Get Bizee

Bizee

https://linktr.ee/bizee_    .          Welcome to Get Bizee, the podcast that delves into the heart of entrepreneurship with real talk for real business owners. Join us as we explore the triumphs, challenges, and insights of entrepreneurs navigating the ever-evolving landscape of business. Each episode brings you candid conversations, valuable lessons, and inspiring stories from those who've dared to build their own path in the world of business. Get ready to gain practical wisdom and a deeper understanding of the entrepreneurial journey on Get Bizee.

  1. Jun 10

    Why PR Matters More Than Ever in the Age of AI | Sherry Goldman

    What does it take to build and sustain a successful business for nearly 30 years? In this episode, Amy Cosper sits down with Sherry Goldman, Founder and President of Goldman Communications Group and host of the Let's Talk PR podcast, to discuss entrepreneurship, resilience, and the evolving role of public relations in today's AI-driven world. Sherry shares her journey from leaving a large agency environment to launching her own communications firm in 1996. She reflects on the realities of entrepreneurship, including navigating client losses, economic downturns, 9/11, the Great Recession, and the pandemic. The conversation also explores why public relations remains a critical growth strategy for startups and small businesses. Sherry explains the difference between earned media and advertising, how founders can build credibility, and why earned media is increasingly important as AI systems source information from trusted publications and industry outlets. In this episode, you'll learn: • How Sherry built a communications agency that has lasted nearly three decades • The biggest challenges entrepreneurs face when going out on their own • Why earned media creates credibility that advertising cannot • How AI is changing the PR and media landscape • What startup founders should know before investing in PR • How to identify stories reporters actually want to cover Whether you're a founder, marketer, entrepreneur, or communications professional, this episode offers practical insights on building trust, visibility, and resilience in business. Subscribe for more conversations with entrepreneurs, innovators, and business leaders. Follow our socials Instagram | X | LinkedIn | TikTok

    26 min

Ratings & Reviews

5
out of 5
3 Ratings

About

https://linktr.ee/bizee_    .          Welcome to Get Bizee, the podcast that delves into the heart of entrepreneurship with real talk for real business owners. Join us as we explore the triumphs, challenges, and insights of entrepreneurs navigating the ever-evolving landscape of business. Each episode brings you candid conversations, valuable lessons, and inspiring stories from those who've dared to build their own path in the world of business. Get ready to gain practical wisdom and a deeper understanding of the entrepreneurial journey on Get Bizee.