Demand Gen Confidential

Logan Rivenes
  • 5,0 (2)
  • MARKETING

🎙 Demand Gen Confidential is the marketing podcast where your host - Logan Rivenes - will be talking with some of the most progressive marketers out there. Diving deep into marketing tactics, and discovering what’s actually working, to help you become a better marketer. In each episode, you'll walk away with actionable insights and a new perspective.

Épisodes

  1. 15/12/2025

    Why Your Demand Gen Engine Is Stalling w/ Tim Fitzpatrick

    Your demand gen engine isn’t broken. It’s stalling. In this episode of Demand Gen Confidential, I sit down with Tim Fitzpatrick, fractional CMO and marketing strategist, to diagnose why so many demand gen programs feel busy, but fail to create revenue impact. Marketing teams don’t have a tactics problem. They have a strategy gap. We break down the most common reasons demand gen engines stall, and how leaders can spot the warning signs early, before wasted spend, misaligned teams, and pipeline frustration set in. In this episode, you’ll learn: Why activity is often mistaken for progress in demand genThe three strategic inputs every demand gen engine needs to runHow unclear ICPs quietly sabotage campaignsWhy most messaging talks about the company instead of customer painHow strategy should connect to execution (and who needs to own it)What demand gen leaders must evolve as channels, teams, and expectations change If you’re launching campaigns, tracking metrics, and pushing volume, but still asking “Why isn’t this working?”, this episode will help you pinpoint exactly where your engine is stalling. Strategy before tactics. Always. Episode Chapters: 00:00 | Introduction to Demand Gen Confidential00:16 | Meet Tim Fitzpatrick: Marketing Strategist01:59 | The Importance of Marketing Strategy04:10 | Defining Your Ideal Client10:18 | Creating an Ideal Client GPS15:31 | Challenges in Targeting Specific Markets20:13 | Navigating Market Entry and Strategy Validation21:45 | The Importance of Testing in Marketing22:06 | Engaging with Prospects and Clients22:48 | Effective Messaging Strategies26:52 | Leveraging AI for Marketing Insights29:32 | Connecting Strategy to Tactics30:20 | The Role of Strategic Leadership in Marketing34:59 | Implementing and Executing Marketing Plans39:10 | Starting with Existing Clients40:49 | Final Thoughts and Closing Remarks Connect with Tim: https://www.linkedin.com/in/timpfitzpatrick/ Rialto Marketing: https://www.rialtomarketing.com/

    42 min

  2. 05/12/2025

    Attribution, AI & Authenticity: The Future of Marketing w/ Jenn Stein

    What do bread baking, brisket, and B2B marketing have in common? More than you think. In this episode of Demand Gen Confidential, Jenn Stein joins to talk about what’s working in modern marketing, from building trust with your audience to aligning attribution models that executives believe in. You’ll hear: Why “Content is King” doesn’t mean what it used to. How to move from behavior-level metrics to revenue-level attribution. The right way to use AI — as a creative accelerator, not a replacement. The importance of human connection and brand voice in an AI-driven world. Why the best marketers test fast, think long-term, and build internal buy-in first. Jenn brings a cross-industry perspective shaped by experience across SaaS, hospitality, and healthcare, with real examples. 🎧 Tune in for a mix of creative, strategic, and human insights on what it means to be a marketer today. Chapters 00:00 | Intro to Demand Gen Confidential00:15 | Bread Baking, Brisket & The Art of Patience 04:44 | Meet Jenn Stein: A Marketer Across Industries 07:16 | Why “Content is King” Is Evolving 11:48 | Standing Out in a Saturated Market 13:10 | Distribution > Creation: The Real Content Advantage16:17 | Quick Wins vs. Scalable Marketing Plays 18:00 | Attribution: The Million-Dollar Problem 18:56 | Getting Sales & Finance Aligned on Reporting 21:05 | Why One Attribution Model Never Fits All 24:08 | AI in Marketing: Tool, Not Savior 27:01 | Prompt Writing & Spotting AI Hallucinations 31:33 | Evolving Skill Sets in the Age of AI 33:45 | How to Balance Attribution, Content & AI 34:38 | Closing Thoughts & Where to Find Jenn Connect with Jenn on LinkedIn: https://www.linkedin.com/in/jzbailey/

    35 min

  3. 20/11/2025

    The ABM Long Game: Signals, Multithreading, and Cross-Functional Execution

    ABM isn’t a fancier way to run targeted demand gen. If you treat it that way, it fails. In this episode, Kristina Jaramillo of Personal ABM breaks down what true one-to-one looks like, when you’re actually ready to go up-market, and why ABM should start with customers to drive expansion before net-new.  We get into lagging “intent” signals, how to avoid tool-led strategy, what to measure, and the cross-functional rhythms Sales, Marketing, and CS need to progress deals and embed your solution across the account.  If you’ve said “we’re doing ABM” but meant “we uploaded a list,” this one’s for you. We discuss: 00:00 | Welcome + Meet Kristina: A passion for French culture03:28 | ABM strategies: Is your “ABM” just targeted Demand Gen?06:24 | The importance of one-to-one ABM and what’s required11:01 | Start with customers & implementing ABM for expansion and retention17:05 | ABM for new logos: strategies and considerations18:46 | Becoming Embedded: Must-have strategies19:26 | Long-term commitment to ABM20:40 | Cross-functional alignment for success21:13 | What to measure and the importance of NRR and GRR23:01 | Ensuring a consistent customer experience24:59 | How to facilitate effective team collaboration26:53 | Benchmark metrics and internal change management30:26 | Avoiding pitfalls in ABM implementation33:30 | Final thoughts and recommendations Connect with Kristina on LinkedIn: https://www.linkedin.com/in/kristinajaramillo/ or Personal ABM: https://www.personalabm.com/ If you enjoyed this episode, click subscribe below.

    37 min

  4. 21/10/2025

    Process-First Marketing: Building on LinkedIn, Choosing Tools, and Using AI Better w/Sid Khaitan

    How do modern marketers drive traffic, choose tools that fit their system, and use AI to do better work (not just faster work)?  In this episode, product marketer and builder Sid Khaitan unpacks real-world tactics. Writing consistently for LinkedIn, mapping process before buying tools, and turning AI into workflows you’ll reuse. You’ll learn: How to start posting on LinkedIn without overthinking itWhy the hardest part is building a daily writing muscleWhat to measure on LinkedIn (beyond impressions)A simple framework for tool selection: people → process → technologyWays to use AI to improve the work itself (not just crank out more content)One agent/workflow to try this week Chapters 00:00 — Why Video Matters Now (and How We Started) 06:41 — Meet Sid: Product Marketer, Builder, Community Guy 07:43 — LinkedIn 101: Start Without Overthinking 11:18 — The Hard Part: Building the Daily Writing Muscle 12:57 — Measuring LinkedIn: From Vanity to Outcomes 17:55 — Process > Tools: How to Choose Your Stack 27:38 — Product Thinking for Marketers 33:30 — Practical AI: Better Work, Not Just Faster 41:41 — One Agent to Try This Week Connect with ⁠Sid on LinkedIn⁠. ⁠Rand Fishkin video on search trends⁠. If you enjoyed this episode, please like/subscribe and drop a comment with the tool or workflow you’re testing right now.

    49 min

  5. 24/09/2025

    The marketing squeeze: balancing brand & pipeline w/ Brianna Ruiz

    Marketers are being asked to do more with less and still hit the same (or bigger) goals. In this episode, Brianna Ruiz (Director of Digital Advertising, Closed Loop) lays out how to balance brand and performance when budgets are tight, how to actually measure brand’s lift without magical thinking, and how to use AI as an enhancer, not a replacement for human judgment. We cover: The “big squeeze” and why consistency beats one-off brand bursts. A practical 40/60 split (brand/direct) and when to ratchet up or down. Geo holdouts, blended CAC, and MMM as directional signals—not gospel. Mental availability & the 95/5 rule for staying in the consideration set. Why video outperforms static for storytelling and social discovery. Real-world AI workflows (like building an agent per client) that actually help. What to track when direct traffic declines: branded search & engagement. Chapters 00:00 – Welcome to Demand Gen Confidential 00:15 – Golf, Scholarships, and Career Lessons 04:18 – From the Fairway to Funnels: Shifting Into Marketing 05:03 – The Big Squeeze: Today’s Marketing Challenges 06:30 – The 40/60 Split: Balancing Brand & Performance 22:22 – Beyond the Hype: Where AI Really Fits in Marketing 25:32 – Why Human Connection Still Wins in a Digital-First World 38:54 – Closing Playbook: Brianna’s Key Takeaways Connect with Brianna on LinkedIn (https://www.linkedin.com/in/bri-ruiz/). Or Closed Loop (https://www.closedloop.com/). If this episode helped, subscribe to Demand Gen Confidential and share it with a teammate who owns pipeline this quarter.

    41 min

  6. 08/07/2025

    Messaging That Converts: Chris Silvestri on Copy That Drives Decisions

    Want messaging that actually drives results? In this episode of Demand Gen Confidential, I’m joined by Chris Silvestri, founder of Conversion Alchemy, who brings a systems-thinking approach to copywriting rooted in psychology, strategy, and real customer insight. We cover: ✅ How to shift your messaging in the profitability era ✅ The difference between positioning and messaging (most marketers blur it) ✅ Chris’s decision-making framework for conversion copy ✅ Tactical uses of AI that actually make marketers faster ✅ How synthetic research can help you scale messaging without sacrificing quality Chris also shares his thoughts on music, marketing, and we discuss why marketers should think like scientists. 08:16 – From Drums to Conversion Copy: Chris’s Origin Story 10:55 – Messaging in the Profitability Era: Art Meets Outcome 18:51 – Positioning vs. Messaging Strategy: What Most Get Wrong 33:44 – Crafting a Point of View That Cuts Through the Noise 38:42 – Chris’s Decision-Making Framework for Conversion 45:25 – Practical AI Tactics for B2B Marketers 52:38 – Synthetic Research: A New Frontier for Customer Insight Connect with Chris on LinkedIn. Check out Conversion Alchemy. 👉 Subscribe for more conversations with world class marketers.

    56 min

  7. 17/06/2025

    AI SDRs, No MQLs, and Marketing That Actually Converts w/ Austin Sandmeyer

    Stop doing what every marketer thinks they’re supposed to do. And start thinking really hard about what actually works. In this episode of Demand Gen Confidential, I talk with Austin Sandmeyer of Sendoso about breaking out of the B2B marketing status quo. They killed MQLs, ditched traditional trade shows, and took a risk running a Severance-themed campaign. Austin is a heavy user of AI to empower - not replace - humans. Get the blueprint for intentional, high-impact marketing in today’s profitability era. If you're a marketer navigating internal buy-in, metrics overload, or the pressure to be everywhere at once, this episode’s for you. In this episode, we discussed: 00:00 - The Joys of Contact Naps 07:36 - Meet Austin from Sendoso 09:13 - B2B vs B2C: Why Austin Chose Relationships Over Transactions 13:27 - Keeping Marketing Weird: Campaigns That Break the Mold 17:23 - Innies vs Outties: A Severance-Inspired Strategy 20:24 - Getting Campaign Buy-In: Telling the Right Internal Story 24:58 - Thinking Hard About Metrics: Ditching MQLs 30:02 - Events Reinvented: Ditching Trade Shows for Real Relationships 42:19 - AI in Marketing: Automate the Mundane, Human the Valuable Connect with Austin on LinkedIn. 👇 Like, comment, and subscribe if you want more episodes on bold, practical B2B marketing.

    53 min

  8. 03/06/2025

    The Growth Marketer’s Edge: AI, Product-Market Fit, and Boardroom Credibility w/ David Cardiel

    In this episode of Demand Gen Confidential, host I talk with seasoned growth marketer and fractional CMO David Cardiel to unpack what it takes to thrive as a modern B2B marketer in today’s environment of lean teams, profitability mandates, and executive scrutiny. David shares hard-won lessons from scaling marketing teams through acquisition, aligning with sales and finance on metrics that matter, and using AI to build smarter, more repeatable go-to-market systems. Whether you're leading demand gen at an early-stage startup or navigating scale at a mature SaaS company, this episode offers a blueprint for turning marketing into a growth engine the boardroom actually believes in. Key Topics: 00:54 - Scaling Teams from $10M to $30M ARR 06:44 - Intro: The Revenue-Ready Marketer 08:26 - Fluent Speak: Earning Executive and Finance Trust 13:26 - ICP Work and CAC Discipline for Repeatable Growth 17:49 - Metrics That Align: Speaking Revenue Across Marketing, Sales, and Finance 25:19 - AI as a Tactical Advantage for Lean Marketing 35:23 - What Modern Marketers Need to Win 🔗 Connect with David on LinkedIn. 🌐 Visit David’s website. Subscribe for more episodes where we break down real marketing strategies with real practitioners.

    45 min

  9. 14/05/2025

    Rethinking Marketing Metrics: How to Make Smarter Decisions w/ Connie Wang

    Marketing teams track more metrics than ever, but which ones actually matter? Connie Wang - data analyst, ex-PhD researcher, and one of the sharpest minds in measurement strategy - helps us cut through the noise. Learn how to avoid common analytics traps, choose better metrics, and make decisions with confidence. This episode is a must-listen for marketers who want to sharpen their measurement skills and make data actually useful. 00:00 – Welcome to the Data Deep Dive 11:56 – Pitfall #1: How to identify signal vs. noise in your metrics 38:05 – Pitfall #2: You’re not thinking hard enough about your metrics 47:07 – Pitfall #3: Choosing quantity over quality 49:22 – Advice: Start with decisions you will make 56:00 – Conclusion: Keep It Simple, Stay Curious 🔗 Connect with Connie on LinkedIn Subscribe for more episodes where we break down real marketing strategies with real practitioners.

    58 min

  10. 29/04/2025

    Stop Boring Campaigns: Generating Smarter Marketing Wins w/Guido Nuijten

    In this episode, Guido Nuijten joins us to break down how to stop running boring campaigns and start building smarter, revenue-generating ones. We dive into why focusing on targeting beats channel obsession, how brand awareness fuels real pipeline growth, and why marketers need to work hand-in-hand with sales for true impact.  Plus, Guido shares fresh insights on using offline marketing creatively in a digital world. 🔥 Topics we cover: 00:00 Introductions 06:32 How to build campaigns that actually convert 25:52 Secrets to better marketing-sales collaboration 34:51 Creative offline strategies that modern marketers should steal If you’re tired of playing it safe and want to stand out (and win), this one's for you. 👋 Connect with Guido Nuijten on LinkedIn 🔗 Learn more about Hoolty Subscribe and don’t miss future episodes on building marketing that actually drives revenue.

    48 min

  11. 16/04/2025

    Cracking Marketing Attribution: Why Smart Marketers Embrace Complexity with Harry Hawk

    Advanced conversion signals and attribution are redefining paid efficiency. Join us in this episode of Demand Gen Confidential, where we dive deep into advanced marketing tactics with special guest Harry Hawk, a seasoned marketer with a wealth of experience.  Learn about the nuanced world of multi-touch attribution, AI in marketing, lift tests, and Harry's concept of deep funnel optimization that can significantly reduce Customer Acquisition Cost (CAC) and shorten deal cycles.  Whether you're looking to enhance your marketing stack, understand the complexity of attribution, or just want to hear fascinating stories like Harry owning a New York City beach bar, tune in to this episode. 00:00 - Introduction 03:47 - 2025 Marketing Trends 11:11 - Using AI Attribution 37:07 - Deep Funnel Conversion Optimization for Google and Facebook 01:21:59 - Using AI in your Marketing Credits Revsure Agent.ai

    1 h 42 min

  12. 02/04/2025

    Generative Engine Optimization: Essential Tactics for Modern Marketers w/ Frederik Hermann

    In this episode of Demand Gen Confidential, we sit down with Frederik Hermann, VP Marketing at Akia, to explore innovative marketing strategies and the future of digital marketing in the era of Generative Engine Optimization and AI. Frederik shares insights from his extensive background in marketing and experience with multiple tech startups. We dive into the evolution of SEO and the rise of Generative Engine Optimization (GEO). Learn practical tactics like implementing LLMs.txt, structured content, and making use of AI agents for market research and building ideal customer profiles. Frederik also discusses the importance of consistent branding and debunks some of the misconceptions around AI. Tune in to discover how marketers can stay ahead in this rapidly changing landscape. 00:00 - Intro 03:49 - Frederik's Background (LinkedIn | Website) 05:37 - History around SEO and Digital Marketing 13:58 - Generative Engine Optimization Tactics 33:15 - How to Measure GEO ROI 36:15 - AI Agents for Marketers 41:53 - Closing Episode Resources GEO Tactics Blog PostAkiaLLMs.txtChatGPTPerplexityClaude - Acquired Jensen Huang InterviewChatGPT PR Strategy SourceAgent.AI

    44 min
  • 12 épisodes

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À propos

🎙 Demand Gen Confidential is the marketing podcast where your host - Logan Rivenes - will be talking with some of the most progressive marketers out there. Diving deep into marketing tactics, and discovering what’s actually working, to help you become a better marketer. In each episode, you'll walk away with actionable insights and a new perspective.

Informations

  • Création
    Logan Rivenes
  • Années d’activité
    2 k
  • Épisodes
    12
  • Classification
    Tous publics
  • Copyright
    © Logan Rivenes
  • Site web de l’émission
    Demand Gen Confidential