Game Changers

MarketScale

Challenging the status quo isn't for everyone. Katie Steinberg will be sitting down with the innovators turning the sports and hospitality worlds upside down, only on Game Changers.

  1. 09/19/2023 ·  Video

    Revving Up the Fan Experience with Mark Faber

    Texas Motor Speedway, a legendary hub for motorsports enthusiasts, stands proudly in the heart of Texas. This renowned venue has hosted thrilling NASCAR races and a spectrum of exciting events for decades, captivating fans from all walks of life. In a recent podcast episode, Mark Faber, EVP and General Manager at Texas Motor Speedway, shared insights into their unique fan experience and unwavering commitment to community engagement. Fan-Centric Philosophy: Mark Faber, boasting a rich background in sports and entertainment, recognizes that motorsports entail much more than track action. At Texas Motor Speedway, it's all about putting fans first, echoing the principles set by founder Bruton Smith. The fan experience is paramount, and Faber emphasizes the importance of prioritizing guest satisfaction. Spread across a sprawling 1,500-acre facility, Texas Motor Speedway offers fans a multitude of engaging experiences. Whether camping on the grounds, enjoying Geico's inaugural camper award, or witnessing thrilling races, the Speedway's mission is to enhance your visit comprehensively. Leveraging Content and Education: The motorsports marketing landscape has witnessed a transformation through content and education. Faber acknowledges the influence of Netflix's "Drive to Survive" series on Formula One's broader appeal. Texas Motor Speedway aims to harness this trend by developing content that delves deeper into their drivers and teams. The goal is to provide fans with insights, fostering a connection with the sport and nurturing a new generation of motorsports enthusiasts. Community and Charity Endeavors: Texas Motor Speedway is not just about thrilling races; it's also deeply committed to giving back to the community. Speedway Children's Charities, the Speedway's primary charitable initiative, operates chapters across all 12 Speedway Motorsports venues. Their philanthropic efforts address pressing issues such as homelessness, sex trafficking, and abuse, with a primary focus on children. Last year alone, they distributed $360,000 to 22 organizations, positively impacting nearly 40,000 children. In addition to supporting children, the Speedway extends its outreach to veterans, armed forces, police, fire, first responders, and teachers, acknowledging and celebrating the invaluable contributions of these community pillars. Texas Motor Speedway transcends being a mere motorsports venue; it stands as a symbol of community engagement and entertainment. With a diverse event lineup, a relentless commitment to fan engagement, and a strong emphasis on charitable initiatives, the Speedway offers an experience that transcends the racetrack. If you find yourself in Texas, consider a visit to Texas Motor Speedway, where the spirit of community, entertainment, and innovation converge to create unforgettable memories. Watch More Game Changers

    33 min

  2. 08/08/2023 ·  Video

    Breathe Easy: Enhancing Sports Wellness with AtmosAir's Advanced Air Purification Solutions

    Indoor air quality is a crucial consideration for professional and collegiate athletes who prioritize their wellness. Tony Abates, Chief Technology Officer at AtmosAir Solutions, explains how their comprehensive air purification system, known as atmosphere bipolar ionization, addresses various air contaminants. From reducing particulates that can irritate respiratory systems to inactivating viruses and bacteria, this technology is becoming a game-changer for sports facilities. Teams like the Minnesota Vikings, Dallas Cowboys, USC, and UCLA have already adopted Atmosair's sports wellness solutions, recognizing the significant impact of clean and purified air on athletes' performance and health. Now, let's hear from Tony Abate, Vice President and Chief Technology Officer at AtmosAir Solutions, as he shares more insights into their cutting-edge air purification technology and its impact on sports wellness on Game Changers.

    3 min

  3. 07/12/2023 ·  Video

    When Sports Meets Business Strategies: How A Former NFL Player Became A Success In The World Of Business

    Over the past decade, we've seen an increasing intersection of sports and business, with athletes moving beyond their sports roles into entrepreneurship, investing, brand-building, and business strategies. As the sports industry's global value is projected to reach $623.6 billion by 2027, the question of how athletes transition into business becomes more pressing. Furthermore, with research showing that 80% of retired NFL players go broke within three years of leaving their sport, the stakes are high. Can the principles learned inside the white lines of a football field transition into successful business? This compelling topic is addressed in the latest episode of Game Changers. Host Katie Steinberg talks with Merril Hoge, former NFL running back and renowned sports analyst, a man who has proven himself both on the field and in the boardroom. As someone who has authored multiple books on business, he is able to bring his unique perspective to the discussion of business strategies. In this episode, Steinberg and Hodge discuss: The parallels between sports and business and how principles learned on the football field can be applied to business strategies. The importance of integrity and self-reflection in achieving personal and professional success. The powerful effect of setting goals, visualizing them, and taking inventory of your progress towards them. Merril Hoge, born and raised in Idaho, is a former NFL running back for the Chicago Bears and Pittsburgh Steelers. Apart from his successful sports career, he is known for his work as an author, philanthropist, and sports analyst for ESPN. His insightful perspectives on the connection between sports and business have made him a sought-after speaker and thought leader in the field.

    35 min

  4. 07/06/2023 ·  Video

    Surviving the Game: Scaling Front Office Sports with CEO Adam White

    Game Changers host Katie Steinberg sits down with CEO Adam White to tell the inspiring story of Front Office Sports. Front Office Sports, an innovative digital media platform known for its unique sports-related content, has announced plans to upscale and expand its brand reach while staying true to its essence of providing the best in sports business news and analysis. After nine challenging yet rewarding years, Front Office Sports has grown into a multi-platform media company reaching millions of users across different channels. During an interview with the company's CEO, Adam White, he shared insights into their strategic plan. White emphasized the company's strategy to drive more scale and relevance, increasing content output, and building Front Office Sports as the "Wall Street Journal of sports." "The goal is to have our content accessible to our audience from the minute they wake up till the minute they go to sleep," said White. In pursuit of this, the company has unveiled a new structure for its newsletters, incorporating co-authors to bring added personality to the brand. The company also plans to associate the brand with more known personalities to supplement their well-established product. Adam White credited Front Office Sports' successful partnerships with notable brands such as Sling TV, New Balance, Globe, and Cisco, which have played pivotal roles in social activation and digital integration. These partnerships are part of Front Office Sports' mission to extend its reach and influence across different digital platforms, including social media channels, podcasts, emails, and even elevator screens. White also talked about the importance of breaking news and high-quality reporting. "The best media companies have the best reporting, scoops, and analysis. If we can be those people in this category, it's going to go a long way," he said. As part of this drive, the company is planning to hire more talented journalists. Despite the challenging times faced during the pandemic and subsequent economic setbacks, Front Office Sports has remained resilient and steadfast, earning a reputation for their hard-hitting sports journalism. Watch More From This Series About Front Office Sports: Front Office Sports is a leading digital media platform specializing in sports business news and analysis. They are dedicated to providing readers with an in-depth look at the multi-billion-dollar sports industry and its impact on society at large. Founded by Adam White, the company's vision is to build the "Wall Street Journal of sports."

    36 min

  5. 06/27/2023 ·  Video

    Building Relationships, Exceeding Expectations: Behind the Scenes with the Powerhouse Duo of B2B Hospitality

    Introducing Leslie Tillem and Curtis Parris: The Powerhouse Duo Shaking Up the B2B Hospitality World Leslie Tillem and Curtis Parris bring a wealth of experience and expertise to the table, making them the perfect duo to discuss the top trends in B2B hospitality. In a recent interview, Leslie and Curtis delved into their experiences working with high-profile clients, including a memorable collaboration with Ashley and Jared, well-known personalities from reality TV. Leslie described the couple as charming, adventurous, and a joy to work with, while Curtis praised their enthusiasm and highlighted their unforgettable performance in a recreation of the iconic "When Harry Met Sally" scene. When asked about their favorite memories from the show, Leslie and Curtis shared anecdotes that exemplified their dedication to creating personalized and immersive experiences for their clients. They emphasized the importance of understanding each client's unique needs and going above and beyond to exceed their expectations. Their commitment to building strong relationships with clients and industry contacts sets them apart, ensuring that every trip is tailored to perfection. As part of the esteemed Global Travel Collection, Leslie Tillem and Curtis Parris have access to a vast network of experts, allowing them to curate exceptional luxury itineraries for their high-end clientele. Their approach goes beyond simply ticking off destinations on a map; they prioritize understanding their clients' desires and delivering extraordinary experiences that leave a lasting impression. Leslie and Curtis also discussed the evolving role of human travel advisors in the age of technology. While AI-powered platforms like chatGBT have their advantages, they emphasized the irreplaceable value of human expertise, personal connections, and dedicated support. They highlighted the importance of having a trusted advisor who can navigate unforeseen challenges and provide personalized assistance that goes beyond what automated systems can offer. When it comes to travel trends and immersive experiences, Leslie and Curtis are at the forefront. They shared insights on emerging destinations such as Saudi Arabia, India, Rwanda, and Bhutan, where travelers can delve into unique cultures, breathtaking landscapes, and unforgettable encounters with wildlife. Their commitment to crafting tailor-made itineraries ensures that clients have the opportunity to explore destinations that may not be on everyone's radar, creating truly immersive and transformative travel experiences. Leslie Tillem and Curtis Parris have been receiving rave reviews from the travel community since the premiere of their show. Their professionalism, attention to detail, and passion for delivering exceptional service have garnered praise from industry peers and clients alike. They have set a new standard for luxury travel and have proven that travel advisors play a crucial role in creating unforgettable experiences for discerning travelers. Watch More From This Series About Leslie Tillem and Curtis Parris: Leslie Tillem and Curtis Parirs are renowned travel advisors and industry experts, known for their exceptional client service, attention to detail, and ability to create personalized luxury travel experiences. With a wealth of experience and a vast network of contacts, they have gained a reputation for delivering unforgettable journeys that exceed expectations. Leslie and Curtis are proud members of the Global Travel Collection, a partnership that enables them to provide their clients with unparalleled access to exclusive destinations and exceptional amenities.

    35 min

  6. 01/17/2023 ·  Video

    Being Fans First Created a Team Bigger Than Baseball

    The classic line from Field of Dreams is, if you build it, they will come. In Savannah, Georgia, a more appropriate baseball saying might be, if you make it fun, they will come. Jesse Cole, Owner of the Savannah Bananas, is truly in a league of his own. Cole is a trailblazer and an absolute game-changer when it comes to the sport of baseball. His dreamchild, The Savannah Bananas, made believers out of naysayers and transformed a community to become evangelists for this new version of America’s pastime. They say there’s no cryin’ in baseball, but there are no rules governing fun. And if there were, it’s safe to say Cole and his team would break them. The Savannah Bananas are an incredible story; a small-time community baseball team with national appeal. In just a few short years, they’ve captivated fans across the country with their original take on the sport, with fun front and center of the action. Game Changers host Katie Steinberg caught up with Jess Cole to learn more about the Bananas’ story and the branding secrets that set this ball club apart from all others. From the origin of the club’s unique name to its transformation from traditional baseball to its ‘fun rules’ Banana Ball and all the crazy marketing providing one of the most fantastic experiences in all of sport, Steinberg, and Cole cover a lot of ground. The ethos of fun that drives all the decisions around building this successful brand. “We put ourselves in our customer’s shoes,” Cole said. “I learned this from Walt Disney; he’s my biggest mentor. He was sitting at a park bench. Every Saturday was his day with his daughters, and he’s watching them on a carousel at Griffith Park, and he said, ‘I wish there were a place that adults and kids could have fun together.’” Cole used the same logic that created Disneyland to create his version of baseball to make the game fun for fans, young and old. Jesse Cole is the founder of Fans First Entertainment, which owns and operates the Savannah Bananas. The Bananas have welcomed more than one million fans to their ballpark, and have been featured on MSNBC, CBS Sunday Morning, Access Hollywood, HBO Real Sports, CNN, and ESPN. Cole is the author of Fans First & Find Your Yellow Tux. The Savannah Bananas play their rivals, The Party Animals throughout a fun, fan-focused baseball season at Savanah’s Grayson Stadium and locations throughout the country during their upcoming 2023 Banana Ball World Tour. Tickets are available at thesavannahbananas.com.

    25 min

  7. 01/17/2023

    Being Fans First Created a Team Bigger Than Baseball

    The classic line from Field of Dreams is, if you build it, they will come. In Savannah, Georgia, a more appropriate baseball saying might be, if you make it fun, they will come. Jesse Cole, Owner of the Savannah Bananas, is truly in a league of his own. Cole is a trailblazer and an absolute game-changer when it comes to the sport of baseball. His dreamchild, The Savannah Bananas, made believers out of naysayers and transformed a community to become evangelists for this new version of America’s pastime. They say there’s no cryin’ in baseball, but there are no rules governing fun. And if there were, it’s safe to say Cole and his team would break them. The Savannah Bananas are an incredible story; a small-time community baseball team with national appeal. In just a few short years, they’ve captivated fans across the country with their original take on the sport, with fun front and center of the action. Game Changers host Katie Steinberg caught up with Jess Cole to learn more about the Bananas’ story and the branding secrets that set this ball club apart from all others. From the origin of the club’s unique name to its transformation from traditional baseball to its ‘fun rules’ Banana Ball and all the crazy marketing providing one of the most fantastic experiences in all of sport, Steinberg, and Cole cover a lot of ground. The ethos of fun that drives all the decisions around building this successful brand. “We put ourselves in our customer’s shoes,” Cole said. “I learned this from Walt Disney; he’s my biggest mentor. He was sitting at a park bench. Every Saturday was his day with his daughters, and he’s watching them on a carousel at Griffith Park, and he said, ‘I wish there were a place that adults and kids could have fun together.’” Cole used the same logic that created Disneyland to create his version of baseball to make the game fun for fans, young and old. Jesse Cole is the founder of Fans First Entertainment, which owns and operates the Savannah Bananas. The Bananas have welcomed more than one million fans to their ballpark, and have been featured on MSNBC, CBS Sunday Morning, Access Hollywood, HBO Real Sports, CNN, and ESPN. Cole is the author of Fans First & Find Your Yellow Tux. The Savannah Bananas play their rivals, The Party Animals throughout a fun, fan-focused baseball season at Savanah’s Grayson Stadium and locations throughout the country during their upcoming 2023 Banana Ball World Tour. Tickets are available at thesavannahbananas.com.

    26 min

  8. 06/15/2022

    GrubHub has Targeted Their Entry into the Hospitality World

    Being able to order food at the press of a button is beyond just mere convenience, it is simplicity and delivery at its finest. If host Katie Steinberg has anything to say about it, food delivery apps like Grubhub are almost a little too easy to use. Nicolas Holland, the Partnership Director with GrubHub sat down with Game Changers to discuss the present and future of the food delivery app. “It’s really all about discovery, it’s all about accessibility,” said Holland, noting that the ease and use of the app allows users to discover and experience new food networks that exist all around them. “Technology has really enhanced the way we all live our life from our couch…we’re able to leverage our time so much more effectively.” There are a plethora of factors that go into being able to provide an excellent food delivery and pick-up app. Good wifi and great coverage in the venues are essential to carrying out orders. In sports venues and stadium deliveries, Grubhub utilizes algorithms to track wait-times and historical data to improve the customer experience. This on-time consumer experience for in-venue and in-stadium pick-ups allows the fan to see the game they came for (not have to stand in a line) and experience the food simultaneously. In a new move aimed at branching into the hospitality industry, Grubhub has partnered with Resorts World in Las Vegas. As a mega-hotel, with over 3,500 rooms, Grubhub has worked to “customize and tailor our product to fit their needs” throughout the property. On the Fly powered by Grubhub allows customers to deliver food services and products to their room or for pick-up. Holland imagined, “You’re leaving for the day…and all you want to do is stop at the cafe in the lobby, grab yourself a cup of coffee and some breakfast…and there’s like a 30 minute wait just for a cup of coffee?” Grubhub provides the tracking and the tools needed to minimize and eliminate these inconveniences.

    32 min
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About

Challenging the status quo isn't for everyone. Katie Steinberg will be sitting down with the innovators turning the sports and hospitality worlds upside down, only on Game Changers.

Information

  • Creator
    MarketScale
  • Years Active
    2021 - 2023
  • Episodes
    38
  • Rating
    Clean
  • Copyright
    © 2021
  • Show Website
    Game Changers