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Adam Walker
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A podcast about marketing content, how to multiply it, and use it content to take your marketing to the next level. We interview high-level marketers and agency leaders to discover what is working for them, and how we can take our marketing content to the next level.

  1. 12/01/2023

    Are consumers turning social media into search engines?

    Dive into this episode with a leading meat business that has found new channels to drive growth! Kati Shovlin is the Director of Channel Management and Campaign Planning behind the business Omaha Steaks and strategically orchestrates how their food gets into the hands of customers through innovative #marketing tactics. #socialstrategy #channel #management #contentmarketing

    15 min

  2. 09/06/2023

    AI-Powered Content Evolution: Insights from Michael Seymour

    Join Michael Seymour in a thought-provoking discussion on the symbiotic relationship between AI and human creativity. In this episode, Michael breaks down generative AI's power in shaping initial drafts and ideation for marketing teams. Gain insights into video trends that captivate audiences while understanding how human intervention enriches content refinement for SEO. Tune in to decipher channel dynamics across LinkedIn and Twitter, and explore the world of blog content with technical SEO mastery.

    18 min

  3. 08/30/2023

    “Everything has a different flavor and reason for being”

    Step into the world of content strategy with Todd Unger as your guide. We'll journey through the remarkable influence of SEO, shaping the way content comes to life. Learn how enthusiast-driven service journalism forges connections within a passionate community, eager for knowledge. Decode the puzzle of platforms where videos, articles, and more thrive. Peek behind the curtain to see how AI helps content grow. Plus, discover how personalized emails nourish the curiosity of enthusiasts, igniting a hunger for learning.

    21 min

  4. 08/23/2023

    Integrate Marketing Silos: A Conversation with Roy Sexton

    Join Roy Sexton, a trailblazing legal marketing strategist, as he unravels the secrets of successful content strategies. Discover how to transcend limitations, collaborate across departments, and create captivating content inspired by the latest media trends. From repurposing content to leveraging social media and account-based marketing, unlock a transformative path to reaching your target audience and achieving unparalleled brand visibility.

    34 min

  5. 08/16/2023

    Brand Building Adventures: Meeting Your Audience Where They Are

    Join our guest, an award-winning journalist turned tech professional, as she shares her insights on content strategy. Learn about the pitfalls of relying on blog posts on LinkedIn and explore alternative content strategies. Discover the potential of TikTok as an untapped channel for brand growth. Get inspired by the success of her LinkedIn newsletter launch, "The Pipeline," and its rapid sign-up numbers.Gain valuable tips on brand marketing and crafting impactful messaging. Don't miss this episode to supercharge your content strategy!

    17 min

  6. 08/09/2023

    Building Strong Brands: Unleashing the Power of Communication and Differentiation

    Join Gwen, VP of Brand at Sinch, as she shares her expertise in building strong brands and leveraging them as a competitive edge. Explore the importance of delivering value, establishing trust, and becoming a trusted advisor. Discover the pitfalls of gated content and single-use resources, and unlock the potential of social sharing and interaction. Dive into effective channels for B2B tech, including LinkedIn and the untapped opportunity of YouTube. Gain insights into focusing strategies based on objectives, from SEO-driven website traffic to thought leadership and targeted social media growth. Don't miss this episode packed with practical strategies for elevating your brand in a crowded market.

    21 min

  7. 08/02/2023

    Integrated Content Marketing: Breaking Silos for Success

    Dive into the world of content marketing with a renowned expert who has driven triple-digit growth for top brands like Samsung and Oracle. Explore the power of operationalized content, breaking free from silos, and adapting to the evolving digital landscape. Discover effective channels like Twitter and LinkedIn, leverage influencer partnerships, and unlock the potential of performative brand marketing. Get ready to optimize, innovate, and elevate your brand's content strategy.

    20 min

  8. 07/26/2023

    Content Packaging: Unpacking Engagement and Relevance

    Dive into the world of content packaging with April, a B2B marketing leader known for her fresh perspective. In this episode, we explore the power of original research and problem-solving content that resonates. Discover how to captivate your audience by packaging your content in various formats tailored to different learning styles. Uncover the challenges of content noise and the importance of delivering value quickly. Explore goal-oriented channel selection, leveraging top-of-the-funnel organic social reach, and the untapped potential of TikTok. Gain invaluable insights into aligning with PR/Comms for a strategic content approach and expanding your audience understanding. Join us to revolutionize your content strategy and drive meaningful engagement.

    15 min
See All (36)

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About

A podcast about marketing content, how to multiply it, and use it content to take your marketing to the next level. We interview high-level marketers and agency leaders to discover what is working for them, and how we can take our marketing content to the next level.

Information

  • Creator
    Adam Walker
  • Years Active
    2022 - 2023
  • Episodes
    36
  • Rating
    Clean
  • Copyright
    © Adam Walker
  • Show Website
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