Get Discovered by Prerender.io

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Welcome to Get Discovered, a podcast about AI, SEO, and online discoverability in the age of AI. We speak with founders, business leaders, and experts who are navigating this fast-paced technology right alongside you. The better we all understand it, the higher the chances that no one gets left behind. Learn more: https://prerender.io/get-discovered-podcast/

  1. From On-Running.com to On.com: Max Woelfle, SEO Lead at a Global Sportswear Brand

    2 NGÀY TRƯỚC

    From On-Running.com to On.com: Max Woelfle, SEO Lead at a Global Sportswear Brand

    In this episode of Get Discovered, host Joe Walsh sits down with Max Woelfle, SEO Team Lead at On, one of the fastest-growing sportswear brands in the world. Together, the two talk about what the brand's move from on-running.com to on.com revealed about AI training data, entity confusion, and why the technical foundations brands lay today will determine their visibility in an agentic world. On is a Prerender.io client too, which makes Max's perspective on JavaScript rendering and AI crawler visibility particularly grounded. What you'll learn: How and why On migrated from on-running.com to on.comHow AI platforms impact site migrationsThe JavaScript issue with AI crawlersHow On approaches measurementHow On has shifted its organizational structure for AI search, and what you can learn from this, tooAgentic commerce: why the technical foundation needs to be built now, even if there's no volume This week's Monday Morning Action: get your technical foundations in place. For AI agents to reliably shop your pages, your technical foundations need to function first, says Max. From JavaScript to structured data, there's a lot to cover. Check out this article on how to get started. Episode resources: About On: on.comConnect with Max on LinkedIn: https://www.linkedin.com/in/max-woelfle-444354b/How On uses Prerender.io: https://prerender.io/resources/case-studies/on-prerender/ About the show: Get Discovered is a podcast from Prerender.io where AI and online discoverability collide. Season 2 focuses on how AI is changing where discovery happens, what actually gets surfaced, and why so many teams are realizing they don't have the visibility or control they thought they did. Subscribe on Spotify, Apple Podcasts, or wherever you like to listen. 🎧 Spotify: https://open.spotify.com/show/0rzmrAP... 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast... 🎧 YouTube: https://www.youtube.com/@Prerender 🎧 About the show: https://prerender.io/podcast

    35 phút
  2. Why AI Contributes to Pipeline 15-30x More Than You Think: Niklas Buschner, CEO of Radyant

    6 THG 5

    Why AI Contributes to Pipeline 15-30x More Than You Think: Niklas Buschner, CEO of Radyant

    Niklas Buschner is the founder and CEO of Radyant, one of Europe's leading growth agencies for SEO and AI search. He also hosts Masters of Search, a podcast where he interviews growth leaders from companies like Wise, Miro, and Eleven Labs. In this episode, he shares what the data actually shows about AI search's scale, why your analytics are understating its contribution to pipeline by 15–30x, and what a three-layer attribution system looks like in practice. What you'll learn: - Why AI search is already at ~20% of Google's traffic volume - How analytics tools miss AI-driven pipeline by 15–30x - The three-layer attribution model you should use - Why free-text attribution beats dropdowns - Why you shouldn't rely on perfect data, and how to focus on the "directional truth" mindset instead - Why SEO fundamentals matter more than before Monday Morning Action: Change your self-reported attribution model to a free-text form, not a dropdown. Even if it's imperfect, you'll gain more directional insights than you would otherwise. Find anything interesting? Share with us at prerender.io/podcast. Resources: - Connect with Niklas on LinkedIn: https://www.linkedin.com/in/niklasbuschner/ - Radyant: https://www.radyant.io/ - Masters of Search podcast: https://www.youtube.com/@niklas.buschner - Ethan Smith's study: https://graphite.io/five-percent/ai-is-much-bigger-than-you-think - About Prerender: https://prerender.io About Get Discovered: Get Discovered is a podcast from Prerender.io on AI, SEO, and online discoverability. Find us on Spotify, Apple, YouTube, or wherever you listen to podcasts. Spotify: https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8 Apple Podcasts: https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392 YouTube: https://www.youtube.com/channel/UChi3x8i3OuQ6oh1Bs7YYDlQ About the show: https://prerender.io/get-discovered-podcast/

    49 phút
  3. How to Prepare for the Agentic AI Wave: Ray Grieselhuber, CEO of DemandSphere

    22 THG 4

    How to Prepare for the Agentic AI Wave: Ray Grieselhuber, CEO of DemandSphere

    Ray Griselhuber is the founder and CEO of DemandSphere. For the last 15+ years, he's experienced the different waves of search firsthand. And because of this, he knows how to confidently navigate between what's a true signal and what's just noise. In this episode of the Get Discovered podcast, he joins host Joe Walsh to talk about exactly that. He shares why the SEO measurement contract is broken, what you can do instead, and how we can all think about—and better prepare for—the next wave of agentic AI without panicking. What you'll learn: How to think about measurement in SEO nowWhy your website should be less about marketingThe training layer vs. the retrieval layer in LLMs, and why both matterWhere most teams are going wrong with traditional SEOHow to think about agents on your websiteMisconceptions about AI search Monday Morning Action: Like Ray, many of our guests are already talking about agentic AI. Tune into our episodes with guests like Tobias Schlottke, Ethan Smith, or Marius Meiners, who are navigating these shifts too. Tobias Schlottke: https://rss.com/podcasts/get-discovered-by-prerender-io/2707331Ethan Smith: https://rss.com/podcasts/get-discovered-by-prerender-io/2638783/Marius Meiners: https://rss.com/podcasts/get-discovered-by-prerender-io/2256338/ Episode resources: About DemandSphere: https://demandsphere.comConnect with Ray on LinkedIn: https://www.linkedin.com/in/raygrieselhuber/The Great Decoupling (Kevin Indig): https://www.growth-memo.com/p/the-great-decouplingFound Conference: https://foundconf.comObsidian: https://obsidian.md About Get Discovered: Get Discovered is a podcast from Prerender.io on AI, SEO, and online discoverability. Find us on Spotify, Apple, YouTube, or wherever you listen to podcasts. Spotify: https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8 Apple Podcasts: https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392 YouTube: https://www.youtube.com/channel/UChi3x8i3OuQ6oh1Bs7YYDlQ About the show: https://prerender.io/get-discovered-podcast/

    46 phút
  4. From Discoverability to Actionability: Tobias Schlottke, Cofounder, Partner, and CTO at saas.group

    8 THG 4

    From Discoverability to Actionability: Tobias Schlottke, Cofounder, Partner, and CTO at saas.group

    In this episode, we sit down with Tobias Schlottke, Cofounder, Partner, and CTO of saas.group, one of Europe's leading software portfolio companies with 25+ brands and $100M+ ARR. Tobias, or Tobi, makes some stark comments this episode. His main take: being discoverable by AI isn't enough. Businesses need to go one step further to ensure agentic AI can actually take action on their sites, too. What you'll learn this episode: How to move from discoverability to actionabilityWhy trusted sources matter more than everWhy you don't always need to read tech newsRisks to be prepared for: prompt injection, security issues, and moreWhat's coming next for SaaS This week's Monday Morning Action: explore agentic AI. If you haven't already, familiarize yourself with agentic tools like Claude Cowork. Connect them with your tech stack (Notion, Gmail, etc.) and assign them manual tasks, such as populating a Notion database. The more experience you have with agentic AI, the better prepared you'll be for what's next. Episode resources: About saas.group: https://saas.group/Connect with Tobi on LinkedIn: https://www.linkedin.com/in/tschlottke/OMR Reviews: https://omr.com/en/reviewsAlphalist Podcast: https://alphalist.com/podcast About the show: Get Discovered is a podcast from Prerender.io where AI and online discoverability collide. Season 2 focuses on how AI is changing where discovery happens, what actually gets surfaced, and why so many teams are realizing they don't have the visibility or control they thought they did. Subscribe on Spotify, Apple Podcasts, or wherever you like to listen. 🎧 Spotify: https://open.spotify.com/show/0rzmrAP... 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast... 🎧 YouTube: https://www.youtube.com/@Prerender 🎧 About the show: https://prerender.io/podcast

    45 phút
  5. Why You Shouldn't Over-Focus on Citations: Tom Capper, Senior Search Scientist at Moz

    25 THG 3

    Why You Shouldn't Over-Focus on Citations: Tom Capper, Senior Search Scientist at Moz

    Most marketing leaders are still focusing on the same strategy: rank in the top 10, drive clicks, and convert traffic. But there's a problem with this: traffic isn't showing up the same way anymore. In this episode of Get Discovered, host Joe Walsh sits down with Tom Capper, Senior Search Scientist at Moz, to dig into what the data actually shows about the AI discovery shift. What you'll learn in this episode: - Why SEO has always been a brand channel, but why this matters more now - Why digital PR has become one of the highest-leverage moves you can make for AI search visibility - How to think about citations (hint: they shouldn't be a core KPI) - What original research gives you that no other content strategy can - Tom's thoughts on Google vs. OpenAI Monday Morning Action: start your first in-house study. Pull 30 days of data, use AI for analysis, find a compelling research question, and build your study from there. Share your findings at prerender.io/podcast. Episode resources: - "How Will OpenAI Compete?" by Benedict Evans: https://www.ben-evans.com/benedictevans/2026/2/19/how-will-openai-compete-nkg2x - Find Tom on LinkedIn: https://www.linkedin.com/in/thcapper/ - Moz Top 10 Newsletter: https://moz.com/moztop10 - Moz blog: https://moz.com/blog About the show: Get Discovered is a podcast from Prerender.io where AI and online discoverability collide. Season 2 focuses on how AI is changing where discovery happens, what actually gets surfaced, and why so many teams are realizing they don't have the visibility or control they thought they did. New episodes drop weekly. Subscribe on Spotify, Apple Podcasts, or wherever you like to listen. 🎧 Spotify: https://open.spotify.com/show/0rzmrAP... 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast... 🎧 YouTube: https://www.youtube.com/@Prerender 🎧 About the show: https://prerender.io/podcast

    50 phút
  6. AI is Much Bigger Than We Think: Ethan Smith, CEO of Graphite Agency

    18 THG 3

    AI is Much Bigger Than We Think: Ethan Smith, CEO of Graphite Agency

    Ethan Smith, CEO of Graphite, works with some of the largest organizations in tech: Adobe, Notion, Webflow, and more. He's an adjunct professor at Reforge, teaching SEO and AEO to some of the brightest minds in the industry. And he's one of the biggest voices in SEO online. Ethan joins the Get Discovered podcast to share his knowledge, discuss Graphite's extensive database of proprietary research, and provide tangible tips on what brands can do now to optimize their presence in AI search. In this episode, you'll learn: Why AI is 4 to 5x bigger than published data suggestsThe biggest differences between AEO and SEOThe most common misconceptions that are costing marketing teamsWhy “just focus on Reddit” is bad adviceThe issue with your help center contentWhat product-focused content actually drives AI citationsHow to measure AI search visibility without a data science teamHow brands can show up authentically on Reddit without getting banned Ethan also walks through his 5% framework, why most of your SEO work is probably wasted, and how to reshuffle your efforts to maximize your impact. Chapters: 00:19 - Welcome to Get Discovered07:48 - Is AEO actually different from SEO?09:58 - Misconceptions marketing leaders are holding onto13:38 - The markdown myth (and other technical misconceptions)17:44 - Introducing the 5% framework18:02 - Strategies that actually drive results (and why most work is wasted)21:26 - How to win on Reddit31:16 - How to measure AI search discovery43:42 - Final takeaway: do your own research, and validate everything47:12 - Monday Morning Action: audit your help center content Resources and links: Connect with Ethan on LinkedIn: https://www.linkedin.com/in/ethanls/The Graphite blog: https://graphite.io/five-percentThe Get Discovered podcast hub: https://prerender.io/podcastAbout Prerender: www.prerender.io About the show: Get Discovered is a podcast from Prerender.io where AI and online discoverability collide. Season 2 explores how AI is changing where discovery happens, what actually gets surfaced, and why so many teams are realizing they don't have the visibility or control they thought they did. New episodes drop weekly. Subscribe on Spotify, Apple Podcasts, or wherever you like to listen. 🎧 Spotify: https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392 🎧 YouTube: https://www.youtube.com/@Prerender 🎧 About the show: https://prerender.io/podcast

    49 phút
  7. Why the Golden Era of Content is Over: Ryan Law, Director of Content Marketing at Ahrefs

    11 THG 3

    Why the Golden Era of Content is Over: Ryan Law, Director of Content Marketing at Ahrefs

    Ryan Law spent 14 years building a career on the predictability of SEO. Publish good content, optimize it well, and watch the traffic compound. Then he published the research showing AI overviews reduce clicks to top-ranking pages by 58%, and needed to find a new strategy quickly. Ryan is the Director of Content Marketing at Ahrefs, one of the most widely read SEO blogs in the industry. In this episode, he sits down to talk about what's actually breaking for content teams right now, why the way companies think about AI search is wrong, and what the next 12–18 months look like from someone sitting inside one of the industry's biggest data sets. What you'll learn: Why AI overviews are the primary driver of click loss, and what the data actually showsHow to frame the traffic conversation with leadership when the whole industry is affectedWhy Ryan believes there's an inverse relationship between attribution ease and a tactic's longevityThe shift Ahrefs is making: more original research, more LinkedIn, more third-party distributionWhy AI search and traditional SEO are the same channel, and why treating them separately is a mistakeWhat Ryan is genuinely optimistic about in the AI eraMonday Morning Action When someone discovers your brand through ChatGPT or Perplexity, they avoid clicking links and open a new tab directly to your site. This often shows up as direct traffic without a source, referral, or campaign data. This week's action: Pick your top 3 pages by historical organic trafficOpen GA4 and check the direct traffic trend over the past 6–12 monthsIf direct traffic is climbing to those pages, AI might be sending you customers without leaving a noteFound something surprising? Share it with us at prerender.io/podcast for a chance to be featured in a future episode. Resources and links: Connect with Ryan on LinkedIn: https://www.linkedin.com/in/thinkingslow/Ahrefs blog: https://ahrefs.com/blog/Cory Doctorow's "Enshittification": https://www.versobooks.com/products/3341-enshittification?srsltid=AfmBOooGMeVQbUo34yTtlwhEB1rRv_e2DzPsbF_y1IOrivL-2d-UaBXBGet Discovered podcast hub: https://prerender.io/podcastAbout Prerender: prerender.ioAbout the show: Get Discovered is the podcast where AI and online discoverability collide. Season 2 is focused on how AI is changing where discovery happens, what actually gets surfaced, and why so many teams are realizing they don't have the visibility or control they thought they did. New episodes drop weekly. Subscribe on Spotify, Apple Podcasts, or wherever you like to listen.

    42 phút
  8. How Yoast Is Rethinking SEO for the Age of AI: Alain Schlesser, Principal Architect at Yoast

    4 THG 3

    How Yoast Is Rethinking SEO for the Age of AI: Alain Schlesser, Principal Architect at Yoast

    Yoast is the SEO plugin behind more than 13 million WordPress sites. For most of its history, that meant one thing: helping sites rank on Google. In October 2025, they launched SEO AI Plus, a product that tracks how brands appear inside ChatGPT, Perplexity, and Gemini. And that's a meaningful signal about where the industry is heading. Alain Schlesser, Principal Architect at Yoast, joined Joe Walsh to unpack what they're seeing now that tracking is live, and what it means for marketing teams who are still struggling to adapt to an AI-first era. What you’ll learn: Why AI answer engines make traditional SEO even more critical‚ not less, and why most teams have this backwardsWhy playing it safe with your content means AI systems may never know your brand existsWhat Yoast is actually seeing now that their AI visibility tracking is liveWhy blocking AI crawlers is a business decision you'll regret and what to do insteadThe inflection point coming in the next 12–18 months that most companies aren't measuring forMonday Morning Action: Right-click your homepage and press View Page Source. Can you actually read your content? If not, AI can't either. Share what you find at prerender.io/podcast. Episode resources: Learn more about Yoast: visit yoast.comFollow Alain on LinkedIn: https://www.linkedin.com/in/schlessera/Find Alain online: https://www.alainschlesser.com/Share your Monday Morning Action results: prerender.io/podcastThanks for listening! Subscribe so you don't miss the next episode. About the show: Get Discovered is the podcast where AI and online discoverability collide. Season 2 is focused on how AI is changing where discovery happens, what actually gets surfaced, and why so many teams are realizing they don't have the visibility or control they thought they did. New episodes drop weekly. Subscribe on Spotify, Apple Podcasts, or wherever you like to listen.

    39 phút
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Welcome to Get Discovered, a podcast about AI, SEO, and online discoverability in the age of AI. We speak with founders, business leaders, and experts who are navigating this fast-paced technology right alongside you. The better we all understand it, the higher the chances that no one gets left behind. Learn more: https://prerender.io/get-discovered-podcast/

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