing there's a real curation based on your tastes and your needs." - Phillip [00:19:45] "We're doing one thing and we wanna do it really, really well. That gives us the advantage because we're not trying to build for a bunch of other retail streams." - Olivia [00:35:50] "We're moving away from search entirely. It really is more about expressing intent and having that intent met instantly and accurately." - Olivia Associated Links: Shop on Furniture.com Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    38 min
  4. Everything Is Trained On You: Inside the World Model Layer

    15 DE ABR.

    Everything Is Trained On You: Inside the World Model Layer

    Evelyn Mora, founder and CEO of VLGE, joins Phillip and Brian to challenge how we think about AI training data, brand identity, and the coming era of individual-first commerce. We move from the mechanics of world modeling to the cultural philosophy of what it means for brands to let go, adapt, and become an ingredient rather than the star of the show.  PLUS: Strata Volume 001 is available for purchase now!  Key Takeaways: Good AI agents are trained on embodied, human data, not synthetic simulations. Brands' training data pipelines will become their most competitive IP. The "personal economy" is shifting commerce from generational boxes to radical individuality. Brands must become an adaptable story that’s recognizable but infinitely mixable. The future of AI is expensive. Data sovereignty and consent economics are coming. Key Quotes: [00:06:46] "A good agent would know my budget, my personality, my preferences." — Evelyn Mora [00:21:08] "When you have humans going and playing and reacting with their free will and their freedom and their personality and identity... that to me is the ultimate high signal data." — Evelyn Mora [00:40:06] "Brands should kind of evolve into these different mediums... into a flavor that can really be mixed into everyone's lives." — Evelyn Mora [00:53:54] "In this agent Hunger Games, it really does matter how you train and what kind of training data you capture." — Evelyn Mora Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    57 min
  5. The Blueprint for Independent Brands with eComFuel

    8 DE ABR.

    The Blueprint for Independent Brands with eComFuel

    Andrew Youderian joins Phillip and Brian to break down the 2026 eCom Trends Report: a decade in the making, 300 brands surveyed, and a lot of conventional wisdom overturned. The data reveals a diverging landscape where gross margins are climbing but net margins are shrinking, Amazon's dominance is quietly unwinding, and AI's productivity promise hasn't quite arrived – yet. Key Takeaways: Paid advertising isn't the problem, but your P&L structure might be Amazon's share of community revenue has fallen to 2017 levels, despite record seller counts AI adoption isn't moving the financial needle. 2026 may be the inflection point Lean operations (sub-20% overhead) consistently separate the optimistic from the pessimistic Raising prices remains the fastest, highest-impact lever operators chronically underuse Andrew's thesis: we're entering the era of the small, durable brand — slower, sturdier, built to last Key Quotes: [00:12:14] "Quality product is no longer the moat. Attention is the moat. But the problem is attention is expensive and easily diverted." — Brian [00:14:22] "The future is going to be the era of the small, durable brand — fewer brands that scale quickly, more brands that build slowly the old-fashioned way." — Andrew Youderian [00:27:24] "I think 2026, 2027, we're going to see those AI-adopting brands start to pull away — but I don't think it has delivered yet on what it's promised." — Andrew Youderian [00:35:34] "There's nothing I have done across multiple businesses that has ever had as much impact, as quickly, and that I have regretted waiting as long to do, as raise prices." — Andrew Youderian In-Show Mentions: eCommerceFuel 2026 eCom Trends Report (Blueprint) eCommerceFuel Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!   This episode is sponsored by Criteo. Get $1,500 in free ad credit with Criteo Go now! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    43 min
  6. LIVE at Shoptalk Spring: Architecting a 360° Wedding Ecosystem with David's Bridal

    3 DE ABR.

    LIVE at Shoptalk Spring: Architecting a 360° Wedding Ecosystem with David's Bridal

    How does a 76-year-old legacy retailer reinvent itself as a tech-powered ecosystem? Lisa Horton, Chief Communications & Creative Officer at David’s Bridal, dishes on the company’s grand modernization and how they’ve expanded to accommodate the next generation’s Gen-Z-sized aspirations.  Here Comes the Algorithm Key takeaways: David's Bridal's "Aisle to Algorithm" pivot puts AI at the center of everything — from merchandising to internal communications. The Style Squad ambassador program bridges employee creators ("Dream Makers") and external influencers, offering the most aggressive affiliate commission in retail at 20%. David's captures 90% of brides who enter their ecosystem — a first-party data advantage few retailers can match. The definition of "influencer" is broadening: word of mouth is influence, and everyone is influential. David's is building beyond bridal — eyeing the post-wedding household, where the majority of purchase decisions are made. [00:00:54] "We're basically a startup inside of a 76-year-old retailer." - Lisa Horton [00:12:09] "We have shifted in the last 12 months from being a legacy retailer to a 360 degree wedding planning ecosystem." - Lisa Horton [00:13:12] "Word of mouth is influence. And everyone is influential." - Lisa Horton [00:22:06] "Everything that we do moving forward is always going to come from a place of how do we mitigate her stress? How do we make her feel excited and seen and celebratory in every moment." - Lisa Horton Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    24 min
  7. LIVE at Shoptalk Spring: Retail Media Confessions, Hype Cycles, and the Creator Reckoning

    2 DE ABR.

    LIVE at Shoptalk Spring: Retail Media Confessions, Hype Cycles, and the Creator Reckoning

    Recorded live on the Shoptalk Spring show floor, Phillip and Alicia sit down with Leah Logan, VP of Retail Media Transformation for Inmar Intelligence, and Andrew Lipsman, Founder & Chief Analyst at Media, Ads + Commerce, fresh off a spirited on-stage debate about agentic commerce. We debunk AI Traffic Apocalypse predictions and make the case for creators as a critical yet overlooked retail media channel.  The AIpocalypse, Explained Key takeaways: AI referral traffic currently accounts for just 0.1–2% of retailer traffic; it has also led to eCommerce site traffic growth, not decline.  Consumer intent data, not bottom-funnel ads, is where LLM advertising will find its footing. Creators are a media channel that predates the hype, and the measurement has been there for years. Retail media's growth depends on graduating from ROAS to incrementality — the sooner, the better. [00:11:08] "The next big trend already exists. People just haven't really wrapped their heads around it yet." — Andrew Lipsman [00:26:09] "We have to stop looking at CPMs and start looking at investments." — Leah Logan In-Show Mentions: Retail Confessions Podcast Buy STRATA Associated Links: Check out Future Commerce on YouTube See our in-depth analysis of Shoptalk’s theme: “Retail in the Age of AI”  Read our post-event digest in The Senses Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    27 min
  8. LIVE at Shoptalk Spring: Wing’s Heather Rivera on Five-Minute Futures

    1 DE ABR.

    LIVE at Shoptalk Spring: Wing’s Heather Rivera on Five-Minute Futures

    Recorded live at Shoptalk, Phillip and Brian sit down with Heather Rivera, Chief Business Officer at Wing (an Alphabet company), to talk about how Wing has crafted our five-minute delivery future. Spoiler: the novelty of drones wearing off might be the best thing that ever happened to the industry. Building the Drone While We’re Flying It Key takeaways: Wing's fastest recorded delivery: 2 minutes, 37 seconds. Average is under five minutes. 25% of Wing customers order three times a week – habit, not novelty. Wing just announced its largest residential drone delivery expansion yet, with Walmart, covering 270+ store locations. ~70% of Walmart SKUs fit in Wing's current delivery box – roughly 50,000 products. Wing recently doubled its payload capacity from 2.5 lbs to 5 lbs, opening new SKU and category possibilities. [00:20:39] "I want this technology to become unremarkable for people because it just becomes part of the way they go about their lives." – Heather Rivera [00:13:09] "I predict there's gonna be whole sets of new companies that design existing products to fit into the five pound baskets." – Brian Associated Links: Get STRATA Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    26 min
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Sobre

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism. Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus

Informações

  • Criado por
    Phillip Jackson, Brian Lange
  • Anos de atividade
    2016 - 2026
  • Episódios
    600
  • Classificação
    Livre
  • Copyright
    ©2025 Future Commerce
  • Site do podcast
    Future Commerce

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