Future of Marketing

XYZ Venture Capital, Upside, Graphite
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

Future of Marketing explores how B2B marketing teams are actually using AI at work. Each episode features honest conversations with CMOs, growth leaders, and operators about real workflows, real decisions, and the trade-offs involved in AI adoption across GTM, content, SEO, analytics, and revenue teams. This isn't about tools or perfect answers. It's about how marketing actually gets done when AI enters the system: what works, what breaks, and where teams are still experimenting. Live uncertainty is allowed. Concrete examples are required. If you're responsible for growth, pipeline, or brand and trying to turn AI into something genuinely useful, this show is for you.

Episodes

  1. Rethinking Workflows in the Age of AI with Lena Waters

    1D AGO

    Rethinking Workflows in the Age of AI with Lena Waters

    In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Lena Waters, CMO of Notion, to explore how AI is reshaping not just marketing workflows, but how teams work together. They unpack how Notion integrates AI natively into its product and go-to-market, why “show, don’t tell” beats traditional enterprise selling, and how to scale brand, PLG, and enterprise motion without losing warmth or clarity.

    51 min
  2. Why the Best CMOs Think Like Operators, Not Marketers With Meagen Eisenberg

    3D AGO

    Why the Best CMOs Think Like Operators, Not Marketers With Meagen Eisenberg

    In this episode of Future of Marketing, hosts Mada Seghete and Ethan Smith sit down with Meagen Eisenberg, CMO of Samsara, to unpack what it actually takes to build an AI-native marketing team. Meagen shares how marketing deployed live AI agents across marketing ops, web, field marketing, growth, PR, creative and more. The conversation goes beyond tools into culture, accountability, and why creativity and human connection still matter more than ever.

    46 min
  3. Why Authenticity Beats Automation in Modern Marketing

    3D AGO

    Why Authenticity Beats Automation in Modern Marketing

    Most marketers aren’t being replaced by AI, they’re being replaced by marketers who actually know how to use it. In this launch episode of Future of Marketing, Camille Ricketts, Ethan Smith, and Mada Seghete cut through the AI hype to discuss what’s changing inside modern marketing teams. Drawing from real experience, they explore trends in marketing and AI adoption, where AI can create leverage, their own personal use cases for AI (including how to be funnier), and why human judgment, taste, and storytelling matter more than ever. Going over tradeoffs between authenticity, the risks of messy data, and over-personalization, this episode offers a grounded, practical look at how marketers can move faster without losing what makes their work resonate.

    34 min

  4. FEB 10

    Future of Marketing Trailer

    Future of Marketing explores how B2B marketing teams are actually using AI at work.

    1 min
  • 4 Episodes

Ratings & Reviews

5
out of 5
3 Ratings

About

Future of Marketing explores how B2B marketing teams are actually using AI at work. Each episode features honest conversations with CMOs, growth leaders, and operators about real workflows, real decisions, and the trade-offs involved in AI adoption across GTM, content, SEO, analytics, and revenue teams. This isn't about tools or perfect answers. It's about how marketing actually gets done when AI enters the system: what works, what breaks, and where teams are still experimenting. Live uncertainty is allowed. Concrete examples are required. If you're responsible for growth, pipeline, or brand and trying to turn AI into something genuinely useful, this show is for you.

Information

  • Creator
    XYZ Venture Capital, Upside, Graphite
  • Years Active
    2K
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    Copyrights © 2026 All Rights Reserved by XYZ Venture Capital
  • Show Website
    Future of Marketing