Future Tribe - Business Podcast

Germaine Muller
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  • ENTREPRENEURSHIP

Interviewing entrepreneurs, discussing their achievements, lessons learned and advice for aspiring doers and go-getters.

  1. 11/18/2021

    Is this the NEW TikTok? (Future Tribe Show) E82

    It's episode 82 of the Future Tribe podcast AND the final show for the year! We're taking an early Christmas break and will be back better than ever next year. On this episode we discuss: We're hiring! Head to futuretheory.co/careers to see the jobs More on YouTube's dislike button  Instagram introduces 'badges' to support creators https://www.theverge.com/2021/11/16/22776064/instagram-live-badges-creator-support-launch-us-comments-questions-livestreams  GoDaddy acquires Pagely  https://wptavern.com/godaddy-acquires-pagely-to-deploy-new-woocommerce-saas-product  Top 100 products this holiday season according to Google https://drive.google.com/file/d/1-67nUuAq85Y0VE0ai6lrKmwwN_9TABoi/view  Racket, the 99 second audio feed similar to TikTok https://drive.google.com/file/d/1-67nUuAq85Y0VE0ai6lrKmwwN_9TABoi/view  Google is rolling out a core update https://searchengineland.com/google-november-2021-core-update-rolling-out-today-376124  Google is showing translated search results https://www.searchenginejournal.com/google-translated-serps/427428/  Sydney Film Festival's 2021 Identity https://www.underconsideration.com/brandnew/archives/new_identity_for_2021_sydney_film_festival_by_for_the_people.php    _______________ Find us on socials: https://www.instagram.com/futuretri.be/ Join the group: https://www.facebook.com/groups/joinfuturetribe _______________ Discover more about Futuretheory: futuretheory.co Check out FT Studio: canberrastudio.com.au

    58 min

  2. 11/12/2021

    YouTube Removes Dislikes (Future Tribe Show) E81

    It's episode 81 of the Future Tribe podcast and Germaine and Kelsey are discussing the introduction of games to Netflix, Instagram rolling out even MORE features, and YouTube hiding the dislike count on all videos. This episode we discuss: Brand trust for Meta fell after their name change https://www.fastcompany.com/90694560/facebook-trustworthy-meta-brand?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss  Games have been launched on Netflix https://www.fastcompany.com/90694560/facebook-trustworthy-meta-brand?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss  TikTok is also experimenting with games https://techcrunch.com/2021/11/09/tiktok-ventures-into-mobile-gaming-initially-in-partnership-with-zynga/  Instagram is rolling out a 'take a break' feature in December https://www.theverge.com/2021/11/10/22774827/instagram-take-a-break-feature-test-meta-facebook  Instagram is also rolling out a text to speech feature for Reels https://techcrunch.com/2021/11/11/instagram-adds-tiktok-like-text-to-speech-and-voice-effects-tools-to-reels/  YouTube is removing the dislike count on all videos https://techcrunch.com/2021/11/10/youtube-is-removing-the-dislike-count-on-all-videos-across-its-platform/  Facebook no longer allows advertisers to target political beliefs, religion, sexual orientation https://techcrunch.com/2021/11/09/facebook-will-no-longer-allow-advertisers-to-target-political-beliefs-religion-sexual-orientation/  What we can learn with Coca Cola's changed marketing strategy https://www.marketingweek.com/coca-cola-executes-agency/ Australia is the most active online retail market https://www.marketingmag.com.au/news-c/australia-named-the-most-active-online-retail-market-in-the-world/ Kelsey is finishing up and we're hiring! _______________ Find us on socials: https://www.instagram.com/futuretri.be/ Join the group: https://www.facebook.com/groups/joinfuturetribe _______________ Discover more about Futuretheory: futuretheory.co Check out FT Studio: canberrastudio.com.au

    50 min

  3. 11/05/2021

    Disappointing New FIFA Logo (Future Tribe Show) E80

    It's episode 80 of the Future Tribe podcast (and Germaine's Birthday!) and Germaine and Kelsey are discussing the FIFA Women's World Cup logo for AU/NZ in 2023, Instagram introducing an "add yours" sticker, and a heap of Google news. This episode we discuss: Qatar had a rebrand https://www.underconsideration.com/brandnew/archives/new_logo_for_qatar_national_tourism_council_by_tarek_atrissi_design.php FIFA Women's World Cup is disappointing https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_fifa_womens_world_cup_by_works_collective_and_public_address.php Instagram introduces an 'add yours' sticker https://techcrunch.com/2021/11/01/instagram-rolls-out-an-add-yours-sticker-in-stories-to-create-threads-users-can-respond-to/ More on Facebook's Meta rebrand Facebook removes facial recognition features https://www.abc.net.au/news/2021-11-03/facebook-to-shut-down-facial-recognition-system/100589540 Microsoft is now the world's most valuable company https://www.inc.com/jason-aten/microsoft-just-dethroned-apple-as-worlds-most-valuable-company-with-a-brilliant-strategy-be-boring.html Microsoft acquires Clipchamp https://www.microsoft.com/en-us/microsoft-365/blog/2021/09/07/microsoft-acquires-clipchamp-to-empower-creators/ Google is using page experience to rank desktop site https://9to5google.com/2021/11/04/google-page-experience-desktop/ Google MyBusiness is changing to Google Business Profile https://searchengineland.com/google-my-business-now-known-as-google-business-profile-as-google-migrates-features-to-maps-and-search-375767?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main Google ads are leading people to get scammed https://searchengineland.com/phishing-scams-in-google-ads-led-searchers-to-fake-crypto-wallets-375789?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main Google launched a new version of PageSpeed Insights Google recommends placing videos on their own page https://searchengineland.com/google-recommends-placing-videos-on-dedicated-pages-for-maximum-exposure-375746 Yahoo has left China https://searchengineland.com/google-recommends-placing-videos-on-dedicated-pages-for-maximum-exposure-375746 _______________ Find us on socials: https://www.instagram.com/futuretri.be/ Join the group: https://www.facebook.com/groups/joinfuturetribe _______________ Discover more about Futuretheory: futuretheory.co Check out FT Studio: canberrastudio.com.au

    1h 5m

  4. 10/29/2021

    Goodbye Facebook, Hello META (Future Tribe Show) E79

    It's episode 79 of the Future Tribe podcast and Germaine and Kelsey are discussing the introduction of Meta (formerly Facebook), Dollarmites from Commonwealth Bank is finished and how Australian authorities are cracking down on Google's default search monopoly. This episode we discuss: Vistaprint rebrands to Vista and buys Crello (a Canva competitor) and DepositPhotos https://techcrunch.com/2021/10/27/vistaprint-acquires-crello-and-depositphotos-rebrands-as-vista-to-better-take-on-canva-and-others-in-online-creative-design-for-businesses/  Facebook changes their name to Meta https://techcrunch.com/2021/10/28/facebook-changes-its-corporate-branding-to-meta/  Watch the 11 minute video mentioned: https://www.youtube.com/watch?v=gElfIo6uw4g  Instagram is letting anyone share story links now https://techcrunch.com/2021/10/27/instagram-rolls-out-the-ability-for-all-users-to-share-links-in-stories-via-link-stickers/  Dollarmites, the popular CommBank program, is finishing https://www.businessinsider.com.au/dollarmites-school-program-ends-commonwealth-bank  LinkedIn launches their freelance platform to compete with Fiverr and Upwork https://www.businessinsider.com.au/dollarmites-school-program-ends-commonwealth-bank  Google might not be the default Android search for much longer https://techcrunch.com/2021/10/28/android-search-choice-screen-is-needed-to-tackle-googles-market-power-says-australias-accc/  AMP was brining less revenue to publishers https://wptavern.com/unredacted-antitrust-complaint-unsealed-google-internal-documents-show-amp-pages-brought-40-less-revenue-to-publishers  TikTok is testing a tipping function (try saying that 5 times fast!) https://www.theverge.com/2021/10/28/22751715/tiktok-new-tips-feature-creators  Apple forgot they added a notch https://www.theverge.com/2021/10/27/22748371/apple-macbook-pro-notch-issues-inconsistencies-apps https://thenextweb.com/news/macbook-pro-notch-design-fail  Direct integration of Mailchimp and Shopify https://www.techradar.com/news/mailchimp-and-shopify-team-up-in-ecommerce-boost  _______________ Find us on socials: https://www.instagram.com/futuretri.be/ https://www.facebook.com/groups/joinfuturetribe _______________ Discover who Futuretheory is: https://www.futuretheory.co/ Check out FT Studio: https://ftstudio.com.au/

    51 min

  5. 10/21/2021

    Apple Caused a Stir With a Notch (Future Tribe Show) E78

    Welcome back to another episode of the Future Tribe Show. This episode Germaine and Kelsey discuss a few updates in the tech world, new logos and a brand refresh, and why you shouldn't update to Windows 11 (yet).   This episode we discuss: Facebook inflating their ad numbers https://gizmodo.com/facebook-announces-its-fake-ad-numbers-are-going-to-get-1847886359 Brands are 'stealing' users images https://fstoppers.com/news/delta-airlines-now-using-hashtag-order-grab-rights-use-customers-images-582808 Don't update to Windows 11 (yet) Apple releases a new Macbook with a notch Intrepid Travel have a brand update https://mumbrella.com.au/intrepid-travel-rebrands-including-new-logo-via-southsouthwest-708498 Google released the Pixel and Pixel Pro Google calendar updates https://www.theverge.com/2021/10/20/22736837/google-calendar-focus-blocks-entries-auto-decline-meetings Nielsen have a new (fun) logo https://www.theverge.com/2021/10/20/22736837/google-calendar-focus-blocks-entries-auto-decline-meetings Instagram introduces partnered posts https://www.theverge.com/2021/10/19/22734118/instagram-collabs-desktop-posts-superbeat-dynamic-3d-lyrics-product-week Netflix updates how they rank popular shows https://www.theverge.com/2021/10/19/22735379/netflix-changing-ranking-metric-popular-titles-hours-viewed BBC has introduced new brand assets https://www.bbc.com/news/entertainment-arts-58970323 Facebook are changing their name https://www.theverge.com/2021/10/19/22735612/facebook-change-company-name-metaverse _______________ Find us on socials: https://www.instagram.com/futuretri.be/ https://www.facebook.com/groups/joinfuturetribe _______________ Discover who Futuretheory is: https://www.futuretheory.co/

    54 min

  6. 10/15/2021

    Guerrilla Marketing With Squid Game (Future Tribe Show) E77

    It's episode 77 of the Future Tribe Podcast! This season, your hosts are Germaine and Kelsey, who discuss all things business, tech, marketing, branding and more! This episode we discuss: The Way Forward Machine (https://wayforward.archive.org/)  Brands jumping on the vegan bandwagon (https://www.creativebloq.com/news/can-this-cute-but-scary-dino-turn-you-vegan) Netflix introduces 'Fast Laughs' It happened with Harabara, it's happening with Space Grotesk Hotjar has a new logo (https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_hotjar_by_howhow.php) Canva launches video editing (https://www.marketingmag.com.au/news-c/canva-launches-video-editing-suite/) Australian advertisers wasted $54m last quarter! (https://www.cmo.com.au/article/691727/report-aussie-advertisers-wasted-54m-digital-media-campaigns-last-quarter/) Sensis have rebranded to Thryv (https://www.cmo.com.au/article/691018/sensis-rebrands-thryv-brings-business-software-australian-market/) Google rolls out infinity scroll (https://www.theverge.com/2021/10/14/22726625/google-search-results-continuous-scrolling-mobile-doomscroll) Dark patterns and ethical website design (https://theconversation.com/many-of-new-zealands-most-popular-websites-use-dark-patterns-to-manipulate-users-is-it-time-to-regulate-169538) The guerrilla marketing campaign using Squid Game (https://www.myclallamcounty.com/2021/10/14/credit-app-using-squid-game-cards-to-warn-customers-about-debt/) _______________ Find us on socials: https://www.instagram.com/futuretri.be/ https://www.facebook.com/groups/joinfuturetribe _______________ Discover who Futuretheory is: https://www.futuretheory.co/

    1h 1m

  7. 10/08/2021

    Are We All Addicted To Facebook? (Future Tribe Show) E76

    It's episode 76 of the Future Tribe podcast and Germaine and Kelsey delve into some ethical conversations as well as branding news and updates with Google. This season we're going video first - bringing you the latest news in design, tech, branding, business and everything in between. Watch on YouTube here: https://www.youtube.com/watch?v=8XCqfK12vvw Your hosts this season are Germaine Muller, Founder and Managing Director of Futuretheory, and Kelsey Allen, Marketing Coordinator at Futuretheory and the Manager of the Future Tribe Facebook group (https://www.facebook.com/groups/joinfuturetribe). _____________________   In this episode we discuss: - Coca Cola's new "hug" logo - Firefox is showing ads in their search/URL bar - Facebook (and it's associated platforms) went down! - Is it innovation or just marketing? - Windows 11 is here - Boston Celtics and Vista Print - The Twenty Twenty Two WordPress default theme - Canva has lost their circle - Moving to a 4 day work week - Unity has a logo refresh - Cadillac goes monochrome - Google and YouTube stop supporting content that denies climate change _______________ Find us on socials: https://www.instagram.com/futuretri.be/ https://www.facebook.com/groups/joinfuturetribe _______________ Discover who Futuretheory is: https://www.futuretheory.co/

    1h 6m

  8. 10/01/2021

    NAB and TAB Support the Jab (Future Tribe Show) E75

    It's episode 75 of the Future Tribe podcast and Germaine and Kelsey discuss brand refreshes, changes with Google and domain updates. This season we're going video first - bringing you the latest news in design, tech, branding, business and everything in between. Watch the video on the Future Tribe YouTube channel: https://www.youtube.com/channel/UC7d4S3w5eRTkEB0SDgk6WDg  Your hosts this season are Germaine Muller, Founder and Managing Director of Futuretheory, and Kelsey Allen, Marketing Coordinator at Futuretheory and the Manager of the Future Tribe Facebook group (https://www.facebook.com/groups/joinfuturetribe). _____________________ In this episode we discuss: .au domain name update Volvo logo refresh: https://www.underconsideration.com/brandnew/archives/new_iron_mark_for_volvo_done_in_house.php WooCommerce celebrates 10 years: https://wptavern.com/woocommerce-marks-10-year-anniversary-of-forking-jigoshop ABC America logo refresh: https://www.underconsideration.com/brandnew/archives/new_logo_and_on_air_look_for_abc_by_trollbackcompany.php CNN leaves Facebook in Australia: https://www.engadget.com/cnn-restricts-access-facebook-pages-australia-083645494.html Absolut Vodka refresh: https://www.underconsideration.com/brandnew/archives/new_packaging_for_absolut_by_brand_union_stockholm.php Google updates: https://techcrunch.com/2021/09/29/google-is-redesigning-search-using-a-i-technologies-and-new-features/ https://techcrunch.com/2021/09/29/google-search-update-will-provide-more-context-about-websites-including-descriptions-and-what-others-say/ NAB and TAB's 'JAB' campaign: https://news.nab.com.au/nab-backs-the-jab-with-new-campaign/ https://www.adnews.com.au/campaigns/tab-launches-jab-for-your-local-via-mandc-saatchi-sydney LogoDesignTheory YouTube Channel: https://www.youtube.com/channel/UC3HgrVllQHkZZ5W0J1pRLXw/videos

    56 min
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Interviewing entrepreneurs, discussing their achievements, lessons learned and advice for aspiring doers and go-getters.

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