Fynd Out with Ragini

Ragini Varma
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  • Entrepreneurship
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India's commerce landscape is being rewritten in real time. The brands shaping it operate with sharper intelligence, deeper systems, and clearer conviction. Fynd Out with Ragini is India's commerce intelligence podcast for founders and operators who want to build with an edge. Every week, I sit down with the architects of India's retail future: founders and operators who've made the hard calls and built systems that scale. We go deep on the decisions, signals, and instincts behind real growth. New episodes every week. Follow now.

  1. 4d ago

    Why India Is the World's Next Manufacturing Superpower and How Fynd Is Building It | Farooq Adam | Fynd Out with Ragini

    In this episode of Fynd Out With Ragini, we sit down with Farooq Adam, Founder of Fynd, to decode how his AI-native design and sourcing platform is compressing India's 150-day fashion supply chain down to 21 days and why brands across India and globally are already manufacturing collections on it. We go deep into the design explosion model that generates hundreds of options from a single prompt, the AI agent that helps brands identify their ICP and launch in new geographies, and why small-batch manufacturing is quietly reducing working capital requirements for India's garment manufacturers while making brands faster and leaner than ever before. This episode is a masterclass in Fashion Commerce Intelligence, understanding how AI is reshaping the entire fashion value chain in India, and why the China Plus One moment is the biggest structural opportunity Indian manufacturing has seen in decades. Why You Should Watch: - How Fynd cuts the design-to-shelf cycle from 150 days to just 21 days. - Why Farooq believes brands should sell before they manufacture. - How Fynd's AI agent eliminates guesswork when launching into new categories and markets. - Why small-batch manufacturing reduces working capital while improving speed and quality. - Why AI-powered photo shoots are becoming production-ready and could replace traditional shoots by 2026. - How India's fiber-to-retail value chain positions it as the strongest China Plus One sourcing destination. Don't forget to like, comment, and subscribe to Fynd Out With Ragini for more operator-first conversations with the founders and builders shaping the future of retail, commerce, and consumer intelligence in India. Time Stamps: (00:00) Precap (01:44) Introduction (01:56) China +1 Strategy (02:47) Why India (03:41) Lessons from China (04:57) GST Rationalisation (05:29) AI Photoshoot (08:00) Fynd Sourcing Platform (08:52) Idea to Market Lifecycle (13:57) Merging Brand Identity with AI (16:26) Fynd Design Platform in 30 Seconds (17:00) Designers vs AI (17:39) Design Curation for Brands (19:05) Helping Brands in Sourcing (23:59) Brand QC (24:40) Manufacturer QC (25:38) Sampling (26:21) Launch Playbook (28:29) Minimum MOQ (29:19) Helping Large Retailers (33:26) One Platform for Everything (34:18) Future for 2026 Catch the entire series on our YouTube channel – new episodes every Saturday! _____________ Links: Podcast Review Form: https://bit.ly/4tOBbJ2   Fynd Out With Ragini Varma Instagram: https://www.instagram.com/fyndoutwithragini/   Spotify: https://linktw.in/tDCoyf  Apple Podcast: https://linktw.in/eYxOOd   Farooq Adam LinkedIn: https://www.linkedin.com/in/farooqadam/   Instagram: https://www.instagram.com/farooqadam/   Website: https://www.fynd.com/   Ragini Varma LinkedIn: https://www.linkedin.com/in/ragini-varma/  Instagram: https://www.instagram.com/raginnivarma/     Fynd LinkedIn: https://www.linkedin.com/company/fynd-shopsense/  Instagram: https://www.instagram.com/gofynd/

    35 min

  2. Jun 21

    Why Broadway's 40,000 Sq Ft Bet Is Changing How India Discovers Brands | Sankalp Kathuria | Fynd Out with Ragini

    In this episode of Fynd Out With Ragini, we sit down with Sankalp Kathuria, Co-Founder and CEO of Broadway, to decode how he built India's most ambitious offline platform for D2C brands and why Rana Daggubati, Nikhil Kamath, and Vivek Biyani all bet on it. From six years at Zomato to opening a 40,000 sq ft store in Mumbai's Bandra that pulled 8,500 visitors in a single Sunday, Sankalp reveals the exact model behind Broadway, an experiential retail platform housing 200+ curated D2C brands across fashion, beauty, wellness, and lifestyle.  We go deep into the business model evolution from rental arbitrage to commission-based revenue sharing, the curation committee that no founder, including Sankalp himself sits on, and why Broadway is fast becoming the place where VCs scout their next investment without a single pitch deck. This episode is a masterclass in Commerce Intelligence, understanding the future of offline retail in India, and cracking the code to building a platform that makes D2C brands profitable in the physical world. Why You Should Watch: - How Broadway evolved from a rental arbitrage model to a commission-based structure where Broadway only makes money when brands make money. - Why Sankalp removed himself from every brand selection decision and handed it to a committee with an average age of 23. - The exact store economics that allow strong-performing D2C brands to clear 25% EBITDA from a single Broadway location. - How Broadway installed RFID across its warehouse to make offline and online inventory sync seamlessly and why this is the missing piece in every omnichannel play in India. - Why Sankalp believes 90% of commerce in relevant categories will be instant commerce within three years and the specific Broadway model being built to capture that shift. - How VCs are now walking into Broadway stores to scout brands and gauge live consumer reaction instead of sitting through pitch decks. - The one structural reason Blinkit and Zepto will never be able to replace what Broadway is building for premium D2C brands. Don't forget to like, comment, and subscribe to Fynd Out With Ragini for more operator-first conversations with the founders and builders shaping the future of retail, commerce, and consumer intelligence in India. Time Stamps: (00:00) Precap(01:12) Launching Broadway in Bandra(02:21) Idea and Execution Behind Broadway(05:27) Roles of Co-founders(05:53) Experiential Retail Store vs Store with Good Lighting(08:49) Getting D2C Brands Offline(11:35) Criteria for Brand Selection(13:58) Sankalp’s Pitch to Brands(17:04) Should New Brands Go To Broadway(18:05) New Brand vs Legacy Brand(19:07) Customer Profile(20:27) Managing Anxiety of Similar Brands(21:40) How Brands and Broadway Make Money(24:09) Who Manages Store Staff(25:37) Return Rate(26:53) Consumer Benefits(27:48) Sankalp’s Investor Pitch(28:10) Dealing with Copycats(30:19) Handling Price Differentiation(32:38) Content to Commerce Offline(34:09) Customer Conversion Rates(35:08) Will Broadway Open Stores in Tier 2 & 3(35:51) Broadway vs Kiosk(38:17) Quick Commerce vs Broadway Model(40:16) Nikhil Kamath “WTF” Advice(41:26) Sankalp’s Leadership Model(42:54) Rapid Fire with Sankalp(44:10) Making Broadway Successful(44:46) Closing & Thank You Links: Fynd Out With Ragini Varma Instagram: https://www.instagram.com/fyndoutwithragini/   Spotify: https://linktw.in/tDCoyf  Apple Podcast: https://linktw.in/eYxOOd   Sankalp Kathuria LinkedIn: https://www.linkedin.com/in/sankalpkathuria/  Instagram: https://www.instagram.com/sankalpkathuria/  Broadway Website: https://shop.broadwaylive.in/  LinkedIn: https://www.linkedin.com/company/broadwaylive/  Instagram: https://www.instagram.com/experiencebroadway_/  Ragini Varma LinkedIn: https://www.linkedin.com/in/ragini-varma/  Instagram: https://www.instagram.com/raginnivarma/  Fynd LinkedIn: https://www.linkedin.com/company/fynd-shopsense/  Instagram: https://www.instagram.com/gofynd/

    45 min

  3. Jun 12

    How He Built a ₹1,000Cr Brand Without Falling Into the Overfunding Trap | Sidhant Keshwani | Libas | FOWR27 | Ragini Varma

    In this episode of Fynd Out With Ragini, we sit down with Sidhant Keshwani, Founder & CEO of Libas, to break down the exact systems behind the only Indian wear brand that has held the #1 spot on Myntra every single month for a decade — without dropping to #2 once. This isn't a founder origin story. It's an operator's blueprint. Sidhant built Libas to ₹1,000Cr bootstrapped, with a team of 20 people for the first five years, by engineering speed into every single process — from design to dispatch to returns.  He reveals the proprietary system that tells him within 48 hours whether a product will sell, the dark store model he's building to crack quick commerce for fashion, and why he believes any brand not on quick commerce within two years will fail.  If you run a brand, manage a supply chain, or are building anything in Indian retail, this episode is the closest thing to a masterclass you'll find. What Operators Will Take Away: - How Libas identifies a winning product in 48 hours while the industry takes 20 days — and how that single system drives every reorder decision. - Why Sidhant still personally interviews every hire across a 500+ person team, and the one thing he's actually testing for. - The exact marketplace-to-retail-to-stores sequencing Libas followed — and why the order matters more than the strategy. - How targeting 18–30 year olds exclusively unlocked the 40+ consumer without a single rupee spent on them. - The dark store model Libas is building right now to solve the one problem that makes quick commerce structurally impossible for most fashion brands. - Why a 45% return rate doesn't hurt Libas — and the refurbishment system that makes that possible. - The only reason Sidhant believes a brand should ever raise capital — and why he waited 10 years to do it. Don't forget to like, comment, and subscribe to Fynd Out With Ragini for more operator-first conversations with the founders and builders shaping the future of retail, commerce, and consumer intelligence in India. Time Stamps: (00:00) Precap(01:23) Midas Touch of Libas(02:00) Father-Son Duo(03:19) When To Raise Funds(05:29) Qualities Sidhant Looks For When Hiring(06:21) Why Indian Wear and Not Ethnic Wear(08:15) Zara of Indian Wear(11:40) Repeat Rate of Libas(12:31) Designing for Indians(14:09) Competing with Locals(17:58) Being #1 on Myntra(19:53) Handling Returns(21:23) Scammers Sending Fake Products(22:56) Launching the First Store(24:16) Metric Sidhant Measures Every Day(26:24) Ensuring Less Wastage(27:43) Big Bet on Quick Commerce(31:54) Can AI Understand Indian Crafts(33:01) Indian Retailers Adopting AI(33:33) Managing Size Mismatch(34:54) 3 Top Learnings from Libas(36:36) Celebrity vs Influencer-Led Content(37:14) Global Factors Affecting Fashion Businesses(39:47) Rapid Fire with Sidhant(42:31) IPO for Libas(42:45) What if Zara Launches Indian Wear(43:11) Making Indian Wear Cool Again(43:48) Closing & Thank You Catch the entire series on our YouTube channel – new episodes every Saturday! _____________ Links: Fynd Out With Ragini Varma Instagram: https://www.instagram.com/fyndoutwithragini/   Spotify: https://linktw.in/tDCoyf  Apple Podcast: https://linktw.in/eYxOOd   Sidhant Keshwani LinkedIn: https://www.linkedin.com/in/sidhant-keshwani-643a50b2/  Instagram: https://www.instagram.com/sidhantkeshwani/  Libas Website: https://www.libas.in/  LinkedIn: https://www.linkedin.com/company/libasindia/  Instagram: https://www.instagram.com/libasindia/  Ragini Varma LinkedIn: https://www.linkedin.com/in/ragini-varma/  Instagram: https://www.instagram.com/raginnivarma/  Fynd LinkedIn: https://www.linkedin.com/company/fynd-shopsense/  Instagram: https://www.instagram.com/gofynd/

    44 min

  4. May 30

    What India's Intimate Wear Market Gets Completely Wrong | Krvvy | FOWR26 Ragini Varma

    In this episode of Fynd Out With Ragini, we sit down with Yash, Co-founder & CEO of Krvvy (StayKrvvy), to decode how he left London investment banking to build India's first shapewear brand redesigned from scratch — for Indian bodies, Indian weather, and Indian women who are done being uncomfortable. From cutting open old bras to understand the engineering, to scenting out a gap that Jockey, Skims, and every global brand missed, Yash reveals the "unsexy" moves that are quietly building a category-defining intimate wear brand across tier 1, 2, and 3 India. We explore the neuroscience of comfort, the brutal truth about Indian fabric and humidity, and why selling a feeling is the hardest and most defensible business you can build. This episode is a masterclass in Commerce Intelligence, understanding the power of product-first brand building, and cracking the code to disrupting a taboo category that half of India's population uses every single day but almost nobody talks about. Time Stamps: (00:00) Precap(01:32) Introduction of Yash(02:36) How Did Krvvy Start(07:57) Initial Category(10:53) First Customers of Krvvy(11:58) Alphabets vs Numericals in Sizing(14:47) Why Skims is Not For India(15:35) Tier 2 & Tier 3 Awareness(18:36) Sustainability vs Repetition(21:23) Educating People About Shapewear(23:05) Advice by Gynaecologists(25:19) Is Yash Scared of Competition(26:10) Function vs Fashion(27:03) How is Krvvy Competing with Jockey(29:04) Krvvy’s First Celebrity Order(29:54) Yash’s Content Playbook(31:25) Which Cities Perform Best(33:39) Quick Commerce is the New Commerce(37:12) Credibility vs Revenue vs Profitability(38:56) Dealing with Negative Reviews(40:11) Building Relations with Customers(42:23) The Lil’ Flea in Bombay(43:31) Shapewear for New Moms(45:12) Are Flea Markets Worth It for Brands(47:09) Shark Tank Experience(50:05) India Building Global Brands(52:57) Rapid Fire with Yash(54:17) Why Choose Krvvy(55:25) Advice by Yash(55:41) Closing & Thank You Links: Fynd Out With Ragini Varma Instagram: https://www.instagram.com/fyndoutwithragini/   Spotify: https://linktw.in/tDCoyf  Apple Podcast: https://linktw.in/eYxOOd   Podcast Review Form: https://bit.ly/4tOBbJ2  Yash Goyal LinkedIn: https://www.linkedin.com/in/yash-goyal-2807/  Instagram: https://www.instagram.com/yashg_2/  Krvvy Website: https://krvvy.com/  LinkedIn: https://www.linkedin.com/company/krvvy/  Instagram: https://www.instagram.com/staykrvvy/  Ragini Varma LinkedIn: https://www.linkedin.com/in/ragini-varma/  Instagram: https://www.instagram.com/raginnivarma/  Fynd Website: https://www.fynd.com/  LinkedIn: https://www.linkedin.com/company/fynd-shopsense/  Instagram: https://www.instagram.com/gofynd/

    57 min

  5. May 23

    Why You Need To Know About This Billion Dollar Business | Aéromé | FOWR25 Ragini Varma

    In this episode of Fynd Out With Ragini, we sit down with Rishi Chhabria, the Founder & MD of Aéromé, to decode how he built a scent monopoly that dominates 85% of India’s luxury market. From a chance whiff in NYC to scenting the NMACC, Bangalore Airport (T2), and every Taj Palace, Rishi reveals the "insane" moves that turned an invisible product into a billion-dollar empire. We explore the high-stakes world of olfactory branding, his collaboration with the Ambanis, and the neuroscience of scents that are MRI-proven to influence your mood and behavior. This episode is a masterclass in Commerce Intelligence, understanding the power of olfactory branding, and cracking the code to building a category-defining business in India’s rapidly evolving retail ecosystem. Why You Should Watch: - How a single whiff outside an Abercrombie & Fitch store led to a decade of market domination. - The inside story of collaborating with Nita Ambani to create the signature scent for the NMACC. - How Aéromé conquered the ambient scenting industry without a traditional sales deck or aggressive pricing. - How MRI-backed "functional fragrances" are being used to energize, calm, and focus the human brain. - Why the world’s top luxury brands pay 3X the price for a custom scent identity you can’t even see. - The thin ethical line between enhancing a customer's experience and secretly influencing their  Don’t forget to like, comment, and subscribe to Fynd Out With Ragini for more deep-dive conversations with experts and operators shaping the future of retail, commerce, and consumer intelligence in India. Timestamps:(00:00) Precap(1:30) Rishi’s Introduction(3:03) Why Choose an Invisible Category(7:23) Was Aéromé Just a Passion Project(8:55) First Two Clients of Aéromé(12:08) 2 to 100 Clients in a Year(13:44) Customising For Each & Every Brand(14:43) Dancing Bamboo for Bangalore Airport(17:56) How Smell Leads to Impulse Buying(19:23) Dealing with Covid(22:28) How to Pitch Mrs. Nita Ambani(25:45) Curating Scent for NMACC(27:44) Indian vs Western Nose(29:39) Do Founders Test Their Products(30:38) Competitors Copying Aéromé(32:38) Curation & Sampling For Clients(35:02) Business Metric for Measuring Scents(36:31) What Casinos Don’t Want You to Know(39:22) Multiple Categories in Scent Marketing(40:44) Problems With Indian Perfumes(42:31) Collaborating with Renowned Perfume Owners(43:27) Dealing with Copy Cats(45:20) Can AI Transform Perfume Usage(48:47) Interesting IPL Coach Story(49:37) Convincing a CFO to Spend on Marketing(51:12) Right Way to Buy a Perfume(52:54) Will Rishi Sell Aéromé(53:50) Rapid Fire with Rishi(57:09) One Thing AI Can Never Do(1:00:33) Closing & Thank You Catch the entire series on our YouTube channel – new episodes every Saturday! Links: Fynd Out With Ragini Varma Instagram: https://www.instagram.com/fyndoutwithragini/   Spotify: https://linktw.in/tDCoyf  Apple Podcast: https://linktw.in/eYxOOd   Rishi Chabbria LinkedIn: https://www.linkedin.com/in/rishi-chhabria Instagram: https://www.instagram.com/rishi1180/  Aéromé Website: https://aerome.in/  LinkedIn: https://www.linkedin.com/company/aerome/  Instagram: https://www.instagram.com/aeromeofficial/   Ragini Varma LinkedIn: https://www.linkedin.com/in/ragini-varma/  Instagram: https://www.instagram.com/raginnivarma/  Fynd LinkedIn: https://www.linkedin.com/company/fynd-shopsense/  Instagram: https://www.instagram.com/gofynd/

    1h 2m

  6. May 2

    From Idea to Crores: The Story Behind India’s PUBG Alternative | Vishal Gondal | FOWR24 Ragini Varma

    In this episode of Fynd Out With Ragini, we sit down with Vishal Gondal, the undisputed Father of the Indian Gaming Industry and Founder of GOQii, to decode the high-stakes evolution of India’s tech, gaming, and longevity landscape. From being the first to bring global licensing to India to selling his company, IndiaGames, to The Walt Disney Company in a landmark $100 million (₹500+ Crores) deal, Vishal shares the "insane" business moves that built an empire.  We dive deep into the legendary story of how he bet his entire company’s funds on a single Spider-Man licensing deal that made him crores, the strategic launch of FAU-G as India’s answer to the PUBG vacuum, and why he believes the traditional MBA is now a waste of time and money in the age of AI. This episode is a masterclass in Commerce Intelligence, understanding the massive longevity economy, and cracking the code to thriving in chaos within India’s rapidly evolving digital ecosystem. Why You Should Watch: - The Spider-Man Gamble: How betting every penny on a Marvel license transformed a startup into a global powerhouse. - The Disney Exit: The inside story of selling IndiaGames for $100M and what it takes to build an acquisition-ready business. - AI vs. MBA: Why traditional education is failing entrepreneurs and how AI is making coding and legal skills irrelevant. - Can AI Detect a Heart Attack Early? How GOQii is using technology to predict life-threatening events before they happen. - The "Red T-Shirt" Philosophy: Why Vishal has worn the same color for 16 years to save "Brain CPU" for high-level decision-making. - Building FAU-G: The business logic behind creating a homegrown gaming alternative for the Indian masses. Don’t forget to like, comment, and subscribe to Fynd Out With Ragini for more deep-dive conversations with experts and operators shaping the future of health, commerce, and consumer intelligence in India. Time Stamps: (00:00) Precap(01:30) Vishal’s Introduction(02:19) Questioning India’s Education System(03:42) Building India’s Gaming Industry(05:27) Being a Genius vs Insane(06:26) Theory Behind the “Red” Colour(08:54) Three Avatars of Vishal(12:44) Iconic Spiderman Deal with Marvel Comics(18:42) Starting Esports in India(19:39) Building PUBG’s Alternative for India(22:31) Will Vishal Mentor Gaming Startups(24:20) Learnings About Scaling Products(25:55) Dealing with Negative Reviews(27:59) Vishal Being the Direct POC for Bugs(29:23) Benefits of Gaming Communities(30:18) Will FAU-G Have Competitors in Future(31:45) Why Vishal Built GOQii(36:22) Anxiety from Health Devices(37:59) Will India Pay for Premium Health Devices(40:33) How GOQii is Betting on Longevity(44:15) Threat to Medical Industry in India(45:14) Companies Vishal is Betting On(47:43) What Makes Vishal Sign the Cheque(49:30) Dealbreaker for Vishal(51:24) Is MBA a Waste(53:35) Importance of Building a Network(56:09) What Keeps Vishal Up at Night(58:26) Vishal’s Definition of Spirituality(59:51) Must Watch Advice to Viewers(1:00:43) Closing & Thank You Catch the entire series on our YouTube channel – new episodes every Saturday! Links: Fynd Out With Ragini Varma Instagram: https://www.instagram.com/fyndoutwithragini/   Spotify: https://linktw.in/tDCoyf  Apple Podcast: https://linktw.in/eYxOOd   Vishal Gondal LinkedIn: https://www.linkedin.com/in/vishalgondal/  Instagram: https://www.instagram.com/vishygo/  GOQii Website: https://goqii.com/in-en  LinkedIn: https://www.linkedin.com/company/goqii/  Instagram: https://www.instagram.com/goqiilife/  Ragini Varma LinkedIn: https://www.linkedin.com/in/ragini-varma/  Instagram: https://www.instagram.com/raginnivarma/  Fynd LinkedIn: https://www.linkedin.com/company/fynd-shopsense/  Instagram: https://www.instagram.com/gofynd/

    1h 2m

  7. Apr 25

    Why India is the Diabetes Capital? The Unspoken Truth | Dr. Salgaonkar | Fortis | FOWR23 Ragini Varma

    In this episode of Fynd Out With Ragini, we sit down with Dr. Hrishikesh Salgaonkar, Consultant – Bariatric, Metabolic, and Robotic & Minimally Invasive Surgeon, Fortis Hospital, to decode the biological and economic reality of India’s weight loss and diabetes crisis. From the "Ozempic hype" to the "Thin-Fat" Indian body type, Dr. Salgaonkar shares how a simple biological insight why Indians get diabetes 10 years earlier than the West is reshaping the medical and consumer health landscape in India. We dive deep into the science of GLP-1 drugs, the rise of the black market for weight loss injections, and the unit economics of long-term metabolic health. This episode is a masterclass in Commerce Intelligence, understanding the massive obesity economy, and cracking the code to sustainable health in India’s evolving wellness ecosystem. Why You Should Watch: - Why Ozempic is a medical breakthrough but a black market nightmare in India - Why the Indian body is biologically predisposed to diabetes a decade earlier than the West - Why the weighing scale is a lying metric and what Inch Loss really means for your health - A surgeon’s guide to the ideal 50-25-25 Indian plate for metabolic health - Why 6 hours of quality sleep is more important for your metabolism than a 1-hour workout - Why following celebrity weight loss hacks is a dangerous gamble for your organs Don’t forget to like, comment, and subscribe to Fynd Out With Ragini for more deep-dive conversations with experts and operators shaping the future of health, commerce, and consumer intelligence in India. Time Stamps: (00:00) Precap (1:32) Dr. Salgaonkar’s Introduction (3:04) Why India is Diabetic Capital of the World (4:58) Types of Diabetes (5:39) 3 Things to a Healthier Life (8:15) How Does GLP-1 Agonists Work (9:26) Difference b/w GLP-1 and GLP-1/GIP (11:02) Why Were These Medications Developed (13:37) Terrifying Personal Story (14:19) Guiding People for These Medications (14:57) Who is Driving the Usage (15:56) Serious Complications (19:27) Right Dosage (20:24) Who is Eligible (22:25) Effect of Entertainment Industry (23:30) Good Side of These Medications (24:31) Who Is The Ideal Candidate (25:34) Dr. Salgaonkar’s Message to You (25:49) Does the Weight Come Back (27:07) Fat Loss vs Muscle Loss (28:33) Message to Our Parents (30:41) What is Gut Health (32:00) Colours to Eat in a Week (33:00) What is an Ideal Plate (34:18) Medication vs Surgery vs Lifestyle Changes (35:41) Effects on Patient’s Behaviour (37:23) Can You Take Medications After Surgery (38:45) Effects on Medical Industry (40:40) Concerns For Bulimia and Anorexia Patients (41:41) Effects of Shortage of These Medications (42:46) Effects on the Food Industry (43:39) Cost for these Medications (44:20) Should Insurance Companies Cover Cosmetic Surgeries (45:47) Trend that Doctors are Worried About (46:53) What is the Future - Combination or Individual Use (47:58) Advice from Dr. Salgaonkar (49:16) Closing & Thank You Catch the entire series on our YouTube channel – new episodes every Saturday! Links: Fynd Out With Ragini Varma Instagram: https://www.instagram.com/fyndoutwithragini/   Spotify: https://linktw.in/tDCoyf  Apple Podcast: https://linktw.in/eYxOOd   Dr. Hrishikesh Salgaonkar LinkedIn: https://www.linkedin.com/in/hrishikesh-salgaonkar  Fortis Healthcare Website: https://www.fortishealthcare.com/  Ragini Varma Instagram: https://www.instagram.com/raginnivarma/  LinkedIn: https://www.linkedin.com/in/ragini-varma/  Fynd Instagram: https://www.instagram.com/gofynd/  LinkedIn: https://www.linkedin.com/company/fynd-shopsense/

    50 min

  8. Apr 19

    Inside the Business Model Changing India’s Coffee Market | AbCoffee | FOWR22 Ragini Varma

    In this episode of Fynd Out With Ragini, we sit down with Abhijeet Anand, Founder of abCoffee, to decode how he’s rethinking the coffee business in India not as a luxury café experience, but as a daily habit for the masses. From having barely 10 cups of coffee in his life to building one of India’s fastest-growing grab-and-go coffee chains, Abhijeet shares how a simple insight, why is coffee so expensive in India, turned into a scalable, tech-first, habit-driven business model. We also explore how abCoffee is going beyond coffee with protein beverages, a tech-driven app, and a nutrition ecosystem, making it more than just a beverage brand. This episode is a masterclass in building a consumer brand, cracking unit economics, and creating a habit-based business in India’s evolving F&B ecosystem. Why You Should Watch: - Why coffee is expensive in India and how this brand is fixing it - The difference between café culture vs habit-based coffee consumption - The unit economics behind scaling a coffee chain in India - How subscriptions and repeat consumption drive growth - Why small-format, takeaway-first stores are more scalable - Building a tech-first coffee brand with 50%+ orders coming from the app - Expanding beyond coffee with protein drinks and nutrition tracking Don’t forget to like, comment, and subscribe to Fynd Out With Ragini for more deep-dive conversations with founders and operators shaping the future of retail, food, and consumer brands in India. _____________ Time Stamps: (00:00) - Precap(1:30) - Abhijeet’s Introduction(2:49) - How Did abcoffee Start(6:40) - Why Is Coffee Overpriced in India(8:54) - Making Coffee a Daily Habit Product(9:43) - Starbucks is Not Primarily a Coffee Space(11:27) - First Day at abcoffee(14:31) - Why Versova First(16:00) - Learnings from 21 Cups of Coffee a Day(17:07) - Abhijeet’s Starbucks Date(17:54) - Launch Day Blunders(20:31) - Friends Who Became Family(22:25) - Cost vs Product vs Space(24:48) - Is The FOMO Real(27:03) - Abhijeet’s Favourite Indian City(29:07) - abcoffee Next to a Cafe(29:40) - Are Cafe Owners Scared of abcoffee(31:57) - Let’s Get into Profits(33:04) - Shutting Down a Store(36:25) - Best Selling Product(37:47) - How To Increase In-Store Share(38:58) - Decision of Launching a New Product(40:44) - What Percentage of New Products Fail(42:42) - Tracking Nutritional Value in abcoffee App(47:21) - Metric Abhijeet Tracks Every Day(48:08) - Oat, Almond and Coconut Milk(49:22) - Are Wellness Events Beneficial(50:22) - Reason For Changing the Branding(53:31) - Must Watch For Investors(58:03) - What Happens if Luckin Comes to India(59:14) - Will Abhijeet Sell His Company(1:00:00) - Rapid Fire with Abhijeet(1:01:05) - How Will Abhijeet Win Over Rs. 2 Sachets(1:04:33) - Vision for Future(1:05:04) - Closing & Thank You Catch the entire series on our YouTube channel – new episodes every Saturday! _____________ Links: Fynd Out With Ragini Varma Instagram: https://www.instagram.com/fyndoutwithragini/   Spotify: https://linktw.in/tDCoyf  Apple Podcast: https://linktw.in/eYxOOd   AbCoffee Website: https://www.abcoffee.in/  Instagram: https://www.instagram.com/abcoffeeindia/  Abhijeet’s LinkedIn: https://www.linkedin.com/in/theabhijeetanand/  Ragini Varma Instagram: https://www.instagram.com/raginnivarma/  LinkedIn: https://www.linkedin.com/in/ragini-varma/  Fynd Instagram: https://www.instagram.com/gofynd/  LinkedIn: https://www.linkedin.com/company/fynd-shopsense/

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About

India's commerce landscape is being rewritten in real time. The brands shaping it operate with sharper intelligence, deeper systems, and clearer conviction. Fynd Out with Ragini is India's commerce intelligence podcast for founders and operators who want to build with an edge. Every week, I sit down with the architects of India's retail future: founders and operators who've made the hard calls and built systems that scale. We go deep on the decisions, signals, and instincts behind real growth. New episodes every week. Follow now.

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  • Creator
    Ragini Varma
  • Years Active
    2K
  • Episodes
    26
  • Rating
    Clean
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    © Ragini Varma
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    Fynd Out with Ragini