FutureProof You

Aaron Makelky, Dan Yu, John Lovig

FutureProof You is a team comprised of: Career Pivot Expert Dan Yu, Recruiting Master John Lovig, and AI Consultant Aaron Makelky. Listeners will hear discussions of job trends, career advice, and actionable tips for making sure their careers are future proof!

  1. 12/22/2025

    Layoffs

    In this episode, Aaron Makelky, Dan Yu, and John Lovig cover how to navigate layoffs, whether you're watching them happen around you or going through one yourself. Dan shares the numbers: over 1.1 million layoffs in 2025, a 54% jump year-over-year, making it the worst since COVID and the 2008 financial crisis. Tech, telecom, retail, airlines, and food service have all been hit. Amazon, Verizon, IBM, Starbucks, Meta, Microsoft, and UPS have made cuts, and seasonal hiring is down by about half compared to previous years. The hosts offer practical advice for those seeing colleagues get let go. Dan recommends downloading your contacts, performance reviews, and any kudos emails while you still have access. These documents become critical when job searching. John emphasizes starting to network before you need to: coffee chats, reaching out to recruiters, or posting content on LinkedIn. Aaron's mental test: ask yourself what you'd wish you were doing right now if it had been you on that list. John introduces the concept of "layoff fatigue"—the psychological and emotional toll of either enduring a prolonged job search or surviving multiple rounds of cuts at your company. The hosts discuss how this fatigue shows up in interviews (recruiters can spot cynicism immediately) and offer strategies for combating it, including finding joy outside of work, getting accountability partners, and maintaining perspective on what's actually within your control. The episode wraps with a discussion on outplacement services—what they actually provide, the right questions to ask, and how to maximize their value, including the tip to pause services during slow hiring periods like the holidays. For more resources, visit futureproof-yu.com. Timestamps 0:00 – Intro0:49 – The state of the 2025 job market: 1.1 million layoffs, 54% year-over-year increase2:08 – Which job market numbers to trust (government data vs. ADP reports)3:10 – Industries hit hardest: tech, telecom, retail, airlines, federal government4:29 – Seasonal hiring down by half—what it signals about consumer spending5:10 – What to do when you see colleagues get laid off5:59 – Download your contacts, performance reviews, and KPIs while you can7:32 – Start networking before you need to9:25 – The difference between a transactional reach-out and a genuine one11:10 – Dan's story: calling a laid-off client every few weeks for 18 months13:02 – Take your laid-off boss out for a drink13:51 – Update your LinkedIn profile during any company change14:59 – Keep a file of thank-you notes for tough days15:51 – What is "layoff fatigue"?17:30 – Finding joy outside of work to reduce stress18:33 – Layoff buddies: accountability partners for your job search19:35 – Start a corporate alumni networking group on LinkedIn20:28 – Can recruiters spot layoff fatigue in interviews? (Yes, immediately)22:30 – "Bitter, angry, sad, and despondent is not sexy"24:00 – Separating your identity from job search outcomes25:40 – Locus of control: what you can and can't hold yourself accountable for27:26 – Increasing your surface area for good things to happen27:49 – Give LinkedIn recommendations as "lotto tickets with extra juice"29:00 – Outplacement services: what they actually do (and don't do)31:17 – Questions to ask about outplacement: success rates, coaching, databases32:22 – Tip: pause outplacement services during slow hiring periods32:35 – Outro and wrap-up

    34 min
  2. 11/15/2025

    Q4 Hiring Trends

    Join recruiters Dan Yu and John Lovig as they share insights from the trenches on Q4 2025 hiring trends, AI's impact on recruitment, and essential strategies for job seekers navigating today's market. Timestamps & Topics [0:00] Introduction & Q4 Hiring Trends Overview Aaron introduces the episode topic and the team discusses what's happening in Q4 hiring across the market. [0:36] AI's Impact on Hiring Tech companies hiring for AI-enabled rolesAI-first recruiting: companies seeking candidates who use AI in their workflowsExecutive-level searches indicating company growthSurge in tech recruiter postings [2:13] Seasonal Hiring Patterns & Budget Spending Q4 as a strategic hiring periodBudget constraints driving year-end hiring decisions"No fire, no hire" trend discussionCompanies becoming more mindful about talent acquisition [4:25] Job Hugging Trend Explained Definition: Doing anything to stay in your current jobBehaviors: Taking on extra work, managing up, demonstrating valueConnection to AI adoption and productivity increasesImportance of being prepared for unexpected layoffs [6:00] LinkedIn Profile Optimization for AI Search Building a robust LinkedIn presenceDocumenting accomplishments publiclyDownloading contacts and memorializing achievementsPreparing for potential career transitions [8:00] Agentic AI in LinkedIn Recruiting LinkedIn's new AI agents for candidate search and messagingHow AI search differs from traditional recruiting methodsImportance of profile visibility for AI algorithmsRisk of being overlooked without proper optimization [9:39] Keyword Strategy for Visibility Using ubiquitous, industry-standard keywordsBalancing specific and common terminologyKeyword frequency and recency matterStrategic placement in current role and about section [10:01] Using Pinned Posts Effectively Three pinned posts appear prominently on profilesConfirming expertise through contentRecruiter attention span: 6-8 seconds to engageExamples of strategic post pinning [11:11] LinkedIn Profile Knockout Mistakes Creative roles without portfolio examples in postsMissing professional profile pictures for client-facing rolesLack of background/banner imagesNot showcasing work you're proud of [13:10] Closing & Course Information LinkedIn optimization live course: November 6thDownloadable/asynchronous course options availableVisit futureproofyou.com for more information Key Takeaways AI skills are becoming essential across roles, not just technical positionsQ4 is an active hiring period driven by budget cyclesYour LinkedIn profile must be AI-search optimized with strategic keywordsRecruiters spend 6-8 seconds scanning profiles—make every element countDocument your accomplishments and maintain an up-to-date professional presence Resources Mentioned FutureProofYou.com - Course information and resourcesLinkedIn Optimization Course - Live (Nov 6) and downloadable formats Connect with the Hosts Find Dan Yu, John Lovig, and Aaron Makelky on LinkedIn to learn more about hiring trends and career optimization strategies.

    13 min
  3. 08/24/2025

    The Seasons of Hiring

    FutureProof You Podcast — EP 18: “Seasons of Hiring” One‑liner When should a job seeker push hard versus play the long game? Aaron Makelky, John Lovig, and Dan Yu map the hiring year—late summer slowdown, Q4 surge, bonus-season churn, and spring steadiness—and give a practical playbook for each. TL;DR Takeaways Late summer is slower (vacations, back‑to‑school), so expect longer response times—use the window to upgrade the profile, post consistently, and pre-seed networking for September. Signals that the market’s waking up: more job postings, noticeable LinkedIn activity, and companies hiring recruiters (hiring follows recruiters). Q4 moves fast: “use‑it‑or‑lose‑it” budgets, pockets of holiday slowdowns—win with “politeful pestering,” clear availability, and transparent timing across parallel processes. Year‑end to Q1: bonus visibility and payouts trigger candidate movement; January is quiet, then momentum builds—by March through May, hiring is steady and planned. Always be networking and creating social proof (content, recommendations); the work done today often pays off quarters later.Chapter Guide 00:00 — Welcome + why “seasons of hiring” matter 01:07 — Late summer slowdown: vacations, back‑to‑school, two‑week decision drag 02:30 — What to do now: still apply to active roles, and always apply on the company site (ATS searchable) 04:05 — Signs of the turn: more postings, more LinkedIn activity, recruiter job counts as a health gauge 05:24 — Q4 dynamic: budgets, “use it or lose it,” and holiday slowdowns to plan around 07:08 — Content still works in “dead zones” (algorithms serve later); prep for the fall push 08:30 — Natural holiday networking + plotting the rest of the year 09:16 — Client win: from placeholder profile to offer in ~60 days through optimization + posting 12:00 — Social proof: help your network (and yourself) with better profiles and recommendations 17:20 — October tactics: “time kills all deals,” sequence outreach to newly hired recruiters 19:19 — “Politeful pestering,” follow‑ups, and being mindful of varied holiday calendars 20:32 — Share real timing across processes to create urgency (without games) 22:00 — “Sell to the no”: fast no beats a slow maybe 23:03 — Bonus season timing: when movement spikes and how to plan 24:33 — Q1/Q2 cadence: January quiet → March–May steady, with quarterly headcount plans 27:03 — The long game: groundwork in Q3 pays off in Q4/Q1/Q2 28:00 — Parting mindset: network when you have a job as if you don’t The Seasonal Playbook Late Summer (now → early September) Expect slower scheduling; keep applying where signals are active (recent views, engaged recruiters). Always apply on the corporate site in addition to Easy Apply to get searchable in the ATS. Post consistently—algorithms will surface good content when the audience returns. Pre‑seed September: identify target teams, warm up intros, and reconnect with recruiters. Fall/Q4 (late September → mid‑December) Budgets drive urgency; hiring velocity increases. Sequence outreach to newly hired recruiters: congrats note → light check‑in week 2/3 → request informational. “Politeful pestering”: short, specific follow‑ups with ready‑to‑book availability to reduce friction. Be transparent about timelines if in mid‑rounds elsewhere; it gives partners permission to accelerate. Plan around holiday gaps (e.g., Thanksgiving week and other cultural/faith calendars). Year‑End/Bonus Season (late Dec → Q1) Understand bonus timing in the target industry; movement often starts at visibility, spikes post‑payout. If moving, get pipelines warmed ahead of payout so interviews land just‑in‑time. Q1/Q2 (Jan → May) January is quiet but directional; executive and strategic hires form early. By March–May, hiring is steady and planned across quarterly headcount—network before roles post. Social Proof & Profile Moves Upgrade from “placeholder” to discoverable: banner, headline, outcomes in experience, relevant skills, and consistent posting. Give and request recommendations to create undeniable social proof. “Conference commando” strategy: follow speakers, send thoughtful pre‑event DMs, and be top‑of‑mind offline. Power Lines to Steal “Time kills all deals.” “Politeful pestering.” “Sell to the no.” “Use‑it‑or‑lose‑it budgets.” “The algorithm will serve good content when the audience returns.” Hosts Aaron Makelky - John Lovig - Dan Yu Call to Action Want help tuning up a LinkedIn profile, building a simple content engine, or navigating interviews the way recruiters actually work? Find FutureProof You on LinkedIn and grab our 5‑step profile spring‑clean checklist. For coaching, workshops, and courses on career pivots and AI‑powered job search, connect with the FutureProof You team on our website: https://futureproof-you.com

    30 min
5
out of 5
19 Ratings

About

FutureProof You is a team comprised of: Career Pivot Expert Dan Yu, Recruiting Master John Lovig, and AI Consultant Aaron Makelky. Listeners will hear discussions of job trends, career advice, and actionable tips for making sure their careers are future proof!