Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.
Merging Digital and Physical Through AR Gaming With Niantic CMO Mike Quigley
Mike Quigley, chief marketing officer of Niantic, discusses the company's history of developing location-based augmented reality games, including Pokemon GO.
AI and Unlocking Creativity With Chris Duffey, Strategic Development Lead of Adobe
This week, Avery and Sam unpack the OpenAI drama, then chat with Chris Duffey of Adobe on AI's impact on creativity and his view on Web3.
Inside Gods Unchained and the Evolution of Web3 Gaming With Daniel Paez of Immutable
On this episode of "Gen C," we dive into the current gaming landscape with Daniel Paez, vice president and executive producer of the Immutable digital trading card game Gods Unchained.
Crenshaw to Crypto With DeShone Kizer of One of None and Jorge Peniche of The Marathon Clothing
DeShone Kizer and Jorge Peniche join this episode of “Gen C” to discuss their origin stories and how the two brands are collaborating around rapper Nipsey Hussle’s legacy.
Web3 and the Playbook to Rebuild Trust With Marc Mathieu, Co-Founder of the Web3 Studio at Salesforce
In this episode of “Gen C”, we are re-airing our conversation with Marc Mathieu, the co-founder of the Web3 Studio at Salesforce and was previously CMO at Samsung Americas. He has held senior marketing positions with Unilever, Coca-Cola, among others. His unique and provocative approach to a Web3 strategy is a must listen for all marketers.
From VR to AI, Mattel’s Vision for the Future of Play
This week, Ron Friedman, VP of Mattel Future Lab, joins us to share how Mattel is bringing iconic toy brands into the digital future through a human-centered approach to innovation.