Fynd Out with Ragini

Ragini Varma
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Hey, I'm Ragini! I'm obsessed with the stories behind retail businesses and the people who build them. Every week, I sit down with entrepreneurs and store owners to talk about the real stuff—the wins, the challenges, the pivots, and everything in between. I started this podcast because I believe there's so much we can learn from each other's journeys. Whether you're running your own business or just love good conversation, these episodes are for you. We dive into business strategy, lifestyle, personal growth, and all the messy, beautiful parts of building something meaningful.

  1. 2D AGO

    From Swiping Right to Co-Founding a Brand with Samantha Prabhu | Mile Collective | S2E10 Ragini Varma

    What does it take to build an activewear brand in India from scratch with no fashion background, no funding, and no team? In this episode, Harshita and Pravishta — co-founders of Mile Collective share the full story from solving a personal problem during COVID to bootstrapping Mile Active out of a single room, to rebranding into Mile Collective with Samantha Ruth Prabhu as co-founder and investor. We discuss: - How Harshita started Mile Active with four products and zero business background - Why Indian bodies and Indian weather demand a completely different product - The Bumble love story that brought a co-founder husband into the mix - How a cold message led to Samantha Ruth Prabhu joining as co-founder - Celebrity endorsement vs celebrity co-founder — what's the real difference - Why 51% retention in 12 months changed everything - Building for inclusivity and the challenge of sizing in India - The one thing most women founders struggle with (and need to hear) Whether you're building a consumer brand, shopping for activewear, or just trying to understand what it takes to build something real in India — this one's for you. Timestamps: 00:00 – Precap 1:28 - Mile Collective Introduction 2:25 - How did Pravishta meet Harshita  4:38 - What made Pravishta join Mile Collective 6:00 - Journey from Mile Active to Mile Collective 7:04 - Problems with Indian Athleisure Brands 7:26 - Dropping Law to Start Business 8:50 - Building without Business Background 9:46 - Launching with only 4 Products 9:55 - Getting First 100 Customers 11:04 - Feeling like Shutting Down Mile 11:54 - Magical Retention Rate of Mile 13:31 - New Co-founder Impact 14:00 - Lululemon vs Mile 15:42 - Game-Changing Feedback  16:33 - Lesson from Pravishta to Harshita 17:08 - Working with Celebrity Founders & Investors 18:07 - Cold DM Story to Samantha  19:36 - Getting Samantha Prabhu as the Co-founder 21:22 - Benefits of Celebrity Association 22:02 - Celebrity Endorsement vs Celebrity Founder 23:34 - Decision to Start Fundraising  25:00 - Marketing Plan for Mile vs Competitors 26:21 - Thought Process while Building Products 27:46 - Metric that Helped Make Products Better 29:17 - Athleisure Trends to Look For 30:16 - Non Negotiable in Mile Products 31:00 - Feedback from Influencers & Customer  32:36 - How is Mile Planning Expansion 34:50 - How to Know When to Stop Something 37:03 - Capsule Collections & Coffee Rave Parties 37:48 - Gen Z Customers & Retention Rate 40:00 - Changing Indian Mindset in Fitness 42:18 - How to Handle Criticism 43:35 - Internet Wants to Know 52:02 - Rapid Fire with Mile Collective 58:17 - Advice to Viewers 59:15 – Closing & Thank You Subscribe for more founder stories, business insights, and deep dives into industries shaping modern India. Catch the entire series on our YouTube channel – new episodes every Friday! Links: Fynd Out With Ragini Varma: https://www.instagram.com/fyndoutwithraginivarma/  Fynd Out With Ragini Varma Clips: https://www.instagram.com/fyndoutclips/  Spotify Stream Link: https://open.spotify.com/show/1vUDKCKaGF8OHYUglP57aP?si=2sg9IgV_QAenN_IsVINejA  Apple Podcast Link: https://podcasts.apple.com/in/podcast/fynd-out-with-ragini/id1871104332   Ragini Varma Instagram: https://www.instagram.com/raginnivarma/  LinkedIn: https://www.linkedin.com/in/ragini-varma/  Fynd Instagram: https://www.instagram.com/gofynd/  LinkedIn: https://www.linkedin.com/company/fynd-shopsense/  About Fynd –  Fynd is a global commerce platform that helps brands, retailers, and businesses build, manage, and scale their digital presence. Headquartered in Mumbai and backed by Reliance, Fynd powers online stores, omnichannel retail, logistics, and AI-driven experiences for over 2,300 brands. From e-commerce websites to AR try-ons, automation, and data-driven insights, Fynd enables businesses to create seamless customer experiences across online and offline channels — building the world’s most loved commerce ecosystem.

    1h 1m

  2. FEB 14

    S2E9 | Lab Grown vs Natural Diamonds: The Biggest Industry Shift Yet | Lucira | Ragini Varma

    Are lab grown diamonds real? Should you buy natural or lab diamonds in 2026? And which one actually holds value? In this Valentine’s special episode, Rupesh Jain — Founder of Candere and Lucira breaks down the truth about lab grown diamonds vs natural diamonds, engagement ring trends, diamond pricing, and what modern buyers in India really want. From building Candere into a leading online jewellery brand to selling it to Kalyan to launching Lucira in the lab grown diamond space, Rupesh shares insider insights on how the diamond industry is evolving and what that means for proposals, weddings, and long-term value. Timestamps: (00:00) – Precap(01:38) – Rupesh’s Introduction(03:13) – Building Candere Online(04:44) – First Ever Order of Candere(06:05) – Why Lucira after Candere(08:34) – Importance of Designs in India(09:26) – Pushback on Lab Grown Diamonds(11:58) – Convincing People to Buy Lab Diamonds(13:50) – When People Buy Lab Diamonds(14:53) – How Lucira is Different(16:25) – Lessons from Candere to Lucira(16:42) – US Engagement Ring Trend(18:02) – Indian Women Shifting to Lab Diamonds(20:33) – Why Lab Diamond Consumption is Low in India(25:27) – Lab Grown Diamond Price Crash(27:58) – Wedding Ring Preferences Today(29:36) – Educating Tier 3 & Tier 4 Cities on Lab Diamonds(31:00) – What to Look for When Buying Diamonds(32:53) – Lab vs Natural Diamond Difference(33:44) – De Beers Marketing Campaign(35:20) – Why to Buy a Lab Diamond(38:03) – The Reddit Post Story(39:02) – Natural = Legacy and Lab = Choice(40:28) – Best Ring Choice for Your Partner(41:25) – The Overdone Trend(42:08) – Strategy of De Beers(43:31) – Rare vs Sustainable: What Wins?(44:50) – Emotional Value in Diamonds(45:36) – Are Customers Being Manipulated(47:14) – Is Luxury Jewellery Worth It?(48:30) – Celebrities Promoting Lab Diamonds(51:07) – City Wise Diamond Preference in India(52:27) – Influence on Consumers Preferences(53:06) – Future of Founder-Led Marketing(54:51) – Biggest Mistakes Brands are Making(56:23) – AI in Jewellery(57:44) – Internet Wants to Know(1:00:15) – Future of Lucira(1:01:28) – Why Listen to this Podcast(1:01:53) – Closing & Thank You Links: Fynd Out with Ragini Instagram: https://www.instagram.com/fyndoutwithragini/ Fynd Out Clips Instagram: https://www.instagram.com/fyndoutclips/ Ragini Varma Official: https://www.instagram.com/raginnivarma/ YouTube: https://www.youtube.com/@FyndOutwithRagini About Fynd –  Fynd is a global commerce platform that helps brands, retailers, and businesses build, manage, and scale their digital presence. Headquartered in Mumbai and backed by Reliance, Fynd powers online stores, omnichannel retail, logistics, and AI-driven experiences for over 2,300 brands. From e-commerce websites to AR try-ons, automation, and data-driven insights, Fynd enables businesses to create seamless customer experiences across online and offline channels — building the world’s most loved commerce ecosystem.

    1h 3m

  3. FEB 13

    S2E8 | India's First Organic Makeup Brand Gets ₹1 Crore on Shark Tank | Ruby’s Organics | Ragini Varma

    In this episode, we sit down with Rubeina, the founder of Ruby's Organics - India's first certified organic makeup brand that secured ₹1 crore on Shark Tank India. From her journey building a clean beauty brand to insights on the beauty industry, this conversation offers valuable lessons for entrepreneurs and beauty enthusiasts. Why You Should Watch: - The difference between clean and conventional beauty products - How Ruby's Organics went from idea to Shark Tank success - Inside the ₹1 Crore deal with Kunal Bahl - Celebrity brands analysis: Kay Beauty, 82°E, Hyphen- Understanding ingredient transparency in beauty products - The real cost of launching a beauty brand in India (2026 edition) - Product market fit strategies that work - Founder-led marketing insights Don’t forget to like, comment, and subscribe to FyndOutWithRagini for more deep-dive conversations with leaders shaping the future of business. Time Stamps: (00:00) – Precap (01:32) - Rubeina’s Introduction (03:25) - Clean Beauty is Real Beauty (05:14) - Story of Ruby’s Organics Origin (06:52) - Horror Makeup Story (07:49) - Silence as Consent in Beauty (08:36) - First Product of Ruby’s Organics (10:22) - Basics to Launch a Makeup Brand in India (11:45) - Rubeina’s Experience Building Ruby’s (12:50) - How to Start a Beauty Business in 2026 (13:42) - Finding Your Product Market Fit (14:53) - One Metric to Study for Brand Growth (16:05) - Best Selling Product of Ruby’s (17:00) - New Product Launch (18:21) - Her Experience at Shark Tank (22:37) - Rubeina’s Favourite Shark (23:39) - Kunal Bahl’s One Crore Deal (25:27) - Going on Shark Tank Helps (27:06) - Which Brands to Trust (29:24) - Is It Easy to Launch a Beauty Brand in India (31:34) - We Bet You Didn’t Know This (34:02) - How to Stay Relevant Today (35:02) - Millennial vs Gen Z Customers (36:19) - Teens Using Makeup (38:13) - 3 Ingredients to Research When Buying Makeup (39:34) - Educating Consumers on Makeup (41:49) - Katrina’s Kay Beauty43:00 - Deepika’s Brand (43:58) - Kriti Sanon’s Hyphen (45:37) - Global Brands Coming to India (46:22) - Rubeina’s Favourite Influencers in Beauty (48:26) - Benefits of Founder Led Marketing (52:23) - AI in Beauty53:59 - Glam AR by Fynd (54:28) - Future of Skin Analysis Tools (55:14) - Platforms You Can Purchase Ruby’s Organics On (55:26) - Will Rubeina Sell Ruby’s Organics to Nykaa (56:11) - Why Not to Start a Beauty Brand (57:46) - Difficulties Being a Solo Woman Founder (59:47) - The Internet Wants to Know (1:04:31) - Rapid Fire with Rubeina (1:06:32) - Biggest Beauty Myth in India (1:07:19) - What Will Rubeina Never Compromise On (1:07:48) - Advice from Rubeina (1:08:47) - Closing & Thank You Catch the entire series on our YouTube channel – new episodes every Friday! Links: Fynd Out with Ragini Instagram: https://www.instagram.com/fyndoutwithragini/ Fynd Out Clips Instagram: https://www.instagram.com/fyndoutclips/ Ragini Varma Official: https://www.instagram.com/raginnivarma/ YouTube: https://www.youtube.com/@FyndOutwithRagini About Fynd – Fynd is a global commerce platform that helps brands, retailers, and businesses build, manage, and scale their digital presence. Headquartered in Mumbai and backed by Reliance, Fynd powers online stores, omnichannel retail, logistics, and AI-driven experiences for over 2,300 brands. From e-commerce websites to AR try-ons, automation, and data-driven insights, Fynd enables businesses to create seamless customer experiences across online and offline channels — building the world’s most loved commerce ecosystem.

    1h 10m

  4. FEB 13

    S2E7 | What’s Next for the Fashion Industry? | PDS Limited | Ragini Varma

    In this powerful episode of FyndOutWithRagini, we sit down with Sanjay Jain, Group CEO of PDS, to decode the future of fashion, sourcing, leadership, and global trade. Why You Should Watch: - How PDS evolved into a global fashion supply-chain leader - Sanjay Jain’s definition of success and leadership - Will clothes become more expensive in the future? - How PDS mitigates global shocks and volatility - The “Sheinfication” of fashion and its long-term effects - How AI is reshaping retail, sourcing, and leadership - India’s true strength in the global fashion ecosystem - Advice every fashion entrepreneur must hear Don’t forget to like, comment, and subscribe to FyndOutWithRagini for more deep-dive conversations with leaders shaping the future of business. Time Stamps: (00:00) – Precap (01:15) – Introduction to Sanjay Jain, Group CEO of PDS (04:31) – Origin Story of PDS & Founder Introduction (09:02) – Sanjay Jain’s Leadership Style (10:33) – How Sanjay Defines Success (12:38) – Why Sanjay Believes Deeply in His People (13:27) – How Sanjay Scales and Manages PDS (15:31) – Sheinfication of Fashion (18:25) – How PDS Navigates Global Market Uncertainty (19:29) – Rethinking Cost-Driven Sourcing Strategies (21:56) – Using AI Tools to Track Retail & Fashion Trends (24:53) – Sourcing as a Service: PDS’s Core Strength (27:03) – Emerging Trends in the Global Retail Market (27:48) – Knowing When to Shut Down a Business (28:55) – Digital Sampling vs Physical Sampling in Fashion (30:57) – Speed vs Customer Loyalty in Retail (32:09) – India’s Strengths in the Global Fashion Ecosystem (33:50) – Autonomous Commerce & the Role of AI (37:04) – Will AI Replace Jobs? (37:44) – How a CEO Solves Complex Problems (39:22) – The “Dhoni” of PDS (39:53) – External Volatility vs Internal Conflicts (40:45) – Advice for Aspiring Fashion Entrepreneurs (43:15) – One Mistake Entrepreneurs Must Never Make (45:33) – PDS’s Vision for the Future (46:32) – What Will Matter Most in Fashion Going Forward (47:30) – Sanjay’s Unforgettable Shayari (48:52) – Closing & Thank You Catch the entire series on our YouTube channel – new episodes every Friday! Links: Fynd Out with Ragini Instagram: https://www.instagram.com/fyndoutwithragini/ Fynd Out Clips Instagram: https://www.instagram.com/fyndoutclips/ Ragini Varma Official: https://www.instagram.com/raginnivarma/ YouTube: https://www.youtube.com/@FyndOutwithRagini About Fynd – Fynd is a global commerce platform that helps brands, retailers, and businesses build, manage, and scale their digital presence. Headquartered in Mumbai and backed by Reliance, Fynd powers online stores, omnichannel retail, logistics, and AI-driven experiences for over 2,300 brands. From e-commerce websites to AR try-ons, automation, and data-driven insights, Fynd enables businesses to create seamless customer experiences across online and offline channels — building the world’s most loved commerce ecosystem.

    59 min

  5. FEB 13

    S2E6 | How She Built the Fastest Growing Supplements Brand in India | Chicnutrix | Ragini Varma

    In this episode of FyndOut With Ragini, we sit down with Shilpa Khanna Thakkar, the leader behind Fast&Up and Chicnutrix, to explore her journey as a woman entrepreneur building brands in the beauty and wellness space. She talks about leaving her corporate role at JP Morgan and the experiences that shaped her path. Shilpa opens up about the motivations that guided her, the challenges she faced, and what she learned while building consumer-focused brands. She also shares how she approaches communication, audience trust, and the evolving expectations within the beauty and wellness industry. Whether you're a bride-to-be, a beauty enthusiast, a health-conscious consumer, or someone curious about the truth behind supplements in India, this conversation is a must-watch. Don’t forget to like, comment, and subscribe to FyndOutWithRagini for more inspiring founder journeys and inside stories from India’s booming startup ecosystem. Time Stamps: (00:00) - Precap (2:11) - Introduction of Shilpa, Fast&Up & Chicnutrix (6:56) - Journey from JP Morgan to Entrepreneurship (8:54) - Why the name “Chicnutrix” (9:39) - Shilpa’s personal problem that led to building a brand (11:40) - Her team taking the challenge to solve the problem (14:25) - Developing products for most relevant problems faced by women (17:25) - The most kick-ass marketing strategy that worked (20:27) - Challenges faced by a women founder & how to overcome them (23:00) - Scared of failing in the business (23:40) - All about the “right” glutathione (24:45) - Glutathione, IV Drips, Vampire Facial, Cold plunge (26:00) - Does Glutathione make you fairer (28:13) - Are IV Drips good for your health? (29:28) - Celebrities passing away due to IV drips (30:29) - Brands lying about using Japanese glutathione (33:23) - Age group for starting effervescent tablets (34:00) - Busting myths around collagen (35:42) - Where we “guess” Shilpa’s unbelievable age (36:27) - How can you get educated on supplements (40:02) - 17-year-old taking supplements (42:58) - Best products for brides to get that “glow” (44:44) - Gen Z using makeup to look good (46:58) - Ozempic & weight loss (49:03) - Is Chicnutrix made for you? (52:06) - Varun Dhawan & Sreeleela as brand ambassadors (55:48) - The myth-busting segment with Fynd Out (56:40) - Outro & Thank you Catch the entire series on our YouTube channel – new episodes every alternate Friday! Links: Fynd Out with Ragini Instagram: https://www.instagram.com/fyndoutwithragini/ Fynd Out Clips Instagram: https://www.instagram.com/fyndoutclips/ Ragini Varma Official: https://www.instagram.com/raginnivarma/ YouTube: https://www.youtube.com/@FyndOutwithRagini About Fynd – Fynd is a global commerce platform that helps brands, retailers, and businesses build, manage, and scale their digital presence. Headquartered in Mumbai and backed by Reliance, Fynd powers online stores, omnichannel retail, logistics, and AI-driven experiences for over 2,300 brands. From e-commerce websites to AR try-ons, automation, and data-driven insights, Fynd enables businesses to create seamless customer experiences across online and offline channels — building the world’s most loved commerce ecosystem.

    57 min

  6. FEB 13

    S2E5 | How He Built a ₹100 Crore Brand Just By Selling Pants | The Pant Project | Ragini Varma

    In this episode of FyndOutWithRagini, we sit down with Dhruv Toshniwal, the founder of The Pant Project, one of India’s fastest-growing D2C fashion brands known for custom-fit pants and a digital-first approach to bottom-wear. Dhruv’s journey is not just about selling pants — it’s about disrupting India’s menswear market, reshaping consumer behavior, and proving that a focused product strategy can scale massively. From launching during Covid, to expanding into omnichannel retail, Dhruv’s story is packed with insights on brand building, customer obsession, manufacturing, and survival. Don’t forget to like, comment, and subscribe to FyndOutWithRagini for more inspiring founder journeys and inside stories from India’s booming startup ecosystem. Time Stamps: (00:00) - Precap (01:19) - Introduction of Dhruv (2:39) - Unlearnings from his legacy family business (4:49) - How to keep up with customer loyalty (5:58) - Dhurv & Udit’s Equation in Business (7:34) - Launching The Pant Project in Covid (9:06) - First products of Pant Project (10:13) - Getting first 1000 customers in just 3 months (11:11) - Will there be a pant club in India (11:55) - Getting into different categories than pants (12:55) - How did they get men to buy pants (14:14) - Insights of men shopping at TPP (15:07) - Will TPP go global sometime soon (16:45) - 3 Fs in Business (17:03) - Profitability trap when getting customers (18:00) - How did the offline journey start (19:50) - Best logistics partner that helped the brand (20:26) - Traditional brands not being able to adapt to modern technology (22:40) - Keeping up with the consumer trends (24:41) - Are brands copying the Pant Project (25:11) - Tenure for developing a product (25:45) - Metrics to track for increasing sales (26:34) - How do they deal with returns (27:46) - Most interesting customer story (28:45) - Role of social media marketing (30:03) - Dhruv’s LinkedIn posts (30:40) - Profit or growth - what is most important (32:01) - Pant Project going public (32:44) - Myth or Fact Segment (38:20) - BHAG for the Pant Project (39:08) - Dhruv’s advice (40:40) - Thank you Catch the entire series on our YouTube channel – new episodes every alternate Friday! Links: Fynd Out with Ragini Instagram: https://www.instagram.com/fyndoutwithragini/ Fynd Out Clips Instagram: https://www.instagram.com/fyndoutclips/ Ragini Varma Official: https://www.instagram.com/raginnivarma/ YouTube: https://www.youtube.com/@FyndOutwithRagini About Fynd – Fynd is a global commerce platform that helps brands, retailers, and businesses build, manage, and scale their digital presence. Headquartered in Mumbai and backed by Reliance, Fynd powers online stores, omnichannel retail, logistics, and AI-driven experiences for over 2,300 brands. From e-commerce websites to AR try-ons, automation, and data-driven insights, Fynd enables businesses to create seamless customer experiences across online and offline channels — building the world’s most loved commerce ecosystem.

    41 min

  7. FEB 13

    S2E4 | What It Takes to Build India’s Next Big D2C Brand? | IGP & Interflora | Ragini Varma

    What happens when a leader with a technology-and-operations background turns his lens to India’s booming gifting and occasion-commerce industry? In this episode of FyndOutWithRagini, we sit down with Ankur Gupta — the Chief Operating Officer at Join Ventures, the digital‐first celebration-brands house behind multiple gifting & flower business ventures. Ankur’s path is not just about running operations — it’s about scaling emotional commerce, personalisation, supply chains and brand ecosystems in the D2C space. You’ll hear how he took his experience in operational excellence and applied it to the world of flowers, cakes, gifts, festivals, and high-stakes weddings. Don’t forget to like, comment, and subscribe to FyndOutWithRagini for more such motivating founder stories. Time Stamps: 00:00 - Precap 01:46 - Introduction of Ankur 3:17 - Thought process behind choosing IGP 4:10 - First catalogue product of IGP 6:30 - Figuring out problems in the flower business 7:21 - How did customers react to defective products? 8:05 - Solution to customer problems 10:17 - How did IGP crack making cakes? 11:46 - Friends reaction to Ankur selling flowers 13:09 - Is IGP better than FNP? 13:54 - Journey from $100 to $1M 15:02 - Supply chain management for handling the demand for rakhis 16:46 - Getting to selling a million rakhis 19:00 - Is Interflora an IGP brand? 20:30 - Bouquet meant worthless in 2017 21:32 - Most selling flowers in India 24:32 - How did Interflora manage business during Covid? 26:10 - First city Interflora launched in India 27:14 - Peak festivals for Interflora 28:30 - Mother’s day and Valentine’s day 31:18 - State that has surprised Interflora the most 32:32 - Craziest story where a celebrity ordered a bed full of roses 32:52 - How do they plan for festivals? 35:28 - How does IGP compete with Bombay Sweet Shop? 37:04 - How do orders get prepared at Interflora? 38:30 - Quick commerce and its effect on Ankur’s business 41:02 - Handling personalisation with scale 41:50 - Assortment of products as per festivals 44:25 - High profile weddings by Interflora 46:16 - First celebrity wedding experience 48:17 - Anant Ambani’s wedding preparations 49:45 - Biggest nightmare when it comes to weddings 52:08 - Is gifting a money minting business? 53:40 - Wildest combination sold by Interflora 55:12 - Deciding on which products to discard 56:57 - 3 things to never do in a gifting business 58:07 - Myths & Facts Segment 1:00:15 - Ankur sells IGP to Ragini 1:00:51 - Thank you Catch the entire series on our YouTube channel – new episodes every alternate Friday! Links: Fynd Out with Ragini Instagram: https://www.instagram.com/fyndoutwithragini/ Fynd Out Clips Instagram: https://www.instagram.com/fyndoutclips/ Ragini Varma Official: https://www.instagram.com/raginnivarma/ YouTube: https://www.youtube.com/@FyndOutwithRagini About Fynd – Fynd is a global commerce platform that helps brands, retailers, and businesses build, manage,and scale their digital presence. Headquartered in Mumbai and backed by Reliance, Fyndpowers online stores, omnichannel retail, logistics, and AI-driven experiences for over 2,300 brands. From e-commerce websites to AR try-ons, automation, and data-driven insights, Fynd enables businesses to create seamless customer experiences across online and offlinechannels — building the world’s most loved commerce ecosystem.

    1h 2m

  8. FEB 11

    S2E3 | How we got Mr. Ratan Tata to fund our business? | Boheco | Ragini Varma

    In this episode of the Sustainable Business Podcast, we sit down with the founders of Boheco (Bombay Hemp Company) — India’s trail-blazing agro-enterprise that’s re-imagining the future of agriculture, wellness and beauty through plant-based innovation, with hemp at its core. Founded in 2013, Boheco’s mission is to Educate. Cultivate. Elevate. Working across farmers, scientists, policymakers and industry leaders to build a vertically-integrated ecosystem around industrial hemp and medicinal cannabis. Their vision: to be the pioneering hemp brand in India that is environmentally sound, socially inclusive and economically equitable. In this episode you’ll hear how Boheco overcame immense regulatory, cultural and business challenges: from being India’s only hemp company in 2013 to securing investment, changing perceptions of hemp vs cannabis, and launching products that span hemp manufacturing process, nutrition, wellness, and skincare. Tune in to understand how Boheco is shaping a sustainable future for India and inspiring a wave of eco-friendly startups through science, innovation, and compassion. Time Stamps: (00:00) - Precap (00:48) - Introduction of Boheco Founders (01:38) - How did Boheco come into incorporation? (04:48) - What inspired the formation of Boheco? (05:22) - Difference between hemp and ganja (07:07) - Family’s reaction to starting a hemp business (09:04) - Getting their first ever investment from Mr. Ratan Tata (10:55) - Strategy behind getting Mr. Tata to fund Boheco (13:01) - First meeting with Mr. Tata (15:00) - Other leading investors of Boheco (16:55) - Boheco being the only hemp business in 2013 (18:20) - Difficulties of being in a hemp business (21:36) - Journey of transferring the perception of cannabis from Dope to Hope (23:45) - Hemp being the best source of protein (24:47) - How is Hemp cultivation beneficial for farmers? (26:27) - Explaining the NDPS Act, 1985 (28:15) - Difference between CBD and THC (29:43) - Similarities between Opium and Cannabis (30:38) - How is cannabis beneficial for Cancer Fighters? (34:13) - Cannabis medicines being a good pain killer for chronic pain (37:36) - First ever product developed by Boheco (40:55) - Moving to the health and wellness sector (43:15) - Why are nutritionists not talking about hemp as a protein? (45:03) - How Boheco navigated COVID? (46:08) - What is Coronasomnia? (47:03) - Investing in product research and evidencing Boheco products (48:33) - Mental health being a stigma and hemp helping make it better (49:14) - How to build a community? (50:11) - Why is Boheco not a mainstream company even now? (52:53) - Advice for starting a business which is not mainstream in India? (55:38) - Closing & Thank you Catch the entire series on our YouTube channel – new episodes every Friday! Links: Fynd Out with Ragini Instagram: https://www.instagram.com/fyndoutwithragini/ Fynd Out Clips Instagram: https://www.instagram.com/fyndoutclips/ Ragini Varma Official: https://www.instagram.com/raginnivarma/ YouTube: https://www.youtube.com/@FyndOutwithRagini About Fynd – Fynd is a global commerce platform that helps brands, retailers, and businesses build, manage, and scale their digital presence. Headquartered in Mumbai and backed by Reliance, Fynd powers online stores, omnichannel retail, logistics, and AI-driven experiences for over 2,300 brands. From e-commerce websites to AR try-ons, automation, and data-driven insights, Fynd enables businesses to create seamless customer experiences across online and offline channels — building the world’s most loved commerce ecosystem.

    56 min
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About

Hey, I'm Ragini! I'm obsessed with the stories behind retail businesses and the people who build them. Every week, I sit down with entrepreneurs and store owners to talk about the real stuff—the wins, the challenges, the pivots, and everything in between. I started this podcast because I believe there's so much we can learn from each other's journeys. Whether you're running your own business or just love good conversation, these episodes are for you. We dive into business strategy, lifestyle, personal growth, and all the messy, beautiful parts of building something meaningful.

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  • Creator
    Ragini Varma
  • Years Active
    2K
  • Episodes
    22
  • Rating
    Explicit
  • Copyright
    © Ragini Varma
  • Show Website
    Fynd Out with Ragini