Geronimo Unfiltered

Geronimo Unfiltered
  • 5.0(2개의 평가)
  • 기업 운영
  • 매주 업데이트

Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.  Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone.  Until now. Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW. I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate. So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...  This is going to be raw and unfiltered, zero b******t.  So take a deep breath, strap yourself in, and let’s get started.

  1. How She Went from 9k to 41k By Getting Off the Floor

    2일 전

    How She Went from 9k to 41k By Getting Off the Floor

    Everyone told her she was killing it too. Book a free studio check-up and we'll show you the moves between where you are now and a studio that runs without you. Follow the show so you never miss an episode: Spotify Apple Podcasts YouTube Instagram From $9k to $41k a month, 100 new members, a full team. And the hardest part wasn't the growth, it was working out who she is on the other side of it. Everyone told Abbey she was killing it. Full classes, high vibes, happy members. She was also up at 3:30am, finishing at 7:30pm, stress rash on her hands, $9k a month against $4k rent. Today her Central Coast CrossFit box, TWA, is at $41k a month. But this one isn't about the revenue. Sophie and I take Abbey somewhere most growth stories skip: what happens to who you are when the business finally works without you. She hit $41k and the ground got shaky, not because the numbers were bad, but because her whole identity was welded to the work. We call it the 40k f*****y. It's an upper-limit problem, and it stalls owners right when they should be flying. In this episode you'll hear: The three moves that took TWA from $9k to $41k a month (and why none were "work harder") Why hours and effort stop equalling growth, and what to focus on instead How Abbey made sales her superpower, then handed it off to her first hire The identity trap that hits studio owners the moment the business starts working How to separate who you are from what you built, so scaling doesn't feel like a crisis If this one landed, go back and listen to Indi's story next. 👉 From Burnt Out to Booked Out: How Indi Took Back Control of Her Studio Abbey went from $9k and burnt out to $41k with a team running the floor. If you want a look at what's between you and that, book a free studio check-up and we'll map your quick-win opportunities. Chapters 0:00:00 "Everyone said you're killing it" (the $9k trap) 0:04:12 The wake-up call: fine is dangerous 0:06:06 Busy as a badge of honour, and the identity shift 0:08:28 Elevate: from trainer to manager to owner 0:13:09 Rewind to $9k a month, doing everything solo 0:14:53 The three moves that changed everything 0:15:50 F**k free trials: the intro offer that replaced them 0:17:06 The first sale she didn't make 0:22:41 Building the team and the rollover system 0:23:15 Why the room you're in decides how big you think 0:26:37 The identity wobble nobody warns you about 0:29:22 It's not an Abbey problem, it's a design problem 0:31:07 Welcome to the 40k f*****y 0:33:02 The upper limit: self-sabotage near the goal 0:36:41 Where to from here: 250 members and the vision book 0:40:03 Look at the proof: reflecting on how far you've come

    43분
  2. How To Leave The Floor Without Your Gym Falling Apart

    6월 30일

    How To Leave The Floor Without Your Gym Falling Apart

    Want us to look at your studio and find the quick wins then book a free 15-minute discovery call. Follow the show so you never miss an episode: Spotify Apple Podcasts YouTube Instagram Reece and Summer own a studio that's just hit 0% churn at 200-plus members, with Reece finally off the floor after 11 years and a million-dollar studio on track for their one-year anniversary. In this episode I sit down with both of them to break down exactly how they did it. Everyone says they want to work on the business instead of in it. Almost nobody does, because it was never really a time problem. It's that the whole business lives in the owners' heads, and getting it out means becoming a different kind of owner. They did it one system at a time. Killed free trials. Installed a paid intro. Learned the sales script so Reece could hand it off. Brought on a VA and got 20 hours a week back. Built a retention system the whole team runs. And somewhere in there, Reece stopped seeing himself as "just a PT" while Summer kept the vision and the systems pointed at where they're actually going. In this episode you'll hear: Why getting off the floor is an identity shift, not a scheduling fix Why we kill free trials and install a paid intro instead How to learn a sales script so someone else can run it for you The right way to bring on a VA, and the feedback loop that makes it stick The retention system holding a 200-plus member studio at 0% churn Why every member gets allocated to a named trainer The vision book, the Polaroid wall, and the "make yourself proud" standard Why looking at your numbers every week is the unlock, not the threat Reece and Summer's advice for anyone standing where they were a year ago If this one resonated, go back and listen to "The Retention Revolution: What the Top 1% of Studios Are Doing Differently". It's a perfect follow-on. And if your head's spinning and you're thinking "okay, what do I actually do now" - book a free 15-minute discovery call and we'll look at how your studio's going right now and where the quick-win opportunities are. Chapters 00:00:00 12 months in: from burnt out to back-to-back record months 00:02:01 11 years on the floor, and why getting off it isn't about the hours 00:02:40 The first change: delegation and learning to trust the team 00:04:21 Why we killed free trials and installed a paid intro 00:06:05 Learning the sales script (and why it's not about being a closer) 00:08:11 Bringing on a VA: where to start and what to hand over first 00:12:20 Training a VA with playbooks and a feedback loop 00:13:55 The retention systems: going from feel to a real system 00:18:45 The Polaroid wall and 0% churn at 200-plus members 00:20:43 Allocating every member to a trainer: the secret past 350 00:22:17 What "working on the business" actually means 00:23:54 The vision book and the three-year picture 00:28:35 The identity shift from trainer to leader 00:31:52 Leaving for the summit, and what they found on return 00:36:18 What's next: more locations, more impact 00:40:05 The advice: right people, know your numbers, lean in

    45분
  3. How to go from $17k to $55k Per Month Without Running Every Shift

    6월 23일

    How to go from $17k to $55k Per Month Without Running Every Shift

    Book a free 15-minute studio review call and we'll look at how you're tracking right now and where the quick-win opportunities are to get you moving faster. FOLLOW THE SHOW: Spotify Apple Podcasts YouTube Instagram A year ago Siennah was burnt out, running every shift, and doing 17K a month. Today she's at 55K with 180 members and a studio that runs without her glued to the floor. I got her in for her pod debut to pull apart exactly how she tripled the business in 12 months, while she was still only in her third year of operation. This one's honest. She started in a park dragging her coffee customers to a boot camp, moved into a single-car garage hauling mats in and out every day, and nearly lost the love for the thing she'd built before her mum kicked her up the backside to get coached. We get into the three moves that actually moved the needle, the identity crisis of becoming a leader at 25, and the grit underneath it all. In this episode you'll hear: How Siennah tripled from $17K to $55K/month in 12 months The three stepping stones she points to as the real difference Why getting off the floor meant trusting someone else to run her standard Going from a $20/week trial to a $249 intro that converts ~70% on the phone Why she slept on inductions and what changed when she installed them How an 80% rollover rate became her fastest growth lever Building a model that serves members from age 10 to 95 The identity work behind stepping up as a leader at 25 Why content is the leverage that grows the movement past the four walls Grit, growing pains, and the 24-hour rule for when it all feels too much CHAPTERS 00:00:00 - Pod debut: Siennah's in the house 00:00:30 - 17K to 55K in 12 months 00:01:18 - Who she was a year ago 00:02:40 - How the podcast pulled her in 00:08:30 - The three biggest moves she made 00:09:09 - Trusting someone else to run her standard 00:10:17 - Becoming a leader at 25 00:11:55 - From $20/week trial to a $249 paid offer 00:13:53 - The selling shift and 70% conversion 00:14:11 - Why she slept on inductions 00:15:22 - Rollovers, churn and the real accelerator 00:28:06 - Age 10 to 95: the multi-demographic model 00:30:12 - The identity shift 00:33:29 - The million-dollar studio goal 00:35:08 - Content as leverage 00:41:08 - The traits that set the top studios apart 00:42:30 - Grit, growing pains and the 24-hour rule 00:45:43 - Her advice to anyone sitting in "fine" 00:48:39 - Wrap-up If this one landed, go back and binge the episodes on getting off the floor and building a team that runs without you here. And if your head's spinning and you want to know your next move, book a free 15-minute studio review call and we'll find the quick wins together.

    49분
  4. The System That Builds Powerhouse Pilates Instructors for You

    6월 16일

    The System That Builds Powerhouse Pilates Instructors for You

    Not sure where your studio's leaking time or money? Book a free discovery call with my team here: https://bit.ly/p-your-studio-check-up Follow the show: Spotify Apple Geronimo Unfiltered YouTube Instagram: @thegeronimoacademy Follow our guest, Jade Winter here: https://www.instagram.com/jadewinter/ He built a global reformer Pilates franchise with 130+ studios. No memberships. No free trials. Just one simple model run with relentless consistency. I sat down with Jade Winter to pull apart how he did it, and to get the operating principles any studio owner can steal, whether you do Pilates, strength, or anything in between. We covered the contrarian stuff most people are scared to touch. Why free trials train people not to value you. Why he ditched memberships for prepaid packs and never looked back. And the exact revenue ceiling, what we call the "40K f*****y," where owners hit a wall, dip about 20% for three months, and either learn to lead or burn out. If you've ever felt like you ARE the business instead of owning one, this one's for you. In this episode you'll hear: Why Jade kills the free trial and what he runs instead The prepaid pack model and the 80 to 90% repurchase rate behind it How he solved instructor inconsistency with screens, voiceover, and 100+ hours of training The "don't blame them, train them" rule Why base plus commission beats paying instructors hourly The "$50 of value for $25" test that survives any downturn The wake up call that forced him to build real systems What the top 10% of studios do differently (hint: it's not talent) The one tactical move to make first thing Monday morning CHAPTERS 00:00:00 Meeting on neutral ground 00:02:00 Kill the free trial: why paid intros win 00:03:00 Prepaid packs vs memberships 00:05:49 How the 100-hour instructor model works 00:07:33 The screens and voiceover origin story 00:10:00 Instructor inconsistency: the real enemy 00:19:53 Don't blame them, train them 00:22:24 The 80% conversion benchmark 00:24:30 Base plus commission 00:30:00 Deliver $50 of value, charge $25 00:42:28 The wake up call: being the business vs having one 00:43:46 The "40K f*****y" explained 00:50:52 The Monday morning move 00:53:58 Wrap up If you got something from this, then you need to listen to "Coming back from rock bottom with Travis Young from Reborn." And if your studio's not where you want it, book a free discovery call with my team and we'll map the fix: https://bit.ly/p-your-studio-check-up

    52분
  5. The Playbook System That Grows Your Business While You Rest

    6월 9일

    The Playbook System That Grows Your Business While You Rest

    How Rod and Jenny went from "close the doors" to a near million-dollar run rate in six months, and the playbook system that now lets them holiday while the business grows. 👉 Want the playbook that gets work off your plate? Grab the Team Handbook Builder GPT: https://bit.ly/p-team-handbook-builder Follow Geronimo Unfiltered Spotify Apple Podcasts YouTube: @GeronimoUnfilteredOfficial Instagram: @thegeronimoacademy Most owners think a holiday is a money problem. It's not. It's that the business only works when you're the one running it. Rod and Jenny owned a calisthenics gym in Newcastle. In debt, burnt out, doing everything themselves. Jenny gave Rod an ultimatum: profitable by December, or they close. Six months later they're planning a two-week holiday they call the Japan test. The goal isn't survival while they're gone. It's growth. Ryan breaks down exactly how they did it. The real order of operations, not the highlight reel. In this episode you'll hear: - Why a holiday is a team problem, not a revenue problem - The order Rod and Jenny built their team in, and why sales came first - What a playbook is and how to write one anyone can run in seven days - Why splitting sales from rollovers converts higher - Why hiring a salesperson feels wrong and is your highest-leverage move - How systems beat the "no one does it as well as me" trap - What actually triggers the owner-to-CEO shift - What the Japan test is and how to know you're ready for one Chapters: 00:00:00 Intro and the Japan test 00:03:00 Meet Rod and Jenny: close-the-doors to turnaround 00:05:40 The core constraints holding them back 00:06:30 What a playbook actually is 00:07:30 The trust barrier and letting go 00:09:10 The owner-to-CEO shift 00:11:00 Level two: buying back your time 00:13:50 Mapping the million-dollar team 00:15:25 Why they hired the salesperson first 00:16:00 Owning the rollover number 00:17:45 The dual converter formation 00:20:30 Why sales and rollovers can't be one role 00:22:00 The wins start landing 00:23:40 Six months, start to finish 00:25:00 Your next three steps If you want more like this, go back to "How Newstrength Went From 'Good Enough' to a $1M Run Rate." And if you're ready to write your first playbook, the Team Handbook Builder GPT asks you the questions and pops out the doc: https://bit.ly/p-team-handbook-builder

    24분
  6. Deep Dive into Ads: Create the right ads and get more members without losing money

    6월 2일

    Deep Dive into Ads: Create the right ads and get more members without losing money

    👉 Steal the Avatar 550 framework free: five questions to ask 50 members so you know exactly who you're talking to and what to say. Grab it here: https://bit.ly/p-avatar-550 Want to know where your studio is actually leaking? Book a free 15-minute studio check-up and we'll show you the quick-win opportunities to get you moving faster: https://bit.ly/p-your-studio-check-up Subscribe and follow so you never miss an episode: Spotify Apple Podcasts YouTube @GeronimoUnfilteredOfficial Instagram @thegeronimoacademy The boss is out getting an MRI, so we went rogue. Jess and I took over the pod to break down everything we coach our clients on about marketing a gym or studio in 2026. She's nine years in the industry, seven with us, and helps manage over five million dollars in ad spend a year. We can tell an owner's ads are broken without looking at a single metric. This episode is how you spot the same ten things we spot, and what to do instead. Here's the uncomfortable truth: your ads probably look beautiful and convert nobody. The generic, talk-to-everyone, free-trial playbook is dead. You've got 1.7 seconds to stop the scroll, and in a trust recession, polished reads as fake. The fix is getting so specific it's almost uncomfortable, and using language you already have in your DMs and sales calls. In this episode you'll hear: - Why the old generic ad playbook stopped working in 2026 - The offers quietly killing your lead quality - How to build a hero narrative and why a demographic isn't an avatar - The avatar 5x50 framework we give away free - The raw, face-to-camera content converting right now - The only two Meta metrics that matter and the benchmarks to hit - Short vs long copy and why creative beats the buttons you press - The three action steps to start with if your ads are broken Chapters: 00:00:00 What's different about studio marketing in 2026 00:01:22 The old way: generic, polished, and dead 00:02:53 The offers killing your lead quality 00:06:34 The three coaching conversations we have every day 00:07:12 Building a hero narrative so specific it's uncomfortable 00:08:23 Why a demographic is not an avatar 00:10:52 Why raw and unfiltered beats polished right now 00:12:46 The face-to-camera content that's actually working 00:15:08 The IDEA copywriting framework 00:16:30 Short copy vs long copy 00:19:28 The only two Meta metrics that matter 00:22:07 The benchmarks you need to hit 00:23:04 Where to start if your ads are broken 00:25:24 Step one: get clear on your avatar 00:25:43 Step two: ad copy and creative 00:27:49 Step three: get comfortable on camera 00:29:50 Your first move and the free Avatar 550 framework If this one got your head spinning in the best way, go deeper: listen to 10x Your Leads in 2025: Why Your Ads Aren't Working (And What To Do Instead) next, it's one of our most downloaded episodes for a reason. And when you're ready, book your free 15-minute studio check-up here: https://bit.ly/p-your-studio-check-up

    32분
  7. The Onboarding Process That Took a Pilates Studio to 600 Members Without a Single Ad (7 Steps)

    5월 26일

    The Onboarding Process That Took a Pilates Studio to 600 Members Without a Single Ad (7 Steps)

    Want to know where your studio is quietly leaking members? Book a free 15-minute studio check-up and I'll show you the quick wins hiding in your member experience: https://bit.ly/p-your-studio-check-up Follow Geronimo Unfiltered so you never miss an episode: Spotify Apple Podcasts Subscribe to our YouTube The Geronimo Academy IG 600 members. Four studios. Zero paid ads. Kat from Good Times Pilates breaks down the exact seven-step experience every new member moves through before they touch a reformer. I'll be honest, this one broke my brain a little. Kat has built Good Times to 600 members and four studios in under eight years, and almost none of it came from ads or a referral program. Her edge isn't a clever offer. It's a seven-step experience that makes people feel like they found her on their own, makes them feel seen the moment they walk in, and sends them home better than they arrived. We mapped the whole thing out, step by step, so you can run it on your own studio this week. In this episode you'll hear: Why Good Times treats itself as a lifestyle brand, not a Pilates studio The seven-step member experience that runs before a single first class How to make new members feel like they discovered you organically The welcome message and community guidelines that set people up to succeed What a five-star arrival and first-class check-in actually look like The post-class moment and follow-up that turn one visit into a habit Why niching down hard grew the business instead of shrinking it The "pretend you're a client" audit to run on your own studio this week The real referral numbers behind 600 members Chapters 00:00:00 600 members, no ads, no referral program 00:01:48 The right people find you (lifestyle brand, not a Pilates studio) 00:06:42 Why do you exist? Stand for something 00:09:22 Business by design: why niching down grew the studio 00:12:43 The 7-step member experience, start to finish 00:12:45 Step 1: The welcome message that sets people up for success 00:16:30 Step 2: The tours and what to expect 00:17:08 Step 3: The arrival experience 00:20:33 Step 4: How they enter the room 00:21:30 Step 5: What the teacher does for a first-timer 00:25:00 Step 6: The post-class moment 00:25:56 Step 7: The follow-up that closes the loop 00:28:23 Why no callbacks, no ads, no compromise 00:29:12 Where to start: pretend you're a client 00:30:42 The real referral numbers behind 600 members If this one hit home, listen to "How Kye Made His Studio a Second Home + Created a Membership Base FULL of Organic Leads" next. It's the same organic-growth playbook from a different operator. And when you're ready to find the quick wins hiding in your own member experience, book your free 15-minute studio check-up here: https://bit.ly/p-your-studio-check-up

    32분

  8. 5월 19일

    The Conversation Every Business Partnership Needs

    👉 Want to audit your own studio structure? Book a free 15 minute studio check-up here. Follow Geronimo Unfiltered so you never miss an episode. Geronimo Unfiltered Official YouTube @thegeronimoacademy Ange and Tanya from Feel Good Pilates have built four studios on track for $4M with one business partner and zero drama. This is the framework, plus Doza's own war story of nearly losing the business before Geronimo Academy even started. Around 40% of studio owners are in business with a partner. Most are one tough week away from the argument that never quite gets resolved. Money stress shows up, resentment shows up, and suddenly you're parked in a suburban street on the phone to your lawyer working out who gets the house. Doza has been there with Ben in the first year of Geronimo. Ange and Tanya have run a cleaner version of the partnership model from day one. In this episode, Doza pulls out a big piece of paper, draws a line down the middle, and walks them through the two-column rule live. Then he maps it to the eight KPIs every studio business runs on. If you've ever felt foggy about who owns what in your partnership, this is the episode to send your business partner. In this episode you'll hear: The two-column rule that ends partnership confusion forever Why one throat to choke per KPI is the most underrated rule in business Doza's full story of nearly losing his business and his oldest mate The eight KPIs every studio business actually runs on Why Feel Good Pilates have only ever had to fire two people The single ego trap that kills most business partnerships The exact starting move Monday morning if your partnership needs this conversation Chapters: 00:00:00 Cold open 00:01:59 Why partnerships go murky 00:03:14 Doza and Ben, the lawyered-up war story 00:06:49 The mastermind room that saved Geronimo 00:08:01 The two-column rule, drawn live on paper 00:08:28 Who's actually the CEO at Feel Good Pilates? 00:09:00 How they secretly run a RACI model 00:10:18 Ange's column: culture, retention, team, ops 00:13:17 Numbers: why this one is always shared 00:15:20 Tam's column: lead flow, sales, content, brand 00:17:03 Mapping the 8 KPIs to one throat to choke 00:18:26 Why this clarity is why they'll hit $4M 00:19:00 Buy back your time: what each partner would delegate first 00:22:53 Did the split happen naturally? 00:25:20 The biggest mistake Doza sees in failing partnerships 00:28:18 Where to start Monday morning 00:29:48 Where the pilates industry is going 00:30:30 Vision reveal: 10 studios in 10 years Where to go next: If this hit, listen to The Real Reason Your Team Isn’t All In (It’s Not the Money). Ready to audit your own studio structure? Book a free 15 minute studio check-up here.

    30분
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Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.  Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone.  Until now. Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW. I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate. So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...  This is going to be raw and unfiltered, zero b******t.  So take a deep breath, strap yourself in, and let’s get started.

정보

  • 제작진
    Geronimo Unfiltered
  • 방송 연도
    2023년 - 2026년
  • 에피소드
    168
  • 등급
    무삭제판
  • 저작권
    © Geronimo Unfiltered 2023
  • 웹사이트 보기
    Geronimo Unfiltered

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