Get Discovered by Prerender.io

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Welcome to Get Discovered, a podcast about AI, SEO, and online discoverability in the age of AI. We speak with founders, business leaders, and experts who are navigating this fast-paced technology right alongside you. The better we all understand it, the higher the chances that no one gets left behind. Learn more: https://prerender.io/get-discovered-podcast/

  1. How Toggl is Adapting Its Marketing to the AI Era: Elizabeth Thorn, Head of Marketing at Toggl

    5 NGÀY TRƯỚC

    How Toggl is Adapting Its Marketing to the AI Era: Elizabeth Thorn, Head of Marketing at Toggl

    AI is changing where discovery happens, and most marketing teams don't have the visibility or control they think they do. In this episode, we sit down with Elizabeth Thorn, Head of Marketing at Toggl, to talk about what it actually feels like to lead marketing when the rules of online discovery are being rewritten in real time. Elizabeth shares how Toggl has shifted away from high-volume content production, why SEO is no longer a standalone channel, and how her team is tracking AI-driven pipeline: 50% of Toggl's deals closed last quarter came from AI search. Whether you're an SEO, a CMO, or just trying to figure out how your brand shows up in ChatGPT and Perplexity, this episode is packed with an honest, practical perspective. What you'll learn: Why the "we control our message" assumption no longer holds in AI searchHow Toggl narrowed from 30–50 blog posts/month to a quality-first approachWhat "ecosystem marketing" actually looks like The metrics that are losing their meaning and what to track insteadWhy internal panic might be the biggest thing that gets worse before it gets betterThe misconception that AI search is the same as traditional SEOReferences: Rand Fishkin & Michael King deep dive (Spark Toro x iPullRank): https://www.youtube.com/@sparktoro iPullRank (Michael King's agency): https://ipullrank.com John Henry Shirk / Growth Plays: https://www.linkedin.com/in/johnhenryshirk Toggl: https://toggl.com Connect with Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabeththornMonday Morning Action: Search for "[your brand name] + reviews" in Google. For example: “Toggl reviews.”Ask the same query in your AI search tool of choice, such as Claude, ChatGPT, or Perplexity.Compare what you find. Are the same review sources showing up in both places? (Pay close attention to this.) What's being said on each channel? Is it accurate and current?The key question: If a buyer researches you in AI before ever clicking to your site, would they find the information you want them to see?If anything surprises you about these results, reach out to us at prerender.io/podcast for a chance to be featured in a future episode. Subscribe to the Get Discovered podcast on Spotify, Apple, YouTube, or wherever you get your podcasts.

    39 phút
  2. What Content Actually Gets Cited by LLMs with Noah Greenberg, CEO of Stacker

    11 THG 2

    What Content Actually Gets Cited by LLMs with Noah Greenberg, CEO of Stacker

    "Do your own primary research." That's the key takeaway from Noah Greenberg, founder and CEO of Stacker, in this episode of Get Discovered. Noah sits between brands and publishers, helping stories get distributed across the media ecosystem. He's been watching how discovery works at scale for years, well before Large Language Models hit the scene. And what he's seeing now is a fundamental shift in how visibility, attribution, and business outcomes connect (or don't). What you'll learn: - Why your content strategy from yesterday won't work tomorrow, and what to do instead - What content actually gets cited by LLMs - Why content isn't about conversions anymore - How AI search removes the SEO moat that legacy brands had (and how this benefits new brands) - Why brands are hiring journalists - The biggest misconception about AI visibility - What gets worse in the discoverability space before it gets better: why the next 12-18 months may be more chaotic than the last year - And yes, why AI won't replace writers Episode resources: - About Stacker: https://stacker.com/ - About Noah: https://www.linkedin.com/in/noahg/ - The Great Decoupling - an article from Kevin Indig: https://www.growth-memo.com/p/the-great-decoupling This week's Monday Morning Action: Each week, we're sharing one action you can take to measure your brand's discoverability. This week's action: monitor your press. 1) Choose a recent piece of press written about your company—not something published on your own blog. 2) In your favourite LLM, search for the broader topic the article covers, without mentioning your brand. For example: “What matters most when choosing accounting software for startups.” 3) Look at the answers and note: Whether your company is mentioned at allWhich sources the AI citesWhether the original story you worked hard to place shows up or gets summarized away4) Ask yourself: Is this how I’d want our perspective represented?What part of our story didn’t survive?If anything surprises you about these results, we’d love to hear about it. Share what you noticed at prerender.io/podcast for a chance to be featured in a future episode. About the show: Get Discovered is a podcast from Prerender.io on AI and online discoverability. Subscribe on Spotify, Apple, or wherever you get your podcasts. Learn more at prerender.io/podcast.

    39 phút
  3. From SEO to GEO: How to Show Up in AI Search with Klaus Schremser, Cofounder of Otterly AI

    4 THG 2

    From SEO to GEO: How to Show Up in AI Search with Klaus Schremser, Cofounder of Otterly AI

    The rules of search are being rewritten in real-time... but most businesses are still playing by the old SEO playbook. In the first episode of our second season, Klaus Schremser, co-founder of Otterly AI, joins host Joe Walsh to discuss the AI search challenges that brands are facing today. Klaus helps companies understand how they show up in AI search platforms like ChatGPT, Perplexity, and Google AI Overviews. He analyzes AI search visibility for hundreds of brands around the world, while navigating the same challenges with his own company, too. What to expect from this episode: Why ranking #1 on Google doesn't guarantee AI visibility anymoreWhich SEO metrics are losing powerWhich metrics to focus on instead for AI search visibilityHow a $250 Wikipedia entry dramatically improved AI understanding of their brandWhy 99% of AI search engagement never shows up in Google AnalyticsThe attribution nightmare: tracking conversions in the AI search eraWhy JavaScript rendering is more critical than ever for discoverabilityWhat "agentic websites" are and why they might be the futureKey takeaway: "You can only change what you can measure. Start monitoring, optimize what you can control, and learn as you go." Links: Connect with Klaus on LinkedIn: https://www.linkedin.com/in/klausmschremser/Try Otterly AI: https://otterly.ai/Read the full blog post: https://prerender.io/blog/podcast-klaus-schremser-otterlyai/Subscribe to the show: https://prerender.io/podcast/Get Discovered is a podcast about AI and online discoverability, exploring how businesses can get found in the age of AI search.

    56 phút
  4. What Is AI, Really? - Season Finale with Carli Van Stolk

    16/12/2025

    What Is AI, Really? - Season Finale with Carli Van Stolk

    Everyone has a different idea of what AI actually is. In the season one finale of the Get Discovered podcast, Joe brings on Carli Van Stolk, producer of the show. Together, the two dissect what it's like starting a podcast for the first time, explore what's happening in season two, and ultimately, arrive at their shared definition of what AI really is. What to expect from this episode: A candid chat between two colleagues navigating starting a podcast for the first timeKey takeaways from season oneAn exploration of what AI really is, and how it ties into the cultural fabric of our current societyResources from the episode: Find Joe on LinkedIn: https://www.linkedin.com/in/joewalsh22/Find Carli on LinkedIn: https://www.linkedin.com/in/carli-van-stolk/About Get Discovered Get Discovered is a podcast from Prerender.io on AI, SEO, and online discoverability. We speak with business leaders, SEOs, and AI experts on how AI is impacting our world—and what you can do to keep up. Find us on Spotify, Apple, YouTube, or wherever you listen to podcasts. Learn more: prerender.io/get-discovered-podcast Thanks for listening to the first season of the podcast with us. We'll see you soon for season two!

    21 phút
  5. "People Forget That AI Existed Before ChatGPT" with Belma Ibrahimović, Head of AI at saas.group

    10/12/2025

    "People Forget That AI Existed Before ChatGPT" with Belma Ibrahimović, Head of AI at saas.group

    In this episode of Get Discovered, host Joe Walsh sits down with Belma Ibrahimović, Head of AI at saas.group, for a grounded and practical look at what AI can and can’t do today. Belma shares a brief history of artificial intelligence, what LLMs are genuinely good at and what they arent, and how she thinks LLMs aren't real AI. The conversation also looks ahead to the future of AI, touching on robotics, real-world constraints, and what it will take for us to keep up. What to expect from this episode: The real limitations of AI models and why they make certain mistakesHow training data shapes model quality, behavior, and blind spotsWhen to trust AI tools and when to verify their outputsWhy basic AI literacy is becoming essential for every role, not just technical onesA look at future challenges, including robotics and real-world AI reliabilityResources from the episode: AI for Everyone (Coursera, Andrew Ng): https://www.coursera.org/learn/ai-for-everyoneAI Engineering: Building AI Applications: https://www.amazon.com/AI-Engineering-Building-Applications-Foundation/dp/1098166302Homo Deus: A Brief History of Tomorrow: https://www.amazon.com/Homo-Deus-Brief-History-Tomorrow/dp/0062464310AI 2041 by Kai-Fu Lee: https://www.ai2041.com/Generative AI for Everyone: https://www.coursera.org/learn/generative-ai-for-everyoneConnect with Belmont on LinkedIn: https://www.linkedin.com/in/belma-ibrahimovic/About Get Discovered Get Discovered is a podcast from Prerender.io on AI, SEO, and online discoverability. We speak with business leaders, SEOs, and AI experts on how AI is impacting our world—and what you can do to keep up. Find us on Spotify, Apple, YouTube, or wherever you listen to podcasts. Learn more: prerender.io/get-discovered-podcast

    44 phút
  6. The Hidden Costs of AI with Fabio de Almeida [Part 2]

    02/12/2025

    The Hidden Costs of AI with Fabio de Almeida [Part 2]

    In this follow-up conversation, Fabio de Almeida returns to the Get Discovered podcast to dive deeper into the real, often overlooked costs of AI systems. Beyond the hype and promise of efficiency, Fabio zeroes in on the data: how LLMs source it, what’s included (and excluded), and why it matters. He breaks down the financial, operational, and social implications that both users and companies should understand before scaling AI adoption. Building on Part One, this episode moves from theory to practice, revealing what leaders don’t know they don’t know about data quality, model training, and the long-term sustainability of AI. What to expect from this episode: The data behind AI systemsWhat data LLMs are trained onHow to manage and protect your personal dataWhat to know about implementing safe, sustainable, and scalable AI systems for a healthier societyResources from the episode: Rest of World: restofworld.orgAI Snake Oil by Sayash Kapoor: https://www.aisnakeoil.com/Find Fabio on LinkedIn: https://www.linkedin.com/in/fabiodealmeida9/About Get Discovered: Get Discovered is a podcast from Prerender.io on AI, SEO, and online discoverability. We speak with business leaders, SEOs, and AI experts on how AI is impacting our world—and what you can do to keep up. Find us on Spotify, Apple, YouTube, or wherever you listen to podcasts. Learn more: prerender.io/get-discovered-podcast

    42 phút
  7. Agents, AI Fundamentals, and Launching an AI Startup: Britton Upchurch from Perci

    25/11/2025

    Agents, AI Fundamentals, and Launching an AI Startup: Britton Upchurch from Perci

    In this episode of Get Discovered, we sit down with Britton Upchurch, founder of Perci, to explore the rapidly evolving world of AI, user agents, and what launching an AI-powered startup is like. Britton breaks down the foundational principles behind AI, the real constraints shaping AI systems today, and why the next few years will fundamentally change how teams build, automate, and scale their workflows. He shares a grounded view of where AI is genuinely delivering value, where it still falls short, and how businesses should think about adoption without getting lost. We also discuss: Launching Perci, an AI startup for marketers and ecommerce managersWhy agent reliability is the core challenge for the next wave of AI toolsThe technical patterns Perci AI uses to orchestrate complex automationsHow agents will reshape roles, workflows, and decision-makingAI fundamentalsAnd moreWhether you’re an engineer, SEO, or marketing leader trying to make sense of the agentic future, Britton’s perspective offers a practical, high-signal look at what’s coming, supported by a grounded conversation about AI's fundamentals themselves. Episode Resources: - Andrew Ng: https://www.andrewng.org/ - Jeremy Howard: https://www.linkedin.com/in/howardjeremy/ - Perci: https://www.perci.ai/ - Find Britton on LinkedIn: https://www.linkedin.com/in/brittonupchurch/

    50 phút
  8. "We Have No Idea How Far AI Will Go" with SEO Expert Patryk Wawok

    18/11/2025

    "We Have No Idea How Far AI Will Go" with SEO Expert Patryk Wawok

    SEO expert Patryk Wawok joins the Get Discovered podcast to unpack how AI is reshaping our world, and what SEOs, marketers, and the general public should think about now. With experience supporting Fortune 500 organizations and driving $50M+ in revenue for clients, Patryk shares a practical, no-nonsense view of where AI fits into our workflows and how to stay ahead as both AI and search evolve. In this episode, we cover: How to think about AI todayWhere AI and search may be heading nextPractical guidance for SEOsAnd future thoughts on where AI will goTune in for a grounded, forward-looking conversation designed for SEOs, marketers, and digital leaders who want to stay discoverable in an AI-driven search landscape. Episode resources: Patryk Wawok - LinkedIn: https://www.linkedin.com/in/wawok-patryk-seo/ Organic Hackers: https://organichackers.com/

    43 phút
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Welcome to Get Discovered, a podcast about AI, SEO, and online discoverability in the age of AI. We speak with founders, business leaders, and experts who are navigating this fast-paced technology right alongside you. The better we all understand it, the higher the chances that no one gets left behind. Learn more: https://prerender.io/get-discovered-podcast/

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