Regan and Marcus Daniels, Founding Partner and CEO of Highline Beta, dig into why co-creation is no longer a collaboration tactic—but a structural response to how growth itself is changing. They explore how learning velocity outperforms capital efficiency, why misaligned mandates kill momentum, and how designing for shared loss, not just upside, determines whether companies can expand beyond the core. Key Takeaways - Why co-creation only works when it’s treated as a capital decision—not a project. - How designing healthy tension between partners creates equilibrium and forward motion. - Why a third space is essential to rebalance power and build trust. Resources Connect with Marcus on LinkedIn: https://www.linkedin.com/in/marcusdaniels/ Learn about Highline Beta: https://www.highlinebeta.com/ About Our Guest Marcus is Founding Partner & CEO/CIO of Highline Beta, a corporate venture studio & pre-seed VC that is trusted by 40+ global institutions to grow beyond the core since 2016. With 26+ years as a serial tech entrepreneur, VC general partner, and corporate-startup innovation expert, Marcus is a trusted advisor to senior executives from RBC to Intuit, having led 100+ growth innovation programs, venture builds, and investment deals. He leads Highline’s corporate venturing business, venture investing & vertical venture studio growth, and recently co-created Highline Beta ETH, which focuses on the future of finance at the intersection of TradFi, AI & Ethereum. Previously, Marcus co-founded Highline VC, served as Managing Director of Extreme Startups, and built, scaled and exited multiple digital product startups. He holds an MBA from Queen’s Smith School of Business, a BA in Psychology and Economics from McGill University, and has completed graduate studies in Finance, E-Commerce and VC. About Future Fit™ with Regan Robinson Future Fit™ unravels the secrets of how the world’s most innovative leaders stay future-ready in a fast-paced world. Hosted by innovation and growth strategist Regan Robinson, each episode explores how trailblazing executives turn uncertainty into their strategic advantage. Gain powerful insights and practical approaches as these visionary minds share the unconventional and imaginative ways they thrive today while leading their teams into tomorrow. If you love what you’re getting out of our show please subscribe, rate and review. About Regan Robinson Regan Robinson builds strategic growth engines that drive revenue for companies at inflection points—by aligning what they say, sell, and scale around the edge only they can own. She’s engineered 3.5x - 25x growth for challenger brands, investment-backed start-ups, and B2Bs. Launched high-impact platforms for Pfizer, Stila Cosmetics, and HP. Built multi-million dollar revenue streams, business models, and scalable systems at VICE Media and Solento Organic Tequila. LinkedIn: linkedin.com/in/reganrobinson Future Fit™ Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7054904910919667713 Website: https://www.reganrobinson.com/ YouTube: www.youtube.com/@regan_robinson Instagram: https://www.instagram.com/iamreganrobinson All contents of this show are rights of Regan Robinson and are not to be used unless authorized by written consent. Learn more about your ad choices. Visit megaphone.fm/adchoices